Ukuthola isiteshi esifanele sokumaketha kufanele kube yinto ehamba phambili kuzo zonke izinhlangano. Ibhizinisi ngalinye kufanele limakethe izimpahla nezinsizakalo zalo ukuze lithengise, futhi isiteshi esihle kakhulu sokumaketha sizohlukanisa izinkampani eziqinile.
Kukhona iziteshi ezihlukahlukene zokumaketha, futhi amabhizinisi angasebenzisa iziteshi eziningi ukuze afinyelele amakhasimende amaningi nakakhulu. Kodwa-ke, kufanele bazi futhi ukuthi imigudu yokuthengisa ehamba phambili incike ezinsizeni ezitholakalayo kanye nemikhiqizo namasevisi omkhiqizo.
Lesi sihloko sizobonisa amabhizinisi konke okufanele akwazi mayelana neziteshi zokumaketha kanye nezinhlobo abazidingayo ukuze benze isu eliphumelelayo.
Okuqukethwe
Siyini isiteshi sokumaketha?
Yiziphi izinhlobo zeziteshi zokumaketha?
1. Iziteshi zokumaketha ezidijithali
2. Ukumaketha kwesiteshi sendabuko
3. Iziteshi zokuthengisa zamahhala
Iziteshi eziyisi-8 zokumaketha ezisebenzayo okufanele zisetshenziswe amabhizinisi
1. Ukumaketha kwenkundla yezokuxhumana:
2. Izikhangiso ezikhokhelwayo
I-3. Ukumaketha nge-imeyili
I-4. Ukuthengisa okuhambelana
5. SMS marketing
6. Ukuthengisa okuqukethwe
7. Ukusesha okuphilayo
8. Ukumaketha kwenjini yokusesha okukhokhelwayo
Indlela yokubeka phambili iziteshi zokumaketha
Amazwi wokugcina
Siyini isiteshi sokumaketha?
Iziteshi zokumaketha zinezincazelo eziningi. Kodwa-ke, indlela elula yokuzichaza ukuthi amabhizinisi afinyelela kanjani kumakhasimende awo aqondiwe futhi awancenge noma awakholise ukuthi athenge imikhiqizo noma amasevisi awo. Izinkampani eziningi zisebenzisa iziteshi zokumaketha eziningi (ezikhokhelwayo noma ezingakhokhiwe, ku-inthanethi noma ungaxhunyiwe ku-inthanethi) ukuze zandise ukufinyelela kwazo futhi zihehe amakhasimende amaningi angaba khona.
Yiziphi izinhlobo zeziteshi zokumaketha?
1. Iziteshi zokumaketha ezidijithali
Lezi ziteshi ziyizinkundla eziku-inthanethi amabhizinisi angazisebenzisa ukukhangisa imikhiqizo yawo. Njengoba umhlaba usenkathini yedijithali, wonke umuntu uku-inthanethi, okwenza lezi ziteshi zokumaketha zibe inketho engcono kakhulu yokufinyelela izethameli ezibanzi.
Nakhu okunye okungcono kakhulu: intuthuko yezobuchwepheshe yenze iziteshi zedijithali zaba ngcono nakakhulu. Amabhizinisi manje angasebenzisa isofthiwe ezishintshayo ukuphatha yonke into kusukela kumathuluzi edijithali kuya emisebenzini yansuku zonke.
2. Ukumaketha kwesiteshi sendabuko
Nakuba iziteshi zokumaketha ezidijithali zinamandla amangalisayo, amabhizinisi akufanele azibe noma abukele phansi izinketho ezivamile. Iziteshi zendabuko nazo zisebenza kahle kakhulu, nakuba zingakwazi ukukhomba izethameli ezithile. Zinhle kakhulu ekufinyeleleni izethameli eziningi, okuhlanganisa nezibalo zabantu abadala.
3. Iziteshi zokuthengisa zamahhala
Lezi ziteshi zivumela amabhizinisi ukuthi aphromothe imikhiqizo namasevisi awo kubathengi ku-inthanethi futhi mathupha. Ivamise ukuba imicimbi lapho amabhrendi angakhangisa ngemikhiqizo namasevisi awo ngaphandle kwezindleko. Ngakho-ke, uma abanikazi bamabhizinisi benesabelomali sokumaketha esilinganiselwe, bangathola imiphumela emihle eziteshini zamahhala zokumaketha.
Iziteshi eziyisi-8 zokumaketha ezisebenzayo okufanele zisetshenziswe amabhizinisi
I-1. Ukumaketha kwezokuxhumana
Inkundla yezokuxhumana iyisiteshi esifanelekile sokuthi amabhizinisi akhulise ukuqwashisa ngemikhiqizo yawo (kungakhathaliseki ukuthi ayasebenza noma akhokhelwayo). Bangakwazi ukwakha kalula i-hype yemikhiqizo nezinsizakalo zabo ezinkundleni ezifana ne-Facebook, Instagram, ne-Twitter. Kodwa akugcini lapho. Iziteshi zenkundla yezokuxhumana zingasebenzisa amavidiyo nezithombe ukuze zibonise ubuntu bomkhiqizo futhi zikhuthaze umuzwa ongcono wamakhasimende.
2. Izikhangiso ezikhokhelwayo
Nakuba ukukhula kwe-organic kunezinzuzo, izikhangiso ezikhokhelwayo zikhanga kakhulu kunoma ubani ofuna imiphumela esheshayo. Amabhizinisi angakhokha izinkundla zokuxhumana ukuze abonise izikhangiso zawo kokuphakelayo, afake imikhondo eminingi emisha kuwebhusayithi yomkhiqizo. Bangaphinda bahambisane nezikhangiso zethelevishini noma zomsakazo.
Nokho, izikhangiso ezikhokhelwayo zingabiza njengoba amabhizinisi kufanele akhokhe njalo lapho efuna imiphumela. Ngeke futhi banikeze imiphumela ezinzile njengokukhula kwe-organic. Umbono omuhle? Sebenzisa kuphela ukukhangisa okukhokhelwayo ukufakazela umqondo wombono omusha.
I-3. Ukumaketha nge-imeyili
Ingabe ufuna ukuxhumana namakhasimende ngemilayezo eqondiwe? Ukumaketha nge-imeyili kungaba isiteshi esihle kakhulu. Amabhizinisi angathumela i-imeyili eyodwa ememezela ukuthengisa noma iphromoshini, umkhankaso ogcwele onemilayezo eminingi, noma uchungechunge lwama-imeyili asekelwe kutimu. Nali iqiniso elijabulisayo: ama-imeyili akhiqiza imiphumela eminingi ngezikhathi ezibalulekile, njengalapho amakhasimende ebhalisa noma phakathi nokwethulwa komkhiqizo.
I-4. Ukuthengisa okuhambelana
I-Affiliate marketing ingelinye lamasu angcono kakhulu namuhla. Amakhasimende akhona (noma noma ubani ngempela) angathola amakhomishini ngokuphromotha imikhiqizo noma amasevisi ebhizinisi kuwo futhi aholele ekuthengisweni okuyimpumelelo. Idala isiteshi esihle kakhulu sokufinyelela amakhasimende amasha ngoba yenza abantu bathembele kumuntu ophromotha umkhiqizo.
5. SMS marketing
Nakuba i-SMS ibonakala njengesiteshi esifile (wonke umuntu usebenzisa izinkundla ezifana ne-WhatsApp kanye ne-Imessages kulezi zinsuku), kuseyindlela ephumelela kakhulu yokufinyelela amakhasimende amasha. Kodwa-ke, njengoba ukuthumela umbhalo kungokomuntu siqu, amabhizinisi kufanele athumele kuphela imilayezo kumakhasimende amasha noma abuyayo abhalisayo—anganikeza nokugqugquzela ukukhuthaza lokhu.
Ukuthengisa nge-SMS kunamandla ngenxa yokuthi kuqondile futhi kushesha kangakanani. Ngaphandle kokusebenza kwayo, izinto zingasheshe zibe muncu uma amabhizinisi engayisebenzisi kahle umbhalo. Ngakho, sebenzisa i-SMS kuphela ukuze uthole izibuyekezo ezibalulekile noma iminikelo.
6. Ukuthengisa okuqukethwe
Yize ukumaketha kokuqukethwe kuhlanganisa amasu ahlukahlukene, okugxilwe kakhulu kukho ukudala okuqukethwe kwamahhala kwezinkundla ezilawulwa yibhizinisi, njengamabhulogi, ama-akhawunti enkundla yezokuxhumana, amavidiyo, ama-podcasts, nezincwadi zezindaba ze-imeyili.
Ukumaketha okuqukethwe kuyindlela enhle yokuheha ukunakwa okwengeziwe. Abathengi bazothembela uhlobo nezincomo zalo njengoba lunikeza inani (njengokuphendula imibuzo edumile). Isibonelo, ibhizinisi elithengisa izinto zokupheka lingakwazi ukwabelana ngamarisiphu, amathiphu asekhishini, noma amademo omkhiqizo ukuze kugcinwe izethameli eziqondiwe zihlanganyele futhi zaziswe.
7. Ukusesha okuphilayo
Uma amabhizinisi efuna ukuhamba ngomzila wosesho, kuzodingeka aphushele okuqukethwe kwawo phezulu kwemiphumela. Yilapho i-SEO ingena khona—kuyisu lokumaketha elisiza imikhiqizo ukuthi ithuthukise ukubonakala kokusesha kwewebhusayithi yabo. Phela, lapho okuqukethwe kusondela phezulu, ayanda amathuba abantu abavakashela ikhasi lewebhu.
Kungani i-SEO iyinto enkulu kangaka? Impendulo ilula: iheha ithrafikhi enenhloso ephezulu. Isibonelo, umuntu oskrola ku-Instagram angabona isikhangiso kodwa angeke athenge ngoba bengakalungeli. Ngokuphambene, umuntu osesha “amawashi athengiswayo amaphakathi nekhulu leminyaka” usevele ufuna ukuthenga, okwenza ithrafikhi ibaluleke kakhulu.
8. Ukumaketha kwenjini yokusesha okukhokhelwayo
Ngenkathi i-SEO idinga umzamo owenziwe ngesandla, i-SEM (Ukumaketha Kwenjini Yokusesha) idinga kuphela imikhiqizo ukuthi ikhokhele izinjini zokusesha. Bese, iwebhusayithi yabo izovela ngqo phezulu ngaphambi kweminye imiphumela. Njengoba abathengi sebevele benenhloso yokusesha kwabo, i-SEM iyindlela enhle yokushayela ithrafikhi, ikakhulukazi uma okuqukethwe okuxhasiwe kubalulekile.
Indlela yokubeka phambili iziteshi zokumaketha
Khumbula ukuthi iziteshi zokumaketha ngeke zisebenze ngendlela efanayo kuwo wonke amabhizinisi. Kungakho ongoti bethi izinkampani kufanele zibe neziteshi ezihlukene uma zikhangisa ngemikhiqizo noma izinsiza zazo. Kodwa-ke, kuncike kakhulu kumamodeli ebhizinisi, izinsiza ezitholakalayo, nemikhiqizo ethile.
Nansi into okufanele icatshangelwe: imikhiqizo enenani eliphezulu noma amasevisi angathatha isikhathi eside ukuthi adayiswe. Ngakho-ke, amabhizinisi anjalo kufanele agxile ekwakheni ubudlelwano obuqinile namakhasimende angaba khona. Okokugcina, ungathembeli ekufinyeleleni ngokushesha ezinkundleni zokuxhumana uwedwa. Impela, kuyamangalisa, kodwa ukugxila eziteshini ezinikeza ukwethembana nokuxhumana okunengqondo nemakethe eqondiwe kungcono.
Amazwi wokugcina
Imigomo yokuthengisa akufanele ibe nzima ukuyifinyelela. Uma amabhizinisi edonsa kanzima, kufanele acabange ukushintsha iziteshi zawo zokumaketha. Kufanele bakhethe izinketho ezihambisana nomkhiqizo wabo ukuze imizamo yabo ibe nomthelela owengeziwe.
Amabhizinisi angasebenzisa iziteshi ezihlukahlukene ukuze andise amathuba awo okuxhumana nezithameli ezifanele. Uma amabhizinisi eseziqonda iziteshi zawo ezingcono kakhulu zokumaketha, azothuthukisa ukuqwashisa ngomkhiqizo, aqhubekisele phambili amathuba okuthengisa, futhi ekugcineni akhulise imali engenayo.
