Ukukhiqiza imibono yokuqukethwe yenkundla yezokuxhumana kuwumzabalazo wansuku zonke wemikhiqizo eminingi ye-e-commerce. Ucwaningo lusikisela lokho 51% yabakhangisi bazabalaza ngokukhiqiza okuqukethwe okunobuciko nokungaguquguquki kwezokuxhumana, futhi ukuphelelwa imibono yokumaketha okuqukethwe kuvamile phakathi kwemikhiqizo nabakhangisi.
Kodwa, akufanele kube njalo kumkhiqizo wakho. Namuhla, sizofunda indlela yamasu neyesikhathi eside yokukhiqiza imibono yokuqukethwe kwenkundla yezokuxhumana, okukuvumela ukuthi uthuthukise ukuzibandakanya kwakho kwezithameli zakho ngo-2024 nangale kwalokho.
Okuqukethwe
Ziyini izinsika zokuqukethwe futhi kungani zibalulekile?
Ungazichaza kanjani izinsika zokuqukethwe ezifanele zomkhiqizo wakho?
Khulisa ukuzibandakanya namuhla!
Ziyini izinsika zokuqukethwe futhi kungani zibalulekile?
Insika yokuqukethwe iyitimu engukhiye, eqondile, nefanelekile lapho amabhrendi angakhipha khona izihloko eziningi nezingcezu zokuqukethwe. Ngokufanayo nokuthi igama elingukhiye lingaba kanjani umthombo wemibono eminingi kanye nezihloko zabalobi be-SEO nabathengisi, insika yokuqukethwe yisihloko lapho amabhizinisi angakhiqiza khona imibono eminingi yokuqukethwe ezinkundleni zabo zokuxhumana.
Isibonelo, enye yezinsika zokuqukethwe komkhiqizo we-skincare e-commerce ingaba anti-ukuguga. I-anti-aging itimu esetshenziswa amabhrendi e-skincare ukuze enze nokudala okuqukethwe okufanele okuheha izethameli eziqondiswe kubo.
Izinsika zokuqukethwe ziyisisekelo sokuxhumana komkhiqizo wakho. Bahlela isu lakho lokumaketha okuqukethwe ukuze uqinisekise ukuthi ubukhona bakho ezinkundleni zokuxhumana buhambisana futhi bufana kahle nesithombe somkhiqizo wakho.
Izinsika zokuqukethwe kufanele zihambisane ne-niche yakho kanye nezithameli ezihlosiwe, futhi akufanele babe:
- Ibanzi kakhulu:
Itimu ebanzi kakhulu ngeke isebenze njengensika yokuqukethwe njengoba izoholela ekutheni udale izingcezu zokuqukethwe ezingenakho isiqondiso nesakhiwo.
- Ukucacisa kakhulu:
Itimu ethakazelisa kakhulu, ongakwazi ukukhiqiza inani elilinganiselwe lezihloko kuphela, ayisebenzi njengensika yokuqukethwe ngoba uzoyidla ngokushesha futhi ungabi namibono yokuqukethwe esele.
- Okwesikhashana:
Itimu ethandwayo yesikhathi esifushane nje inhle ukudala okuqukethwe kwegciwane kodwa ayisebenzi njengensika yokuqukethwe. Insika yokuqukethwe kufanele ibe itimu yesikhathi eside ongathembela kuyo njalo futhi ukhiqize okuqukethwe kuyo.
Ukubaluleka kwezinsika zokuqukethwe zesu lakho lenkundla yezokuxhumana
Sonke singavuma ukuthi izinsika zokuqukethwe zibalulekile esu eliyimpumelelo lokumaketha okuqukethwe. Ukuthi lokhu okuqukethwe okwewebhusayithi yakho, izincwadi zezindaba ze-imeyili, noma ama-Instagram reels, ukuba nezinsika zokuqukethwe kubalulekile.
Ezinkundleni zokuxhumana, kubaluleke kakhulu. Ukuba khona kwakho ezinkundleni zokuxhumana yikho okukwenza uxhumeke nababukeli bakho isikhathi esiningi.
Amabhrendi amaningi awakushicileli okuthunyelwe kwamabhulogi nsuku zonke kumawebhusayithi awo, futhi awathumeli izincwadi zezindaba ze-imeyili nsuku zonke, kodwa athumela nsuku zonke ezinkundleni zokuxhumana (noma okungenani kufanele).
Okuqukethwe kwakho kwenkundla yezokuxhumana kungukuqukethwe abalandeli bakho okungenzeka bahlanganyele nakho nsuku zonke, futhi ukuba nesisekelo esiqinile salokhu okuqukethwe kubaluleke kakhulu. Nazi ezinye izinzuzo zokuba nezinsika zokuqukethwe ezichazwe ngokucacile nezinamasu ezinkundla zokuxhumana:
- Ukudala okuqukethwe okulula:
Njengoba wazi, ukudala okuqukethwe kuyinqubo enezinyathelo eziningi eqala ngomcabango wokuqukethwe. Izinsika zokuqukethwe zizolula leyo nqubo futhi zenze kube lula ukuthuthukisa imibono emihle yokuqukethwe izethameli zakho ezihlosiwe ezingahlobana nazo.
Esikhundleni sokuzama ukuqagela ukuthi yini okufanele uyithumele njengomkhiqizo, izinsika zokuqukethwe zizokuqondisa ukuthi udale okuqukethwe okufanele futhi uhlele nenqubo.
- Ukuma okungcono:
Uma unezindikimba ezithile nezihloko ovame ukuthumela ngazo, abalandeli bakho kanye nezithameli eziqondiwe ziyazi ukuthi amakhasi akho ezinkundla zokuxhumana ayindawo elungile ongayivakashela uma zifuna ukusebenzisa okuqukethwe ngalezo zindikimba. Lokhu kusho ukuthi ubeka ibhizinisi lakho njengochwepheshe bemboni.
Lokhu kuyiqiniso ikakhulukazi uma ukhiqiza okuqukethwe okubalulekile, okuhlukile, nekhwalithi ephezulu.
Futhi, njengoba itimu ngayinye iza namagama angukhiye afanelekile nama-hashtag, usiza izinkundla zokuxhumana (nezinjini zokusesha) zihlukanise futhi zikubeke endaweni, okuthuthukisa igunya lomkhiqizo wakho.
- Ukuba khona kochwepheshe ezinkundleni zokuxhumana:
Ukuba nezinsika zokuqukethwe ezichazwe kahle kuthuthukisa isithombe sakho somkhiqizo. Lokhu kungenxa yokuthi okuqukethwe kwakho kanye nokuba khona kwenkundla yezokuxhumana kuzobukeka kuhlelekile, kungaguquki, futhi kuchwepheshe.
Uzohlala usendleleni lapho unezinsika zokuqukethwe ezizokuhola. Ngamanye amazwi, amakhasi akho ezinkundla zokuxhumana "azoba nengqondo" kumakhasimende akho.
Ngezinsika zokuqukethwe, isu lakho lokuqukethwe libonisa izethameli zakho ozihlosile ukuthi uyakwazi okufanele ukwenze. Awugcini nje ngokuzama ukukhiqiza okuqukethwe ngenxa yakho. Unesu kanye nokuma okucacile, okuholela ekuthembekeni okwengeziwe negunya lomkhiqizo.
Ungazichaza kanjani izinsika zokuqukethwe ezifanele zomkhiqizo wakho?
Zingaki izinsika zokuqukethwe uhlobo lwakho oludingayo? Njengomthetho wesithupha, umkhiqizo kufanele ube nezinsika zokuqukethwe ezintathu kuya kwezinhlanu ezinkundleni zokuxhumana. Kunconywa ukuthi ungeqi kweziyisithupha ukuze ugcine okuqukethwe kwakho kuhlelekile futhi kufana.
Ngokuvamile, kunetimu ezimbili ezingaba izinsika zokuqukethwe zemikhiqizo eminingi. Ukudala okuqukethwe okuvamile kulawo matimu kubalulekile ukugcina amakhasimende ematasa futhi ubenze bazizwe bezwakala futhi bebonwa:
- Imikhiqizo namaphromoshini: izithombe zomkhiqizo, izimemezelo zomkhiqizo, izipho, izaphulelo, njll.
- Umphakathi: ukubuyekezwa, impendulo yamakhasimende, nokuqukethwe okukhiqizwa umsebenzisi sekukonke.
Manje njengoba usunezinsika ezimbili zokuqukethwe, ungazichaza kanjani izinsika ezintathu kuya kwezine zokuqukethwe ezinkundleni zokuxhumana? Lezo zinsika zokuqukethwe kufanele ziqonde ngqo kumkhiqizo wakho, futhi nansi inqubo engcono kakhulu ongayilandela:
1. Thola izethameli oziqondise
Ukuhlonza izinsika zokuqukethwe, njenganoma yini enye ekukhangiseni, kuqala ngezethameli zakho ozihlosile. Kufanele wazi amaphuzu abuhlungu ezithameli zakho kanye nezintandokazi mayelana nokuqukethwe ezikudlayo.
Ake sibheke ukuthi uthini u-Sabri Suby, usomabhizinisi kanye nesazi sokumaketha kwedijithali, mayelana nokuhlonza izethameli ozihlosile:
- Ukuthi “Hang out ku-Facebook” kuvame kakhulu, kodwa okuthi “Hang out in the Mothers of Melbourne Facebook group” kunembe kakhulu futhi kuyenzeka.
- "Ufunda amabhulogi" akuqondisiwe ngokwanele, kodwa "Ufunda ngokugxila ku-Rockin Mama, Mamavation, kanye ne-Reddit" kuyachazwa futhi kuyadalula.
Yile ndlela okufanele wenze ngayo ukuze uhlonze izethameli zakho. Phendula imibuzo ecacile mayelana nemikhuba yokusebenzisa okuqukethwe kwezithameli zakho:
- Ibaphi abagqugquzeli ababalandelayo?
- Imaphi amabhulogi abathanda ukuwahlola njalo?
- Imaphi amaqembu e-Facebook abawajoyinayo?
- Ikuphi okuqukethwe abakuseshayo?
- Yiziphi iziteshi ze-YouTube abazibhalisele?
Kubalulekile futhi ukwazi eyakho umuntu wokuthenga.
Ngokuvamile, kufanele okungenani ube nensika yokuqukethwe eyodwa ehambisana neqembu ngalinye labantu elimelwe abantu bakho bomthengi. Awudingi ukwenza izinsika zakho zokuqukethwe zihambisane nabo bonke abantu bomthengi wakho, kodwa umuntu ngamunye womthengi kufanele athole insika yokuqukethwe ekhuluma nabo.
2. Xoxani ngemibono
Manje njengoba usuzazi izithameli zakho ozihlosile, sekuyisikhathi sokubhunga ngemibono yezinsika zokuqukethwe kwakho.
Ngenkathi uhlaziya izethameli zakho ozihlosile esinyathelweni sangaphambilini, kufanele ube nombono mayelana nokuthi yini engaba nentshisekelo kuzo. Ngakho-ke, bhala phansi izingqikithi ezifika engqondweni lapho ucabanga ngezethameli zakho ezihlosiwe kanye ne-niche.
Nazi ezinye izindlela zokuthola ugqozi lwezinsika zokuqukethwe kwakho:
- Bheka izibalo zokuqukethwe ku-niche yakho kanye namathrendi emakethe futhi uthole imininingwane mayelana nezindikimba ezinentshisekelo kuzo izethameli zakho eziqondiwe.
- Cabanga ukuthi yikuphi okuqukethwe okungaphelelisa okunikezwayo kwakho. Imikhiqizo oyithengisayo kufanele ixazulule inkinga kukhasimende, futhi abantu abanaleyo nkinga bangathanda ukwazi izinto ezizobasiza ukuthi basebenzise imikhiqizo yakho ngendlela ezoxazulula inkinga ngokushesha nangempumelelo. Cabanga ngokuqukethwe okuzokwengeza futhi kukhuphule inani lomkhiqizo wakho (okufanele ukwazi, imikhuba engcono kakhulu, njll.)
- Thola ugqozi kulabo oqhudelana nabo. Uma insika yokuqukethwe isebenzela kahle izimbangi zakho, kusho ukuthi izethameli zakho ezihlosiwe zinentshisekelo kuyo. Ukuba netimu efanayo nezimbangi zakho akusho ukuthi uyazikopisha; kujwayelekile ukuthi imikhiqizo eqhudelanayo ibe nezinsika zokuqukethwe ezifanayo inqobo nje uma ngayinye ikhiqiza okwayo okuqukethwe okuhlukile.
- Ungaya ngakolunye uhlangothi futhi ubheke izingqikithi ezingekho kokuqukethwe izimbangi zakho kanye nokuqukethwe okukhiqizwa ku-niche yakho ngokujwayelekile. Zama ukuphendula imibuzo elandelayo: Yikuphi okuqukethwe izithameli zami engiziqondise ezikudingayo futhi ezikufunayo kodwa ezingakutholi okwanele? Ungavala lesi sikhala ngokuyengeza ezinsikeni zakho zokuqukethwe.
Manje njengoba usunohlu lwetimu ezingaba khona, khetha ezintathu noma ezine ezidingeka kakhulu, ezifanele kakhulu, neziseduze kakhulu nombono womkhiqizo wakho kanye namanani.
Ngetimu ngayinye, yenza uhlu lwezihloko ezibalulekile, izitayela, nemibuzo evame ukubuzwa yizithameli zakho.
3. Hlela futhi uhlaziye izinsika zakho zokuqukethwe
Manje njengoba usunamatimu athile kanye nezihloko nemibuzo, usuhlonze izinsika zokuqukethwe kwakho, kodwa umsebenzi wakho awukakaqedwa. Isikhathi sokuhlela okuqukethwe kwakho kwenkundla yezokuxhumana futhi uhlaziye ukusebenza kwakho.
- Dala ibhalansi phakathi kwazo zonke izinsika zokuqukethwe:
Uma unezinsika ezinhlanu zokuqukethwe, insika ngayinye kufanele ithathe u-20% wokuqukethwe okukhiqizayo ezinkundleni zokuxhumana. U-20% wokuqukethwe kwakho kufanele kube mayelana nendikimba yokuqala, omunye u-20% ube ngendikimba yesibili, nokunye...
Kubalulekile ukuqala ngale ndlela futhi ubheke ukuthi iyiphi eyenza kangcono futhi ikhiqize imikhondo eminingi nokuzibandakanya. Bese, ungakwazi ukulungisa lawo maphesenti njengoba ubona kufanelekile.
- Yazi uhlobo olulungile lokuqukethwe kwensika ngayinye:
Kunezinsika zokuqukethwe ongangena kuzo zonke izinhlobo zokuqukethwe (amavidiyo, izithombe, izindaba, ama-tweets, njll.), nezinye ezisebenza kahle ngezinhlobo ezithile zokuqukethwe kuphela.
Isibonelo, uma uwumkhiqizo othengisa ukudla okuphambili futhi ukhetha “izindlela zokupheka ezinempilo” njengensika yokuqukethwe, uyazi ukuthi abantu abaningi bancamela ukubuka ividiyo emfushane eyethula iresiphi esikhundleni sokufunda inguqulo ebhaliwe.
Kubalulekile ukwazi ifomu elifanele lezinsika zokuqukethwe kwakho futhi uhlele ngokufanele.
- Hlela ngokwezinsika zokuqukethwe kwakho:
Ukwenza ukudalwa kokuqukethwe kanye nokubuyekezwa kokuqukethwe kwenkundla yezokuxhumana kube lula, unganikela usuku noma izinsuku ezimbili ngensika ngayinye yokuqukethwe, kuye ngohlobo lokuqukethwe oludingekayo kukho. Lokhu kukwenza uhleleke kakhudlwana futhi kwenza kube lula ukulandelela nokubona ukuthi ifomu ngalinye lokuqukethwe netimu kusebenza kanjani.
Le ndlela izophinde ibheke ukuthi yiziphi izinsuku nezikhathi ezifanele kakhulu isihloko nefomu ngalinye (njengoba ezinye izihloko zithatha isikhathi).
Yebo, izinsika zakho zokuqukethwe akufanele zizwele isikhathi, kodwa ezinye izihloko ngaphansi kwalezo zinsika zingaba, futhi lokho kulungile. Uma uhlela okuqukethwe kwakho ngale ndlela, ungaqiniseka ukuthi unikeza amakhasimende akho okuqukethwe okulungile ngesikhathi esifanele.
Khulisa ukuzibandakanya namuhla!
Ukuba nezinsika zokuqukethwe kukugcinela isikhathi esiningi, kuqondisa ukumaketha kwakho kwenkundla yezokuxhumana, futhi kuyisa umkhiqizo wakho ezingeni lochwepheshe. Kodwa, lokho akwanele ngesu elisebenzayo lenkundla yezokuxhumana. Udinga ukucebisa lezo zinsika zokuqukethwe ngemibono emisha, imininingwane, nezingxoxo ukuze uthuthukise ukubandakanyeka kwakho kwezithameli zakho futhi uvelele kulabo oqhudelana nabo.
