Noma ngabe ungusomabhizinisi osemnkantshubomvu noma usanda kuqala, impumelelo yebhizinisi lakho incike ekhonweni lakho lokuxhumana namakhasimende akho ezingeni elijulile. Phela, amakhasimende anelisekile abalulekile kunoma yiliphi ibhizinisi eliphumelelayo. Ngakho-ke, ukuqonda izethameli zakho ezihlosiwe kubalulekile empumelelweni yebhizinisi lakho.
Lapha, sizohlola ukubaluleka kokuzuza ukuqonda okujulile ngezethameli ozihlosile futhi sinikeze amathiphu asebenzayo angakusiza wenze lokho kanye. Ekugcineni, uzoba nolwazi namathuluzi adingekayo ukuze wakhe ubudlelwano obuqinile namakhasimende akho, uthuthukise ukwethembeka komkhiqizo, futhi uqhubekisele phambili ukukhula okuzinzile kwebhizinisi lakho.
Okuqukethwe
Kungani kubalulekile ukuqonda izethameli zakho
Izinyathelo zokuthola ukuqonda okujulile ngababukeli bakho ohlosiwe
Imicabango yokugcina
Kungani kubalulekile ukuqonda izethameli zakho
Ngaphambi kokuthi sihlolisise isici sokuqonda izethameli oziqondise, ake siqale siqonde ukuthi kungani ukuthola ukuqonda okujulile kwababukeli bakho ohlosiwe kubalulekile ukuze ibhizinisi lakho libe nempumelelo.
- Amasu okumaketha ahlotshisiwe: Ukwazi izethameli zakho kukuvumela ukuthi uhlele amasu akho okumaketha ngokwezidingo zabo ezithile, izintandokazi zabo, namaphuzu obuhlungu. Le ndlela eqondisiwe inyusa ukusebenza kwemizamo yakho yokumaketha futhi yandise imbuyiselo yakho ekutshalweni kwezimali.
- Ukuthuthukiswa komkhiqizo okuthuthukisiwe: Ngokuqonda izinto ezifunwa ababukeli bakho kanye nezidingo zabo, ungakha imikhiqizo noma amasevisi ahambisana nazo, okuholela emazingeni aphezulu okwaneliseka kanye nokuthengisa okukhuphukile.
- Isipiliyoni samakhasimende esithuthukisiwe: Ukuqonda okujulile kwezithameli zakho ozihlosile kukuvumela ukuthi unikeze ulwazi lwamakhasimende lomuntu siqu futhi olungenazihibe, okugqugquzela ubudlelwano obuqinile nokwethembeka komkhiqizo.
- Inzuzo yokuncintisana: Amabhizinisi aqonda izethameli zawo kangcono kuneqhudelana nabo azuza inzuzo ebalulekile yokuncintisana ngokuletha lokho amakhasimende akufunayo ngempela. Lokhu kukuvumela ukuthi uhlukanise umkhiqizo wakho futhi ugqame emakethe egcwele abantu.
Izinyathelo zokuthola ukuqonda okujulile ngababukeli bakho ohlosiwe
Manje njengoba sesithole ukubaluleka kokuqonda izethameli ozihlosile, ake sihlole ukuthi ungakufeza kanjani lokhu.
1. Yenza ucwaningo lwemakethe
Qala ngokwenza ucwaningo olubanzi lwemakethe ukuze uqoqe idatha mayelana nezibalo zabantu ezithameli zakho ozihlosile, okuncamelayo, ukuziphatha, namaphuzu obuhlungu. Sebenzisa kokubili izindlela zobuningi nekhwalithi, njengezinhlolovo, izingxoxo, amaqembu okugxilwe kuwo, nokuhlaziya idatha, ukuze uthole imininingwane ebalulekile.
Ucwaningo lobuningi lubandakanya ukuqoqa idatha yezinombolo ngezinhlolovo, uhlu lwemibuzo, namathuluzi ezibalo ukuze kuvumbulule amathrendi namaphethini phakathi kwezithameli zakho ozihlosile. Ngakolunye uhlangothi, ucwaningo lwekhwalithi lubandakanya ukuhlola okujulile ngezingxoxo, amaqembu okugxilwa kuwo, kanye nezifundo zokuqaphela ukuze uthole ukuqonda okujulile mayelana nesimo sengqondo, izisusa, nokuziphatha.
2. Dala abantu bomthengi
Abantu bomthengi bayizethulo eziqanjiwe zamakhasimende akho afanelekile ngokusekelwe kudatha yangempela kanye nemininingwane. Ngokocwaningo olwenziwe ngu Cintell, izinkampani ezinabathengi abachazwe kahle zinethuba eliphindwe izikhathi ezingu-2–5 lokudlula imigomo yazo yemali engenayo futhi zifinyelele amazinga aphezulu okwanelisa amakhasimende.
Lapho udala abantu bomthengi, qoqa ulwazi ngezibalo zabantu (iminyaka yobudala, ubulili, indawo), i-psychographics (amanani, izintshisekelo, indlela yokuphila), imigomo, izinselele, nokuthenga ukuziphatha. Le ndlela ehlanganisa konke ikuvumela ukuthi uthuthukise abantu abakhombisa ngokunembile izidingo nezintandokazi ezihlukahlukene zababukeli bakho ohlosiwe.
Isibonelo, inkampani yesoftware-as-a-service (SaaS) eqondise amabhizinisi amancane ingase idale abantu abafana “nomnikazi webhizinisi elincane uSarah” kanye “noMsunguli Wokuqalisa uMike.” U-Sarah angase abeke phambili ukusebenziseka kalula nokufinyeleleka, kuyilapho uMike angase abeke phambili amandla okulinganisa nokuhlanganiswa.
3. Lalela futhi uhlanganyele ezinkundleni zokuxhumana
Izinkundla zokuxhumana ziyimithombo ebalulekile yemininingwane yesikhathi sangempela yamakhasimende. Ngokusho kwe-Statista, zazikhona 4.59 billion abasebenzisi benkundla yezokuxhumana emhlabeni wonke ngo-2022, futhi le nombolo kulindeleke ukuthi ifinyelele ezigidini eziyizinkulungwane eziyisithupha ngo-2027, igqamisa amandla amakhulu amabhizinisi ukuthi azibandakanye nezithameli eziqondiswe kubo.
Ukuze uthole imininingwane ejulile, qapha izingxoxo, thintana nezithameli zakho, futhi uphendule amazwana, imilayezo, nezibuyekezo. Amathuluzi okulalela komphakathi afana Ukuhluma Komphakathi futhi I-Hootsuite ikuvumela ukuthi ulandelele okukhulunywa ngakho ngomkhiqizo, amagama angukhiye afanelekile, nokuhlaziya imizwa ukuze uthole izitayela nemizwa phakathi kwezithameli zakho eziqondiwe.
4. Hlaziya iwebhusayithi kanye nedatha yekhasimende
Iwebhusayithi yakho iyinqolobane yedatha enganikeza imininingwane ebalulekile ngokuziphatha kwezithameli zakho ozihlosile kanye nokuncamelayo. Sebenzisa amathuluzi ezibalo zewebhu njenge-Google Analytics ukuze ulandelele amamethrikhi afana nokubukwa kwekhasi, izilinganiso zokugxuma, amazinga okuguqulwa, kanye nezibalo zabantu.
Ungakwazi ukuhlonza amakhasi adumile, amaphethini okuzulazula, namafaneli okuguqulwa ngokuhlaziya idatha yewebhusayithi ukuze uthuthukise ukuzizwisa komsebenzisi futhi uqhube izenzo ozifisayo. Ukwengeza, thuthukisa idatha yekhasimende njengomlando wokuthenga, amaphethini okusebenzelana, kanye nempendulo ukuze ulungise okunikezwayo kwakho namasu okumaketha.
Isibonelo, umthengisi we-e-commerce angase ahlaziye idatha yewebhusayithi ukuze ahlonze izigaba zemikhiqizo esebenza kahle kakhulu, amagama okusesha adumile, namazinga okushiywa kwenqola. Ngokuqonda ukuziphatha kwamakhasimende, amabhizinisi angakwazi ukuthuthukisa ukwakheka kwewebhusayithi yawo, ukuhlukahluka kwemikhiqizo, namasu okukhangisa ukuze athuthukise ulwazi lokuthenga.
5. Yenza izinhlolovo kanye nezikhathi zokuphendula
Cela impendulo yekhasimende njalo ngezinhlolovo, amafomu empendulo, namaseshini empendulo.
Izinhlolovo nezikhathi zempendulo zinikeza izindlela eziqondile zokuqoqa imininingwane evela ezithamelini oziqondise. Ngokocwaningo olwenziwe yi-SurveyMonkey, u-89% wabakhangisi bathi impendulo yamakhasimende inomthelela enqubweni yabo yokuthatha izinqumo.
Lapho uklama izinhlolovo, zigcine zimfushane, zihambisana, futhi zigxile ekuqoqeni imininingwane engenzeka. Buza imibuzo evulekile ukuze ukhuthaze izimpendulo ezinemininingwane futhi uveze izisusa eziyisisekelo nezintandokazi. Ukwengeza, cabanga ukwenza amaseshini empendulo noma izingxoxo ukuze ujule ezihlokweni ezithile namaphuzu obuhlungu.
6. Hlala unolwazi lwakamuva ngamathrendi embonini
Hlala wazi ngamathrendi embonini, amandla emakethe, kanye nobuchwepheshe obuvelayo obungase buthinte izethameli zakho ozihlosile. Yiya ezingqungqutheleni zemboni, funda okushicilelwe komkhakha, futhi ulandele abaholi abacabangayo emkhakheni wakho ukuze uhlale unolwazi futhi ngaphambi kwejika.
Imicimbi yenethiwekhi, izinkomfa zezimboni, kanye nemihlangano yasendaweni inikeza amathuba okuxhumana nabathengi abangahle kanye nontanga bemboni. Yiya emicimbini efanele, ubambe iqhaza ezingxoxweni, futhi uhlanganyele ezingxoxweni ukuze uthole imininingwane ngezinselele, izifiso, kanye nezintshisekelo zababukeli bakho.
7. Gada izimbangi
Ukuhlaziywa kwesincintisana nakho kunikeza imininingwane ebalulekile kulokho okuncanyelwayo kwezithameli zakho, ukuziphatha, kanye nemibono. Hlaziya amasu okuthengisa wezimbangi zakho, ukunikezwa kwemikhiqizo, kanye nempendulo yamakhasimende ukuze ubone izikhala namathuba emakethe.
Bheka izimbangi zakho nokusebenzisana kwazo nezithameli eziqondiswe kubo. Hlaziya amasu abo okumaketha, ukunikezwa kwemikhiqizo, kanye nempendulo yekhasimende ukuze ubone izikhala namathuba ongawasebenzisa ukuze usize kangcono izethameli zakho.
Imicabango yokugcina
Ukuqonda izethameli zakho okuhlosiwe akuwona umsebenzi wesikhathi esisodwa kodwa inqubo eqhubekayo edinga ukuzinikela, ukunaka, kanye nokuzivumelanisa nezimo. Ngokutshala isikhathi nomzamo ukuze uthole ukuqonda okujulile ngabalaleli bakho, uzohlonyiswa kangcono ukuhlangabezana nezidingo zabo, udlule lokho abakulindele, futhi ekugcineni uqhubekisele ukukhula okuzinzile kwebhizinisi lakho.
Ukwengeza, khumbula ukuthi izethameli zakho ozihlosile azishintshile—zishintsha ngokuya ngezimakethe kanye nobuchwepheshe. Hlala uqaphile, qhubeka ulalele, futhi uhlale ushesha endleleni yakho ukuze uqinisekise ukuthi uyaqhubeka nokuthinta izethameli zakho futhi uhlale ngaphambi komncintiswano.
Isihluthulelo sempumelelo yebhizinisi silele ekuqondeni nasekuzwelaneni nabalaleli bakho. Ngokuzifaka ezicathulweni zabo, ulalele izidingo zabo, futhi ulethe inani kuyo yonke indawo yokuthinta, uzokwakha ubudlelwano obuqinile, ukhuthaze ukwethembeka komkhiqizo, futhi uvule indlela yempumelelo yesikhathi eside emizamweni yakho yebhizinisi.
