Imboni yobuhle ibhekene noguquko, eqhutshwa igagasi elisha lokungabaza kwabathengi kanye nesidingo sobuqiniso. Ebizwa ngokuthi “Ithemba Eliphuthumayo,” le nhlangano ibona abathengi bobuhle bebuza yonke into, besebenzisa ukugxeka okuhle njengethuluzi lokuqondisa izinqumo zabo. Imikhiqizo manje iphoqelekile ukuthi inikeze ukulandeleka okugcwele futhi ihlanganyele ezingxoxweni ezinzima, ikhuluma ngezindaba ezinjengokugeza izimangalo kanye nemiphumela emibi yesiko lobuhle empilweni yengqondo.
Okuqukethwe
Ukukhuphuka kokugxeka okuhle ekuthengeni kobuhle
Ukudalula ukungaqondakali kobuhle obuhlanzekile
Ukuvela kokusobala nokwethemba ekufakeni uphawu
Ubushoshovu bobuhle: inselele imithelela yamasiko nokungabi nabulungiswa
Ukukhuphuka kokugxeka okuhle ekuthengeni kobuhle
Abathengi baya ngokuya besebenzisa ukugxeka okuhle njengethuluzi lokuzulazula embonini yobuhle. Lokhu kungabaza kubashukumisela ukuba bangabaze ubuqiniso nezinhloso zezicelo zemikhiqizo, kunxusa izinkampani ukuthi zibe sobala futhi ziphendule.
Imikhiqizo idinga ukuncika ezingxoxweni ezinzima, ibhekane nezindaba ezinjengokugeza izimangalo kanye nemiphumela emibi yesiko lobuhle, ukwakha ukwethembana kubathengi bayo.
Ukudalula ukungaqondakali kobuhle obuhlanzekile
Ukuntuleka kwencazelo ecacile “yobuhle obuhlanzekile” kubangele ukwanda kwezimangalo ezingenabufakazi, okubangela kokubili abathengi kanye nemboni ukungabaza ukufaneleka kwakho.
Izibalo ezisezingeni eliphezulu njengoStella McCartney zikugxekile ukusetshenziswa ngokweqile kwaleli gama, zikhomba ukuhwebelana phakathi kokudala imikhiqizo engcono nokugcina ukukwazi ukuthengeka. Lokhu kuqubule inkulumo-mpikiswano ngesidingo samazinga nezitifiketi zomkhakha wonke ukuze kunqandwe ukugezwa okuluhlaza nokubuyisela ukwethenjwa kwabathengi.
Ukuvela kokusobala nokwethemba ekufakeni uphawu
Ukuphendula isidingo sokucaciseleka, izinkampani ezifana neProvence neClarins France ziyivula indlela yokubeka izinto obala. Uhla lwemibhalo obala lwe-Provence kanye nenkundla ye-Clarins' TRUST blockchain kuyizibonelo zendlela imikhiqizo enikeza ngayo abathengi ukufinyelela olwazini oluthembekile ngemvelaphi yomkhiqizo, uhambo, nomthelela.
Le mizamo ibalulekile ekwakheni kabusha ukwethembana nokuvumela abathengi ukuthi bathenge ngokwamanani abo.
Ubushoshovu bobuhle: inselele imithelela yamasiko nokungabi nabulungiswa
Ubushoshovu bobuhle buyanda, abantu ngabanye kanye nemikhiqizo baphonsela inselelo ukungabi nabulungisa nemiphumela emibi yesiko lobuhle empilweni yengqondo nengokwenyama. Izinyathelo ezifana ne-The Unpublishable, umkhankaso we-Dove's Reverse Selfie, kanye ne-Daybird's Anti-Beauty Beauty Club zihamba phambili ekuthuthukiseni ushintsho, ekukhuthazeni ukuzicabangela, kanye nokuchaza kabusha izindinganiso zobuhle.
Le mizamo igqamisa ukuguqukela kwemboni ekumeleleni ubuhle obufaka wonke umuntu futhi obuyiqiniso.
Isiphetho
Imboni yobuhle ibona ushintsho lwepharadigm oluya “ku-Urgent Optimism,” lapho ukubeka izinto obala, ubuqiniso, nobushoshovu kuphambili. Amabhrendi amukela lezi zindinganiso futhi ahlanganyele ezingxoxweni eziphusile nabathengi bawo azophumelela kulesi sikhathi esisha sobuhle abathengi.
