Esimeni esiguqukayo njalo sebhizinisi, amasu okwazi amanani entengo avela njengento ebalulekile yempumelelo. Le ndatshana ihlose ukudambisa ubunkimbinkimbi obuzungeze amamodeli entengo namasu, inikeze indlela ecacile yamabhizinisi ukuze kuthuthukiswe inzuzo kanye nesabelo semakethe. Ngokuhlolisisa izici eziyinhloko ezikhathaza abasebenzisi abaningi, sinikeza ukuhlola okunokuqonda kokuthi ungasebenzisa kanjani lawa masu ngempumelelo.
Okuqukethwe:
- Ukuqonda izisekelo zamasu entengo
- IPsychology ngemuva kwentengo kanye nomthelela wayo kubathengi
- Amasu wokuncintisana wamanani kanye nokuma kwemakethe
– Indima yezindleko nezindleko enzuzweni
- Amasu entengo anamandla enkathi yedijithali
Ukuqonda izisekelo zamasu entengo
Amasu entengo akha umgogodla wemodeli yebhizinisi ephumelelayo, ethonya kokubili umthamo wokuthengisa namamajini enzuzo. Emgogodleni walo, isu lentengo liyindlela ibhizinisi elinquma ngayo iphuzu lentengo lapho lingakhuphula khona inzuzo ekuthengisweni kwemikhiqizo noma amasevisi. Izinto ezifana nesidingo semakethe, ukuziphatha kwabathengi, kanye nezinkinga zezindleko zidlala indima ebalulekile ekubumbeni lawa maqhinga. Kubalulekile ukuthi amabhizinisi aqonde izinhlobo ezihlukene zamasu entengo atholakalayo, njengentengo yokungena, i-skimming, intengo esekelwe enanini, kanye nentengo yokuncintisana, ukusho okumbalwa.
Isu ngalinye lifeza injongo ethile futhi liqondaniswe nezigaba ezihlukene zomjikelezo wokuphila womkhiqizo noma amasu okungena emakethe. Isibonelo, intengo yokungena ihlose ukuthwebula isabelo semakethe ngokungena emakethe ngentengo ephansi, kanti ukushushuluza kuhlose ukukhulisa inzuzo ngokukhomba amakhasimende angenazwelo amanani amanani aphezulu ekuqaleni. Ukuqonda lezi zisekelo kunikeza isisekelo lapho amabhizinisi angakha khona isu lentengo eliyinkimbinkimbi nelisebenza ngempumelelo.
Ukuqaliswa kwesu lokubeka amanani elicatshangelwe kahle kudinga ucwaningo olunzulu lwemakethe kanye nokuqonda okujulile kwesisekelo samakhasimende somuntu. Ukuhlonza ingxenye yemakethe eqondiwe, ukuqonda ukubaluleka kombono womkhiqizo noma isevisi yakho, nokuhlaziya amanani entengo yabancintisana nabo kuyizinyathelo ezibalulekile kule nqubo. Ngaphezu kwalokho, amabhizinisi kufanele ahlale eguquguquka, elungele ukulungisa amasu awo entengo ephendula izinguquko zemakethe, impendulo yabathengi, nezindleko zokusebenza.
I-Psychology ngemuva kwentengo kanye nomthelela wayo kubathengi
Intengo ayikona nje ukuvezwa kwevelu yomkhiqizo kodwa futhi idlala indima ebalulekile ekulolongeni umbono womthengi. I-Psychology ngemuva kwentengo yembula ukuthi izinqumo zokuthenga zabathengi zithonywa kakhulu ukuthi izintengo zethulwa kanjani. Isibonelo, intengo ye-charm, ebandakanya ukuqeda izintengo ngenombolo eyinqaba efana ne-.99, ngokwengqondo ingenza inani libonakale liphansi kunalokho eliyikho ngempela, ngaleyo ndlela kukhuphule ukukhanga komkhiqizo.
Ngaphezu kwalokho, umqondo wokuma kwentengo ubonisa ukuthi amaphuzu entengo okuqala asetha kanjani ireferensi kubathengi, okuthonya ukwahlulela kwabo kwezintengo ezilandelayo. Ngokwethula inketho enenani eliphezulu ngaphambi kokwethula enye indlela enentengo emaphakathi, amabhizinisi angakwazi ukuqondisa abathengi baye kulokhu kwakamuva, okubhekwa njengedili elingcono. Ukuqonda lezi zimiso ezingokwengqondo kuvumela izinkampani ukuthi zenze amasu entengo angafinyeleli nje kuphela izinjongo zezezimali kodwa futhi athintane nabathengi ezingeni lezengqondo.
Umthelela wentengo ekuziphatheni komthengi udlulela ngale kwesinqumo sokuqala sokuthenga. Kuphinde kuthinte ukwaneliseka kwamakhasimende kanye nokwethembeka. Isu lentengo elisobala nelingenzeleli lingakhuthaza ukwethembana phakathi kwebhizinisi namakhasimende alo, likhuthaze ukuphinda ibhizinisi kanye nokukhuluma ngomlomo. Ngokuphambene, okucatshangelwayo kokungalungi kwentengo noma ukuguqulwa kwentengo okungaguquki kungaholela ekunganeliseki nasekushintsheni. Ngakho-ke, amabhizinisi kufanele acabangele imiphumela yesikhathi eside yengqondo yamasu awo entengo kusisekelo samakhasimende awo.
Amasu okuncintisana entengo kanye nokuma kwemakethe
Ezimakethe ezincintisana kakhulu, isu elilungile lentengo lingathuthukisa kakhulu isikhundla sebhizinisi. Amasu entengo ancintisanayo abandakanya ukusetha izintengo ngokusekelwe emananini ezimbangi. Le ndlela idinga amabhizinisi ukuthi enze ucwaningo lwemakethe oluqhubekayo ukuze ahlale enolwazi mayelana nomnyakazo wamanani wezimbangi. Umgomo uwukunikeza inani elingcono kumakhasimende, ngokufaka amanani entengo aphansi kunalawo esiqhudelana nawo noma ngokuthethelela amanani aphezulu ngezavelu engeziwe noma iziphakamiso zokuthengisa eziyingqayizivele (ama-USP).
Ukuma kwemakethe kudlala indima ebalulekile ekusebenzeni kahle kwamasu okuncintisana entengo. Ibhizinisi elibekwe njengebhrendi ephambili lingase lisebenzise isu lokweqa intengo, kanti uhlobo oluhloselwe ukunxenxa izimakethe ezinkulu lungakhetha ukuthola amanani okungena. Okubalulekile wukuqondanisa isu lentengo nesu lomkhiqizo lilonke ukuze kuqinisekiswe ukungaguquguquki emibonweni yemakethe yomkhiqizo.
Ngaphezu kwalokho, amasu entengo ancintisanayo kufanele ashintshe, avumelane nezinguquko esimweni semakethe, njengabasanda kungena, ukushintsha kwesidingo sabathengi, noma izinguquko ezindlekweni zokukhiqiza. Amabhizinisi aqapha ngempumelelo futhi aphendule lezi zinguquko angagcina noma athuthukise umkhawulo wawo wokuncintisana, aqinisekise inzuzo yesikhathi eside kanye nokuhambisana nezimakethe.
Indima yezindleko nezindleko enzuzweni
Intengo ye-Cost-plus ingelinye lamasu entengo aqonde kakhulu futhi avamile, lapho amaphesenti angashintshi engezwa ezindlekweni zokukhiqiza ukuze kunqunywe inani lokuthengisa. Le ndlela iqinisekisa ukuthi zonke izindleko ziyakhava futhi nesilinganiso senzuzo sivikelekile. Iwusizo ikakhulukazi kumabhizinisi anezindleko ezibikezelwayo kanye nemikhiqizo enesidingo esimeme semakethe.
Kodwa-ke, nakuba izintengo ezihlanganisa izindleko zinikeza ubulula nokuphepha kwezezimali, kungenzeka zingahlali ziholela emananini alungile kusukela ekuqhudelaneni kwemakethe noma ekuboneni inani lekhasimende. Iziba izici ezifana nombono womthengi wevelu, amanani esiqhudelana nawo, kanye nokunwebeka kwentengo okungaba khona. Ngakho-ke, nakuba izintengo ezihlanganisa izindleko zingasebenza njengesisekelo, kufanele zihambisane nokucatshangelwa okusekelwe emakethe ukuze kulungiswe izintengo ukuze uthole inzuzo ephezulu kanye nokuncintisana.
Amabhizinisi kufanele futhi axwaye ukuthembela kuphela ezindlekweni nakwezintengo ezindaweni lapho izindleko zishintshashintsha njalo. Ezimweni ezinjalo, indlela eguquguqukayo yokubeka amanani ingase idingeke ukuze kugcinwe umkhawulo wenzuzo ngaphandle kokuhlukanisa amakhasimende ngokushintsha kwentengo okungaguquki. Ukuhlanganisa amanani entengo kanye namanye amasu kunganikeza indlela elinganiselayo, iqinisekise ukuthi izindleko ziyakhavalwa kuyilapho kusabela ezimakethe kanye namathrendi omthengi.
Amasu entengo anamandla enkathi yedijithali
Amanani ashintshashintshayo, isu elivumela amabhizinisi ukuthi alungise izintengo ngokusekelwe esidingweni semakethe yesikhathi sangempela, athole ukuvelela enkathini yedijithali. Le ndlela isebenzisa ukuhlaziya idatha kanye nama-algorithms okufunda komshini ukuze kuhlaziywe izimo zemakethe, ukuziphatha kwabathengi, namaleveli we-inventory, okuvumela amabhizinisi ukuthi athuthukise izintengo ukuze enze inzuzo ephezulu kanye nevolumu yokuthengisa.
Ukusetshenziswa kwamasu entengo aguquguqukayo kungathuthukisa kakhulu ukuphathwa kwemali engenayo, ikakhulukazi ezimbonini ezifana nokungenisa izihambi, ezokuvakasha, kanye ne-e-commerce, lapho isidingo singashintshashintsha kakhulu. Ngokulungisa izintengo ngokusabela ekukhuphukeni kwesidingo noma ukuthopha, amabhizinisi angakwazi ukuthatha imali engenayo eyengeziwe ngezikhathi eziphakeme futhi akhuthaze ukuthengisa ngezikhathi ezihamba kancane.
Nokho, ukusetshenziswa kwamanani aguqukayo kudinga ibhalansi ethambile. Nakuba inikeza amathuba okwandisa inzuzo, futhi ibeka ubungozi ngokombono wamakhasimende kanye nokwethembeka. Amabhizinisi kufanele aqinisekise ukubeka izinto obala kanye nobulungisa kumamodeli awo wamanani aguqukayo ukuze agweme ukuhlukanisa amakhasimende. Ngaphezu kwalokho, ukucatshangelwa kwezimiso zokuziphatha kanye nokuthotshelwa kwemithetho kufanele kucatshangelwe ukuze kuqinisekiswe ukuthi amasu ashintshashintshayo entengo asetshenziswa ngokuzibophezela.
Isiphetho:
Amasu entengo ayingxenye ebalulekile yesu jikelele lebhizinisi, elinomthelela ekwenzeni inzuzo, ukuma kwemakethe, kanye nombono wamakhasimende. Ngokuqonda nokusebenzisa ngokucabangisisa amamodeli entengo ahlukene, amabhizinisi angazulazula ezinkingeni zemakethe nokuziphatha kwabathengi ukuze afeze izinjongo zawo zezezimali namasu. Ukhiye ulele ekulinganiseni ukucatshangelwa kwezindleko nokuguquguquka kwemakethe kanye nemininingwane yengqondo, ukuqinisekisa isu lentengo elihambisana nemigomo yebhizinisi nezidingo zamakhasimende.
