Izinkampani zemfashini ezithuthuke kakhulu ngo-2024 zifaka i-Circ, Skims, Canada Goose kanye neCitizens of Humanity ngeqhaza labo embonini emikhakheni yezobuchwepheshe, ukusimama kanye nesitayela.
Ukukwazi ukuthengeka nokusimama yizici ezikhanga kakhulu zokukhiqizwa kwemfashini nokuthengisa ngo-2024 ngamagama ayishumi emboni yemfashini ayenza ibe sohlwini lwabaqanjwe kakhulu ngokwenkomba yonyaka ye-Fast Company.
1. Parkwood Entertainment
Ohambweni lomculo oluba yimigwaqo yemfashini, inombolo engu-16 ezinkampanini eziqanjwe kakhulu zango-2024 ngokusho kweFast Company, iParkwood Entertainment ithola indawo yayo. Le nkampani ikhiqize iRenaissance World Tour kaBeyonce okuholele ekutheni izinkulungwane zabalandeli bathutheleke ku-Instagram ukuze babone ukuthi lesi sihlabani sigqokeni nokuthi siklanywe ngubani.
U-Beyoncé ugqoke izingubo ezenziwe ngokwezifiso ezingaphezu kuka-140 ezivela kumalebula ahlanganisa i-Pucci, i-Balmain ne-Loewe. Ngokwenkampani yokuhlaziya idatha i-Launchmetrics, inani lomthelela lemidiya yokuvakasha—isilinganiso sokubekwa kwemidiya kuzo zonke iziteshi (ku-inthanethi, kwezenhlalo, nokuphrinta)—lalingu-$187m. (Uma kuqhathaniswa, inkampani yedatha ibala umthelela wabezindaba we-Taylor Swift's Eras Tour ku-$97.5m.) Iningi lalelo nani linqwabelene ezindlini zemfashini ezihlobene nokuvakasha. Futhi abaklami babone ukwanda kwethrafikhi yokuthengisa kulandela umcimbi.
2. Ibhubesi
I-Fast Company ibiza umqondisi wezobuciko we-Loewe u-Jonathan Anderson ukuthatha imfashini "i-surrealist". Ithi uguqule uhlobo lwendlu esuka endlini ewubhuqu yaseSpain ewubhuqu yaba uhlobo olushisayo okwamanje ngenxa yamasu okudala ahlanganisa ukuthumela amamodeli ezansi nomgwaqo ngamaphampu anamaqanda aphihliwe ezithendeni nakumajezi abukeka njengesithombe esinokulungiswa okuphansi esivela emdlalweni wevidiyo wama-'90s; libukeka “lihlekisa ngezinto ezingenangqondo zesikhathi sethu samanje—ukunethezeka okuthule, isiphithiphithi. Ngaleso sikhathi, uLoewe weqa isithunzi sakhe njengowephula umthetho wemfashini emhlabeni futhi waba nomthelela kwezamasiko kabanzi.”
3. Ama-Skim
Izingubo zokugqoka zikaKim Kardashian zeSkims zinesikhathi ngempela. I-Fast Company iyikhethe njengenye yezinto ezintsha kakhulu ngo-2024 “zokubeka izingubo zangaphansi zamadoda enkantolo ephakathi” futhi isikhule yaba yizimpahla zasendlini yokuphumula. Ngehlobo eledlule uhlobo lwe-$4bn luthole iphakethe loxhaso lika-$270m futhi ochwepheshe bezimboni bakhuthaze abadlali bemfashini ukuthi bangene esikhaleni sezingubo zokuthi sikhona intuthuko ebalulekile.
4. Rimowa
Ukuhamba sekuphenduke umuntu omusha enkathini yezokuxhumana, njengoba amapheshana etheleka ku-Snapchat naku-Instagram ukuze babelane ngezithombe zamatroli abo okuhamba abaklami kanye nezikhwama zokulala kaningi eduze kwamagama-ncazo okuthi #catchflightsnotfeelings. U-Rimowa unalokho, okwenza imithwalo eqinisweni, i-super luxury kanye ne-Instagrammable. Izikhwama ze-aluminum ze-Rimowa manje sezivuselelwe ngaphansi kweqoqo elisha elenziwe nge-polycarbonate. Ilula kunokwasekuqaleni, kodwa isakhiwe ukuze imelane nokungqongqoza okufanayo kanye namadlelo ohambo, imibala yawo egqamile yengeza ukuthinta kobumnandi nesitayela sokuvakasha.
5. Ihansi laseCanada
Izinkampani Ezisungula Kakhulu Zenkampani Esheshayo zavuma ngekhanda ukusimama kanye nesitayela. I-Canada Goose yashintsha izinto zayo ezisetshenziswayo ezingaphezu kuka-75% kuya ku-Preferred Fibers and Materials (PFMs) ngo-2023. Ama-PFM ahlanganisa lawo agaywa kabusha, aphilayo, emvelo, angonakaliswa futhi asekelwe ezitshalweni. I-Canada Goose izibophezele ekuqedeni i-per- kanye ne-polyfluoroalkyl substances (PFAS) kuyo yonke imikhiqizo yayo.
Ngentwasahlobo ka-2024, yonke imikhiqizo eyenziwe eCanada izobe ingenayo i-PFAS. Ngekwindla ka-2024, yonke imikhiqizo eyenziwe eYurophu, okuhlanganisa nezingubo zemvula, ama-knitwear nezingubo, izobe ikhululekile ku-PFAS. Ekwenziweni kwayo nasekusebenzeni kwayo, i-Canada Goose yehlise ukukhishwa kwayo koku-1 no-2 cishe ngama-45% unyaka nonyaka ngokutshala imali kumakhredithi amandla avuselelekayo emhlabeni wonke abhekelela umoya, ugesi ophehlwa ngamanzi namandla elanga, kanye nokufaka kabusha izimboni zayo zokukhiqiza. Njengoba ibheka phambili, i-Canada Goose ikala ukukhishwa kwayo oku-3 futhi ihlela ukubeka izinhloso ekupheleni konyaka wayo wamanje wezimali, ngo-FY 2024.
6. Larroude
Ibhrendi ifinyelele ohlwini lwezinkampani ezisheshayo zeFashion Entsha Kakhulu njengoba seludale ukufinyeleleka okukhulu kwezicathulo ze-premium. Izintengo zayo ezingabizi kakhulu zezicathulo ezincintisana nezithandwa zikaJimmy Choo noManolo Blahnik zibone ukwanda kwayo kokuduma. Lo mkhiqizo ubudlalwe ngabakwa-A okuhlanganisa u-Taylor Swift no-Naomi Biden kanti lo mkhiqizo uthengise amapheya ezicathulo angaphezu kuka-100,000 eminyakeni yawo emibili yokuqala yebhizinisi. Izicathulo zikaLarroude zinenani elilinganiselwa ku-$200-300 futhi zenziwa ezweni lakubo lomsunguli - eBrazil - lapho imboni yokuqala yavulwa khona ngo-2023.
7. Todd Snyder
Ibhrendi ithole ukutuswa “ngokudala ilebula elandelayo yezingubo zabesilisa yaseMelika”. I-Fast Company ithi u-Todd Snyder "ube akha ilebula enkulu elandelayo ngokwenza isitayela saseMelika sibe sesimanje, ukuze alenze lingeneke ezinkulungwaneni zeminyaka." Futhi yenze "inhlangano ehlangene yokuthengisa ngezitini nodaka" okufake phakathi ukuvula izitolo eziyisikhombisa emadolobheni afana ne-Atlanta ne-Washington, nezinye ezingu-18 ezizayo ekupheleni kuka-2024 kanye nokwanda kwamazwe ngamazwe okuhlelelwe u-2025. Izitolo zakhona zinikeza izinsizakalo ezenziwe ukuze zikalwe ezishayela u-10-20% wemali engenayo kulezo zitolo futhi uhlobo lwebhizinisi lwenza kube ngokwakho imali.
8. Izakhamuzi Zobuntu
Kule minyaka embalwa edlule, abathengi bemfashini bavota ngezinyawo zabo futhi baqhubekisela phambili ulwazi lwabo mayelana nokusetshenziswa kwemfashini okusimeme, bafuna ulwazi lokuthi imikhiqizo yabo yenziwa kuphi, ngobani futhi ngaphansi kwaziphi izimo. I-Citizens of Humanity isabele kulelo khwelo, yakha uchungechunge lokuhlinzekwa kwempahla epulazini kuya kwengubo ukotini ovuselelayo “ngesilinganiso esingakaze sizwe embonini yemfashini,” kusho i-Fast Company.
Ngo-2023, iCitizens of Humanity yakhipha iqoqo layo lokuqala lama-jean—amapheya ayisigidi—enziwe ngekotini elikhule kabusha. Ikhethe ngesandla futhi yasebenza eduze nabalimi baseMelika abangu-11, betshala imali emapulazini abo ukuze bakwazi ukushintshela emikhubeni edonsa ikhabhoni emkhathini bayibambe ngaphansi komhlaba. Lo mkhiqizo wabe ususebenzisa amathani kakotini angu-1.8m abawakhiqizayo ukwenza amajini efektri yawo eCalifornia. I-Fast Company ibiza lokhu ngokuthi “indlela eqinile embonini lapho imikhiqizo ivamise ukuqhela kakhulu kubahlinzeki bayo bezinto ezingavuthiwe.”
9. Hill House Home
Ukunethezeka nokunethezeka kubonakale kuyindlela eya phambili ngesikhathi nangemva kwalolu bhubhane luka-2020, futhi amabhrendi afana neHill House Home akuthatha lokho agijima nakho. Lo mkhiqizo udale "ingubo yokulala" ehlanganisa ukunethezeka kanye "nobuhlakani besifazane" njengoba kuchazwe yi-Fast Company enezela ukuthi into "isibe yisitayela esiphindaphindeka kabanzi, esikopishwe yimikhiqizo yemfashini esheshayo kanye ne-Everlane ngokufanayo."
I-Hill House Home manje yethula uchungechunge lwemikhiqizo esekelwe ezimisweni zobuhle ezifanayo, izisungula kabusha njengophawu lwendlela yokuphila ehumusha ukulangazelela kwamanje ukunethezeka kube uchungechunge olubanzi lwemikhiqizo ephakeme, eklanywe kahle njengezicathulo nezingubo zangaphandle.
10. Umbuthano
I-Fast Company ilushayele ihlombe lolu cezu “lobuchwepheshe bokuphayona” olugcina luholela ekusakazweni okukhulu kwemfashini. Ubuchwepheshe be-Circ bungabuyisa izinto zoqobo ezisetshenziswa ezindwangu ezihlanganiswe nge-polycotton. Lezi yizinto ezisetshenziswa kakhulu embonini yezemfashini, futhi ngokuvamile zithatha amakhulu amabili eminyaka ukuwohloka kwemvelo. I-Circ ingaguqula le micu ibuyele ibe imicu emisha ngokuphindaphindiwe.
Ngo-2022, i-Inditex - umnikazi wemikhiqizo ye-Zara ne-Bershka - yanikela emzuliswaneni woxhaso wezigidi ezingu-US$30 ukusiza i-Circ yandise isisebenzi sayo sikakotini we-poly-cotton esiklanyelwe ukugaywa kabusha izingubo nokuqeda imfucumfucu yezingubo. Ngokushesha ngemva kwalokho, laba ababili bamemezela iqoqo lezingubo zabesifazane ngaphansi kohlobo lwe-Zara, ezenziwe ngezindwangu ezithathwe ekuhlukaniseni inhlanganisela ye-polyester nokotini baba izinto zokusetshenziswa ezintsha ezigaywe kabusha.
I-Circ iphinde yasebenzisana nomkhiqizi wezicathulo i-Vivobarefoot ukuthuthukisa izixazululo eziyindilinga futhi izoklama izicathulo eziphezulu ezingagaywa kabusha noma zenziwe kabusha.
Umthombo ovela Isitayela Nje
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa yi-just-style.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
