Esikhathini samanje sedijithali, i-inthanethi iyinkundla yempi yemikhiqizo elwela ukunakwa abathengi. Amasu okumaketha okudijithali abe yisisekelo semikhankaso ye-inthanethi ephumelelayo, enikeza intaphane yezindlela zokuxhumana nabantu okuqondiwe kubo. Lo mhlahlandlela uhlose ukunciphisa umqondo futhi ukunikeze amasu asebenzayo okuthuthukisa umkhondo wakho wedijithali.
Okuqukethwe:
1. Ukuqonda amasu okuthengisa edijithali
2. Ukuthengisa okuqukethwe: Inhliziyo yokusebenzelana kwedijithali
3. I-SEO: Ivula ukubonakala endaweni egcwele abantu
4. Ukumaketha kwenkundla yezokuxhumana: Ukuxhumana nabalaleli bakho
5. Ukuthengisa nge-imeyili: Ukuxhumana komuntu siqu esikalini
Ukuqonda amasu okuthengisa edijithali
Amasu okumaketha okudijithali ahlanganisa uhla olubanzi lwemisebenzi eklanyelwe ukufeza izinjongo ezithile zebhizinisi ngokusebenzisa iziteshi ze-inthanethi. Lawa masu ayashintshashintsha, athuthuka ngokuthuthuka kwezobuchwepheshe kanye nokuziphatha kwabathengi abashintshayo. Emgogodleni walo, isu eliqinile lokumaketha kwedijithali kufanele lihambisane nezinjongo zizonke zenkampani, kungakhathaliseki ukuthi lokho kuthuthukisa ukuqwashisa ngomkhiqizo, ukukhiqiza umkhondo, noma ukushayela ukuthengisa.
Isigaba sokuhlela sibalulekile. Kubandakanya ucwaningo lwemakethe, ukuhlonza izethameli eziqondiwe, ukubeka ama-KPI acacile, nokukhetha imigudu namaqhinga afanelekile. Lesi sisekelo siqinisekisa ukuthi imizamo elandelayo igxilile futhi iyalinganiseka.
Ngaphezu kwalokho, ukumaketha kwedijithali akusona isixazululo esilingana nawe. Idinga ukwenza ngendlela oyifisayo kanye nokwenza kahle okungaguquki. Ukuhlaziya idatha kanye nempendulo kusiza abakhangisi ukuthi bacwenge amasu abo, baqinisekise ukuthi bahlala befanelekile futhi besebenza ngempumelelo ekufezeni izinhloso zabo.
Ukuthengisa okuqukethwe: Inhliziyo yokuzibandakanya kwedijithali
Ukumaketha okuqukethwe kuma phambili ekubandakanyekeni kwedijithali, okunikeza indlela yokuthi amabhrendi axhumane nezithameli zawo ngokuqukethwe okubalulekile nokubalulekile. Leli su ligxile ekudaleni nasekusabalaliseni okuqukethwe okuheha, okubandakanya, nokugcina izethameli, ekugcineni kuqhubekisele phambili isenzo sekhasimende esinenzuzo.
Ukhiye wokumaketha okuphumelelayo kokuqukethwe usekuqondeni izidingo nezithakazelo zababukeli. Ngokunikeza izixazululo noma imininingwane ngokuqukethwe okuklanywe kahle, amabhrendi angazisungula njengabaholi abacabangayo embonini yabo. Lokhu, futhi, kwakha ukwethembana nokwethembeka phakathi kwabalaleli babo.
Amafomethi ahlukahlukene - kusukela kokuthunyelwe kwebhulogi namavidiyo kuya kuzithombe ze-infographics nama-podcast - avumela inkulumo enobuciko kanye nokufinyeleleka kuzo zonke izinkundla ezahlukene. Lokhu kuhlukahluka kuqinisekisa ukuthi okuqukethwe kungafinyelela izethameli ngendlela ephumelela kakhulu, kuzibandakanye engxoxweni kunephimbo lokuthengisa lendlela eyodwa.
I-SEO: Ukuvula ukubonakala endaweni egcwele abantu
I-Search Engine Optimization (SEO) iwubuciko nesayensi yokuthuthukisa okuqukethwe kwakho ku-inthanethi ukuze izinjini zokusesha ezifana ne-Google cishe zikubonise njengomphumela ophezulu wokusesha kwegama elingukhiye elithile. Njengoba iningi labathengi liphendukela ezinjinini zokusesha ukuze bathole ulwazi, imikhiqizo, kanye nezinsizakalo, i-SEO iyingxenye ebalulekile yanoma yiliphi isu lokumaketha kwedijithali.
I-SEO ibandakanya amaqhinga ahlukahlukene, okuhlanganisa ucwaningo lwamagama angukhiye, ukwenza kahle ekhasini, nokwakha ama-backlink. Le mizamo ihlose ukuthuthukisa ikhwalithi nenani lethrafikhi yewebhusayithi, kanye nokuvezwa komkhiqizo wakho, ngemiphumela yenjini yokusesha engakhokhelwa (eyaziwa nangokuthi "i-organic").
Ngaphandle kokulungiswa kwezobuchwepheshe, i-SEO iphinde igcizelele ukubaluleka kokuqukethwe kwekhwalithi ephezulu. Okuqukethwe okubandakanyayo, okufanelekile akwanelisi imibuzo yabasebenzisi kuphela kodwa futhi kukhuthaza ukwabelana nokuxhumanisa, okuthuthukisa kakhulu imizamo ye-SEO. Ukuhambisana nama-algorithms nezitayela zenjini yokusesha yakamuva kubalulekile ukuze ugcine futhi uthuthukise amazinga akho.
Ukumaketha kwenkundla yezokuxhumana: Ukuxhumana nezithameli zakho
Ukumaketha kwenkundla yezokuxhumana kusebenzisa izinkundla zokuxhumana ukuze uxhumane nezithameli zakho ukuze wakhe umkhiqizo wakho, ukhuphule ukuthengisa, futhi uqhubekisele phambili ithrafikhi yewebhusayithi. Lokhu kuhilela ukushicilela okuqukethwe okuhle kumaphrofayili akho ezinkundla zokuxhumana, ukulalela nokubandakanya abalandeli bakho, ukuhlaziya imiphumela yakho, nokusebenzisa izikhangiso zenkundla yezokuxhumana.
Amandla ezinkundla zokuxhumana asemandleni ayo okukhuthaza ukuxhumana okuqondile nokomuntu siqu nababukeli bakho. Ngokuzibandakanya ezingxoxweni ezikabili, amabhrendi angathola ukuqonda okubalulekile kokuthandwa yizithameli zawo kanye namaphuzu obuhlungu, okuvumela imizamo yokuthengisa eqondiswe kakhulu nesebenza ngempumelelo.
Ngaphezu kwalokho, izinkundla zokuxhumana zinikeza ingcebo yedatha engahlaziywa ukuze kuthuthukiswe amasu okuthengisa. Ngokulandelela izilinganiso zokuzibandakanya, amasheya, namanye amamethrikhi, abakhangisi bangathola ukuqonda okujulile kokuthi yini ethinta izethameli zabo futhi balungise amasu abo ngokufanele.
Ukuthengisa nge-imeyili: Ukuxhumana komuntu siqu esikalini
Ukumaketha nge-imeyili kuyisu elisebenza kahle kakhulu lokumaketha kwedijithali lokuthumela ama-imeyili kwabalindelweyo nakumakhasimende. Ama-imeyili wokumaketha asebenzayo aguqula amathuba abe amakhasimende futhi aguqule abathengi besikhathi esisodwa babe abalandeli abaqotho, abadlayo.
Leli su lihamba phambili ekhonweni lalo lokuhlinzeka ngokuxhumana komuntu siqu ngezinga. Ngokuhlukanisa kanye nokuzenzakalela, abakhangisi bangakwazi ukuhlela imilayezo yabo ihambisane nezigaba ezithile zezethameli, baqinisekise ukuhambisana kanye nokwenyusa amazinga okuzibandakanya.
Ngaphezu kwalokho, ukumaketha nge-imeyili kunikeza i-ROI engenakuqhathaniswa, ngenxa yezindleko zayo eziphansi nokusebenza okuphezulu. Ngokugcina inkhulumomphendvulwano eqhubekayo nezithameli zakho, ungagcina umkhiqizo wakho usezingeni eliphezulu, ukhulise abaphambili, futhi uqhube ibhizinisi eliphindayo.
Isiphetho
Amasu okumaketha okudijithali abalulekile kunoma yiliphi ibhizinisi elifuna ukuchuma emhlabeni we-inthanethi. Ngokuqonda nokusebenzisa amasu afana nokumaketha okuqukethwe, i-SEO, ukumaketha kwezokuxhumana, kanye nokumaketha nge-imeyili, amabhrendi angaxhuma nezithameli zawo ngezindlela eziphusile. Khumbula, ukhiye wempumelelo usekunikezeni inani, ukuzibandakanya ezingxoxweni eziyiqiniso, kanye nokuthuthukisa ngokuqhubekayo amasu akho ngokusekelwe kumininingwane etholwe yidatha.
