Ukumaketha nge-imeyili kuyisu lokumaketha kwedijithali elibandakanya ukuthumela ama-imeyili eqenjini labantu ukukhuthaza imikhiqizo namasevisi noma ukwakha ubudlelwano namakhasimende. Kuyindlela eqondile nengabizi kakhulu yokuthi amabhizinisi axhumane nezithameli zawo.
Ukumaketha nge-imeyili kusebenza kahle ngoba abamukeli, okungukuthi, abangaba amakhasimende, bakhethe ukungena ukuze bathole ama-imeyili, ngakho kuyindlela enhle kakhulu yokuxhumana nabo ngokuqondile. Ngaphezu kwalokho, ukumaketha nge-imeyili akuthintwa izinto zangaphandle njengama-algorithms enkundla yezokuxhumana.
Ukuqala konyaka omusha yisikhathi esihle sokubuyekeza isu lakho lokumaketha nge-imeyili. Ngaphambi kokwenza izinguquko, zinike isikhathi sokubuyekeza isu lakho lamanje lokumaketha nge-imeyili—bheka ukuthi yini esebenza ngemikhankaso yakho yamanje nokuthi yiziphi izindawo ongafuna ukuzithuthukisa. Bese, bheka lawa mathrendi wokuthengisa we-imeyili ka-2024 futhi unqume ukuthi ungawafaka kanjani esu lakho kulo nyaka.
Okuqukethwe
Amathrendi wokumaketha nge-imeyili ngo-2024
Amasu okumaketha ngempumelelo kwe-imeyili ngo-2024
Amathuluzi nezisetshenziswa zokumaketha kwama-imeyili kwesimanje
Ubumfihlo kanye nemithetho yokuvikela idatha
Ukubaluleka kokuhlola
Imicabango yokugcina
Amathrendi wokumaketha nge-imeyili ngo-2024
- Ukwenza kube ngokwakho kanye nokuhlukaniswa
- I-Automation kanye nokuhlanganiswa kwe-AI
- Okuqukethwe kwe-imeyili okusebenzisanayo
- Ubumfihlo kanye nemithetho yokuvikela idatha
- Ukulungiselelwa kweselula kanye nomklamo osabelayo
- Ukusimama kanye nezinqubo ze-imeyili eziluhlaza
Amasu okumaketha ngempumelelo kwe-imeyili ngo-2024
Ngakho-ke, njengoba usuwazi amathrendi, umbuzo uwukuthi, ibhizinisi lakho lingalisebenzisa kanjani ngokunenzuzo? Nakhu konke odinga ukukwazi ukuze uphumelele ukumaketha nge-imeyili ngo-2024:
1. Ukwakha, ukugcina, kanye nokuhlukanisa ngempumelelo uhlu lwama-imeyili wekhwalithi
Ukwakha uhlu lwe-imeyili kuyisinyathelo sokuqala esibalulekile esu lakho lokumaketha nge-imeyili. Kodwa wenza kanjani ukuthi abantu babhalise?
Nawa amasu angakusiza ukuthi wakhe uhlu lwama-imeyili aqinile futhi abandakanyekayo:
- Dala imiyalo ephoqayo yokubhalisa: Beka abavelele nababukekayo kuwebhusayithi yakho, ibhulogi, namaphrofayili enkundla yezokuxhumana.
- Nikeza izikhuthazo: Nikeza ngozibuthe oholayo noma isisusa sokukhuthaza ukubhalisa—i-ebook yamahhala, insiza elandekayo, i-webinar, noma ukufinyelela kokuqukethwe okukhethekile.
- Sebenzisa amakhasi okufika: Dala amakhasi okufika azinikele ugxile ekuthwebuleni amakheli e-imeyili.
- Lungiselela izigelekeqe: Sebenzisa inhloso yokuphuma noma izigelekeqe ezinesikhathi kuwebhusayithi yakho ukuze uthwebule ukunaka kwezivakashi ngaphambi kokuthi zihambe. Lokhu kufana nemiyalo evamile yokubhalisa, ngaphandle kokuthi ivela lapho othile evakashela iwebhusayithi yakho.
- Gijimisana imincintiswano nokunikeza: Singatha imincintiswano noma iminikelo edinga abahlanganyeli ukuthi bangenele ngokuhlinzeka nge-imeyili yabo. Nakuba lokhu kungakhulisa ngokushesha uhlu lwakho futhi kukhiqize isasasa, ikhwalithi yabaholayo ingase ingabi yinhle kangako ngoba abangenele bangase bagxile kakhulu ekuwineni kunokuhlanganyela nebhizinisi lakho, okuholela ekutheni bazikhiphe ohlwini ngemva komncintiswano.
Ukwenza kube ngokwakho kungenye yezinzuzo ezinkulu zokumaketha nge-imeyili; ngakho-ke, ukuhlukanisa uhlu lwakho lwe-imeyili kuyisici esilandelayo esibalulekile sokumaketha nge-imeyili okungathuthukisa kakhulu ukuhlobana nokusebenza kwemikhankaso yakho ye-imeyili. Uma sikhuluma ngezibalo, imikhankaso yokumaketha ye-imeyili ehlukaniswe izingxenye ezimbili Amanani avulekile aphezulu angama-46%.
Ngokuhlukanisa ababhalisile bakho babe amasegimenti athile ngokusekelwe kumibandela ehlukahlukene, ungakwazi ukuhlela imilayezo yakho ngendlela engcono ukuze ihlangabezane nezidingo ezihlukile zeqembu ngalinye kanye nezintandokazi.
Ukuhlukanisa uhlu lwakho lwe-imeyili
Ziningi izindlela ongenza ngazo hlukanisa uhlu lwakho lwe-imeyili ukuhlela imilayezo yakho ye-imeyili, okuhlanganisa:
- Ulwazi lwezibalo zabantu: Qoqa futhi usebenzise idatha yokubala kwabantu efana neminyaka, ubulili, indawo, nesihloko somsebenzi ukuze udale amasegimenti. Lokhu kuwusizo ikakhulukazi kumabhizinisi anemikhiqizo noma amasevisi abhekelela izibalo zabantu ezithile.
- Umlando wokuthenga: Hlukanisa uhlu lwakho ngokusekelwe ekuziphatheni kokuthenga kwababhalisile bakho. Lokhu kukuvumela ukuthi uthumele okunikezwayo okuhlosiwe, izincomo zomkhiqizo, noma amadili akhethekile kubathengi bangaphambilini.
- Ileveli yokuzibandakanya: Ingxenye yababhalisile ngokusekelwe kumazinga abo okuzibandakanya, njengokuvula, ukuchofoza, nesikhathi esichithwa kuwebhusayithi yakho. Khomba futhi ubandakanye kabusha ababhalisile abangasebenzi ngeminikelo ekhethekile noma imikhankaso yokuvula kabusha.
- Izintandokazi nezintshisekelo: Sebenzisa izintandokazi nezintshisekelo eziqoqwe ngesikhathi sokubhalisa noma ngezinhlolovo ukuze udale amasegimenti. Hlela okuqukethwe ukuze kufane nezihloko ezithile noma imikhiqizo iqembu ngalinye elinentshisekelo kuyo.
- Ukuhlukaniswa kokuziphatha: Hlaziya ukuziphatha komsebenzisi kuwebhusayithi yakho noma uhlelo lokusebenza ukuze udale amasegimenti. Isibonelo, abasebenzisi basesegimenti abashiye izinqola zabo zokuthenga noma labo abavamise ukuvakashela izingxenye ezithile zesayithi lakho.
- Umjikelezo wempilo yababhalisile: Cabangela ukuthi ababhalisile bakuphi ohambweni lwabo lwamakhasimende, okuhlanganisa ukuthi bangababhalisile abasha, abathengi bokuqala, noma amakhasimende esikhathi eside, futhi ulungise imilayezo yakho ifanele isigaba ngasinye.
2. Ukwakha imigqa yesihloko ehehayo kanye nezihloko zangaphambili
Umugqa wesihloko yinto yokuqala ezobonwa izethameli zakho lapho zithola i-imeyili, ngakho-ke kufanele uyenze idonse ukunaka, ibe mfushane, futhi ihambisane nokuqukethwe kwe-imeyili. Cabangela ukusebenzisa ilukuluku, ukuphuthuma, noma ukwenza kube ngokwakho ukuze ukhuphule amanani avulekile.
Umbhalo wokubuka kuqala (amazwibela ombhalo abonakala ekubukeni kuqala kwebhokisi lokungenayo) uyithuba elengeziwe lokuheha abafundi. Yisebenzise ukuze ugcwalise umugqa wesihloko sakho futhi unikeze amazwibela yenani abazolithola ku-imeyili.
3. Ukusebenzisa ukuhamba komsebenzi okuzenzakalelayo emikhankasweni eqondiwe
I-imeyili ezenzakalelayo iyinqubo yokusebenzisa ubuchwepheshe ukuze uqondise futhi wenze ngokuzenzakalelayo ukuthunyelwa kwama-imeyili ngokusekelwe kuzibangeli ezichazwe ngaphambilini, izenzo, noma izimo. Kubandakanya ukusetha uchungechunge lwama-imeyili anqunywe kusengaphambili ukuze athunyelwe kuzethameli ezithile ngezikhathi ezithile noma ngokuphendula izenzo ezithile.
Umgomo uwukuletha okuqukethwe okufika ngesikhathi nokufanelekile kwababhalisile ngaphandle kokungenelela okwenziwa ngesandla, ngaleyo ndlela konga isikhathi nokwandisa ukusebenza kahle.
I-imeyili ezenzakalelayo iyisici esibalulekile sengqikithi imeyili marketing Isu.
4. Ukuklama izifanekiso ze-imeyili ezikhangayo neziphendulayo
Isifanekiso se-imeyili esiphendulayo siwumklamo we-imeyili olungisa ngokuzenzakalelayo ukwakheka nokufometha ukuze unikeze umuzwa ophelele wokubuka kuwo wonke amadivayisi ahlukahlukene nosayizi besikrini. Isofthiwe yokuthengisa nge-imeyili ingasiza ibhizinisi lakho ngezifanekiso eziphendulayo.
Nazi ezinye izici ezibalulekile zezifanekiso ze-imeyili ezisebenzayo:
- Gcina umklamo uhlanzekile futhi ulula: Sebenzisa isakhiwo esihlanzekile esinesikhala esiningi esimhlophe ukuze wenze okuqukethwe kube lula ukufunda nokuzulazula.
- Sebenzisa okubonwayo okukhanga amehlo: Faka izithombe zekhwalithi ephezulu, ihluzo, nemifanekiso ehambisana nokuqukethwe kwe-imeyili kanye nobunikazi bebhrendi. Qaphela: qinisekisa ukuthi izithombe zilungiselelwe iwebhu kanye ne-imeyili ukuze unciphise usayizi wefayela ngaphandle kokudela ikhwalithi.
- Khetha amafonti ngokuhlakanipha: Sebenzisa amafonti aphephile kuwebhu afundeka kalula futhi anikeze kahle kuwo wonke amadivayisi ahlukene kanye namaklayenti e-imeyili. Futhi, namathela kubuningi bezitayela zefonti ezimbili noma ezintathu ukuze ugcine ukuvumelana nokufundeka.
- Gxila kuzinkinobho zokubizela esenzweni (CTA).:
- Yenza ama-CTA agqame ngokusebenzisa imibala ehlukene, amafonti agqamile, namagama acacile.
- Qinisekisa ukuthi ama-CTA makhulu ngokwanele ukuthi angachofozeka kalula ezikrinini zokuthinta futhi abekwe ngokugqama ngaphakathi kwe-imeyili.
- Ukuthobela izindinganiso zokufinyeleleka: Qinisekisa ukuthi izifanekiso ze-imeyili zifinyeleleka kubasebenzisi abakhubazekile ngokusebenzisa imakhaphu efanelekile ye-HTML, umbhalo ochazayo we-alt wezithombe, nosayizi befonti efundekayo nemibala.
- Bandakanya izici zokubeka uphawu:
- Hlanganisa imibala yebhrendi, amalogo, nezinto ezibonakalayo ngokungaguquki kuyo yonke i-imeyili ukuze uqinise ubunikazi bomkhiqizo.
- Sebenzisa izihloko ze-imeyili zangokwezifiso nonyaweni ukuze wenze i-imeyili ibe ngeyakho futhi wakhe ukuqashelwa komkhiqizo.
5. Ukuhlola ngezifanekiso ze-imeyili ezisebenzisanayo
Ukuze ukumaketha nge-imeyili kuphumelele, kufanele kube nezinto lapho amakhasimende angaba khona angahlanganyela nokuqukethwe; lokhu kusho ukuthi kufanele bakhuthazwe ukuthi bathathe isinyathelo abasifisayo, njengokuchofoza kubhulogi yakho, izingosi zokuxhumana, noma amakhasi omkhiqizo/wesevisi. Ngo-2024, amabhizinisi azama ngezifanekiso ze-imeyili ezisebenzisanayo ukuze abambe ukunaka kwabafundi futhi enze umbono ohlala njalo.
Ezinye izibonelo ezijwayelekile zokuqukethwe kwe-imeyili okusebenzisanayo zifaka:
- Izinkinobho ezichofozekayo nama-CTA: Esikhundleni sezixhumanisi zombhalo ongenalutho, ama-imeyili angase afake izinkinobho ezikhangayo abamukeli abangazichofoza ukuze bavakashele iwebhusayithi yakho, bathenge, noma benze esinye isenzo.
- Amamenyu e-accordion vumela abamukeli ukuthi banwebe futhi bagoqe izingxenye zokuqukethwe ngaphakathi kwe-imeyili, okubanika ukulawula okwengeziwe kulokho abafuna ukukubuka.
- I-carousel noma izilayidi zesithombe vumela abamukeli ukuthi baswayiphe ezithombeni eziningi noma okunikezwayo ngaphakathi kwe-imeyili, okuyenza ihehe futhi ihlanganyele.
- Amafomu ashumekiwe noma izinhlolovo: Ama-imeyili angase afake amafomu noma imibuzo yenhlolovo ngokuqondile ngaphakathi komlayezo, okuvumela abamukeli ukuthi banikeze impendulo, baphendule imibuzo, noma bahambise ulwazi ngaphandle kokushiya ibhokisi labo lokungenayo.
- Imibuzo Interactive noma imidlalo: Amanye ama-imeyili ahlanganisa imibuzo esebenzisanayo noma imidlalo yokujabulisa abamukeli kuyilapho eqoqa idatha noma ephromotha imikhiqizo/amasevisi.
- Amapholi nezinkinobho zokuvota: Abamukeli bangavota noma banikeze impendulo ngokuqondile ngaphakathi kwe-imeyili ngokuchofoza izinketho ezichazwe ngaphambilini noma izinkinobho.
- Isilinganiso sokubala isikhathi: Dala umuzwa wokuphuthuma ngokubala wehle uze ufike kumcimbi othile noma umnqamulajuqu, ukhuthaze abamukeli ukuthi bathathe isinyathelo ngaphambi kokuphela kwesikhathi.
Qaphela ukuthi kubalulekile ukuqinisekisa ukuthi iningi lamaklayenti e-imeyili namadivayisi asekela izinto ezisebenzisanayo ukuze kukhuliswe ukusebenza kahle.
6. Ukusebenziseka kahle kweselula
Ngo-2024, abantu abaningi bafunda ama-imeyili abo emafonini abo, ngakho-ke kubalulekile ukuthi ama-imeyili akho enzelwe iselula. Ukwengeza, kubalulekile ukuqinisekisa ukuthi ama-imeyili alungiselelwe abathwali be-imeyili abahlukahlukene, ikakhulukazi uma usebenzisa izici ezisebenzisanayo nezibonakalayo.
7. Ukuhlanganiswa kwe-AI
Ekumakethweni nge-imeyili, ukuhlanganiswa kwe-AI kubhekisela ekusebenziseni ama-algorithms athuthukile namasu okufunda ngomshini ukuze kuthuthukiswe izici zemikhankaso yokumaketha nge-imeyili. Akukhona nje ukuthi i-AI ingasiza ngokuzenzakalelayo, kodwa ingenza okuningi kakhulu. I-AI iqeqeshelwe ukuhlaziya amasethi edatha ukwenza izibikezelo futhi inikeze izincomo zokuthuthukisa ukwenza kube ngokwakho kanye nokuhlukaniswa emikhankasweni yokumaketha nge-imeyili.
Amathuluzi nezisetshenziswa zokumaketha kwama-imeyili kwesimanje
Ubumfihlo kanye nemithetho yokuvikela idatha
Namuhla, abantu abaningi bakhathazekile ngobumfihlo babo be-inthanethi. Ngokusho kocwaningo lwakamuva lwePew Research Center lwabasebenzisi be-inthanethi baseMelika, I-79% noma abaphendulayo uthe bakhathazekile ngendlela izinkampani eziyisebenzisa ngayo imininingwane yazo. Ukuze unciphise ukwesaba kwabathengi mayelana nendlela osebenzisa ngayo idatha oyiqoqayo ngabo, kufanele uthobele imithetho ye-imeyili.
Ukuhambisana nemithethonqubo efana ne I-GDPR futhi I-CAN-SPAM ingavikela idatha yababhalisile bakho futhi ibanike ilungelo lokukhetha ukuthi lungakanani ulwazi abafuna ukuludalula.
Ukubaluleka kokuhlola
Ukuhlola kubalulekile emikhankasweni yokuthengisa ye-imeyili eyimpumelelo, ikakhulukazi uma uzama ngezinto ezintsha. Zibandakanye ekuhloleni okuhlelekile ngezici ezihlukene zama-imeyili akho ukuze uthole imininingwane yokuthi yini ehambisana kangcono nezithameli zakho.
Ukuhlola kusiza imikhankaso yomuntu siqu neyezigaba, kukhulisa i-ROI, futhi kukhuthaze ukuqamba okusha ngokukhuthaza ukuhlolwa ngemibono emisha namasu. Empeleni, ukuhlola akuwona nje umkhuba ongcono kakhulu; kuyisihluthulelo sokuvula amandla aphelele okumaketha nge-imeyili, ukushayela imiphumela ephathekayo, nokuletha inani eliphusile emabhizinisini.
Imicabango yokugcina
Njengoba amabhizinisi ezulazula endaweni yokumaketha yedijithali ehlala ishintsha ngo-2024, into eyodwa ehlala icacile: ukumaketha nge-imeyili kuyaqhubeka nokuba yisisekelo sempumelelo. Ukhiye wokuvula amandla aphelele wokumaketha nge-imeyili usekwemukeleni ukuqamba okusha, ukuzivumelanisa nezimo, kanye nokwenza ngcono okuqhubekayo.
Ngokuvuselela isu lakho lokumaketha le-imeyili ngamathrendi akamuva, amathuluzi, namasu, ungakwazi ukubandakanya izethameli zakho ngempumelelo kakhudlwana, uthuthukise ukuguqulwa okuphakeme, futhi uzuze imiphumela engcono kakhulu ngo-2024 nangale kwalokho.
