Iqembu eliqinile lokuthengisa lingaguqula ibhizinisi libe yimpumelelo. Lokhu kungenxa yokuthi yibona abaqinisekisa ukuthi amakhasimende athenga lokho okudayiswa yibhizinisi. Kungakhathaliseki ukuthi unenkampani enkulu noma ungusomabhizinisi oqala ibhizinisi lakho, ukwazi izimfihlo zempumelelo yokuthengisa kungahamba ibanga elide ekuguquleni isu lakho lokumaketha futhi uthuthukise inzuzo yakho.
Qhubeka ufunde ukuze ufunde kabanzi mayelana nobuciko bokuthengisa futhi uthole amathiphu ayisishiyagalolunye ongawasebenzisa ebhizinisini lakho namuhla ukuze uqinisekise isiqalo esiqinile sika-2024!
Okuqukethwe
Iyini impumelelo yokuthengisa?
Ubuciko bempumelelo yokuthengisa
Izimfihlo ezi-9 ezifihliwe zempumelelo yokuthengisa
Isiphetho
Iyini impumelelo yokuthengisa?
Impumelelo yokuthengisa isho ukuzuza okuhlosiwe okuchazwe ngaphambilini kanye nezinjongo kungqikithi yokuthengisa. Ukuthengisa izinto noma amasevisi ngempumelelo, ukufinyelela noma ukweqa okuhlosiwe kokuthengisa, nokwakha ubudlelwano obuhlala njalo bamakhasimende. Impumelelo ekuthengisweni ingalinganiswa ngembuyiselo yemali, ukwaneliseka kwekhasimende, isabelo semakethe, kanye nezinkomba zokusebenza ezibalulekile ezihlobene nokudayisa (ama-KPI).
Ubuciko bempumelelo yokuthengisa
Ubuciko bempumelelo yokuthengisa bugcizelela umbono wokuthi ukuthengisa kuwubuciko obuhlanganisa umcabango, ubuciko, kanye nokuxhumana komuntu siqu. Lokhu kusho ukukhomba ukuthi yiziphi izidingo nezisusa zomuntu ngamunye ezisebenza kukhasimende ngalinye kanye nokuthengisa ngokuhambisana nalokho okuguquguqukayo.
Abathengisi abaphumelelayo bathatha ukusebenzelana phambili kunokuthenga; bakhombisa ukukhathalela izinjongo, izinkinga, kanye nezinjongo zamakhasimende abo. Ukukhathazeka kwabo okusemthethweni okubeka isisekelo sokwethembana nobudlelwano bebhizinisi obuhlala njalo. Ngokwazi okucacisiwe mayelana nokuthandwa ngamakhasimende abo, abathengisi basiza ukwakha ukwethembeka kwamakhasimende, okuholela kumthamo wokuthengisa ophezulu kanye nemali engenayo engcono. Banaka kakhulu, babonisa uzwela kuyilapho behlose ukubhekana nokukhathazeka kwamakhasimende.
Izimfihlo ezi-9 ezifihliwe zempumelelo yokuthengisa
1. Ukwakha ukuxhumana okuyiqiniso
Impumelelo yokuthengisa idinga ukuba yiqiniso kumthengi. Ubudlelwano nokwethembana kukhula ngobuqiniso, uzwela, nokulalela okusebenzayo. Lokhu kufaka phakathi ukuqonda ukuthi yini ebalulekile kukhasimende, ukwakha ubudlelwano, nokuya kulo ngesifiso sangempela sokubabona bephumelela.
Ukudala ubudlelwano bamakhasimende bangempela kuhilela okungaphezu nje kokuthengisa. Konke kwakhelwe phezu kweqiniso, ukungafihli, kanye nozwelo. Izibopho noma "isisekelo" sempumelelo yokuthengisa yesikhathi eside yilezi zibopho. Ikhasimende lingase libambelele ekubeni yikhasimende elithembekile lomkhiqizo uma likholelwa ukuthi umdayisi othintekayo ubengagcini nje ngokuba nesithakazelo kuye kodwa futhi wayefuna ukuqeda inkinga yakhe.
Amanye amasu adingekayo ukuthuthukisa lolu xhumano lwangempela ahlanganisa.
Ukwenza okuthandwa nguwe: Ukuphendula ezidingweni ezihlukile zekhasimende ngalinye kanye nezifiso ekuhlanganiseni isu lokuthengisa.
Ukuba sobala: Ukucaca kulo mongo kusho ukunikeza ulwazi olucacile mayelana namandla kanye nobuthakathaka bomkhiqizo/isevisi.
Ukulandelela okungaguquki: Sebenzisa abathintwayo bokulandelela ngemva kokuthenga ukuze ubonise ukuthi uzinikele ekusizeni ikhasimende lakho liphumelele ebhizinisini.
Nikeza inani: Ukunikeza ulwazi olungasetshenzelwa futhi oluzuzisayo, ulwazi, ukuqonda, nezisetshenziswa, nakuba kungenzeka azidayisi manje, kuzosiza ikhasimende.
2. Kholwa kulokho okuthengisayo
Kubalulekile ukukholelwa kulokho okuthengisayo. Ukuze ube nalokhu kuqiniseka, kumelwe wazi izici zayo, izinzuzo zayo, nendlela esebenza ngayo. Lokhu kubonakala ocwaningweni njengoba lubonisa ukuthi lapho abathengisi bazi ukuthi yini abayithengisayo, badlulisela ukuthanda kwabo futhi ngaleyo ndlela bathole ukuzethemba kwamakhasimende, ngaleyo ndlela befaka ukwethenjwa.
3. Ukuxhumana okunekhono
Abathengisi kufanele babheke ukuxhumana njengokubalulekile. Ukwethembana kukhula ngokuncenga, ukubhekana nokuphikisa, nokwakha ubudlelwano bamakhasimende ngokuhamba kwesikhathi. Ukuxhumana okusebenzayo nokucabangelayo kuyisici esiyinhloko sokuletha umuzwa omuhle, okuholela ekuthengisweni nasekuthembekeni kwamakhasimende.
Isibonelo, ukuxhumana okuzwelayo kuhilelekile lapho umthengisi wezokunakekelwa kwempilo ekhuluma nomuntu odinga umuthi. Ukwethembana kwenzeka lapho umdayisi elalela ngokucophelela izinkinga zesiguli futhi ephendula imibuzo yaso ngenhlonipho. Ngokubuyisela, isiguli sikholelwa ezincomo futhi sithenga umkhiqizo.
4. Ukufuna okuhlosiwe
Ukuqondiswa okufanele kwalabo abazoba amaklayenti kuthuthukisa kakhulu ukusebenza kokuthengisa ngokusebenzisa ukusebenza kahle okuthuthukisiwe, ukuguqulwa okuphezulu, ukudala ubambiswano oluhlala njalo, nokusebenzisa izindlela ezifanele. Ukuhlonza nokukhulisa abaphambili abahambisana nomkhiqizo noma isevisi kuzovumela abathengisi ukuthi bathole ipayipi eliqinile lokuthengisa kanye nemali engenayo ehlala ikhula.
Isibonelo, omele ukuthengisa ubuchwepheshe uya kumafemu adinga izixazululo ze-cybersecurity. Ucwaningo lwemakethe luzovumela umthengisi ukuthi abone abangase babe abathengi ababhekene sengozini emkhakheni wabo futhi enze izinkundla zivumelane nezindaba zabo zokuphepha. Le ndlela eyenziwe ngokwezifiso inyusa amazinga okuguqulwa njengoba amakhasimende ebona inani lomkhiqizo.
5. Ukuthuthukisa ukukhuthazela nokunqoba ukwenqatshwa
Ukuqina nokuphikelela lapho ubhekene nezihibe kubalulekile ekuthengisweni okuyimpumelelo. Lezi zimfanelo zisiza abathengisi ukuthi babhekane kahle nokulahlwa, bahlale benethemba ngisho nangemva kokwehluleka okuthile, futhi bangapheli amandla lapho bebhekene nezinselele.
Ukuqina kusho ukuthi umuntu kufanele azinikele kulokho athemba ukukuzuza futhi akholwe kuye ngokuba nemikhiqizo/izinkonzo ezibalulekile. Lokhu kuhlanganisa ukubeka izinjongo ezingokoqobo, impumelelo yokubuka ngeso lengqondo, kanye nokuthola ugqozi kokuhlangenwe nakho komuntu siqu noma komsebenzi.
Isibonelo, usomabhizinisi osemusha uhlangabezana nobunzima obuhlukahlukene, njengokuthengisa okuhamba kancane ezigabeni zokuqala kanye nokuvela kwezimbangi ebezingalindelekile. Ukuze bazigcine bekhuthazekile, bazibekela imigomo efinyelelekayo, ehlanganisa ukudumisa ukunqoba okuncane okufana nokuphawula okuhle kwamakhasimende. Kugqugquzela ukuzimisela kwabo ukwethula imikhiqizo namasevisi abo ngempumelelo.
6. Izindlela zokuvala eziphumelelayo
Amasu aseduze asebenzayo ayadingeka ukuze ukuthengisa kube yimpumelelo. Kunezinhlobo ezimbili zezikhombisi-ndlela eziya esinqumweni sokuthenga: ukuvala isifinyezo nokuvala ngokucabangela. Ngakho-ke, abathengisi badinga ithalente lokwazi ukuthi zisetshenziswa nini futhi kanjani izindlela ezishiwo ukuze kuqinisekiswe ukuthi ukuvala kuyancenga, kuyamema, futhi kugxile kumakhasimende.
Isifinyezo siyavala
Lokhu kuhlanganisa ukufingqa izici ezibalulekile kusukela engxoxweni yokuthengisa ngaphambi kokugqamisa inani lomkhiqizo noma isevisi enikezwayo. Kusebenza kahle, ikakhulukazi uma ikhasimende lidinga lokho kugudluzwa okwengeziwe ukuze livale isivumelwano. Lapha, umdayisi usiza iklayenti ukuthi lenze izinqumo ezinolwazi olungcono ngokufingqa izinzuzo zokunikezwa ngakunye nokubhekana nokukhathazeka okusele.
Lolu hlobo lokuvala lufaneleka uma ikhasimende linentshisekelo yokuthenga kodwa lidinga ukucaciswa okwengeziwe. Futhi, isetshenziswa njengempikiswano yokuphetha elandela impendulo ezindabeni zangaphambili eziphakanyisiwe. Isibonelo esihle singaba segumbini lombukiso wezimoto lapho umdayisi ezothi, “Ukufingqa, le moto inebanga elimangalisayo, izinyathelo zokuphepha eziphakeme, nendawo enkulu yangaphakathi.” Ngakho-ke, kungani singaphumi lapho futhi singcolise izandla zethu ngakho?
Ukucabangela kuyavala
Ukuvala okucabangelayo kuthatha ukuthi iklayenti selivele linqume ukuthenga into. Kubandakanya ukuthengisa sengathi isivumelwano senziwe kakade. Umthengisi uzama ukuholela ikhasimende ekuvumeni ukuthi lizimisele ukuthenga ngokuchaza izinyathelo ezilandelayo noma ukukhuluma ngokudiliva umkhiqizo.
Uma ikhasimende libonisa ukuzibophezela okuqinile, ukuvala okucatshangelwayo kuba okubalulekile. Isetshenziswa uma umdayisi engafuni ukubangela ukuphikiswa ngokucela okuqondile kokudayiswa. Isibonelo, ngokuthengiswa kwesoftware, umthengisi angase asho okuthile okufana nokuthi: “Kuhle, ake sikhulume ngokufaka. Yisiphi isikhathi esihle sokuthi ithimba lethu limise isoftware enkampanini yakho?”
Ukuthi isifinyezo noma ukuvalwa kokucabangela kuncike enqubweni yokuthatha izinqumo yamakhasimende. Uchwepheshe wezokuthengisa kufanele ahlole ukuthi ikhasimende lizizwa likhululeke kangakanani nokuthi lizimisele yini ukuhlanganyela nalo.
7. Ukufunda okuqhubekayo nokulungiswa
Indawo yokuthengisa engashintshile idinga ukufunda okuqhubekayo. Ngaphezu kwalokho, abathengisi kufanele baqinisekise ukuthi bazigcina benolwazi nganoma yiziphi izinguquko embonini, banolwazi olusha mayelana nemikhiqizo, futhi bayakwazi ukushintsha okuthandwa ngabathengi.
Ukuzivumelanisa nezimo nakho kubalulekile. Izinqubo zokuthengisa ezikhathini zanamuhla kufanele zishintshe ngokufunwa ngabathengi. Ukuzivumelanisa nezimo kubalulekile uma kukhulunywa ngokufaneleka emakethe. Ukuqinisekisa ukuthuthukiswa okuqhubekayo ngokulungisa izinguquko kubalulekile kubathengisi; lokhu kuzivumela ukuthi zihlale zizintsha futhi zingene emakethe eshintsha njalo.
8. Ukuphatha isikhathi nokusebenza ngempumelelo
Ukuphatha isikhathi kungenye yamakhono abalulekile ekuthengisweni okuyimpumelelo. Uchwepheshe wezokuthengisa wenza i-prospecting, imihlangano yamakhasimende, ukulandelela, kanye nezinqubo zasehhovisi. Ukuphatha isikhathi kufanele kwenziwe ngempumelelo kusetshenziswa uhlu lwezinto okufanele zenziwe, ukubeka phambili umsebenzi, nokunquma izindaba zokumosha isikhathi ezingakhiqizi.
Ukuthola impumelelo ekuthengisweni kudinga ukuphathwa kwesikhathi. Ngakho-ke, ochwepheshe bezokuthengisa abasebenzisa ukuphatha kahle isikhathi bangagxila emisebenzini ebalulekile yokwakha imali engenayo, ehlanganisa ukuhlola nokusebenzelana namakhasimende. Abathengisi benza uhlu lwezinto zokwenziwa ukuze baqinisekise ukuthi basebenzise isikhathi sabo ngendlela efanele nsuku zonke futhi bagxile ekufinyeleleni izinjongo zokuthengisa.
Ngokwesibonelo, umenzeli wezindlu othengisa izindlu usebenzisa amakhono okuphatha isikhathi ekuhleleni umsebenzi wakhe wosuku. Bakha uhlelo lwezinto okufanele zenziwe, okuhlanganisa ukushayela amakhasimende amasha, ukuvakashela izindawo zokuhlala, nokulandela umkhondo. Ngokuyeka imisebenzi engaphandle njengokuhlola ama-imeyili kaningi, bathola isikhathi esengeziwe semisebenzi yokuthengisa ekhiqizayo, okuholela ekufakweni kuhlu okwengeziwe nasekuthengisweni kwezakhiwo.
9. Ukusebenzisana kanye nokuxhumana
Ukwakhiwa kobudlelwano bamasu namanethiwekhi kungenye into enomthelela empumelelweni yokuthengisa. Lokhu kunikeza indlela yokukhiqiza imikhondo yebhizinisi ngokudluliselwa noma ngokwakhiwa kobambiswano lwebhizinisi. Ochwepheshe bezokuthengisa bangakwazi ukukhomba amathuba amaningi ngokwandisa amanethiwekhi abo ukuze afake ontanga embonini, abeluleki, namakhasimende ajabule.
Isiphetho
Izimfihlo eziyisishiyagalolunye ezifihliwe zempumelelo yokuthengisa okukhulunywe ngazo kulesi sihloko zingahamba ibanga elide ekuguquleni imizamo yakho yokuthengisa ibe ibhizinisi eliphumelelayo. Uma zamukelwe ngendlela efanele zingakhuphula ukusebenza kwebhizinisi lakho, okungakuvulela umhlaba omusha wamathuba njengosomabhizinisi. Ukuze ufunde kabanzi mayelana namasu okumaketha, noma uphequlule uhla lwemikhiqizo efanele isitolo sakho se-inthanethi, yiya ku Cooig.com.
