Ukukhula kokuqanjwa kwe-tech yaseNingizimu Korea kanye nokuthunyelwa kwe-pop culture kugqame imikhiqizo yabathengi yezwe kanye nezimboni zokudayisa.
Isiko laseNingizimu Korea lidlangile ezindaweni eziningi zempilo yansuku zonke, noma ngabe lokho kuwukudla, i-TV, imfashini, noma umculo.
Lokhu kutholakala kwaziwa ngele-'Hallyu', noma i-Korean Wave, futhi umthelela wako ubangele nakanjani ukuchuma komhlaba wonke kwemikhiqizo yase-Korea kumasegimenti ahlukahlukene.
Usayizi wemakethe yokudayisa yaseNingizimu Korea waziswa ngobuhlakani bezitolo be-GlobalData ku-KRW 440.5tn ngo-2022. Imakethe kulindeleke ukuthi ikhule ku-CAGR engaphezu kuka-5% phakathi kuka-2022-2027.
Imakethe yezwe ye-e-commerce nayo ibikezelwa ukuthi izodlula umaki we-KRW202.6tn ngo-2027.
Lokhu kusizwa ukuthuthuka kwezwe kwezobuchwepheshe, okuholela ku-inthanethi enesivinini esikhulu, ukukhuphuka kokungena kwama-smartphone, kanye nokuba khona kwezinhlelo zokukhokha eziphephile ze-inthanethi.
Ezihamba phambili ekukhokhiseni izinkampani ezifana ne-Samsung Group, LG Electronics, neHyundai Motor, amagama anethonya emhlabeni wonke afana nentuthuko, ukusungulwa komkhiqizo, nokusebenza kahle.
Kodwa ngaphandle kwezinkampani ngazinye (njengoba ithonya lazo lifinyelela kude) Ukubusa kwamazwe ngamazwe kwe-South Korea kumasegimenti ahlukahlukene okuthengisa kukhuphukela ku-symbiosis enenzuzo ngokulinganayo nezinkampani zangaphandle.
I-South Korea inikeza kokubili ukuthunyelwa kwamasiko okuwusizo kakhulu ekuxhaseni nasekukhuthazeni abathengisi, kanye nomhlabathi ovundile wokutshalwa kwezimali okuqondile kwamanye amazwe kusuka kuwo wonke amagumbi omhlaba.
Izinkampani zomhlaba wonke zigibela i-Korean Wave
Akunandaba ukuthi iyiphi ingxenye noma umkhiqizo onikezwayo, izinkampani emhlabeni wonke zitshala imali eSouth Korea nakubathengi bayo.
Njengesibonelo sakamuva, umthengisi wefenisha waseSweden i-IKEA umemezele izinhlelo zokutshala imali engu-€300m ($327m) eSouth Korea kuze kube ngu-2026, ngenhloso yokuqinisa isabelo sayo semakethe ezweni.
Ukuthengisa okuphathekayo nakho kubonakala kukhanga kubatshalizimali bakwamanye amazwe, njengoba kuboniswe isivumelwano ngoFebhuwari phakathi konjiniyela bezitolo baseThailand nabaseNingizimu Korea. Lokhu kuhlanganisa ukuzizwisa kokuthenga okugxile kusikompilo lwase-Korea okuhlanganisa i-K-pop, i-K-food ne-K-fashion, ukuze kuhlinzekelwe kokubili amakhasimende ase-Thai nabavakashi bangaphandle abathanda i-South Korea.
Kepha ukuthengisa okuku-inthanethi kubusa kakhulu eSouth Korea njengoba izakhamizi zezwe zingabathengi be-inthanethi abavamile. Abathengi abangaphezu kuka-80% babike ukuthi bathenge ku-inthanethi ezinyangeni eziyisithupha ezedlule, kuyilapho u-10% kuphela obonise ukuthi abakaze bathenge ku-inthanethi, ngokusho kwe-GlobalData's 2023 Financial Services Consumer Survey.
Lokhu kuholele ekutshalweni kwezimali kwamanye amazwe okuvela ezinkampanini ezifana ne-YouTube, eyethule isiteshi sayo sokuqala sokuthenga ku-inthanethi esisemthethweni eSouth Korea ngoJuni 2023, imikhiqizo esakazwa bukhoma evela ezinkampanini ezingaphezu kuka-30 ngolimi lwesiKorea.
I-YouTube izoba nobunzima bokuncintisana nesikhondlakhondla se-e-commerce saseNingizimu Korea i-Naver, esihola lesi sikhala ngokuvumela abathengisi ukuthi basakaze bukhoma imikhiqizo yabo endaweni yayo ethi “Naver Shopping Live”. Amakhasimende angabuka imininingwane yomkhiqizo, axhumane nomthengisi, futhi athenge endaweni yesikhulumi ngesikhathi sangempela.
Ukuzethemba ekuthengiseni ngokomzimba nakwe-inthanethi kwe-South Korean kuqiniswa amandla athambile ezenzakalo zayo zamasiko, ezisebenza njengamathuluzi okuthengisa asebenza ngempumelelo kakhulu.
Amasiko nezitolo zaseSouth Korea ziyashayisana
Abantu abaningi bezwe okungenani ngomkhiqizo owodwa wamasiko wase-South Korea, owaziwa kabanzi ngokuthi 'okuqukethwe kwe-K'.
Leli kungaba yiqembu eliphumelelayo lomculo we-K-Pop, noma umdlalo we-K-Drama TV, ogcwele izinkundla zokusakaza eminyakeni yamuva nje.
Lezi mpumelelo zibangele inzuzo enkulu ngokuthengisa, uxhaso, noma amadili ezakhiwo.
Elinye lamaqembu omculo we-K-Pop aziwa kakhulu ezikhathini zonke, i-BTS, livamise ukuba semikhangisweni yemikhiqizo esukela kumafoni e-Samsung, kuya kumidlalo ye-Xbox, kuya ezimpahleni zikaCalvin Klein. Ama-popstars nawo angamanxusa e-Seoul Tourism.
Elinye iqembu eliphumelele iBlackpink libone amalungu alo eqokwa njengamanxusa omhlaba ezindlini zemfashini zikanokusho okuhlanganisa u-CELINE, Dior, kanye noChanel. Ngemikhankaso yemikhiqizo, ukuhambela imicimbi, nokuthunyelwe ezinkundleni zokuxhumana, amanxusa aseNingizimu Korea angabenzi bemali abaqinisekisiwe.
Emkhakheni we-TV, impumelelo ye-Netflix yokubaleka i-squid Game, ekhishwe ngo-2021, iholele embukisweni okubikwa ukuthi ukhuphule inani le-Netflix ngo-$1bn eminyakeni emibili. ISouth Korea iphinde yaphumelela ekuphumeni kwayo kwesinema, kanti ifilimu kaBong Joon-Ho ethi Parasite yawina Isithombe Esingcono Kakhulu kuma-Oscars ngo-2020.
Njengoba lezi zimpawu zamasiko ziye zaphakamisa iphrofayili yomhlaba wonke yeNingizimu Korea, amabhizinisi esizwe akwazile ukusizakala ngalokhu.
Ubuhle baseSouth Korea, obaziwa ngokuthi 'i-K-Beauty' bunyuke kakhulu, futhi bulinganiselwa ukuthi bubiza ngaphezu kuka-$10bn. Imikhiqizo evela kumikhiqizo ye-skincare nobuhle kazwelonke efana ne-Laneige ne-COSRX ifunwa kakhulu ngabathengi bamazwe ngamazwe.
Abathengisi base-Korea nabo bazuze esimweni esihlonishwayo esinikezwa ukudla okufana ne-Buldak ramen, i-gochujang, nezitsha ezifana ne-bibimbap. Abathengisi abafana no-H Mart no-Oseyo basebenzise imali kulokhu.
Ukuthakasela umhlaba wonke ngeSouth Korea akubonisi zimpawu zokwehla futhi kuyaqhubeka nokukhiqiza inzuzo encomekayo kubadlali bamazwe ngamazwe nabasekhaya kulo lonke uhla lwezigaba zokudayisa.
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