70 Izibalo Zokumaketha Okuqukethwe ezizofakwa kubhukhimakhi zika-2024

Siyakwamukela kuhlelo lwango-2024 lohlu lwethu olukhethiwe lwezibalo zokumaketha okuqukethwe.

Unyaka nonyaka sikhetha, sihlole, futhi sihlukanise uhlu lwezibalo zakamuva ukuze sikunikeze ukuqonda kusuka kumakhulu wabakhangisi mayelana namathrendi, imikhuba ehamba phambili, noma izinto ezimane ezisebenza ekukhangiseni okuqukethwe. 

Izibalo zokuthengisa zokuqukethwe okuphezulu

Kulesi sigaba, uzothola izibalo zokumaketha zokuqukethwe ezithakazelisayo kakhulu esicabanga ukuthi kufanele uzazi. 

1. U-82% wabakhangisi utshala imali ngokuzimisela ekukhangiseni okuqukethwe, u-10% ubika ukuthi awusebenzisi ukukhangisa okuqukethwe, futhi u-8% awunaso isiqiniseko sokuthi inkampani yabo isebenzisa ukumaketha okuqukethwe. (HubSpot)
   
   
   
   
2. U-40% wabakhangisi be-B2B banamasu okumaketha okuqukethwe okubhaliwe. Lelo phesenti liphezulu phakathi kwabakhangisi be-B2B abaphumelele kakhulu - 64% banesu lokumaketha okuqukethwe okubhaliwe. (Isikhungo Sokumaketha Okuqukethwe)
3. U-69% wabakhangisi utshala isikhathi ku-SEO. (HubSpot)
4. U-76% wabakhangisi babika ukuthi ukumaketha okuqukethwe kudala isidingo/ukuhola (ukukhula ngamaphesenti angu-9 kusukela ngonyaka odlule). Ngaphezu kwalokho, i-63% yabadayisi bathi ukumaketha kokuqukethwe kusiza ukukhulisa izethameli/amakhasimende/abaholayo, kanti i-50% ithi kusiza ukwakha ukwethembeka kumakhasimende/amakhasimende akhona (ukwehla ngamaphesenti angu-13). (CMI)
5. Ividiyo ibiwuhlobo oluyinhloko lokuqukethwe olwadalwa ngo-2023 (50%), izithombe (47%), namabhulogi (33%). (HubSpot)
6. U-73% wabantu uyavuma ukuthi ubhala ngokushesha okuthunyelwe kwebhulogi, kuyilapho u-27% ekusebenzisa ngokugcwele. (HubSpot)
7. U-51% wamabhizinisi atshala imali ekukhangiseni okuqukethwe ashicilela okuqukethwe nsuku zonke. (I-Manifest)
8. Ama-44% athi ngokuvamile asebenzisa izingxenye ezintathu kuya kweziyisihlanu zokuqukethwe ngaphambi kokuxhumana nomthengisi. (DemandGen)
9. U-73% wabaphenduli bancamela ukufunda ngomkhiqizo noma isevisi kuvidiyo emfushane. U-11% uncamela ukufunda i-athikili esekwe embhalweni, iwebhusayithi, noma okuthunyelwe. 4% bancamela ukubuka i-infographic. U-3% uncamela ukulanda i-ebook noma imanuwali. U-3% uncamela ukuya kwi-webinar noma i-pitch. U-3% uncamela ukuthola ikholi yokuthengisa noma idemo. (Wyzowl)
10. U-81% wabakhangisi ubuka okuqukethwe njengesu eliwumongo lebhizinisi. (CMI)

Izibalo zivuliwe AI ekukhangiseni okuqukethwe 

Wonke umuntu oke wafinyelela "i-AI boost" cishe wazibuza umbuzo ofanayo - ingabe nabanye bayakwenza? 

Nokho, abanye bethu kwa-Ahrefs basebenzisa i-AI kaningi, futhi nomkhiqizo wethu unezici ze-AI njengeziphakamiso zocwaningo lwamagama angukhiye, ngakho-ke senze inhlolovo esheshayo ukuthola ukuthi bangaki abanye abathengisi asebevele besebenzisa i-AI.

Sithole ukuthi cishe u-80% wabaphenduli bethu base bewathathile amathuluzi e-AI kumasu abo okuthengisa okuqukethwe. Olunye uhlelo luka-10% lokukwenza, futhi abambalwa kuphela abangu-10% abangahlelile ukusebenzisa noma iyiphi i-AI kokuqukethwe.

Ukuqagela kwami ​​​​ukuthi i-10% esele yabangewona ama-adopter ayikona nje "ukungathathi hlangothi" nge-AI - banqume ukungayisebenzisi (okwamanje) futhi kungenzeka ukuthi abazange bavele banganaki ubuchwepheshe. 

Nazi ezinye izibalo zokusebenzisa amathuluzi e-AI ekukhangiseni okuqukethwe ezidonse ukunaka kwethu: 

1. Abathengisi abaningi basebenzisa amathuluzi e-AI kokuqukethwe okusekelwe emibhalweni. Izimo ezi-3 eziphezulu zokusetshenziswa yilezi: ukuxoxa ngezihloko ezintsha (51%), izihloko zezindaba zokucwaninga namagama angukhiye (45%), nokubhala okusalungiswa (45%). (CMI)
2. U-50% wabadayisi bakholelwa ukuthi ukutholwa kwe-AI okunganele kubabambezela ekufezeni izinhloso zabo. (I-Mailchimp)
3. U-58% wabakhangisi baseMelika uthe bakhuphule ukusebenza kwabo ekudaleni okuqukethwe ngenxa yokukhiqiza i-AI. (eMarketer)
4. U-75% wabathengi uthemba okuqukethwe okubhalwe i-AI ekhiqizayo. (Capgemini)

Izibalo zesu lokumaketha okuqukethwe

Umbono wokumaketha okuqukethwe ngokombono wezinga eliphezulu. 

1. U-83% wabakhangisi bathi kungcono ukugxila kukhwalithi kunobuningi bokuqukethwe, ngisho noma kusho ukuthumela kancane. (HubSpot)
   
   
   
   
2. Izinjongo eziyinhloko ezintathu zokudala okuqukethwe ukuthuthukisa ukuthengisa, ukwakha ubudlelwano namakhasimende, nokwandisa ukuqwashisa ngomkhiqizo. (eMarketer)
3. Ukuthengisa okuqukethwe kukhiqiza imikhondo engaphezu kuka-3x abaningi njengokumaketha okuphumayo futhi kubiza kancane ngo-62%. (Demand Metric)
4. U-72% wabakhangisi abaphumelele kakhulu eNyakatho Melika bakala i-ROI yokumaketha kwabo okuqukethwe. (eMarketer)

Izibalo zokumaketha zokuqukethwe kwe-B2B

Njengoba wazi, ukumaketha kwe-B2B kuyahluka ku-B2C: eyodwa ithengisela amanye amabhizinisi, enye iqonde kubantu ngabanye. Ngakho-ke sizobheka idatha evela kule mikhakha emibili ngokwehlukana, siqala nge-B2B. 

1. U-7% kuphela wabakhangisi be-B2B abangahlelile ukuthuthukisa isu lokumaketha okuqukethwe. (CMI) 
   
   
   
   
2. Izimpahla zokuqukethwe ze-B3B eziphambili ezi-2 ezihamba phambili ngo-2023 kwakuyizifundo/izindaba zamakhasimende, amavidiyo, nama-e-books/amaphepha amhlophe obuholi. (CMI)
3. U-87% wabakhangisi be-B2B babeka phambili izidingo zolwazi lwezithameli kunemiyalezo yokuthengisa/yokukhangisa yenhlangano. (CMI)
4. I-LinkedIn isetshenziselwa ukuthengisa ngo-96% wabakhangisi bokuqukethwe be-B2B. (CMI)
5. U-84% wabakhangisi uvotele i-LinkedIn njengenkundla yezokuxhumana esebenza kahle kakhulu, kulandele i-Facebook (29%) kanye ne-YouTube (22%). (CMI)
6. U-78% wabakhangisi be-B2B basebenzisa ucwaningo lwamagama angukhiye ku-SEO ngenkathi benza okuqukethwe. (CMI)

Izibalo zokumaketha zokuqukethwe kwe-B2C

Manje ake sithole ukuqonda ngomkhakha we-B2C. 

1. U-5% kuphela wabakhangisi be-B2C abangahlelile ukuthuthukisa isu lokumaketha okuqukethwe. (CMI)
   
   
   
   
2. U-65% wabakhangisi be-B2C babeka phambili izidingo zolwazi lwezithameli kunemiyalezo yokuthengisa/yokukhangisa yenhlangano. (CMI)
3. Izimpahla zokuqukethwe ze-B2C ezisebenza kahle kakhulu ngo-2021 nango-2022 bekungama-athikili amafushane (amagama angaphansi kuka-3k), amavidiyo, kanye namamodeli wedatha/amamodeli e-3D. (CMI)
4. Abathengisi be-B2C abasebenzisa izinkundla zokuxhumana ezingakhokhelwa babika ukuthi i-Facebook (63%), i-LinkedIn (53%), ne-Instagram (39%) ikhiqize imiphumela engcono kakhulu yokuthengisa yokuqukethwe. (CMI)
5. Bangu-22% kuphela abakhangisi be-B2C abangasebenzisi iziteshi zokusabalalisa okuqukethwe okukhokhelwayo. (CMI)
6. U-73% wabakhangisi be-B2C basebenzisa ucwaningo lwegama elingukhiye le-SEO lapho benza okuqukethwe. (CMI)

Izibalo zosesho lwe-organic

Ukusesha kwe-organic nakanjani kungenye yeziteshi ezinkulu zokumaketha okuqukethwe. Akumangalisi - abathengi basathanda ukusebenzisa i-Google ukuze bafunde futhi bathenge imikhiqizo namasevisi. Futhi yilapho abakhangisi bokuqukethwe belwela ukunakwa kwabo ngenkathi bezama “ukufakazela” ku-Google ukuthi bafanelwe indawo engcono kakhulu emiphumeleni yosesho. 

1. U-96.55% wamakhasi awutholi ithrafikhi yosesho lwendalo oluvela kwa-Google. (Ahrefs)
   
   
   
   
2. U-68% wezinto eziku-inthanethi ziqala ngenjini yokusesha. (Brighted)
3. I-Google isesho olusetshenziswa kakhulu emhlabeni wonke, oluno-91.53% wemakethe (kusukela ngo-Okthoba 2023). Noma i-Bing ibishesha kakhulu emakethe ngesici sokusesha se-AI, ayizange isize injini yokusesha yeqe u-4% wesabelo semakethe (i-Statcounter). 
4. U-71% wabacwaningi be-B2B baqala ucwaningo lwabo ngosesho olujwayelekile esikhundleni sosesho olunegama. (Google)
5. U-53% wabathengi uthi bahlala benza ucwaningo ngaphambi kokuthenga ukuze baqinisekise ukuthi benza ukukhetha okungcono kakhulu. (Google)
6. Amakhasi angu-5.7% kuphela azokleliswa emiphumeleni yosesho eyi-10 ephezulu phakathi nonyaka wokushicilelwa. (Ahrefs)
7. Cishe izingxenye ezimbili kwezintathu zosesho lwe-inthanethi lomhlaba wonke luvela kumadivayisi eselula. (Kuphelele)
8. Ngokuvamile, uma ikhasi linama-backlink amaningi, kulapho lithola khona ithrafikhi eningi evela ku-Google. (Ahrefs)
9. Ikhasi elimaphakathi elingu-#1 lizophinda likleliswe kwabangu-10 abaphezulu cishe kumagama angukhiye angu-1,000 abalulekile. (Ahrefs)
10. Akukho ukuhlobana phakathi kwezikolo ze-Flesch Reading Ease kanye nezikhundla ezisezingeni. (Ahrefs)

Izibalo zokubhuloga

Ukubhuloga kuyisisekelo samasu amaningi, uma kungenjalo amaningi, okuthengisa okuqukethwe. Ngakho-ke sithole izibalo ezimbalwa ezithakazelisayo eziqondene ngqo nama-blogger: kusukela emithonjeni yethrafikhi, imininingwane yokubandakanya abafundi, kuya ezinhlotsheni zokuqukethwe okushicilelwe kumabhulogi. Futhi nje ukubeka izinto ngombono - inombolo yawo wonke amabhulogi kuwebhu, futhi. 

1. U-85.19% wawo wonke ama-blog traffic avela ekusesheni kwezinto eziphilayo. (Animalz)
   
   
   
   
2. Ngokwesilinganiso, ukusebenzelana kuqala ukwehla ngemva kwemizuzu engu-7 yokufunda. (Phakathi)
3. Abantu abavamile ukufunda ku-inthanethi — iphethini engakashintshi kusukela ngo-1997. Kungenzeka kakhulu ukuthi baskene kunokufunda igama negama. Bamane bafuna ukukhetha ulwazi olufanele kakhulu izidingo zabo zamanje. (Nielsen)
4. Abantu abangu-70% bakhetha ukuthola ulwazi kumabhulogi kunezikhangiso ezivamile. (Demand Metric)
5. Ama-athikili enziwa kanjani amafomethi okuqukethwe adume kakhulu (76%), alandelwa izinhlu (55%), nezindaba namathrendi (47%). (I-Orbit Media)
6. Ingxenye eyodwa kwezintathu kuphela yama-blogger ahlala ehlola izibalo zethrafikhi zamabhulogi abo. (Izibalo)
7. Kunamabhulogi angaphezu kwezigidi ezingu-600 kumawebhusayithi angu-1.9 webhiliyoni emhlabeni. Ababhali babo benza amabhulogi angaphezu kwezigidi eziyisi-6 nsuku zonke, noma ngaphezulu kwe-2.5 billion ngonyaka. (Inkantolo Yewebhu)

Izibalo zokumaketha amavidiyo

Umbhalo cishe yinto yokuqala efika engqondweni uma ucabanga ngokuqukethwe. Kodwa empeleni, ividiyo iwuhlobo lokuqukethwe oludume kakhulu oludalwe abakhangisi. 

Ngaphezu kwalokho, ngokombiko we-State of Marketing waminyaka yonke we-Hubspot, bekulokhu kunje emhlabeni wokumaketha okuqukethwe okungenani iminyaka emine edlule. 

1. Ividiyo ivotelwe njengokuqukethwe okudalwe kakhulu ukuze kukhangiswe unyaka wesine olandelanayo. (I-Hubspot)
   
   
   
   
2. U-70% wezibukeli uthenge umkhiqizo ngemva kokuwubona ku-YouTube. (Google)
3. U-79% wabantu uthi ukholisekile ukuthi bathenge noma balande ucezu lwesofthiwe noma uhlelo lokusebenza ngokubuka ividiyo (iphuzu elikhuphuke ngo-1 kusukela ngonyaka odlule). (Wyzowl)
4. I-YouTube iyiwebhusayithi engu-#1 evakashelwe e-US ngethrafikhi yezinto eziphilayo. (Ahrefs)
5. I-YouTube ifinyelela eminyakeni engaphezu kwengu-18 kuya kwengu-49 ubudala ngeviki eliyisilinganiso ngaphezu kwawo wonke amanethiwekhi ekhebula e-TV ehlangene. (Google)
6. Amavidiyo efomu elifushane (TikTok, IG Reels) nokusakaza bukhoma bekungamafomethi aphumelela kakhulu ezinkundleni zokuxhumana ngo-2022. (Hubspot)
7. Ababukeli bevidiyo bathi okuhlobene nezinto abazithandayo kubaluleke kakhulu ngo-1.6X kunokuqukethwe okunekhwalithi ephezulu yokukhiqiza. (Google)
8. Amabhizinisi angu-91% asebenzisa ividiyo njengethuluzi lokumaketha (amaphuzu akhuphuka ngamaphesenti angu-5 kusukela ngonyaka odlule). (Wyzowl)
9. U-96% wabantu ubuke ividiyo echazayo ukuze ufunde kabanzi mayelana nomkhiqizo noma isevisi. (Wyzowl)
10. U-91% wabantu ubefuna ukubona amavidiyo engeziwe avela ezinkampanini ngo-2023 (ukukhula ngamaphesenti angu-3 kusukela ngonyaka odlule). (Wyzowl)

Izibalo zokumaketha ze-podcast

Amaphodikhasti awuhlobo olusha lokuqukethwe, kodwa asakazeka ngokushesha futhi asevele esejwayelekile. 

Uma ungakalungeli ukudala lolu hlobo lokuqukethwe, cabanga ngokukhangisa — ukusetshenziswa kwamaphodikhasti kulokhu kukhuphuka, futhi abantu bathola izikhangiso kuleso sikhala zingaphazamisi kakhulu kune-YouTube (bona ngezansi). 

1. Ama-64% abantu baseMelika balalele i-podcast kusukela ngo-2023 (amaphesenti ama-2 akhuphuka ngonyaka odlule), kanti ama-42% alalele i-podcast ngenyanga edlule. (I-Edison Research)
   
   
   
   
2. U-46% wabalaleli be-podcast wanyanga zonke bathi izikhangiso ezikuma-podcast aziphazamisi. Lokho kungamaphesenti angu-23 aphezulu kune-YouTube. (I-Edison Research)
3. U-80% wabalaleli be-podcast ulalela sonke noma ingxenye enkulu yesiqephu ngasinye. (I-Podcast Insights)
4. Ukusetshenziswa kwezikhangiso ze-podcast e-US kulindeleke ukuthi kufinyelele ku-$2.56B ngo-2024, amaphuzu angu-16.3 akhuphuka kusukela ngo-2023. (Statista)

Izibalo zokumaketha nge-imeyili 

Kulo nyaka sengeze isigaba esikhethekile sokumaketha nge-imeyili. Ifanele ngempela indawo yayo, njengoba abathengisi abaningi basebenzisa i-imeyili ukuze basabalalise okuqukethwe. 

1. U-73% wabakhangisi basebenzisa ama-imeyili ukusabalalisa okuqukethwe ngo-2023 (CMI).
   
   
   
   
2. Ama-imeyili anemigqa yesihloko ebangeni lezinhlamvu ezingama-61-70 anesilinganiso esiphezulu sokuvula, ngokwesilinganiso. (TholaImpendulo). 
3. Isilinganiso sesikhathi umfundi asabele iphephandaba ngemuva kokulivula imizuzwana engama-51 kuphela. Abahlanganyeli bocwaningo bafunde ngokugcwele kuphela i-19% yezincwadi zezindaba. (Nielsen)
4. U-95% wabakhangisi abasebenzisa i-AI ekhiqizayo ukuze kudalwe i-imeyili balinganisela ngokuthi "isebenza kahle", ngo-54% beyilinganisela "isebenza kahle kakhulu." (I-Hubspot)
5. U-71% wabakhangisi uthe bathembele ekubandakanyekeni kwe-imeyili ukuze bahlole ukusebenza kokuqukethwe. Lokho amaphuzu alinganayo kuthrafikhi yewebhusayithi futhi ngamaphesenti angu-2 kuphela amaphuzu aphansi kunokuguqulwa. (CMI) 
6. Ngokwesilinganiso, ama-imeyili aqukethe ividiyo anyuse izinga lokuvula ngamaphesenti angu-5–15 nezinga lokuchofoza ngamaphesenti angu-0.24–2.23 uma kuqhathaniswa nama-imeyili angenawo amavidiyo ashumekiwe. (Thola impendulo) 
7. Abadayisi abaningi basebenzisa ukwenza kube ngokwakho kuma-imeyili. Ama-71% asebenzisa ukwenza kube ngokwakho emigqeni yezihloko, kuyilapho u-63.7% enza ama-imeyili aqondene nawe kusetshenziswa okuqukethwe okunamandla. (I-Litmus)

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.