Ukushintshaniswa komakhalekhukhwini abasetshenzisiwe kwake kwabhekwa njengemboni ye-cottage. Kwakuwukhiye ophansi, okungakahleleki, futhi ngokuvamile kwenzeka phakathi kontanga. Kodwa namuhla, ukuhwebelana kwamafoni angamasekeni kuyimboni enezigidigidi zamarandi. Njengoba amafoni asheshayo, afakwe ubuchwepheshe, futhi abiza kakhulu ebusa emakethe, abantu babheka ukuthuthukisa amafoni abo ukuze bashibhe. Lo mkhuba uphoqe abathengisi abakhulu basemgwaqeni nabase-inthanethi ukuthi nabo bangene kulo mkhakha okhula ngokushesha.
Okuqukethwe
Impumelelo yokukhala: Ukunyuka okungavimbeki kwamaselula asetshenzisiwe
Izinzuzo zokuthenga amafoni asetshenzisiwe e-wholesale
Izinyathelo okufanele uzithathe lapho uthenga amafoni asetshenzisiwe kubathengisi bezitolo
Isiphetho
Impumelelo yokukhala: Ukunyuka okungavimbeki kwamaselula asetshenzisiwe
Ngokuvumelana ne ucwaningo lwamuva, isidingo samaselula asetshenzisiwe nalungiswa kabusha sasilinganiselwa ku-USD 64.10 bhiliyoni ngo-2022. Lesi sibalo kulindeleke ukuthi sifinyelele cishe ku-USD 146.43 bhiliyoni ngo-2030 ngenani lokukhula elihlanganisiwe lonyaka (CAGR) lika-11.45%
Umqondisi wocwaningo weCounterpoint, uPeter Richardson, uthe ukukhula kwemakethe yamafoni avuselelwe unyaka nonyaka kwakhula ngo-13% kwaba ukukhula okusheshayo kuyo yonke imikhakha emincane yama-smartphone, okuhlanganisa nezimakethe ezinkulu njengeChina neNdiya.
Ukuqhuba lokhu kukhula iqiniso lokuthi amafoni asetshenzisiwe anikezela ngokonga kwezindleko ezinkulu kumathemba aqaphela inani nokuthi ukuthuthukiswa kochungechunge lokunikezela kwenze kwaba lula ukuthola izinguqulo ezilungisiwe zamagama aphezulu.
Izinzuzo zokuthenga amafoni asetshenzisiwe e-wholesale
Ukuthenga amafoni asetshenzisiwe e-wholesale kunezinzuzo eziningi zabathengisi namabhizinisi kulesi sizinda. Okumbalwa kwalokhu yilezi:
- Ukonga izindleko: Abathengisi abathembekile bathenga ama-smartphones angcono kakhulu ngenqwaba kubathwali kanye nozakwethu bokusabalalisa. Lokhu kubambisana kubenza bakwazi ukunikeza amanani angcono kakhulu kubathengi babo.
- Amafoni avuliwe: Ukuvula amafoni asetshenzisiwe kungase kube isicefe futhi kudle isikhathi. Ukuthola amafoni kubathengisi bezitolo kusho ukuthi avuliwe futhi alungele ukungena epayipini lokuthengisa.
- Ukusebenza okuthuthukisiwe: Abathengisi bezitolo benza ukuhlola okubanzi emishinini abayithengisayo. Babeka phambili ukubeka izinto obala futhi bazame ukuphumela obala ngamathemba abo. Lezi zici ziqinisekisa ukuthi amafoni athengwe kuma-wholesale ayasebenza futhi asesimweni esifanele.
- Izinhlobonhlobo ezinkulu: Abathengisi bezitolo abahloniphekile basebenzisana nezinhlangano eziningi futhi banikeza iqoqo elikhulu ongakhetha kulo. Bahlose ukuhlinzeka ngamadivayisi avumela amathuba abo ukuthi ahlangabezane nezidingo zamakhasimende. I-inventory ebuyekeziwe yinto egcina amakhasimende ebuya ukuze athole okwengeziwe.
Kuningi okufanele sikujabulele lapho uthenga amafoni asetshenzisiwe kubathengisi bezitolo. Nokho, ukuthola umthengisi onokwethenjelwa kudinga ukuqapha okwengeziwe. Uma usuthole umthengisi othembekile, kuthatha ukuqagela ku-equation, futhi amakhasimende angaqala ukubeka ukholo emikhiqizweni yakho.
Izinyathelo okufanele uzithathe lapho uthenga amafoni asetshenzisiwe kubathengisi bezitolo
Lapho uthenga amafoni asetshenzisiwe nge-wholesale, kubalulekile ukusungula indlela ehlelekile yokuqinisekisa i-inventory enenzuzo. Nazi izinyathelo ongazithatha:
Qonda umthengisi
Cwaninga umphakeli ukuze ugweme imikhonyovu namaphutha ezezimali. Hlola ukuthi amathemba angaphambili athini ngabo. Ithini inqubomgomo yabo yokubuyisela imali? Ingabe bathengisa amadivayisi agunyaziwe aphethwe ngaphambili? Bakwenza kanjani ukubusa kwangaphakathi? Ukuqonda okuphelele ngemodeli yabo yebhizinisi kuzocacisa futhi kusethe ithoni ukuze kuqhutshekwe nokusebenzelana. Njengomthetho wesithupha, ungathengi kubathengisi ngaphandle kwewaranti noma inqubomgomo yembuyiselo.
Chaza izidingo
Imodeli yebhizinisi ecacile iwukhiye ekusunguleni ngempumelelo ibhizinisi lokuthengisa amafoni asetshenzisiwe. Cacisa inani lamafoni adingekayo kanye nemakethe eqondiwe. Ukuba nombono ocacile kuzosiza ukuxoxisana nokudlulisa izidingo zakho kangcono.
Amamodeli efoni ahlukene angahluka ezicini, ekucacisweni, nasezimfuno zemakethe. Ngokuchaza ngokucacile amamodeli, amabhizinisi angaqinisekisa ukuthi amadivayisi ahambisana nokuthandwa yikhasimende. Futhi, cabangela izintandokazi ezengeziwe njengomthamo wesitoreji, izinketho zombala, nokufakwa kwezinsiza. Le mininingwane ingadlala indima ebalulekile ekuhlangabezaneni nokulindelwe ngamakhasimende futhi ithuthukise inani lamafoni athengiwe.
Qaphela futhi ukuthi isabelomali sibalulekile ekuxoxisaneni ngempumelelo nabathengisi bezitolo. Kusiza ukusungula okulindelekile okungokoqobo futhi kuvumela ukuhlola izinketho zentengo ezilingana nemikhawulo yezezimali yomthengi. Ukuthenga ngenqwaba kuvame ukubhangqwa namathuba ezaphulelo, ngakho-ke sebenzisa ngokugcwele lezi ukuze ukwandise ukusebenza kahle kwezindleko.
Linganisa isistimu yokugreda yefoni esetshenzisiwe
Lapho ungena kulo mkhakha, umuntu kufanele aqonde ngokucacile uhlelo lokugreda lwefoni olusetshenzisiwe. Amafoni asetshenzisiwe ayahluka kusukela kulawo angajwayele ukusetshenziswa kuya kulawo agugile kakhulu. Iningi labathengisi bezitolo bakhethe isistimu yokugreda ecacile ukuze balinganise amadivayisi abo.
The I-CITA Isikali sokugreda sedivayisi engenantambo ngokuvamile sibanjwa njengenqubo yokuya kuyo. Izincazelo zabo yilezi:
- Ibanga A: Isimo esisha
- Ibanga B: Ukuguga okuncane
- Ibanga C: Ukuguga okwengeziwe
- Ibanga D: Umonakalo omkhulu onemifantu kwilensi yekhava
- Ibanga E: Umonakalo omkhulu ngezinkinga zesakhiwo sangaphakathi
- Ibanga N: Kwehlisiwe
Kuyalulekwa ukuthi kuqale kutholwe amasampula kubathengisi bezitolo ukuze bahlole ukucaca kwesistimu yabo yokugreda. Cacisa isimo kanye nezindleko zamafoni ukuze uthole imbuyiselo ephezulu ekutshalweni kwezimali.
Funda imikhawulo
Lapho uthenga i-inventory yeselula, umuntu kufanele acabangele ukucaciswa okufana “nesimo sokukhiya inkampani yenethiwekhi,” ukucacisa ukuthi iselula ikhiyiwe noma ayikhiyiwe yini. Esimeni sakamuva, azikhawulelwe kumnikezeli wesevisi eyodwa ongenazintambo futhi zingasetshenziswa ne-SIM khadi yanoma iyiphi inkampani yenethiwekhi. Khonamanjalo, "inkampani yenethiwekhi ikhiyiwe" kusho ukuthi ifoni izosebenza kuphela uma ifakwe ne-SIM khadi kuleyo nethiwekhi yeselula.
Sebenza ukwakha inethiwekhi
Ukudala ubudlelwano embonini kungaletha imivuzo emikhulu. Yandisa imithombo yokusungula futhi ivumela amabhizinisi ukuthi asungule ukuthakasela emakethe. Ukubhekana nemithombo enedumela elihle elivela ezinkampanini eziningi kuvamise ukuba nezithelo kakhulu ngokuhamba kwesikhathi, nenethiwekhi ebanzi yabahlinzeki abasiza ukugcina amazinga esitoko ephezulu futhi engashintshi.
Gcizelela ukuthunyelwa okusheshayo
Ukubambezeleka kokuthumela kungaholela ekukhanselweni kwama-oda kanye nokulahleka kwebhizinisi. Kwesinye isikhathi, ukubambezeleka kwezokuthutha kungaphezu kwamandla omphakeli, kodwa ukulethwa okufika ngesikhathi kudinga ukusebenza kahle okwengeziwe ngemuva kwezigcawu. Qiniseka ukuthi umphakeli uyapakisha futhi acubungule ama-oda ngokushesha esitolo sakhe.
Ukuthumela okusheshayo kunciphisa isikhathi uhlu lwamagama olusichitha kusitoreji. Lokhu, ngokulandelayo, kunciphisa izindleko zokubamba, njengokwehla kwenani, izindleko zomshwalense, nezindleko ze-warehouse. Ungakhohlwa ukuthi ukuthunyelwa okusheshayo okungaguquki kunomthelela esithombeni esihle somkhiqizo. Amabhizinisi aziwa ngokudiliva okuthembekile nangesikhathi kungenzeka ahehe amabhizinisi amaningi ngomlomo kanye nezibuyekezo ezinhle.
Isiphetho
Ama-Smartphones ahlala eyimboni ye-elekthronikhi enkulu futhi enenzuzo kakhulu emhlabeni namuhla. Futhi ngaphandle kwabakhiqizi abakhulu abalawula imakethe yezitolo ezinkulu, amamajini kumafoni asetshenzisiwe aphakeme kakhulu kunalawo atholakala kuma-handsets amasha. Ukugxila ekuqinisekiseni ikhwalithi, izinkokhelo ezivumelana nezimo, nobudlelwano obuqinile nabathengisi bezitolo abathembekile kungaqinisekisa ukuthenga okushelelayo nokuzuzisayo. Ngaphezu kwalokho, ulwazi mayelana namathrendi akamuva kanye nesifiso sokugcina amakhasimende ejabule kungasiza amabhizinisi enze izinqumo ezihlakaniphile. Kungakhathaliseki ukuthi yimaphi amamodeli noma izingxenye ozilandelayo, vakashela Cooig.com kuzo zonke izidingo zakho zefoni esetshenzisiwe namuhla.
