Umbiko omusha ohlanganyelwe uhlola imikhuba nokulindelwe kwe-e-commerce kwabathengi bebhizinisi kanye nemiphumela yezinselele zokukhokha.
Abathengi bebhizinisi abavela ezimbonini eziningi kulo lonke elase-UK nase-EU babambe iqhaza ocwaningweni olwenziwa i-Hokodo kanye ne-B2B [ibhizinisi-kuya-ibhizinisi] i-eCommerce Association.
Kubathengi abangu-500 abahloliwe be-B2B, abangama-83% bathe bazokuyeka ukuthenga nge-e-commerce uma kungekho migomo yokukhokha enikeziwe ekuphumeni. Lokhu kusho ukuthi abathengisi be-B2B abahluleka ukunikeza imigomo yokukhokha bayaphuthelwa ukubamba ibhizinisi elisha nokukhula kwemali engenayo.
Iningi labaphendulile (73%) lithe izinselelo zokukhokha ekukhokheni zibadalela izinkinga. Lokhu kufaka phakathi izindlela zokukhokha ezingafanele, noma ukuntuleka kwemigomo yokukhokha okunikezwayo.
Njengoba u-79% wabathengi uvuma ukuthi imigomo yokukhokha ibalulekile empumelelweni yebhizinisi labo ngo-2024, labo abahlangabezana nezinkinga zokukhokha lapho bekhokha bazoba maningi amathuba okuba bashiye inqola yabo.
Iningi elikhulu labaphendulile (82%) lithe ukufinyelela imigomo yokukhokha kubalulekile noma kubaluleke kakhulu uma kukhethwa umphakeli omusha we-B2B.
Kubathengi be-B2B, isinqumo sicacile: imigomo yokukhokha ayigcini nje “emnandi ukuba nayo”, kodwa ibalulekile ukuze ibhizinisi liqhubeke liphila.
Ukuntuleka kwemigomo yokukhokha akuyona ukuphela kwenkinga abathengi be-B2B ababhekene nayo lapho bekhokha. Bangu-2% kuphela abaphendulile abathe ababhekananga nezinkinga ekuphumeni. Lokhu kusikisela ukuthi abathengi ngokuvamile banokulindela okuphansi kakhulu kwalokho okungalethwa abahlinzeki babo.
Ukulindela okuphansi kwamakhasimende kungase kuholele kumqondo oncishisiwe wokwethembeka, okusho ukuthi abathengisi abaningi engozini yokulahlekelwa amakhasimende kubanikezeli abathembekile.
Ukuthuthukiswa kokuphuma kwe-B2B e-commerce
Abaphenduli bahlonze izindawo ezintathu eziphezulu zokuthuthukiswa ekuphumeni kwe-B2B e-commerce. Ama-44% athi kudingeka obala okwengeziwe mayelana nezindleko zokuthumela nezinye izimali, ama-43% athi ukwesekwa kwamakhasimende kudinga ukuthuthukiswa, kanti ama-39% athi ukuphuma kwe-e-commerce kumele kusheshe futhi kube lula.
Ukuze sibhekane nokunganeliseki phakathi kwabathengi be-B2B, umbiko uncoma ukuthi abathengisi bacele impendulo kubantu abasebenzisa ukuphuma kwabo ukuze bathole ukuthi kungathuthukiswa kuphi. Ngokwenza kanjalo, abathengisi bangakhomba lapho benza iphutha khona futhi basebenzise izinyathelo ezintsha zokuthuthukisa umuzwa.
Kusukela ekuthuthukiseni ukwesekwa kwamakhasimende, ukukhawulela inkimbinkimbi yokukhokha noma ukwethulwa obala mayelana nezindleko ezengeziwe, kunezindlela ezimbalwa abathengisi be-B2B abangazisebenzisa ukuze bahlabe umxhwele futhi bawine amakhasimende.
Umthombo ovela I-Retail Insight Network
Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-retail-insight-network.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.
