I-SEO Yekhasi Lomkhiqizo: I-Anatomy Yekhasi Elilungiselelwe Kahle

Amakhasi omkhiqizo yilapho kwenziwa khona isinqumo sokugcina sokuthenga umkhiqizo. Ngokuzilungiselela i-SEO (nokwengeza ukufafaza kwe-UX), uzokwandisa amathuba okuheha izivakashi eziningi futhi uziguqule zibe amakhasimende athembekile.

Kulo mhlahlandlela wabaqalayo, ngizokwabelana ngezinto eziyi-16 ezakha i-anatomy yekhasi lomkhiqizo owenziwe kahle. Ngizophinde ngichaze ukuthi ungawacwaninga kanjani amakhasi omkhiqizo wakho ngezinkinga.

Okuqukethwe
1. Iyakhasa ngezinjini zokusesha
2. Sula isihloko sekhasi
3. I-URL elula
4. Imvuthuluka yesinkwa
5. Ithegi ye-H1
6. Izithombe zomkhiqizo
7. Ividiyo yomkhiqizo
8. Intengo, ukutholakala, ukulinganisa, nezibuyekezo
9. Bizela esenzweni
10. Imininingwane yokulethwa
11. Incazelo yomkhiqizo
Ukucaciswa komkhiqizo
13. Imibuzo evame ukubuzwa
14. Imikhiqizo ehlobene
15. Okuqukethwe okukhiqizwa umsebenzisi
16. Umaki we-schema
17. Ungawahlola kanjani amakhasi wakho womkhiqizo ngezindaba ze-SEO

Yini eyenza ikhasi lomkhiqizo elihle?

Amakhasi omkhiqizo angenye yezinhlobo zekhasi lokuqukethwe ezichazeka kakhulu ku-SEO ngoba aqukethe izinto ezivamile abantu abalindele ukuzibona.

Ake sihlole i-anatomy yekhasi lomkhiqizo elilungiselelwe kahle:

1. Iyakhasa ngezinjini zokusesha

Ngaphambi kokuthi uqale ukuhlola ama-elementi asendaweni, kuwumqondo omuhle ukuhlola ukuthi ikhasi lakho lomkhiqizo liyakwazi yini ukucaca futhi likhonjwe izinjini zokusesha. Uma kungenjalo, uzobe umosha isikhathi sakho ngokulungiselela ikhasi lakho lomkhiqizo kukho konke okunye.

Indlela eshesha kakhulu yokuhlola lokhu iwukuzulazula uye ekhasini lomkhiqizo futhi ulivule kubha yamathuluzi ye-SEO ye-Ahrefs. Bese uchofoza ku- I-Indexability ithebhu.

Uma kukhona noma yiziphi izinkinga, ibha yamathuluzi izozimaka kumbuthano obomvu kubha eseceleni.

Kunamasheke ambalwa ayisisekelo okufanele uwenze. Qiniseka ukuthi ikhasi lomkhiqizo:

• Ayivinjiwe ku-robots.txt
• Alinawo amathegi e-noindex ekhasini
• Inombhalo we-canonical ekhanda lekhodi ye-HTML (ezimweni eziningi, izoziqondisa yona yona)
• Kufakwe kufayela lakho le-sitemap.xml

Uma usudlulile lezi zithiyo zokuqala ze-SEO, sekuyisikhathi sokuthi uqalise.

2. Sula isihloko sekhasi

Ithegi yesihloko (eyaziwa nangokuthi isihloko sekhasi) iwucezu lwekhodi ye-HTML ecacisa isihloko sekhasi lewebhu. Zivela emiphumeleni yosesho lwe-Google futhi ziyingxenye encane yezinga le-Google.

Zibukeka kanje:

Isihloko sekhasi lomkhiqizo wakho kufanele sicace, yithi ini umkhiqizo, futhi usebenzise amagama angukhiye afanelekile achaza umkhiqizo ngokunembile. Lokhu kusiza abaseshi nezinjini zokusesha baqonde ukuthi ikhasi lakho lomkhiqizo limayelana nani.

Uma abasebenzisi besesha imikhiqizo yakho besebenzisa amayunithi okugcina isitoko (ama-SKU) noma ezinye izihlonzi zemikhiqizo, kusho ukuthi kuwumqondo omuhle ukufaka lolu lwazi kumaka wesihloko sekhasi lomkhiqizo kanye ne-URL yakho.

Esinye sezibonelo ezinhle kakhulu zalapho lokhu kungabaluleka khona okomkhiqizo ofana ne-Lego.

Nasi isibonelo somkhiqizo we-Lego Land Rover Classic Defender 90. I-SKU ifakiwe kuzo zombili izihloko zekhasi kanye ne-URL yazo:

Ngisho noma uvele useshe u-“10317” usebenzisa ithuluzi elifana ne-Ahrefs’ Keywords Explorer, ungabona ukuthi isiza sabo sivela phezulu kwe-SERP.

I-TLDR; uma ama-SKU noma izihlonzi zomkhiqizo zibalulekile ebhizinisini lakho—futhi amakhasimende azifuna—khona-ke kungase kusize ukuzifaka zombili ku-URL nomaka besihloko semikhiqizo yakho.

3. I-URL elula

Ama-URL atholakala kubha yekheli yesiphequluli sakho. I-URL ye-SEO-friendly kufanele kube lula ukuyiqonda futhi ikhombise ngokucacile okuqukethwe kwekhasi. Ukudala ama-URL acatshangelwe kahle kusenesikhathi kuzosiza ukudala ukwakheka kwewebhusayithi okunengqondo ngesikhathi.

Iseluleko se-Google uma kuziwa kuma-URL sithi:

“Dala isakhiwo se-URL esilula. Cabangela ukuhlela okuqukethwe kwakho ukuze ama-URL akhiwe ngendlela enengqondo nangendlela eqondakala kakhulu kubantu.”

Nakhu ukuthi i-URL eyakhiwe kahle ibukeka kanjani:

Nawa amanye amathiphu okudala ama-URL:

• Sebenzisa amagama angukhiye afanelekile abonisa ngokunembile umkhiqizo ukuze usize izinjini zokusesha ziqonde umongo wekhasi
• Gcina ama-URL emfushane futhi ugweme izinhlamvu ezingadingekile noma izakhiwo eziyinkimbinkimbi, njengoba ama-URL alula kubasebenzisi ukuthi bawagaye.
• Sebenzisa amakhonco ukuze uhlukanise amagama kunokugcizelela noma izikhala ukuze wenze i-URL ifundeke kalula
• Ungaguquguquki esakhiweni sakho se-URL - kuzokwenza iwebhusayithi yakho ihambe kalula futhi ithuthukise ulwazi lomsebenzisi ngokunikeza umbono ocacile wokuthi yini ongayilindela ekhasini.
• Ungangcwabi amagama angukhiye abalulekile ngezansi ohlwini lwakho lwe-URL

SIDENOTE. Ku-SERPs, kunezakhiwo ze-URL eziyinkimbinkimbi futhi ezibonakala zingenangqondo kuwo wonke ama-SERP akleliswe kahle—ikakhulukazi emhlabeni we-ecommerce. Lokhu akusho ukuthi kufanele uzibe ngokuphelele ukwakheka kwe-URL, kodwa zama ukusungula isakhiwo esingaguquki kusenesikhathi futhi unamathele kuso.

4. Imvuthuluka yesinkwa

I-breadcrumbs izixhumanisi zangaphakathi ezibonisa abasebenzisi indawo yabo ohlwini lwesayithi futhi zibasize bazulazule ngokushesha kuwebhusayithi.

Zibukeka kanje:

Ziwusizo ku-SEO ngoba zakha isakhiwo esinengqondo izinjini zokusesha ezingase zigaqe futhi zisiqonde.

Ama-breadcrumbs avumela abasebenzisi ukuthi bahlole indawo yabo kusayithi lakho futhi bahlehle uma kunesidingo. Lokhu kuyasiza ezitolo ze-ecommerce ngoba abasebenzisi bavamise ukuzulazula phakathi kwamakhasi esigaba namakhasi amaningi omkhiqizo lapho benquma ukuthi yimuphi umkhiqizo abazowuthenga.

5. Ithegi ye-H1

Ithegi ye-H1 iyingxenye ye-HTML ekhombisa abasebenzisi nezinjini zokusesha ukuthi ikhasi limayelana nani.

Umehluko omkhulu phakathi kwamathegi e-H1 namathegi esihloko yilapho avela khona—amathegi e-H1 awaveli emiphumeleni yosesho lwe-Google, kodwa avela ekhasini.

Yilokhu umaka we-H1 obukeka ngayo kukhodi:

<h1>This is the h1 tag</h1>

Indlela eshesha kakhulu yokuhlola ukuthi ikhasi linayo yini i-H1 ukusebenzisa ibha yamathuluzi ye-Ahrefs SEO. Lapha, ungabona kalula-uhlole ukulandelana kwezihloko.

6. Izithombe zomkhiqizo

Izithombe zomkhiqizo ziyizithombe noma izethulo zedijithali zemikhiqizo yakho. Ngokuvamile, isithombe esisodwa noma igalari iboniswa ekhasini lomkhiqizo ukuze kuboniswe umkhiqizo.

Zibalulekile ngoba zinikeza imininingwane eyengeziwe mayelana nomkhiqizo izincazelo ezibhaliwe ezingakwazi ukuthwebula njalo—njengokuthi umkhiqizo kufanele usetshenziswe kanjani, umbala oqondile womkhiqizo, njalo njalo.

Ngokombono wosesho, izithombe zomkhiqizo zibalulekile njengoba zingalinganisa emiphumeleni yosesho lwezithombe ze-Google—ngakho-ke kunesisusa sethrafikhi sokuthuthukisa izithombe zomkhiqizo wakho ku-SEO.

Ngakho-ke, ungazilungiselela kanjani izithombe zomkhiqizo wakho we-SEO?

Nazi izinto eziyisisekelo ozidingayo ukuze uzilungiselele:

• Engeza omunye umbhalo
• Sebenzisa amagama achazayo wamafayela
• Sebenzisa izithombe eziphendulayo
• Cindezela izithombe zakho futhi usebenzise amafomethi ezithombe njenge-jpg, jpeg, png, webp, noma avif

SIDENOTE. Umbhalo we-Alt incazelo emfushane yesithombe, engabalulekile nje kuphela ekukhombeni kwenjini yokusesha kodwa futhi ebalulekile ukuze ufinyeleleke, okuvumela abasebenzisi bokufunda isikrini ukuthi baqonde okuqukethwe kwesithombe. Njengamagama wamafayela, omunye umbhalo kufanele uchazile futhi ufake amagama angukhiye afanelekile ngokwemvelo.

Ungenza izinto eziningi ukuze uthuthukise ukusebenza kwesithombe sakho ezinjinini zokusesha. Bheka umhlahlandlela wethu wesithombe se-SEO ukuze ufunde kabanzi.

7. Ividiyo yomkhiqizo

Amavidiyo akhulisa ukusebenzelana kwabasebenzisi ngamakhasi omkhiqizo wakho—futhi njengezithombe, abalulekile njengoba engakwazi ukushayela ngokuzimela ithrafikhi kusayithi lakho.

Amavidiyo angavela ezindaweni ezine ku-Google:

• Imiphumela yosesho lwe-Google
• Ithebhu yezithombe ze-Google
• Ithebhu ye-Google Videos
• I-Google Discover

Kodwa, ukuze akhonjwe, amavidiyo kufanele agcwalise imibandela ethile.

Ngaphambi kokutshala isikhathi nomzamo ekudaleni amavidiyo, cabanga ukuthi angazizuzisa yini izithameli zakho.

Isibonelo, embonini yemfashini, izivakashi zilindele ukubona ividiyo ukuze zibone kangcono ukuthi izingubo zilingana kanjani, ngakho-ke akumangazi ukuthi izitolo zezingubo ezifana ne-ASOS zinamavidiyo amafushane abekwe ngokugqamile emakhasini azo wemikhiqizo.

Kodwa uma ubusebhizinisini lokuthengisa amashedi esitoreji—ayikho inzuzo eyengeziwe eyengeziwe ezithamelini zakho yokufaka ividiyo, njengoba abantu abaningi bazi ukuthi ishede lokugcina libukeka kanjani.

8. Intengo, ukutholakala, ukulinganisa, nezibuyekezo

Intengo yomkhiqizo, ukutholakala, izilinganiso, nezibuyekezo ziyingxenye ebalulekile yolwazi olunzulu ngomsebenzisi. Uma ungenazo lezi zinto, abasebenzisi bazogxuma ekhasini, kube nomthelela ezingeni lakho futhi benze buthakathaka imizamo yakho ye-SEO.

Izindaba ezinhle ukuthi ama-CMS amaningi agxile ku-ecommerce afana noShopify noma Wix aphatha lokhu ngaphandle kwebhokisi, ngakho-ke kuvame ukucushwa okuncane okudingekayo ukuze kumiswe lezi zinto.

Izilinganiso nezibuyekezo zibalulekile kumakhasimende angaba khona njengoba engathola umbono wokuthi umkhiqizo unjani ngaphambi kokuwuthenga.

Ngakho-ke, kuwumqondo omuhle ukubonisa ngokugqamile izilinganiso zamakhasimende, njengoba zinikeza ubufakazi obubalulekile bomphakathi, obungasiza ukuthonya izinqumo zokuthenga.

Qinisekisa ukuthi zifinyeleleka kalula futhi ziyafundeka ukuze kuthuthukiswe ulwazi lomsebenzisi nokwethembeka, okungaholela ekwandeni kokuzibandakanya nokuthengisa.

Lokhu okuqukethwe okukhiqizwa ngabasebenzisi kucebisa isayithi lakho ngamagama angukhiye ahlukahlukene, afanelekile nemishwana, okuqhubekisela phambili ukukhulisa imizamo ye-SEO.

9. Bizela esenzweni

Cishe uchofoze izinkinobho eziyisigidi zokubizela esenzweni (CTA) empilweni yakho ye-inthanethi—kodwa ngaphandle uma wazi kahle ulwazi lomsebenzisi (i-UX), cishe awazi ukuthi zibaluleke kangakanani ekukhuthazeni izivakashi ukuthi zithenge imikhiqizo yakho.

Isibonelo, i-Amazon.com inamanye ama-CTA abonakala kakhulu ku-inthanethi:

Ukuze wakhe i-CTA ephumelelayo, sebenzisa izenzo ezimfishane, ezinamandla, ezithathelwanayo ezifana nalezi:

• Thenga Manje
• Funda kabanzi
• Engeza ekalishini

Le ndlela eqondile yenza kucace kubasebenzisi ukuthi yini okufanele bayenze ngokulandelayo.

Nakuba ama-CTA engathinti ngokuqondile izinga le-SEO, adlala indima ebalulekile kulwazi lwabasebenzisi bekhasi lomkhiqizo wakho. Ngaphandle kwama-CTA asobala, izivakashi zingase zidideke futhi zibhampise ekhasini. Lolu hlobo lokuziphatha, uma luphindaphindwa, lungabonisa ezinjinini zokusesha ukuthi leli khasi alilona ulwazi oluhle.

10. Imininingwane yokulethwa

Qinisekisa ukuthi imininingwane yakho yokulethwa iyabonakala futhi kulula ukuyithola; ungazenzi izivakashi zakho zizingele—kungenjalo, zingase zishiye ikhasi ngaphambi kokuba zithenge umkhiqizo. Uma izivakashi zihlala zigxumela ekhasini lakho, amazinga akho angase ahlupheke ngokuhamba kwesikhathi.

Iningi lezinhlelo zokuphathwa kokuqukethwe kwe-ecommerce (ama-CMS) zengeza ngokuzenzakalelayo imininingwane yokulethwa emakhasini wakho womkhiqizo.

Misa ulwazi lwakho lokulethwa eduze kwenkinobho yokuthenga noma intengo, futhi usebenzise izithonjana noma amaphoyinti amafushane ukuze wenze kube lula ukukuqonda. Buyekeza njalo isigaba sokulethwa ngezikhathi zamanje zokuthumela, izindleko, nezinketho ukuze wakhe ukuzethemba nokwaneliseka kwamakhasimende.

Imininingwane yokulethwa ecacile, okulula ukuyiqonda iqinisekisa amakhasimende futhi idale umuzwa omuhle womsebenzisi. Ukwenza kanjalo kuzonciphisa izivakashi ezigxumagxuma ekhasini ngaphambi kokuthenga umkhiqizo wakho.

11. Incazelo yomkhiqizo

Incazelo enhle yomkhiqizo iwukuqukethwe okuchaza umkhiqizo futhi kuwudayise.

Kodwa yini eyenza incazelo yomkhiqizo igqame?

• Dala incazelo yomkhiqizo ehlukile esikhundleni sokukopisha kumawebhusayithi abanye abakhiqizi.
• Hlanganyela encazelweni yomkhiqizo wakho ukuze ugweme ukuchitha isikhathi futhi udayise ngempumelelo umkhiqizo kulabo abangase babe abathengi.

Incazelo yomkhiqizo ebhalwe kahle ithuthukisa ulwazi lomsebenzisi futhi ingakhuphula amazinga okuguqulwa, ibe nomthelela omuhle ekusebenzeni kwe-SEO yesayithi lakho.

Ukucaciswa komkhiqizo

Ukucaciswa komkhiqizo kusiza abantu nezinjini zokusesha baqonde ama-nuances omkhiqizo wakho. Ezinjinini zokusesha, okuhlanganisa lokhu kucacisiwe kusho ukuthi ikhasi lingalinganisa imibuzo yokusesha yomsila omude ehambisana kakhulu nesihloko.

Ukucaciswa komkhiqizo kwethulwa kangcono ngokucacile nangokufingqiwe kusetshenziswa amaphuzu ezinhlamvu ze-HTML ukuze alenze alungele ukusesha.

13. Imibuzo evame ukubuzwa

Ama-FAQ ekhasi lomkhiqizo asiza izivakashi ukuthi ziphendule imibuzo ezinayo ngaphambi kokuthenga. Uma uvamise ukuthola amasethi afanayo emibuzo ebuzwayo mayelana nemikhiqizo ethile, lokho kungase konge isikhathi sebhizinisi lakho.

Uma imikhiqizo yakho iza nemibuzo eminingi yamakhasimende, ukwengeza isigaba se-FAQ emakhasini wakho womkhiqizo kuwumqondo omuhle. Ama-FAQ asiza izivakashi zakho ukuthi ziphendule noma yimiphi imibuzo okungenzeka zinayo futhi andise amathuba okuklelisa amagama angukhiye ahlobene.

Ungathola izinhlobo zemibuzo abantu abayifunayo umkhiqizo wakho ngokuwufaka ku-Ahrefs' Keywords Explorer bese uphonsa amehlo akho phezu Imibuzo ingxenye.

Ama-FAQ angasiza ekuthuthukiseni ulwazi lwezivakashi ngokuphendula imibuzo onayo ekhasini lomkhiqizo, kunokuba ibuyiselwe ku-Google ukuze zithole impendulo.

14. Imikhiqizo ehlobene

Ukubonisa imikhiqizo ehlobene kuthuthukisa ulwazi lomsebenzisi futhi kukhuthaza ukuchofoza kweminye imikhiqizo ehlobene.

Ungakhuthaza ukukhushulwa komkhiqizo ngokubonisa izinto ezifanele, ezihambisanayo kuyilapho ngokwemvelo usebenzisa izixhumanisi zangaphakathi ukuze uxhume emikhiqizweni efanele.

Lokhu kuthuthukisa ukuzibandakanya komsebenzisi futhi kunomthelela ku-SEO ngokudlula ukulingana kwesixhumanisi nokwandisa ukubukwa kwekhasi nesikhathi esichithwa kusayithi.

Leli su alikhulisi nje kuphela amandla okuthengisa kodwa futhi licebisa ulwazi olunzulu ngomsebenzisi kusayithi lakho.

15. Okuqukethwe okukhiqizwa umsebenzisi

Okuqukethwe okukhiqizwa ngumsebenzisi (i-UGC) kungenye yezindlela eziphoqa kakhulu zokubonisa abangase babe amakhasimende ukuthi imikhiqizo ibukeka kanjani ngaphandle kwezithombe namavidiyo omkhiqizo aklanywe ngokucophelela.

Izithombe ezikhiqizwe umsebenzisi zibalulekile ezimbonini ezifana nemfashini—uma ufuna ukubona ukulingana kwezingubo kubantu hhayi amamodeli ochwepheshe. Ukwengeza i-UGC kuwuphawu oluqinile kumakhasimende njengoba kukhombisa ukuthi isitolo sakho sithembekile hhayi umkhonyovu.

16. Umaki we-schema

Umaki we-schema ikhodi engasetshenziswa ukuze uthuthukise izici zewebhusayithi yakho phakathi kwemiphumela yosesho. I-Google iyisebenzisela ukubonisa amazwibela anothile.

Inzuzo enkulu yokuyengeza ukuthi imikhiqizo enomaka we-schema maningi amathuba okuthi ithole izinga lokuchofoza okuphezulu ngenxa yobukhulu bayo nokukhanga okubonakalayo.

Uma sikhuluma nge-schema nekhasi lomkhiqizo we-SEO, ngihlala ngifaka i-schema yomkhiqizo ngokwami.

• I-Breadcrumb schema - ithuthukisa imvuthuluka yesinkwa
• I-schema yevidiyo - uma amavidiyo edlala indima ebalulekile kokuqukethwe kwakho
• Buyekeza i-schema - uma unezibuyekezo, ungangeza i-schema yokubuyekeza ukuze uzithuthukise

Ungawahlola kanjani amakhasi wakho womkhiqizo ngezindaba ezijwayelekile ze-SEO

Sifake lokho okufanele ukufake emakhasini omkhiqizo wakho, kodwa ungawahlola kanjani?

Nazi izindlela ezimbili engingazincoma:

1. Sebenzisa ibha yamathuluzi ye-SEO yakwa-Ahrefs ukuze uhlole izindawo ezisheshayo

Indlela eshesha kakhulu yokuhlola amakhasi omkhiqizo ngezindaba ezijwayelekile ze-SEO ukusebenzisa ibha yamathuluzi ye-SEO ye-Ahrefs.

1. Zulazulela ekhasini lomkhiqizo
2. Vula ibha yamathuluzi
3. Bheka noma yiziphi izinkinga ezingase zibe khona

Amakhasi omkhiqizo ngokuvamile alandela ukwakheka kwesifanekiso, ngakho-ke maningi amathuba okuthi uma ubona inkinga ekhasini lomkhiqizo, ingasebenza nakwamanye amakhasi omkhiqizo.

2. Thola ukubuka kwendawo yonke ngokuhlolwa kwesayithi ye-Ahrefs

Uma uqedela ukuhlolwa kwe-SEO, uzofuna ukuqonda isimo samanje sayo yonke imikhiqizo ekuwebhusayithi. Indlela engcono kakhulu yokwenza lokhu ngethuluzi elifana ne-Ahrefs' Site Audit.

1. Qalisa ukukhasa kwakho
2. Uma isiqedile, qonda ku Isihloli sekhasi kubha eseceleni yeSite Audit
3. Kubha yokusesha, faka isihlonzi se-URL yomkhiqizo wakho, isb/imikhiqizo/
4. I-oda ngu Ithrafikhi ye-Organic ukuze ubone amakhasi aziwa kakhulu
5. Chofoza Amakholomu ukwengeza ezinye izakhi ofuna ukuzihlola
6. Hlaziya!

Imicabango yokugcina

Ukulungiselela amakhasi omkhiqizo we-SEO kubalulekile kunoma yiliphi ibhizinisi le-ecommerce elifuna ukuthuthukisa ukubonakala futhi liqhube ukuguqulwa okwengeziwe.

Ngokuhlanganisa amagama angukhiye afanelekile, ukwakha izihloko zemikhiqizo ezikhangayo nezichazayo, nokuqinisekisa okuqukethwe okuseqophelweni eliphezulu, okufundisayo, amabhizinisi angathuthukisa izinga lekhasi lomkhiqizo wawo. Lokhu, kuholela ekwandeni kwethrafikhi yezinto eziphilayo kanye nokusebenzisana okungcono kwabasebenzisi, okubalulekile ekukhuliseni ukuthengisa nokwethembeka kwamakhasimende.

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.