Njengoba okulindelwe ngabathengi kuqhubeka nokuvela esikhathini samanje sedijithali, abathengisi bayaphoqeleka ukuthi bacabange kabusha ulwazi lokuthenga.
Abathengi bajwayele umhlaba wedijithali ogcwele imidlalo yeselula, inkundla yezokuxhumana, kanye nokuzizwisa kokuzijabulisa okugxilile kumathebulethi ama-smartphones nezikrini ezinkulu. Lo mhlaba ocebile ekugcineni ukhuphule okulindelwe ezindaweni zokudayisa. Iguquko elethula kokubili inselele kanye nethuba lokuthi amabhizinisi asungule futhi ahlangabezane nalezi zindinganiso ezintsha ekubandakanyekeni kwabathengi, kokubili esitolo naku-inthanethi.
Abathengisi kufanele bazivumelanise nalokhu kuziphatha kwabathengi okugxile kudijithali, ubuchwepheshe obusebenzayo ukuze bathuthukise ulwazi lokuthenga ezitolo eziphathekayo, izinkundla ze-inthanethi kanye nokuhlanganiswa kwakho kokubili.
Ukuhlanganisa ukusebenzisana kwedijithali kusuka kumadivayisi womuntu siqu kuya ezindaweni zokuthengisa
Emabhizinisini athengisayo, ukuzulazula ukusuka ekuzibandakanyeni nje ngokusebenzisa izinto zomuntu siqu, ukuya ekwakheni ulwazi oluhehayo lwamakhasimende esitolo, kubalulekile.
Amasu okuthengisa endabuko, afana nezibonisi ezimile nokukhangisa okuphindaphindayo, kungakhathaliseki ukuthi kutholakala ku-shopfloor noma ngaphandle, awasasebenzi ekubambeni ukunaka kwabathengi. Izixazululo ze-Holographic kanye nesithombe se-3D nazo zibeka izindinganiso ezintsha zokucwiliswa kwababukeli. Lolu shintsho ekuziphatheni kwabathengi ludinga uguquko endleleni abathengisi ababhekana ngayo nokusebenzelana kwamakhasimende ezitolo zabo ezibonakalayo.
Abaholi bezitolo kumele babone futhi baphendule kulokhu kuqubuka. Ukuhambisana nokushintsha ngokushesha okuthandwa yikhasimende kudlula ngokulandela izindlela zobuchwepheshe; kuhilela ukuhlelwa kabusha kwamasu kokuthi abathengisi basebenzisana kanjani namakhasimende ezindaweni zabo ezibonakalayo. Lokhu kusho ukuhlanganisa ubuchwepheshe obusebenzisanayo, ukwenza kube ngokwakho ukuzizwisa kokuthenga, nokudala izindawo eziguqukayo, ezibandakanyayo ezibonisa ukunethezeka amakhasimende akutholayo ngemishini yawo yomuntu siqu.
Ukuthuthela kokuhlangenwe nakho 'kwe-phygital'
Emkhakheni wokuthengisa, ukuzizwisa kwe-'phygital', okuhlanganisa izici zomzimba nezedijithali, kuba semqoka ekubandakanyekeni kwamakhasimende.
Isibonelo, izitolo ezintsha ze-Marks & Spencer e-UK manje zifaka amasistimu oku-oda edijithali phansi esitolo, lapho amakhasimende angafaka khona ama-oda ngemizuzwana nge-smartphone yawo noma ngamakhikhikhini edijithali atholakalayo.
Abathengisi abengeziwe bafuna izici ezifanele zedijithali ezizohlanganiswa nezitolo zabo ezibonakalayo. Isikhathi samaholide sakamuva sibone abathengisi bengena emoyeni wemikhosi ngokusakazwa kwezixazululo ze-holographic ezinetimu kaKhisimusi, kusukela emafasiteleni ezitolo kuya endaweni yezitolo ngokwayo.
Abafikayo nabo bangaboniswa ngokwedijithali kwabadlula ngendlela. Ngaphakathi kwesitolo ngokwaso, cabangela amandla ezibuko ze-augmented reality (AR) ezitolo zezingubo, okuvumela amakhasimende ukuthi azame izingubo cishe, onge isikhathi futhi akhuthaze isinqumo sokuthenga ngokushesha. Ibhizinisi le-holographic lingamukela abathengi ezitolo futhi libonise imikhiqizo namasevisi.
Le ntuthuko imele ushintsho olukhulu ekuthengiseni, lapho ukuxubana kokuhlangenwe nakho kwedijithali nokomzimba kuthuthukisa ukusebenzisana kwamakhasimende.
Ubuchwepheshe obusha ekusebenzelaneni kwamakhasimende
Embonini yokudayisa, i-AI ingaguqula isevisi yamakhasimende. Evame ukutholakala ekuthengeni ku-inthanethi ngama-chatbots nabasizi ababonakalayo, i-AI isilungele ukwenza umthelela obalulekile ezindaweni zokuthengisa ezibonakalayo. Izincomo zomkhiqizo womuntu siqu kanye nokuzama okubonakalayo kungakhuphula umuzwa wamakhasimende.
Ama-holographic chatbots anamandla e-AI angokoqobo nanamuhla. Zingafakwa ezindaweni ezibalulekile zesitolo sokudayisa noma indawo yomphakathi. Bangaqinisekisa ukubandakanywa kwamakhasimende avela ezizindeni ezihlukene ngokusebenzisana ngezilimi ezimbalwa ukuze axhumane nolwazi olubalulekile.
Ngokuletha lawa makhono phansi esitolo, amakhasimende angabuza imibuzo futhi athole izimpendulo ngendlela efanayo abengenza ngayo ku-inthanethi, okuvumela indlela ye-omni-channel. Lokhu kuvumela ikhasimende ukucaciseleka futhi kunciphisa izindleko ezihlobene nokufundisa abasebenzi ukubhekana nemibuzo yasesitolo.
Izinzuzo zokuhlanganiswa kwedijithali
Ngokombono wokuthengisa, izinzuzo zokufaka ubuchwepheshe bedijithali kokuhlangenwe nakho kwamakhasimende zinkulu, ikakhulukazi kubathengisi abasezingeni eliphezulu. Izimpahla zikanokusho zingakhangiswa ngamamodeli ekhwalithi ephezulu e-3D anikwa amandla ubuchwepheshe be-holographic, okusiza amakhasimende ukubuka okusebenzisanayo nokushintshayo.
Izinto ezibizayo ziletha ubungozi bokukhathazeka ngokuvikeleka, kodwa ngale ndlela, amakhasimende angakwazi ukuzibandakanya endaweni ebonakalayo elingisa eduze okuhlangenwe nakho kokuzihlola ngokomzimba. Izinto ezincane, njengezindandatho noma amawashi, zingamelwa ngosayizi omkhulu kakhulu, ngakho amakhasimende anethuba lokwazisa imininingwane emihle yemikhiqizo ngendlela ephephile futhi efinyeleleka kalula.
Indawo yokuthengisa ingafika ngenkokhelo enkulu, futhi izinzuzo zokonga isikhala zezibonisi zedijithali zingashintsha umdlalo.
Amabhizinisi angakha izindawo zokuthenga ezivuleke kakhulu, ezamukelayo ngokususa imfuhlumfuhlu engadingekile edalwe izibonisi ezinkulu ezibonakalayo. Ukushintsha okunjalo kusiza ekukhuthazeni isimo sokusebenzelana nesihehayo, lapho amakhasimende ekhuthazwa khona ukuthola nokuhlanganyela nemikhiqizo ngokusebenzisa inoveli, izindlela ezithuthukisiwe zobuchwepheshe.
Izindlela ezintsha zivumela ukuzizwisa kokuthenga ukuthi kuhlale kusha futhi kukhanga, kudonsela amakhasimende emuva ukuze athole okwengeziwe.
Ukuhlangana nezinqubomgomo zokuthengisa eziluhlaza
Ukuhlanganisa ubuchwepheshe bedijithali kokuhlangenwe nakho kwamakhasimende akugcini nje ngokuphakamisa ukusebenzelana, kodwa kugcizelela ukuzibophezela kokusimama kwabathengisi.
Ngokushintsha kusuka kokuphrinta kwendabuko kuya ezintweni zedijithali, abathengisi banganciphisa kakhulu indawo yabo yemvelo. Izixazululo zedijithali zinikeza inzuzo eyengeziwe yobuchule ekulawuleni okuqukethwe, zinciphisa isidingo sezibuyekezo zomzimba kanye nokumosha kwazo okuhlobene, kuyilapho zihambisana nezitayela zemakethe eziguquguqukayo kanye namazinga aqinile emvelo.
Ukwakha ubudlelwano bemizwa namakhasimende ezitolo
Emkhakheni wokuthengisa, umthelela wokuzizwisa okugxilile kwedijithali udlulela ngale kwezinzuzo ezingokoqobo; badlala indima ebalulekile ekwakheni ukuxhumana okungokomzwelo namakhasimende, okuyisihluthulelo sokuhlakulela ukwethembeka nokuphinda ukuthenga. Uma ikhasimende linesipiliyoni esihehayo nesikhumbulekayo, maningi amathuba okuthi libe amakhasimende aphindayo, noma abameli bomkhiqizo.
Kubalulekile ukuthi amabhizinisi athengisayo ajwayelane namasu awo okusebenzelana namakhasimende njengoba kushintsha okulindelekile. Okungaphezu nje kwemfashini, ukuzizwisa kwamakhasimende okugxilile nokusebenzisanayo kuyisu okufanele ube nalo emhlabeni wedijithali.
Ngokuhlanganisa ngaphandle komthungo ukuqanjwa kwedijithali ezindaweni zokudayisa ezibonakalayo, amabhizinisi angakha okuhlangenwe nakho okukhangayo nokukhumbulekayo okuthinta ngokujulile amakhasimende. Lokhu okuhlangenwe nakho kwenza okungaphezu kokuqeda ukuthengisa; bakha izibopho ezingokomzwelo, bakhuthaza ukwethembeka komkhiqizo, futhi bahlukanise amabhizinisi endaweni yemakethe yokuncintisana. Ukuthumela izixazululo zedijithali kungahlangabezana nezidingo zamakhasimende futhi kubeke isisekelo sokusungula izinto ezintsha esikhathini eside.
Mayelana umbhali: U-Kiryl Chykeyuk uyi-CEO kanye nomsunguli we-HYPERVSN, isistimu yokubonisa i-holographic ye-3D Edidiyelwe yokudala nokwethula okuqukethwe komuntu siqu kwe-3D.
Umthombo ovela I-Retail Insight Network
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