Isizinda se-e-commerce saseMelika i-eBay simemezele ukuthi kusukela ngomhla ziyisi-8 kuMbasa kumahhala ukuthi abathengisi ngabanye bathengise izinto zemfashini ezithandwayo, isinyathelo esihloselwe ukusekela imfashini eyindilinga kanye nokuphambukisa izingubo endaweni yokulahla udoti.
I-EBay ikwenze kwaba mahhala ukuthengisa zonke izingubo eziphethwe ngaphambilini, okuhlanganisa yonke into egqokwe kanye, noma izikhathi eziningi ukuze kufakwe izindaba zomkhiqizo ezinamathegi. Lokhu kufaka phakathi uhlu lwemfashini olukhona kusukela ngaphambi komhla ziyisi-8 kuMbasa.
Isayithi le-e-commerce labelane ngokuthi abathandi bemfashini abanabanikazi bangaphambili sebevele bayahlomula "kuzindleko zomthengi" futhi bavikelekile ngesiqinisekiso sokubuyiselwa imali se-eBay kanye nezinsizakalo zamakhasimende ngaphandle kwezindleko ezengeziwe.
I-eBay ichaze ukuthi lesi sinyathelo siza kanye nocwaningo olusha oluveza ukuthi u-70% wesizwe ugqoka u-50% noma ngaphansi kwekhabethe labo nsuku zonke, kanti u-92% wesizwe uthi unempahla engaphezu kweyodwa abangayigqoki ezinyangeni ezingu-12 ezedlule.
Ngokusho kwe-eBay, umthengi ojwayelekile ubambelele ezimpahleni zenani elingaphezulu kuka-£400 angazigqoki, futhi kulinganiselwa ukuthi isizwe sihlezi ku-£16.3bn yezimpahla zokugqoka azigqokile.
Izici ezintsha zewebhusayithi
I-eBay UK ithuthukisa futhi inkundla yayo ukwenza ukuthenga nokuthengisa imfashini ephethwe ngaphambilini kube bushelelezi.
Isiza se-e-commerce sinikeza izincazelo zezinto ezikhiqizwe yi-AI kubo bonke abathengisi base-UK esithe "zinganciphisa kakhulu isikhathi sokufakwa kuhlu."
I-eBay iphinde ihlele ukuhlola i-eBay Live, isipiliyoni sokuthenga esisebenzisanayo, e-UK esinabathengisi abakhethiwe emasontweni ezayo.
I-eBay ikholelwa ukuthi, i-eBay Live izovumela abasebenzisi bayo ukuthi bahambele izindali ezibukhoma, bathenge amadili akhethekile futhi bathenge ngesikhathi sangempela. Lokhu kulandela ukusebenza ngempumelelo kwe-eBay Live e-US ngemuva kokuthi yethulwe ngo-20022 futhi isingathe amakhulukhulu emicimbi ebukhoma isonto ngalinye.
Ngo-2023, i-eBay yabelana ngokuthi yonga amakhilogremu emfucuza angaphezu kwezigidi eziyi-1.6, okulingana nesisindo samahembe angaphezu kwezigidi ezi-4, ngokuthengiswa kwemfashini eyayithandwa ngaphambili.
U-Kirsty Keoghan, umphathi jikelele wemfashini yomhlaba wonke ye-eBay, uthe: “Ukuthengiswa kwemfashini kwamahhala kufike ngesikhathi esifanele esizweni esihlezi phezu kwezingubo ezingafunwa ngezigidigidi zamaphawundi. Siyazi ukuthi ukuthengisa izingubo ngezinye izikhathi kungase kuzwakale kuwumsebenzi onzima, ngakho ukuthengisa kwamahhala nezibuyekezo ezintsha njengokufakwa kuhlu okusha okunamandla e-AI, kuzosiza abaningi bethu ukuba bathengise izingubo kalula - ukufaka imali eningi emaphaketheni. Ngokukhuthaza abantu abengeziwe ukuthi bathenge futhi badayise izingubo ezithandwayo, sizogcina izingubo eziningi zingangeni endaweni yokulahla udoti njengoba sihlangene senza umnotho oyindilinga wemfashini.”
NgoSepthemba 2023, i-eBay yabambisana neBritish Fashion Council (BFC), inikela ngesamba esingu-£100,000 emabhizinisini amancane, amabhizinisi omphakathi kanye nezinhlangano ezisiza umphakathi ezigxile kubuchwepheshe bemfashini obuyindilinga nezisombululo.
Ukwengeza, ibiyingxenye yomfelandawonye wamabhizinisi namabhizinisi angu-131 okuhlanganisa nezimpahla zezimpahla kanye nezitolo futhi yabhala incwadi evulelekile eya kubaholi be-G20 ibanxusa ukuthi baqede uphethiloli ngaphambi kwe-COP28 encwadini ehlanganiswe umfelandawonye ongenzi nzuzo i-We Mean Business.
Umthombo ovela Isitayela Nje
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla luhlinzekwa yi-just-style.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
