Kulezi zinsuku, umhlaba we-e-commerce uvulekele noma yini. Cabanga ngomkhiqizo, futhi kukhona izethameli ndawana-thile ezizimisele ukuwuthenga. Amabhizinisi amaningi amancane athola imali enhle ngokwenza izingcezu ezithakazelisayo futhi azithengise ezitolo eziphumayo kanye nemibukiso yezandla. Kodwa ngisho noma abafuna ukudayisa bengenalo ithalente lezingcezu ezenziwe ngesandla, bangahlala bethenga kubahlinzeki abahlonishwayo.
Iphuzu liwukuthi cishe akukho mkhawulo kulokho amabhizinisi angakuthengisa, ngakho-ke kungcono ukukusebenzisa ngokugcwele. Nansi imibono embalwa emihle yezinto osomabhizinisi abasha abangazithengisa ku-inthanethi, neziphakamiso zawo wonke amazinga wamakhono.
Okuqukethwe
Okufanele ukucabangele lapho ukhetha ukuthi yini ongayenza futhi uyithengise
1. Amakhono
2. Ukufunwa kwemakethe
3. Izindleko zokukhiqiza
4. Intshisekelo yomuntu siqu
9 imikhiqizo okufanele ithengiswe ngo-2025
1. Amabhomu okugeza nezinsipho ezenziwe ngezandla
I-2. Ubucwebe
3. Amakhandlela
4. Izikibha nokunye okuthengiswayo okuphrintiwe
5. Amabhokisi okubhaliselwe akhethiwe
6. Ubuciko nokuphrinta
7. Izimpahla ezifuywayo
8. Iphunga kanye nenhlanganisela yamafutha abalulekile
9. Amaswidi
Ukuvala
Okufanele ukucabangele lapho ukhetha ukuthi yini ongayenza futhi uyithengise
1. Amakhono
Into yokuqala osomabhizinisi abasafufusa okufanele bayenze ukunquma ukuthi banekhono yini kunoma yini. Amakhono abo angahlanganisa ukwenza ubucwebe, ukuthatha izithombe ezinhle, noma ukubhaka amakhukhi amnandi—noma ngabe ayini, kufanele bagxile kukho. Uma abanikazi bamabhizinisi besikhathi esizayo belandela ubuchwepheshe babo, bazokwenza imikhiqizo isheshe futhi beqe ijika lokufunda—kuyisiqalo esihle.
2. Ukufunwa kwemakethe
Ngenxa yokuthi umdayisi unekhono ekwenzeni okuthile akusho ukuthi abantu bafuna ukuyithenga. Impela, kuhlala kunezithameli, kodwa ingabe ziseduze nomdayisi? Noma ingabe zikhulu ngokwanele ukwenza ibhizinisi elinenzuzo? Ngakho-ke, ngaphambi kokwenza noma yini, thatha isikhashana uhlole ukuthi yini abantu abafuna ukuyithenga ezimakethe eziku-inthanethi njenge-Etsy, Instagram, noma imibukiso yezandla yendawo.
3. Izindleko zokukhiqiza
Uma umdayisi engayenza futhi kunesidingo sayo, into elandelayo okufanele icatshangelwe yizindleko zezinto kanye nesikhathi esidingekayo ukuze kuqalwe. Uma kuthatha amahora amahlanu ukwenza okuthile okubiza u-$20, ukuhlola imikhiqizo esheshayo kungase kube ngcono futhi kunenzuzo eyengeziwe.
4. Intshisekelo yomuntu siqu
Okubaluleke kakhulu, abathengisi kufanele benze kuphela izinto abazijabulela ngobuqotho. Uma ibhizinisi liqala, okuthile okujabulisayo kuba ingxenye enkulu yendlela yabo yansuku zonke. Isibonelo, uma ukuqopha kungeyona into kasomabhizinisi kodwa ecabanga ukuthi kungase kudayiswe, bangase balwele ukugcina umfutho uqhubeka.
9 imikhiqizo okufanele ithengiswe ngo-2025
1. Amabhomu okugeza nezinsipho ezenziwe ngezandla
Ingabe ufuna umsebenzi wezandla ongenangqondo olungele abaqalayo? Amabhomu okugeza noma insipho kuwumqondo omuhle. Osomabhizinisi bangathola konke abakudingayo ukuze bakufunde ezifundweni eziku-inthanethi futhi basebenzise isikhunta esenziwe ngaphambilini ukwenza inqubo ibe lula nakakhulu—ikakhulukazi uma ukwenza umsebenzi wezandla kungeyona isudi yabo eqinile.
Kodwa-ke, ukuqala ngezindlela zokupheka ezilula (njengama-salts okugeza) kungcono ngaphambi kokuthuthela kwezinye eziyinkimbinkimbi ezihlanganisa ama-preservatives nama-emulsions. Nawa amathiphu okufanele uwakhumbule:
- I-inventory eqinile ingcono kakhulu kune-overstocking. Iyona ndlela kuphela yokuthengisa amabhomu okugeza amasha nezinsipho ezenziwe ngezandla.
- Ungasebenzisi nje noma yiziphi izithako—hlala uhlola ukuthi ziphephe ngokwanele yini esikhumbeni (noma izinga lobuhle).
- Qinisekisa ukuthi imikhiqizo ihlangabezana nezindinganiso zezempilo futhi ungazibi ukupakishwa. Kuyingxenye enkulu yamabhizinisi wobuhle.
I-2. Ubucwebe
Zimbalwa izinto eziguquguqukayo njengobucwebe uma kuziwa ebhizinisini. Kungeminye yemibono ehamba phambili, njengoba abathengisi benganikela ngakho konke kusukela kuzinketho ezilula, ezisezingeni eliphansi kuye kwezingcezu zikanokusho. Kodwa-ke, imakethe iqinile, ngakho osomabhizinisi kufanele basebenze okwengeziwe ukuze bagqame.
Bangakwazi ukucabangela ukuthi yini eyenza imiklamo yabo ihluke noma i-niche ethize abayiqondise. Izimpendulo zizozisiza ukuthi zidale ukumaketha okuqinile kanye nobuciko bekhwalithi—konke okudingekayo ukuze kuphumelele. Gcina lawa macebiso engqondweni uma ungena emakethe yobucwebe:
- Unomqondo omuhle wobucwebe? Hlola ukuthi ivumelekile yini nge-Google Trends. Futhi, cabanga ukulandela abagqugquzeli nabadali bemfashini abadumile.
- Ungasheshi ukuthwebula izithombe. Yiyo kuphela indlela izethameli eziqondiwe ezizobona ngayo ikhwalithi kanye nomklamo oyingqayizivele wento ku-inthanethi.
- Osomabhizinisi abasafufusa abasoze benza iphutha ngamasongo alukiweyo nemigexo enobuhlalu. Wonke umuntu uyabathanda.
3. Amakhandlela
Nali iqiniso lemakethe elijabulisayo: imakethe yamakhandlela yomhlaba wonke izofinyelela ku-$16 billion ngo-2030, okusho ukuthi kunamathuba angaphezu kwenele naphezu kokuncintisana okuphezulu. Imakethe inikeza izindawo eziningi, okuhlanganisa ezenkolo, eco-friendly, usuku lokuzalwa, ingcina yezinyosi, izinto ezintsha, kanye nephunga.
Okungcono nakakhulu, ukwenza amakhandlela kulula ngokwanele ukuwafunda ku-inthanethi, ikakhulukazi kumasu alula ancibilikisa bese uwathela. Akumangalisi ukuthi amakhandlela angomunye wemikhiqizo elula futhi efinyeleleka kakhulu ukuthengiswa ku-inthanethi.
- Amakhandlela angaba yingozi, ngakho umshuwalense ungasiza ukuvikela ibhizinisi emacaleni omphakathi. Khumbula ukusebenzisa amalebula okuphepha ngaso sonke isikhathi.
- Kungcono ukugxila ku-niche uma kuzokwenza umdayisi agqame kule makethe egcwele abantu.
- Njengoba amakhandlela engeyona into ethokozisayo ehlakaniphile, amabhizinisi angakwazi ukukhulisa umdlalo wawo emnyangweni wokumaketha nokupakisha. Ngisho nokwenza ngokwezifiso (njengokuthumela imiyalezo namaphunga) kungahamba ibanga elide.
4. Izikibha nokunye okuthengiswayo okuphrintiwe
Ingabe ufuna ukuthengisa izinto ezenziwe ngezandla ngaphandle kokwenza ubuciko obuningi? Ibhizinisi lezikibha liyisinqumo esihle kakhulu. Konke okudingwa osomabhizinisi yimiklamo elula ephrintwe ezintweni zemfashini njengezikibha, izikhwama zokugqoka, namabhande enja. Ngisho noma bafuna umkhiqizo wabo uzizwe ungowomuntu siqu, abanikazi bamabhizinisi bangafunda ukuphrinta isikrini futhi benze imiklamo emihle kakhulu ekhaya (noma estudiyo). Khumbula nje ukulandela lawa macebiso:
- Okuthengiswayo okuphrintiwe kuyindlela enhle yokusekela amabhizinisi amaningi, njengendawo yokuzivocavoca, izinhlangano ezisiza umphakathi, nabaculi.
- Abangewona abaklami akudingeki bakhathazeke. Bangathembela kumasevisi afana no-Shopify Experts ukuze babasize basebenze nochwepheshe namakhono futhi benze imiklamo elula ukuya kweyinkimbinkimbi.
5. Amabhokisi okubhaliselwe akhethiwe
Noma ubani ongenalo ubuqili ikakhulukazi kodwa osafuna ukuthengisa okuthile akwenzile angaya ebhizinisini lesipho noma lebhokisi lokubhalisa, ikakhulukazi uma ukuhlunga izinto kuyilokho athanda ukukwenza. Laba somabhizinisi bangakha amabhokisi esipho etimu, azokwenza ukuthengisa okuningi ngesikhathi samaholide nemicimbi. Ngakolunye uhlangothi, amabhokisi okubhaliselwe afaneleka ngokufanayo ngenxa yokupakishwa kwawo okufanayo kanye nokuthunyelwa okuqondile.
- Ngaphambi kokuqala leli bhizinisi, bala izidingo zokugcina nokuhlanganisa. Nquma ukuthi indawo yokuqasha iyadingeka yini noma ukuthi ikhaya likhulu ngokwanele ukuphatha lo mqondo.
- Abathengi bazodinga ugqozi oluthile ukuze bazibophezele kumkhiqizo. Cabangela ukunikeza izaphulelo ezinkulu zezindleko ezigcwele zokubhaliselwe noma ukubanikeza inyanga yokuqala yamahhala.
- Gcina yonke into ihlelekile ngezinhlelo zokusebenza zokuphatha okubhaliselwe njenge Okubhaliselwe Okugqamile.
6. Ubuciko nokuphrinta
Amaciko anesikhathi esingcono kakhulu semisebenzi yawo. Amathuluzi amaningi abadali nezinkundla eziku-inthanethi kwenza ukwabelana nokuthengisa umsebenzi wabo kubalandeli kube lula. Kungakhathaliseki ukuthi bathengisa imidwebo, okuphrintiwe kwedijithali, izithombe eziqoshiwe, izithombe eziphrintiwe, noma ubuciko bendwangu, abathengisi bangasebenzisa amathuba amaningi ukuze bathengise ku-inthanethi.
- Ungajahi ukungena ebhizinisini lobuciko ngaphandle kokusebenza namagalari amisiwe. Kuyindlela engcono kakhulu yokubonisa imisebenzi ngenkathi wakha izethameli eziku-inthanethi mathupha.
- Izithombe zomkhiqizo zingesinye isici esibalulekile saleli bhizinisi. Osomabhizinisi bangasebenzisa amasevisi ochwepheshe noma baskene umsebenzi wabo besebenzisa isithwebuli se-flatbed ukuze bathole imiphumela ehamba phambili.
- Nikeza umsebenzi wobuciko ngamafomethi ahlukene, njengamakhadi, amaphrinti, izinkomishi, nezikibha.
7. Izimpahla ezifuywayo
Omunye umqondo webhizinisi onamandla amakhulu imikhiqizo yezilwane ezifuywayo. Imakethe inenzuzo kangangokuthi ochwepheshe babikezela ukuthi izodlula $ 232 billion ngo-2030. Ingxenye engcono kakhulu? Abanikazi bamabhizinisi bangakha izinto ezilula ezifana nokuphathwa kwenja okuzenzela, amakhola ezilwane ezifuywayo, namathoyizi e-catnip—kulula ukuwenza futhi adayise noma yikuphi, ikakhulukazi uma benobuhlakani obanele.
- Ingabe unazo izilwane ezifuywayo? Zizwe ukhululekile ukuzisebenzisa njengamamodeli nobuso bebhizinisi. Kuyakhanga abanikazi bezilwane ezifuywayo njengoba bethanda izithombe zendlela yokuphila.
- Uma ibhizinisi lizothengisa noma yini edliwayo, hlala wenza ucwaningo. Uma ingaphephile ezifuyweni, izolimaza yonke into ngokwezimali nokuziphatha.
8. Iphunga kanye nenhlanganisela yamafutha abalulekile
Nali omunye umqondo webhizinisi olula: ukudala ingxube kawoyela ebalulekile kanye nephunga elimnandi. Ukuhlanganisa uwoyela ophephile esikhumbeni ukuze udale amakha ahlukile nokuzizwisa nge-aromatherapy okufanele ukufakwe emabhodleleni nokwabelana kulula njengokuhlanganisa amafutha aphephile esikhumbeni. Nokho, abanikazi kufanele bazinike isikhathi sokucwaninga izinzuzo ukuze abathengi bazi inani lephunga ngalinye.
- Amakha ahlukile awanele ukuphumelela kulo mkhakha. Amabhizinisi azophinde adinge ukupakishwa okuthokozisayo nokufakwa kwebhrendi, ngakho-ke kufanelekile ukuthatha isikhathi ukuthuthukisa umbono ophelele.
- Ungangabazi ukusebenzisana nabakhiqizi abanelebula elimhlophe njengoba ibhizinisi likhula. Izonweba umqondo ube yinsipho, okhilimu, nezinye izinto zokunakekela umzimba.
9. Amaswidi
Amaswidi afana noswidi, oshokoledi, ojamu, amakhukhi, nezimpahla ezibhakiwe zinikeza amathuba angenamkhawulo okuthengisa esitolo se-inthanethi noma mathupha. Nakuba lezi zimpahla ezenziwe ngezandla zinezinselele (ukulebula okufanele, impilo yeshalofu, nezimfuneko zomthetho), amabhizinisi angakwazi ukusungula izinto ezibucayi ngemikhiqizo yawo.
Bangaphinda bafake ama-niches adumile njengokudla kwamaholide, ukudla, izinto zangokwezifiso/ezintsha, obhasikidi bezipho, nezinketho ezilungele izilwane ezifuywayo. Futhi uma abanikazi befuna ukuthi bangahlola kuphi amandla omkhiqizo wabo, bangakhomba imibukiso yezandla yendawo (indlela enhle yokuqoqa impendulo, nayo).
- Amaswidi ayadliwa, ngakho amabhizinisi kufanele aqaphele lapho esebenza nabahlinzeki bezithako ezingavuthiwe.
- Sebenzisana nabameli noma ama-ejensi okuhlola ukudla ukuze uhlangabezane nazo zonke izidingo zokudla ezingokomthetho ngaphambi kokudayisa.
- Hlala ucwaninga uma umbono webhizinisi lokudla ungasebenza ku-inthanethi ukuze ugweme izinkinga zomthetho kamuva.
Ukuvala
Lena imibono embalwa kuphela yokuthengisa izimpahla ezenziwe ngesandla kanye nemisebenzi yezandla enenzuzo ku-inthanethi. Abanikazi bamabhizinisi bangazama okuningi okwengeziwe, ikakhulukazi uma kusho ukusebenzisa amakhono abo ukwenza okuthile okujabulisayo nokufunwayo. Ukuqala ibhizinisi lezobuciko lasekhaya kuyindlela enhle yosomabhizinisi abasafufusa abafuna ukwakha isisekelo esiqinile.
Bangayiqala njengephrojekthi eseceleni ngaphambi kokuyenza isikhathi esigcwele lapho iba nenzuzo. Yithuba elihle lokuzibekela ishejuli yomuntu siqu, uthole imali eyengeziwe, futhi uzizwe wanelisekile ngokwakha okuthile okunenjongo.
