Okuqukethwe
- Isingeniso
– Soccer Market Dynamics
– Ubuchwepheshe kanye Nokusungulwayo Okusha
- Isiphetho

Isingeniso

Njengoba sisondela emqhudelwaneni olindelwe ngabomvu we-UEFA Euro 2024 eJalimane, umhlaba webhola likanobhutshuzwayo ugcwele injabulo. I-European Championship ayibonisi nje kuphela ithalente elihle kakhulu lezwekazi kodwa futhi isebenza njengenkundla yamathrendi akamuva, izinto ezintsha, kanye nemikhiqizo esebenza kahle kakhulu embonini yebhola likanobhutshuzwayo. Njengengcweti yebhizinisi noma umdayisi, ukuhlala unolwazi ngalezi ntuthuko kubalulekile ukuze usebenzise amathuba ethulwa yilo mcimbi weminyaka emine.

I-Soccer Market Dynamics

Uphiko Lwezinsiza Zebhola Lezinyawo

1. Imidlalo yebhola lezinyawo: Ibalulekile kunoma yimuphi umdlali, ama-cleat aqondene nebhola lezinyawo aqinisekisa ukuthintana kahle, ukusekela, nokulawulwa kwebhola enkundleni. Kufanele afake amasoli abunjiwe nezigxobo ezimfishane ukuze aphephe nokusebenza kahle, ngokugcizelela ngokukhethekile ukugwema ukugoba kozwane. Ukulingana okufanele nakho kubalulekile ukuvimbela ukungakhululeki kanye nengozi yokulimala ngesikhathi sokudlala.

2. Ama-Shin Guards: Lezi zibalulekile ekuvikeleni ama-shins abadlali emiphumeleni ebangelwa ukukhahlelwa namabhola agijimayo, okuyinto evamile ebholeni likanobhutshuzwayo. Iningi lamaqembu entsha agunyaza ukusetshenziswa kwawo ukuze kuphephe abadlali. Onogada be-Shin kufanele balingane kahle futhi bagqokwe ngaphansi kwamasokisi amade ebhola ukuze kuqinisekiswe ukuvikelwa okugcwele.

3. Ibhola likanobhutshuzwayo: Ukutshala imali ebholeni likanobhutshuzwayo elisezingeni kubalulekile, esikhundleni sokukhetha izinketho ezishibhile, ezihlala isikhathi eside. Ukwehla kwamandla emali okufanele, ngokuvamile phakathi kwamaphawundi angu-9 no-10.5, kuyisihluthulelo ekwandiseni isikhathi sokuphila sebhola. Usayizi webhola kufanele uhambisane neqembu leminyaka yobudala yomdlali, usayizi 3, 4, noma 5 ovame kakhulu.

4. Umfaniswano: Umfaniswano ophelele webhola uhlanganisa ijezi, izikhindi, namasokisi. Nakuba lezi zivame ukuhlinzekwa yiligi, kungase kube nezimo lapho zidinga ukuthengwa ngokwehlukana. Imifaniswano iqondene ngqo nezinsuku zegeyimu, kanti ukugqokwa okujwayelekile kwezokusubatha kulungele izikhathi zokuzilolonga.

5. Amagilavu ​​kanozinti: Kulabo abathanda ukudlala njengonozinti, amagilavu ​​akhethekile ayadingeka. Banikeza ukwesekwa kwesandla futhi bavumela ukuguquguquka kweminwe, bathuthukise ukusebenza kulesi simo esibalulekile. Nokho, kubadlali abasebancane kakhulu kumaligi lapho kungasetshenziswa khona unozinti othile, lokhu kungase kungadingeki.

6. Izisetshenziswa zokuqeqesha: Ukuze kuthuthukiswe amakhono, ukufaneleka, nokuba bukhali, amathuluzi okuqeqesha ahlukahlukene njengamakhoni, izigxobo, izithiyo, izitebhisi, nama-rebounders asetshenziswa. Izinto ezithile ezisetshenzisiwe zingahluka ngokuya ngeminyaka yomdlali nezinga lekhono, kodwa zibalulekile ekuthuthukiseni umdlali webhola lezinyawo ohlanganiswe kahle.

7. Izesekeli: Ngale kwegiya eliyisisekelo, izinto ezengeziwe ezifana nebhodlela lamanzi lokukhipha amanzi, isikhwama sebhola lezinyawo sokuhlela nokuthutha igiya, nezinsiza ozikhethela zona njengamabhande asekhanda, amabhande asesihlakaleni, kanye nekhasethi kungathuthukisa umuzwa wokudlala. Lokhu okungeziwe kuqinisekisa ukuthi abadlali bakulungele kokubili izinsuku zokuzilolonga nemidlalo.

Isimo Semakethe

The amabhola ebhola Imakethe yayilinganiselwa ku-USD 5.9 billion ngo-2023 futhi kulindeleke ukuthi ifinyelele ku-USD 27.6 billion ngo-2030. Kusukela ngo-2023 kuya ku-2030, imakethe yamabhola ebhola kulindeleke ukuthi ikhule ku-CAGR engama-24%. Usayizi wemakethe yezicathulo zebhola emhlabeni wonke wawulinganiselwa ku-USD 18.16 billion ngo-2021 futhi kulindeleke ukuthi ukhule ku-CAGR ka-5.3% ukusuka ngo-2022 kuya ku-2030 ukuze ufinyelele ku-USD 28.9 billion ngo-2030. I-Nike, i-Adidas, i-Puma, ne-Under Armor bangabanye babadlali abahamba phambili. Izesekeli nezinto zokusebenza nazo zikhula ngendlela eqinile, ngesabelo semakethe esicatshangelwayo esingama-22% ngo-2024.

I-Europe ibibusa imakethe yezicathulo zebhola ngesabelo esingu-30.83% ngo-2021, okudalwe ukuthandwa okuphezulu kwebhola emazweni ase-Europe. Imakethe yebhola likanobhutshuzwayo yaseYurophu iyaqhubeka nokuchuma, ngosayizi wemakethe olinganiselwa ku-€7.25 billion ngo-2024. Imakethe kulindeleke ukuthi ikhule ngezinga lokukhula elihlanganisiwe lonyaka (CAGR) lika-4.2% kusukela ngo-2021 kuya ku-2024.

Ubuchwepheshe kanye Nokusungulwayo Okuzolandelwa

Ukugxila Kokusimama

Njengoba ulwazi lwendawo ezungezile lukhula, izinkampani zebhola likanobhutshuzwayo nezigungu ezilawulayo zithatha izinyathelo zokwenza umdlalo uzinze, ikakhulukazi ngemicimbi esezingeni eliphezulu efana ne-Euro 2024. I-Adidas, inkampani esemthethweni ehlinzeka ngebhola lomdlalo kulo mqhudelwano, ifake izinto ezigaywe kabusha ekwakhiweni kwebhola. Ibhola lomdlalo we-Euro 2024 lihlanganisa i-polyester egaywe kabusha nemicu yommbila, linciphisa i-carbon footprint yalo nokuthembela kumapulasitiki amsulwa.

I-UEFA, indikimba ebusayo yebhola likanobhutshuzwayo yase-Europe, izibekele imigomo yokusimama ye-Euro 2024. Ihlose ukuyenza i-European Championship engasindi kakhulu imvelo eyake yaba khona. Isinyathelo esisodwa esibalulekile ukuthuthukisa ukuhamba phakathi kwamadolobha azobe ebambe iqhaza eJalimane. Ngokukhetha ngokucophelela izindawo namashejuli omdlalo, i-UEFA inethemba lokunciphisa ibanga okufanele lihanjwe amaqembu nabalandeli, ngaleyo ndlela kuncishiswe ukukhishwa kwezinto zokuhamba.

Izesekeli Zebhola Nezinye Izinsiza

Njengoba ubuchwepheshe bebhola likanobhutshuzwayo buthuthuka, abakhiqizi bethula izesekeli nezinto zokusebenza ezintsha zokuthuthukisa ukuphepha kwabadlali, ukusebenza, nokunethezeka. Umkhuba owodwa obalulekile ngo-2024 ukuthuthukiswa kwegiya lokuvikela eliguqulayo elihlanganisa izinzwa nezinto ezithuthukisiwe zokunciphisa amazinga okulimala.

Smart shin guards, isibonelo, aklanywa ngezinzwa ezishumekiwe ezingalandelela futhi zihlaziye amandla okuthinta. Le datha ingasiza abaqeqeshi nabaqeqeshi ukukhomba abadlali abasengozini enkulu yokulimala futhi balungise izinhlelo zokuqeqesha ngendlela efanele. Abanye onogada be-smart shin baze bafake izinhlelo zokuvikela ezisebenzayo eziqinisa amandla ukuze zihlakaze amandla futhi zinciphise ubungozi bokuphuka noma ukuqubuka.

Ngaphezu konogada be-shin, abakhiqizi bazama izinto ezithuthukisiwe kweminye imishini yokuvikela efana amagilavu ​​kanozinti futhi isigqoko. Amagilavu ​​anobuchwepheshe bokubambelela obuthuthukisiwe kanye namagwebu abamba ukushaqeka angathuthukisa ukusebenza kukanozinti futhi anciphise ukulimala kwezandla. Amabhande asekhanda alula, aphefumulayo namakepisi ane-padding eqinisiwe angavikela abadlali emiphumeleni yekhanda kuyilapho kuthuthukisa ukunethezeka.

Omunye umkhuba obalulekile wemishini yebhola ukuthandwa okukhulayo kwe ibhola labesifazane. Njengoba abesifazane namantombazane abaningi bethatha lo mdlalo, kunesidingo esikhulayo semishini ekhethekile eklanyelwe abadlali besifazane. Lokhu kufaka phakathi ama-cleat anokulingana okuncane nezici ezengeziwe zokusekela ukuze kufakwe izimo zezinyawo zabesifazane kanye ne-biomechanics.

Amabhola ebhola eliqondiswe kubantu besifazane anosayizi oncishiswe kancane nesisindo nawo ayazuza, njengoba angasiza abadlali besifazane ukuthuthukisa indlela efanele nokulawula. Amabhrendi atshala imali ocwaningweni nasekuthuthukisweni ukuze akhe izingubo zebhola ezifanelana nemizimba yabesifazane, ngokugxila ekulinganeni, ekuguquleni nasekulawuleni umswakama.

I-High-Tech Official Match Ball:

I-Adidas “Fussballliebe”, ibhola lomdlalo elisemthethweni lomqhudelwano we-UEFA Euro 2024, iwucezu oluyisisekelo lobuchwepheshe bezemidlalo. Yethulwe ngabakwa-Adidas ngoNovemba 2023, leli bhola lobuchwepheshe obuphezulu lihlanganisa “ubuchwepheshe bebhola obuxhunyiwe” obuthembisa ukuguqula indlela umdlalo ophathwa ngayo futhi ohlaziywa ngayo.

Enhliziyweni ye-Fussballliebe isistimu yokumiswa eyinkimbinkimbi egcina ukunyakaza kweyunithi yokukala inertial engu-500 Hz (IMU) inzwa. Le chip encane kodwa enamandla iyakwazi ukuthumela idatha yebhola enembayo izikhathi ezingu-500 ngomzuzwana, iqopha konke ukuthinta, ukudlula, nokudutshulwa ngokunemba okungenakuqhathaniswa. Ngokuthwebula isikhathi esiqondile sokuxhumana phakathi komdlali nebhola, lobu buchwepheshe buzohlinzeka ngosekelo olukhulu kubasizi bonompempe bevidiyo (i-VAR) ekwenzeni izinqumo ze-offside second-second.

Idizayini ye-Fussballliebe edonsa amehlo iwukubungaza okujabulisayo kokuhlukahluka kanye nokubandakanywa kwebhola lezinyawo. Imifanekiso egqamile ihlanganisa inhlanganisela yamaphethini angunxantathu abomvu, aluhlaza okwesibhakabhaka, aluhlaza okotshani, nawolintshi ngokumelene nesisekelo esimhlophe, okufanekisela ukuhlangana ndawonye kwezizwe ezingama-24 ezihlanganyelayo. Ngokuthinta okucatshangelwayo, ibhola liphinde libe nezithombe zenkundla yezemidlalo ngayinye kweziyishumi, kanye namagama osokhaya. imizi, esebenza njengokuxhumana okubambekayo ezweni elisingatha iJalimane.

I-Adidas inakekele kakhulu ukuqinisekisa ukuthi ukuhlanganiswa kobuchwepheshe bezinzwa ezithuthukisiwe akuphazamisi ukusebenza kwebhola. Ukuhlola okubanzi kuqinisekisile ukuthi ubuchwepheshe bebhola obuxhunyiwe abubonakali kubadlali futhi akuthinti izici zokundiza noma ukuqina kwebhola. Njengoba i-Fussballliebe ithatha indawo ephambili ku-Euro 2024, isilungele ukunikeza abalandeli, abadlali, nezikhulu ngokufanayo, umuzwa othuthukisiwe, oqhutshwa idatha wegeyimu enhle.

Amabhuzu Ebhola Entsha:

Imikhiqizo emikhulu efana ne-Nike, i-Adidas ne-Puma izokhipha amaphakethe amasha ebhuthi namaqoqo ngaphambi kwe-Euro 2024. Lindela ukubona izinto ezintsha ezisetshenziswayo, ukwakheka kanye nobuchwepheshe obuhloselwe ukuthuthukisa ukuthinta, ukulawula, isivinini nokunemba. Le mikhiqizo emikhulu ivamise ukuhola indlela yemikhiqizo nobuchwepheshe bezinga elilandelayo. Njengabathengi bebhizinisi, ungase ufune ukulandela izenzo zabo ukuze uthuthukise amabhizinisi akho.

Okunye ukukhishwa okulindelekile kuhlanganisa:

Iphakethe le-Adidas Predator 24:

Iphakethe le-Adidas Predator 24 lihlonipha isicathulo se-Predator sango-1994 esaguqula imboni yezicathulo zebhola. Lokhu kuhumusha kwesimanje kufaka umbala ogqamile obomvu, omhlophe, nomnyama okusikhumbuza umklamo wasekuqaleni. Ingaphezulu lebhuthi lakhiwe ngobuchwepheshe be-Adidas'Primeknit, obunikeza ukulingana okungenamthungo, okufana nesokisi okubumba onyaweni lomdlali ukuze bathole ukunethezeka nokulawula. Izinto zenjoloba ze-Predator 24 ezisebhokisini lezinyawo nezinzwane zinikeza ukubamba okuthuthukisiwe nokuzungeza ibhola, okuvumela ukudlula okunembile nokudubula. Ngokuxutshwa kwayo kwe-nostalgia kanye nobuchwepheshe obuphambili, iphakethe le-Predator 24 liqinisekile ukuthi lizothandwa kakhulu phakathi kwabadlali nabalandeli ku-Euro 2024.

I-Adidas X Speed ​​​​Portal+: I-Precision Meets Power

I-Adidas' X Speed ​​​​Portal+ ihlanganisa ukunemba namandla edizayini eshelelayo. Ingaphezulu lebhuthi lakhiwe ngento encane, engasindi ebizwa nge-Speedskin, evumelana nesimo sonyawo lomdlali ukuze ilingane, ilingane kahle. I-Carbitex Speedframe outsole iwukuqanjwa kabusha okubalulekile kule modeli, efaka okokufaka kwe-carbon-fiber okunikeza ukudonsa okuphakeme nokubuya kwamandla. I-X Speed ​​​​Portal+ yakhelwe abadlali abathembele enyakazweni esheshayo namandla aqhumayo, okuyenza ibe inketho ekahle yabaphambili nabaphiko.

I-Nike Mercurial Zoom “Brilliance Pack” ne-Phantom GX/Luna “Hidden Gem Pack”:

I-“Brilliance Pack” ye-Nike ye-Mercurial Zoom yakhelwe isivinini kanye nokuba bukhali ekuphakameni. Ibhuthi ine-Vaporposite ephezulu engasindi egoqa unyawo ukuze ilingane evikelekile, esabelayo. I-soleplate yakhiwe ngobuchwepheshe be-Nike be-Aerotrak 2.0, obuhlanganisa izikhonkwane ezine-angle zokusheshisa ukuqhuma kanye nezinguquko ezisheshayo zendlela. I-"Brilliance Pack" ifika ngombala osiliva wensimbi ogqamile onamaphikseli abomvu nokuluhlaza okwesibhakabhaka, okuyenza ivelele enkundleni.

I-Phantom GX/Luna “I-Hidden Gem Pack” ibonisa umklamo omusha we-Nike we-Phantom, ogxile ekunembeni nasekulawuleni. I-Flyknit engenhla yebhuthi yenziwe ngendlela yokubamba ibhola okuthuthukisiwe, kuyilapho isistimu ye-Ghost Lace inikeza indawo ehlanzekile ehlabayo. I-"Hidden Gem Pack" ifaka phezulu okuluhlaza okumnyama okunamazwi acwebezelayo, akhuthazwa ubuhle obufihliwe bamatshe ayigugu angasikiwe.

I-Nike Mercurial Vapor 16 Elite: Isivinini Sichazwe Kabusha

I-Nike Mercurial Vapor 16 Elite izoshintsha igeyimu ku-Euro 2024. Ngedizayini yayo ye-Vaporposite engasindi ephezulu futhi emisha, lesi sicathulo sinikeza isivinini esiqhumayo kanye nokubamba kwayo endaweni. Ingaphezulu lenziwe ngezinto ezintsha ze-Vaporposite+, ezacile futhi ezinamandla kunokwandulelayo, elinikeza ukulawula kwebhola okufanelekile ngesivinini esiphezulu. I-soleplate inobuchwepheshe be-Nike's Aerotrak 3.0, obunama-angle studs kanye ne-sockliner enembobo ukuze kuthuthukiswe ukudonsa nokusabela. Uchungechunge lwe-Mercurial Vapor belulokhu ludayiswa kakhulu ngokungaguquki, futhi ukuphindaphindwa kwakamuva sekumi ngomumo ukuqhubeka nalowo mkhuba.

I-Puma Future, King, kanye ne-Ultra Models kuphakethe elithi “Forever Faster”:

Iphakethe lePuma elithi “Forever Faster” lihlanganisa nokubuyekezwa kwezinhlobo zabo ezidumile ze-Future, King, ne-Ultra. I-Future boot ihlanganisa ubuchwepheshe be-Puma be-FUZION FIT+, ibhande lokucindezela elijwayela ukuma konyawo lomdlali ukuze lilingane nomuntu siqu. Imodeli ye-King, ibhuthi yesikhumba yakudala, ibuyekezwa ngolimi olunithiwe lwesimanje kanye ne-Pebax outsole engasindi ukuze kube nokusebenza okuthuthukisiwe. Imodeli ye-Ultra igxile esivinini, ene-lightweight MATRYX EVO ephezulu kanye ne-Pebax SpeedUnit outsole yokusheshisa ukuqhuma.

Iphakethe elithi “Forever Faster” liza ngombala ogqamile ophuzi nomnyama, okubonisa ukuzibophezela kwePuma ejubaneni nasekusunguleni izinto ezintsha. Lawa mabhuzu enzelwe ukubhekelela izitayela nokuthandwayo okuhlukahlukene, okuwenza abe yinketho eguquguqukayo yabadlali ku-Euro 2024.

I-Puma Future Ultimate: I-Adaptive Fit Technology

I-Puma's Future Ultimate ibonisa ubuchwepheshe be-Adaptive Fit obusha bomkhiqizo. Isistimu yokufaka intambo yesicathulo kanye nebhendi yokuminyanisa ye-FUZION FIT+ zisebenza ndawonye ukuze zivumelane nesimo sonyawo lomdlali, zinikeza umuzwa okhiyelwe ngaphakathi nosekelo olufanele. Ingaphezulu lakhiwe ngento ethambile, engasindi ebizwa nge-FUZION FIT+, enikeza ukunethezeka, umuzwa ofana nezicathulo. I-outsole ifaka i-Puma's Dynamic Motion System, enenhlanganisela yezigxivizo ezicijile nezinamaphiko ukuze zibe lula futhi zibambezeleke endaweni ephansi eqinile. Ngokuklanywa kwayo okuphambili nezici zokusebenza, i-Future Ultimate isethelwe ukwenza amagagasi ku-Euro 2024.

Isiphetho

I-Euro 2024 ithembisa ukuthi izoba umbukiso ovusa amadlingozi webhola likanobhutshuzwayo osezingeni eliphezulu kanye nomgqugquzeli wamathrendi akamuva kanye nezinto ezintsha embonini. Njengochwepheshe bebhizinisi noma umdayisi, ukuhlala ujwayelene nalezi ntuthuko kubalulekile ukuze ubambe amathuba ethulwa yilo mcimbi womhlaba. Ngokuqonda ukuguquguquka kwemakethe, ukwamukela ubuchwepheshe obuphambili, kanye nokunikeza amamodeli asebenza kahle kakhulu, ungabeka ibhizinisi lakho impumelelo emhlabeni othokozisayo webhola likanobhutshuzwayo.

Ungakhohlwa ukuchofoza inkinobho ethi “Bhalisa” ukuze uhlale unolwazi ngama-athikili amaningi ahambisana nezidingo zebhizinisi lakho kanye nezinto ozithakaselayo I-Cooig Ifunda ibhulogi yezemidlalo.