Buyini Ukukhwabanisa Kokubuyisela? Futhi Okufanele Ukwazi Ukuze Ukugweme

Ukubuyisela kuyisici esingenakugwenywa sokwenza ibhizinisi; nokho, akuzona zonke izimbuyiselo ezisemthethweni. Ukukhwabanisa kokubuyisela kungase kubangele izinselele ezibalulekile ekuzinzeni nasekuzuzeni inzuzo yebhizinisi le-e-commerce.

Ocwaningweni lwango-2021 olwenziwe ngabakwa I-National Retail Federation (NRA), izibalo ezishaqisayo zigqamise umthelela odlangile wokukhwabanisa kwembuyiselo emigqeni engezansi yabathengisi. Baveze ukuthi kuzo zonke izimpahla ezibuyisiwe ze-US $100, abathengisi balahlekelwa u-US $ 10.30 ngenxa yezenzo zokukhwabanisa. Ngokushaqisayo, cishe u-10% wayo yonke imbuyiselo wonakaliswe izinhlelo zokukhwabanisa nokuxhashazwa kwezinqubomgomo zokubuyisela.

Naphezu kwemizamo yabathengisi yokuhlala beqaphile, ukukhwabanisa kokubuyisela kuseyinselelo enkulu. Ukuthola nokuvimbela imisebenzi enjalo yokukhwabanisa kubonakala kunzima kakhulu, uma kubhekwa ubulukhuni balezi zinhlelo kanye nobunkimbinkimbi obukhona bezinqubomgomo zesimanje zembuyiselo. Abathengisi abaningi bazithola bebambeke esenzweni sokulinganisa esibucayi, belwela ukusekela ukwaneliseka kwamakhasimende kuyilapho bevikela emiphumeleni eyingozi yokukhwabanisa kwembuyiselo.

Lapha, sizocubungula ukukhwabanisa kwembuyiselo kanye nezindlela zabo ezihlukene futhi, okubaluleke kakhulu, sihlomise amabhizinisi afana nelakho ngolwazi namasu okunciphisa umthelela wawo.

Okuqukethwe
Kuyini ukukhwabanisa kwembuyiselo?
Umthelela wokukhwabanisa kwembuyiselo
Amasu okunciphisa ukukhwabanisa kwembuyiselo
Imicabango yokugcina

Kuyini ukukhwabanisa kwembuyiselo?

Ukukhwabanisa kwembuyiselo kuhlanganisa uhla lwezinqubo ezikhohlisayo lapho abantu ngabanye bexhaphaza inqubo yokubuyisela ukuze bazuze bona; lokhu kungase kuhlanganise ukubuyisela okuthengiswayo okuntshontshiwe, ukusebenzisa amarisidi omgunyathi, noma ukuxhaphaza izinqubomgomo zokubuyisela ukuze uthole ukubuyiselwa kwemali noma ukushintshwa ngokungafanele.

Labo abenza ukukhwabanisa kwembuyiselo bavame ukukubona njengobugebengu “obungenasisulu”. Noma kunjalo, akukho emthethweni, futhi abakhwabanisi bangajeziswa ngendlela efanayo nalabo abahileleke kunoma yiluphi olunye uhlobo lokweba. E-Canada, ngokwesibonelo, ukweba ngaphezu kwe-US $5,000 kuthathwa njengecala elingabekezeleleki nge inhlawulo efika eminyakeni eyishumi ejele. Ukwengeza, ukukhwabanisa kokubuyisela kungaba nomthelela omkhulu kumabhizinisi, ikakhulukazi amabhizinisi amancane.

Izinhlobo zokukhwabanisa kwembuyiselo

Kunezindlela eziningi ezahlukene zokwenza ukukhwabanisa kwembuyiselo; Nazi ezinye ezivame kakhulu:

• Izingubo zokugqoka: Okwaziwa nangokuthi “ukuqasha,” lobu kukhwabanisa buhlanganisa ukuthenga into ozoyisebenzisa okwesikhashana bese uyibuyisela ukuze uthole imbuyiselo ephelele. Okuvamile embonini yemfashini, ukugqokwa kwezingubo kuvame ukuhlanganisa izingubo nezinsiza ezigqokwa kanye emcimbini okhethekile ngaphambi kokuba zibuyiswe.
• Ukushintsha intengo: Kuleli qhinga, abakhwabanisi bathenga into ngentengo ephansi bese bezama ukuyibuyisela besebenzisa irisidi elingumgunyathi noma baqamba amanga bathi ithengwe ngentengo ephezulu, ngaleyo ndlela bathole inzuzo ngomehluko wentengo.
• Ukubuyiswa kwezimpahla ezebiwe: Izigebengu zingase zebe okuthengiswayo ezitolo bese zizama ukubuyisela lezi zinto zithole ukheshi noma isikweletu sasesitolo ngaphandle kwerisidi.
• Ukukhwabanisa kwewaranti: Abanye abantu basebenzisa izinqubomgomo zewaranti ngokubuyisela izinto ezingasasebenzi noma bathi kuneziphambeko ezingelona iqiniso ukuze bathole ukushintshwa noma ukubuyiselwa imali.
• Izitini: Abathengi bakhumula izinto zika-elekthronikhi izingxenye abangazisebenzisa noma bazithengise kabusha futhi babuyisele umkhiqizo, bethi ubungasebenzi lapho befika.
• Ukukhwabanisa kwamarisidi: Ukusebenzisa amarisidi akhiqiziwe ukubuyisela imikhiqizo.
• Ukukhwabanisa kwebhokisi elingenalutho: Izimangalo zekhasimende lithole ibhokisi elingenalutho noma elivuliwe futhi licela ukubuyiselwa imali. Kwesinye isikhathi, kwaziwa nangokuthi ukukhwabanisa kwe-double-dipping.

Umthelela wokukhwabanisa kwembuyiselo

Ukukhwabanisa kokubuyisela kubangela izinselele ezibalulekile emabhizinisini e-e-commerce, okunomthelela emgqeni wawo oyinhloko, ukusebenza kahle kwawo, nokwethenjwa kwamakhasimende. Ngokusho kweNational Retail Federation (NRF), ukukhwabanisa kwentela kubiza abathengisi izigidigidi ngonyaka. E-US kuphela, ukulahlekelwa ngenxa yokukhwabanisa kwembuyiselo kulinganiselwa ku-US $ 18.4 billion.

Imithelela ebalulekile ihlanganisa:

1. Ukulahlekelwa kwezimali: Amabhizinisi e-E-commerce anomthwalo oqondile wezezimali wokukhwabanisa kwembuyiselo, okuhlanganisa izindleko zokuthengiswayo okubuyiselwe, izindleko zokucubungula, kanye nemali engenayo elahlekile evela ezimpahleni ezintshontshiwe noma ezilimele.
2. Izindleko zokusebenza: Ukuphatha izimbuyiselo, ukuphenya imisebenzi yokukhwabanisa, nokubuyisela kabusha izinto ezibuyisiwe kungena izindleko ezengeziwe zokusebenza zamabhizinisi e-e-commerce, okunomthelela ekusebenzeni kwawo konke kanye nenzuzo yawo.
3. Ukulimala kwesithunzi: Ukukhwabanisa kokubuyisela kungonakalisa isithunzi semikhiqizo ye-e-commerce, kuqede ukwethenjwa kwabathengi nokwethembeka.
   • Uma amakhasimende ebona ukuthi umkhiqizo usengozini yezenzo zokukhwabanisa noma wehluleka ukubhekana nazo ngendlela efanele, angase angabaze ukwethembeka nobuqiniso bemikhiqizo namasevisi anikezwayo.
   • Ukubuyiselwa okuwumgunyathi kungaphazamisa ukuzizwisa kwekhasimende, okuholela ekunganeliseki nasekukhungathekeni phakathi kwamakhasimende asemthethweni. Izinqubo ezinde zokubuyisela, ukucutshungulwa okwengeziwe, kanye nezinyathelo ezengeziwe zokuqinisekisa ezisetshenziswayo ukuze kuphendulwe imisebenzi yokukhwabanisa kungadala izithiyo kumakhasimende angempela, kungcolise ulwazi lwawo lokuthenga.

Kuthiwani ngemiphumela yabakhwabanisi?

Ngeshwa, nakuba ukukhwabanisa kwembuyiselo kuwubugebengu, imiphumela ivame ukuba mincane. Lokhu kungase kube ngenxa, ngokwengxenye, yokuthi ukukhwabanisa kwembuyiselo kuyinselele ukufakazela futhi kunzima nakakhulu ukushushisa.

Imiphumela yayimincane, ngisho nasecaleni elikhulu lokukhwabanisa lokubuya ngo-2019—umkhonyovu omkhulu waseYurophu owake waqoshwa yi-NRF. Kulokhu, umthengi waseSpain webe izinto futhi wabuyisela amabhokisi agcwele ukungcola ukuze afane nesisindo sezinto zasekuqaleni, okubize i-Amazon US $370k. Badedelwe ngebheyili ka-€3,000.

Nakuba ungase ucabange ukuthi ukuvimba amakhasimende ahileleke ekukhwabaniseni ngembuyiselo kuyisixazululo esihle, qaphela ukuthi ukwenza kanjalo kungase kubakhuthaze ukuthi bakhe amanye ama-akhawunti ukuze baqhubeke nokuziphatha kokukhwabanisa.

Amasu okunciphisa ukukhwabanisa kwembuyiselo

Nakuba ukuqeda ukukhwabanisa kwembuyiselo kungase kungenzeki, amabhizinisi e-e-commerce angasebenzisa izinyathelo ezisebenzayo ukuze anciphise umthelela wawo futhi avikele izintshisekelo zawo.

Sebenzisa izinqubomgomo zokubuyisela eziqinile

• Izinqubomgomo ezicacile nezisobala: Xhumana nezinqubomgomo zembuyiselo kumakhasimende, uchaze izizathu ezamukelekayo zembuyiselo, izikhathi ezimisiwe, kanye nezinkokhelo ezihambisanayo noma izimo. Ukuveza izinto obala kungasiza ekunqandeni ukuziphatha kokukhwabanisa futhi kubeke okucacile okulindelwe kuzo zombili izinhlangothi.
• Izinqubo zokuqinisekisa: Sebenzisa izinyathelo zokuqinisekisa ezifana nokudinga ubufakazi bokuthenga, izinombolo zomkhiqizo ezifanayo noma omaka, nokusebenzisa izixazululo zobuchwepheshe njengamabhakhodi noma i-RFID ukuze ulandelele okuthengiswayo.

Sebenzisa izixazululo zobuchwepheshe

• Ukuhlaziya kwedatha: Sebenzisa amathuluzi okuhlaziya idatha ukuze uhlonze amaphethini nokudidayo ekuziphatheni kwembuyiselo, okuvumela ukutholwa kusenesikhathi kwemisebenzi engaba khona yokukhwabanisa.
• Isofthiwe yokuthola ukukhwabanisa: Tshala imali kusofthiwe yokuthola ukukhwabanisa esebenzisa ama-algorithms nokufunda komshini ukuze uhlaziye amaphethini okubuyisela futhi umake imisebenzi esolisayo ukuze ibuyekezwe.

Thuthukisa izindlela zokuphepha

• Ukupakisha okuvikelekile: Sebenzisa amaphakeji abonakala ephazamisekile kanye namathegi okuvikela ukuze unqande ukweba kanye nokuphazamisa ngesikhathi sokuthutha nokugcina.
• Ubuchwepheshe bokuqinisekisa: Faka ubuchwepheshe bokuqinisekisa obufana namahologram, ama-watermark, noma omaka be-NFC emaphaketheni omkhiqizo ukuze uqinisekise ubuqiniso futhi uvimbele ukubuyiselwa komgunyathi.

Imicabango yokugcina

Ukukhwabanisa kokubuyisela kubangela izinselele ezinkulu emabhizinisini amasha e-e-commerce, okusongela ukuzinza kwawo kwezezimali, ukusebenza kahle, kanye nesithunzi. Ngokuqonda izinhlobo ezahlukahlukene zokukhwabanisa kwembuyiselo nokusebenzisa amasu asebenzayo ukuze kuncishiswe umthelela wako, osomabhizinisi be-e-commerce bangavikela amabhizinisi abo futhi bakhuthaze isiko lokwethembana nokungafihli lutho kumakhasimende abo.

Khumbula, nakuba ukubuyisela kuyisici esingenakugwenywa se-e-commerce, ukuqapha kanye nokulungela kubalulekile ukuze uzulazule ngempumelelo ezinkingeni zokukhwabanisa kwembuyiselo.