I-CEO yomhlinzeki wokugcwaliseka kwe-e-commerce u-Radial wephula amasu okugcwalisa asebenzayo kanye nenzuzo enganikeza.
Imboni yokudayisa emhlabeni wonke ibhekene nokuhlelwa kabusha okubalulekile, kulandela inkathi yamaholide ebusika ka-2023 ehambisana nezithiyo eziqhubekayo zomnotho omkhulu.
Emakethe ebalulekile yase-US, idatha yokubalwa kwabantu yakamuva ibonise ukukhuphuka okungu-3.8% ekuthengisweni kwamaholide ka-2023. Kepha ngokusho kweNational Retail Federation yezwe, ukugcina le ndlela ekhuphukayo kuze kuphele unyaka ka-2024 kuzoncika emakethe yezabasebenzi namazinga enzalo.
Phezu kwalezi zinkinga ezibanzi, abathengisi balinganisa izimfuno zabathengi ukuze bagcwaliseke ngokushesha nangokunembile ngezindleko zikaphethiloli nezindleko zokuthutha eziphakeme kunobekulindelekile.
Ukugcwaliseka kuyinsika eyinhloko yemisebenzi yokudayisa. Amanye amabhrendi ayithatha endlini, kanti amanye asebenzisana nabahlinzeki bezokuthutha.
Ukwembula ubunkimbinkimbi bendawo yokugcwaliseka, I-Retail Insight Network ukhulume noLaura Ritchey, oyi-CEO yomhlinzeki wokugcwalisa i-e-commerce i-Radial, mayelana nokuthi abathengisi bangawenza kanjani amasu alo mkhakha obalulekile wokusebenza.
Amasu okugcwalisa asebenzayo
U-Ritchey ugomela ngokuthi ukwethembeka kuyisiqalo sanoma iyiphi inqubo yokugcwalisa okuthengiswayo.
“Ukwethembeka kwekhasimende kwakhiwe ngolwazi lomkhiqizo olungenazihibe, kusukela ngokuchofoza kuya ekulethweni. Kulula ukukhohlwa ukuthi wonke umkhiqizo olethwe ngempumelelo uvusa injabulo, futhi wonke umkhiqizo ongawenzi uwukudana kweqiniso.”
Enikeza isibonelo somzwelo ngemuva kokuhlangenwe nakho kwekhasimende, u-Ritchey ugqamisa ama-unboxing, awachaza njengokuthi “ukuphela kwesikhathi ohambweni lwekhasimende lapho kuqinisekiswa khona ukuthi ikhasimende lizovula futhi lihlanganyele nomkhiqizo wakho. Lokhu kungaba yithuba elinomthelela kumkhiqizo ukukhombisa ubuntu bawo. ”
Kanye nokuqinisekisa ukwethembeka, abathengisi kufanele futhi benze isu labo lokugcwalisa libe liphelele, lifike ekugcineni futhi lisheshe, kusho uRitchey.
“Into esiyifundile ezinseleleni zomhlaba wonke kule minyaka embalwa edlule ukuthi ukuphazamiseka kungenzeka noma nini eduze kwe-supply chain. Ukuzivumelanisa nezimo ngokushesha lapho kuphakama izinkinga, abathengisi badinga ukugxila kakhulu ekubonakaleni kuyo yonke i-ecosystem ye-supply chain. "
Ukusingatha lokho kuphazamiseka kanye nokuqhuba ukukhula okusha kufinyelelwa ngokusebenzisa indlela edidiyelwe yezinhlelo, ubuchwepheshe, izinsiza kanye nabahlinzeki.
Ukusebenzisana nabahlinzeki bezokuthutha
Abanye abathengisi bakhetha ukukhipha izinsiza ze-logistics, ezilethela awawo amathuba nezinselelo.
U-Ritchey uyachaza ukuthi “ubudlelwano phakathi komhlinzeki wemikhiqizo kanye nempahla bubukeka buhluke kakhulu kunakuqala. Eminyakeni embalwa edlule, lishintshile lisuka kwelentengiselwano laya ekuhlanganyeleni ngempela.”
Indaba yakamuva yokusebenzisana okunjalo ukusebenzisana kwezitolo ezihlukahlukene zase-Europe i-Flying Tiger Copenhagen nenkampani yezokuthutha i-Maersk ukuze kuncishiswe kakhulu ukukhishwa kwesisi esibamba ukushisa esihlobene nempahla yokudayisa.
Okubalulekile okwabelwana ngakho embonini yokudayisa manje wukubonakala kokugcina, lokho u-Ritchey athi kuyisifundo esitholakala ekuphazamisekeni.
Lokhu kushintsha okuhle kunganika amabhrendi amandla ngobumba kanye nokuqina, kuyilapho abahlinzeki bezokuthutha bezuza ebuhlotsheni obujulile bamakhasimende kanye nempumelelo yesikhathi eside.
Abadayisi kanye nozakwethu bezimpahla kumele bagcine lobu budlelwano uma izikhathi ziba nzima. U-Ritchey uqinisekisa ukuthi amandla omnotho omkhulu nokucindezela kokunciphisa izindleko kunganyakazisa umkhumbi, kodwa “umlingani omuhle uzokwazi ukusabela ngokushesha lapho ukushintshashintsha kwenzeka. Uma kwenzeka ukweqa kwevolumu okungalindelekile okungu-10%, basengakwazi ukuthola lawo makhasimende ama-oda abo ngesikhathi esifanele? Lezi yizikhathi lapho amabhrendi engathola khona isabelo semakethe esengeziwe - futhi adinga ukuletha."
Ukuhlala uhambisana nokuthandwa yikhasimende
U-Ritchey uqhathanisa ukuhlangabezana nokulindelwe yikhasimende nokudlala igeyimu: njengoba esho, “awukwazi ukuwina uma ungayazi imithetho.”
Abathengisi bayakhubeka lapho bengavumelanisi nokulindelwe ngamakhasimende. Ukuze ube yingcweti yegeyimu, amabhrendi kufanele ahlale ehambisana nokulindelwe yikhasimende ukuze uthole ulwazi lwekhasimende olungenazihibe futhi oluthuthukisiwe.
Ucwaningo lwe-radial luthole ukuthi isidingo samakhasimende siyasuka ekubekeni phambili ukulethwa okusheshayo kodwa sigxile ekulethweni okuthembekile nokuthengekayo. Kodwa u-Ritchey uxwayisa ngokuthi nakuba ukuthunyelwa kwamahhala noma okunezindleko eziphansi kungase kube isilingo ngesikhathi sezigaba zokwethulwa, kumane kuyenzeka futhi kungase kungenzi ukuthenga okuphindayo.
Kubalulekile futhi ukulawula ukuphathwa kokulethwa, abathengisi abangabhekana nakho ngokusebenzisa amasistimu esimanje angalandelela ukulethwa ngesikhathi sangempela, athuthukise inqubo yemayela lokugcina.
Ekugcineni, kukumdayisi ukudala “inqubo ethembekile negcwele inani elingaphezu nje kwegama elithi ‘mahhala’.”
Isidingo sabathengi vs izithiyo zezomnotho omkhulu
Ukuze baphumelele esimweni samanje esineziyaluyalu, abathengisi kufanele bagxile ekwakhiweni kwemikhiqizo eyiqiniso futhi bacacise ukuthi yini eqhuba isithakazelo sabathengi nokwethembeka.
U-Ritchey ukhomba ukwanda kwakamuva kubathengi abadla izinto zobuhle kanye nomkhiqizo wenkomishi ye-Stanley oyigciwane njengezibonelo ezibalulekile zempumelelo yomkhiqizo.
Kodwa uveza ukuthi ukuzama ukubikezela isidingo sabathengi sekuya ngokuya kuba nzima njengoba ukukhula kwezitolo okubangelwa ubhubhane kubuyele emazingeni angaphambilini.
“Abathengi basebenzisa imali encane uma bebonke, kodwa baningi abaqhubeka nokusebenzisa ngokuzethemba. Lapho besebenzisa, lawo madola asetshenziswa ezinkonzweni, kokuhlangenwe nakho nasekuhambeni, futhi kancane emikhiqizweni.”
Abathengisi bake babhekana nezinselele ezifanayo ngaphambilini, nokho, futhi baye bahlala bevumelana nezimo futhi beqinile ngokusebenza ngamandla kulo lonke uhla lwamasegimenti okusebenza afana nokufaka uphawu nokugcwalisa.
Umthombo ovela I-Retail Insight Network
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-retail-insight-network.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
