Nakuba amasu okuthengisa eshintsha njalo, into eyodwa ehlala ingaguquki izinzuzo zokubhuloga. Akukhona nje ukuthi ukuba nebhulogi yebhizinisi kusiza ukushayela i-traffic yewebhusayithi nge-SEO, kodwa futhi kusiza ukusungula umkhiqizo wakho nokwakha ukwethembana ngamakhasimende angaba khona.
Lapha, sizogqamisa izinzuzo zokubhuloga ukuze uqalise ibhizinisi lakho ngalokhu Isu lokukhangisa elingavamile.
Okuqukethwe
Yini ibhulogi yebhizinisi?
Izinzuzo zebhulogi yebhizinisi
Qala ibhulogi yebhizinisi lakho
Yini ibhulogi yebhizinisi?
Ibhulogi yebhizinisi ingxenye ebuyekezwa njalo yewebhusayithi yenkampani lapho inhlangano ishicilela khona okuqukethwe okunolwazi nokuhlobene okuhlobene nemboni yayo, imikhiqizo, amasevisi, noma izindawo zobuchwepheshe.
Lawa mabhulogi akhiwa futhi agcinwe amabhizinisi ukuze afinyelele izinjongo ezihlukahlukene, okuhlanganisa ukumaketha, ukuzibandakanya kwamakhasimende, nobuholi bemicabango.
Izinzuzo zebhulogi yebhizinisi
Kunezinzuzo eziningi zokuba nebhulogi yebhizinisi, ezinye zazo ukuthi:
1. Ithuthukisa ithrafikhi yewebhusayithi
Ibhulogi ingaba yithuluzi elinamandla lokushayela ithrafikhi ephilayo neqhubekayo kuwebhusayithi yakho uma isetshenziswa ngempumelelo. Ngokocwaningo olwenziwe yiHubspot Marketing, amabhizinisi anamabhulogi athola Ithrafikhi engama-55% ngaphezulu kunalabo abangakwenzi.
Ukudala okuqukethwe kwebhulogi okubalulekile, okufundisayo, futhi okucwaningwe kahle kuheha ithrafikhi yezinto eziphilayo, njengoba abafundi bengase bathole okuthunyelwe kwakho kuwusizo futhi kufundisa. Futhi ngakho konke okuthunyelwe kwebhulogi entsha, kunelinye ikhasi elinezikhombo elizosiza ngokwenza injini yokusesha (SEO).
Ngokusebenzisa i-SEO esekhasini, okuthunyelwe kwebhulogi kungalungiselelwa amagama angukhiye athile noma imishwana engukhiye ehambisana nomkhakha wakho, imikhiqizo, noma izinsizakalo. Uma abantu besesha lawo magama angukhiye ezinjinini zokusesha ezifana ne-Google, okubhalwe kubhulogi yakho cishe kuzovela emiphumeleni yosesho. Funda kabanzi mayelana ne- izinzuzo ze-SEO.
Ngaphezu kwalokho, okuqukethwe kwebhulogi kungahle kuhloswe kabusha kokuqukethwe kwenkundla yezokuxhumana, okwandisa amathuba okuba abafundi bachofoze kuwebhusayithi.
2. Isungula igunya kanye nobuchwepheshe
Ibhulogi ikuvumela ukuthi udale okuqukethwe okujulile, okuphelele okuhlolisisa izihloko ezihambisana nomkhakha wakho. Ngokunikeza izincazelo eziphelele, imininingwane, nokuhlaziya, ubonisa ukuqonda kwakho okujulile kwendaba, ubonisa ubuchwepheshe bakho futhi ubeke ibhulogi yakho njengesisetshenziswa esibalulekile sabafundi bakho.
Ukwengeza, ibhulogi iyinkundla ekahle yokuveza imibono yakho ehlukile kanye nemininingwane mayelana nezitayela zemboni, izinselelo, nobuchwepheshe obusafufusa. Ukwabelana ngemibono nemibono eshukumisa ingqondo kungakusungula njengomholi wokucabanga emkhakheni wakho.
Ithiphu Engeziwe: Kungaba usizo ukufaka imininingwane yombhali yamalungu eqembu noma abanye abantu abanikela kokuqukethwe kwebhulogi ukuze baveze iziqu zabo futhi bathuthukise ukwethembeka.
3. Ifundisa izethameli zakho
Okunye okuqukethwe okusebenza kahle kakhulu ukuthi kwenziwa kanjani okuthunyelwe kanye nalokho okuphendula imibuzo evamile yamakhasimende, njengamakesi okusetshenziswa komkhiqizo. Kepha okuqukethwe kwezemfundo kuwuqhuba kanjani umkhondo nokuthengisa?
- Ihlinzeka ngezixazululo zezinkinga ezijwayelekile noma amaphuzu obuhlungu izethameli zakho eziqondiswe kuzo. Uma unikeza izixazululo ezibalulekile, abafundi maningi amathuba okuba baphendukele ebhizinisini lakho lapho bedinga imikhiqizo ehlobene noma amasevisi.
- Isiza abafundi baqonde inani lemikhiqizo noma amasevisi akho. Ngokunikeza ulwazi mayelana nendlela okunikezwayo kwakho okuxazulula ngayo izinkinga zabo noma ukuhlangabezana nezidingo zabo, wenza indaba eqinile kubo ukuze babe amakhasimende.
- Phendula imibuzo, susa ukungabaza, futhi unikeze imininingwane amakhasimende okungenzeka abe nayo phakathi nesigaba sawo socwaningo, usheshise umjikelezo wokuthengisa ngokunciphisa isikhathi esiwathathayo ukuze anqume.
- Yethula izethameli zakho emikhiqizweni ehambisanayo noma ethuthukisiwe noma amasevisi ongawathengisa noma uwadayisele amakhasimende akhona asevele azuzile kuzixazululo zakho.
4. Ibonisa imikhiqizo noma amasevisi
Njengoba sesishilo, amabhulogi angaba yindawo enhle yokufundisa izethameli zakho; ingxenye enkulu ukuphendula imibuzo evamile kanye nokunikeza ulwazi mayelana nendlela yokusebenzisa imikhiqizo. Futhi ziyindawo enhle yokubonisa iminikelo yomkhiqizo emisha.
5. Ishayela isizukulwane esiholayo
Enye yezinto ezibaluleke kakhulu okufanele zifakwe kubhulogi ukubizelwa esenzweni (CTA). I-CTA iyisici esithile, esingasetshenzwa, ngokuvamile inkinobho, isixhumanisi, noma umlayezo, okhuthaza abafundi ukuthi benze isenzo abasifisayo. Ama-CTA abekwe ngendlela ehlelekile ngaphakathi kokuthunyelwe kwebhulogi noma ikhasi lewebhu ukuze aqondise izivakashi emgomweni othile noma ukuguqulwa, okungahluka kuye ngezinjongo zebhulogi noma iwebhusayithi.
Nazi ezinye izinhlobo ezivamile zama-CTA asetshenziswa kumabhulogi:
- Bhalisa: Ikhuthaza abafundi ukuthi babhalisele incwadi yezindaba yebhulogi noma izibuyekezo ze-imeyili.
- Thwebula: Iphromotha ukulandwa kwezinsiza ezibalulekile, njengama-ebooks, amaphepha amhlophe, izifanekiso, noma imihlahlandlela futhi iqoqa ulwazi lokuxhumana ngokushintshanisa insiza.
- Xhumana nathi: Imema abafundi ukuthi baxhumane nenkampani noma umnikazi webhulogi.
- Bhalisela: Iphromotha ukubhaliswa kwama-webinars, imicimbi, izifundo, noma ubulungu, okuphinda kuqoqe ulwazi lomsebenzisi ukuze lubhaliswe.
- Ungahlukıselana: Ikhuthaza abafundi ukuthi babelane ngokuthunyelwe kwebhulogi kumaphrofayela abo ezinkundla zokuxhumana noma nge-imeyili ukuze basize ukwandisa ukufinyelela kokuqukethwe.
- Funda kabanzi: Ikhuthaza abafundi ukuthi bahlole okuqukethwe okuhlobene noma okwengeziwe kuwebhusayithi ukuze kugcinwe izivakashi zibambe iqhaza futhi zibakhuthaze ukuthi bachithe isikhathi esiningi kusayithi.
Ama-CTA abalulekile ekuqondiseni abafundi ngefaneli yokuguqulwa nokufeza imigomo ethile yebhizinisi. Kufanele bavelele ngokubonakalayo futhi bakhulume ngokucacile ukubaluleka kokuthatha isinyathelo. Ama-CTA asebenzayo angaba nomthelela omkhulu ekukhiqizeni okuholayo, ukuzibandakanya komsebenzisi, kanye nokusebenza kwewebhusayithi kukonke.
6. Ithuthukisa ukuba khona kwenkundla yezokuxhumana
Okuqukethwe kwebhulogi okuseqophelweni eliphezulu kungahlehliswa kabusha futhi kwabelwane ngazo ezinkundleni zokuxhumana, okwandisa ukubonakala futhi kubuyisele ithrafikhi kuwebhusayithi yakho.
Ukwengeza, inkundla yezokuxhumana ikuvumela ukuthi uxhumane ngqo nezithameli zakho. Ukwabelana ngokuthunyelwe kwebhulogi, ukuhlanganyela namazwana, ukuphendula imibuzo, nokubamba iqhaza ezingxoxweni kusiza ukwakha umphakathi wabalandeli okungenzeka ukuthi bachofoze baye kuwebhusayithi yakho.
7. Yandisa umkhiqizo wakho
Ibhulogi inikeza ithuba eliyingqayizivele lokuzithinta wena nezethameli zakho ukuze wandise umkhiqizo wakho, futhi ngokocwaningo lwe-Demand Metric, cishe 60% yabathengi jabulela ukufunda okuqukethwe okuvela kumabhrendi, futhi amakhasimende angu-82% azizwa ejabule kakhulu ngomkhiqizo ngemva kokufunda okuqukethwe kwebhulogi.
Nansi eminye imibono yokuqukethwe engasiza ukwenza kube ngokwakho umkhiqizo futhi ikhuthaze ukuxhumana okujulile nezithameli:
- Okuthunyelwe okungemuva kwesigcawu: Yabelana ngezindaba “zosuku empilweni” zabasebenzi, bonisa indawo yokusebenza, noma unikeze amazwibela emisebenzi yansuku zonke yenkampani.
- Indaba yomsunguli: Yabelana ngendaba yokuthi inkampani yasungulwa kanjani, okuhlanganisa nezinselele, impumelelo, nohambo lomuntu siqu lomsunguli.
- Izindaba zekhasimende: Gqamisa ukuzizwisa kwamakhasimende akho nezindaba zempumelelo ukuze ubonise ukuthi umkhiqizo wakho uyawazisa amakhasimende awo kanye nempendulo yawo.
- Imizamo yokupha: Yabelana ngolwazi mayelana nokuzibandakanya kwenkampani ezinhlotsheni zesihle, isevisi yomphakathi, noma imizamo yokusimama. Gqamisa umthelela omuhle umkhiqizo wakho owenzayo emhlabeni.
- Amaphutha nezifundo ezifundiwe: Bhala ngezinselele noma amaphutha inkampani ebhekane nawo kanye nezifundo ezitholwe kuzo ukukhombisa ubuqiniso nokuzibophezela ekwenzeni ngcono.
- Ukuthuthukiswa komkhiqizo noma kwesevisi: Chaza inqubo yokuthuthukisa umkhiqizo noma isevisi, okuhlanganisa izici zokudala nokuxazulula izinkinga. Yabelana ngohambo olusuka kumqondo uye kweqiniso.
Ngokufaka le mibono yokuqukethwe kubhulogi lakho lebhizinisi, ungenza umkhiqizo wakho ube ngokwakho, udale ukuxhumana kwangempela nezethameli zakho, futhi ubonise uhlangothi lomuntu lwenkampani yakho.
Qala ibhulogi yebhizinisi lakho
Manje njengoba usuqonda ukubaluleka kwebhulogi yebhizinisi, sekuyisikhathi sokuqala. Bheka isihloko sethu esilandelayo sendlela yokuqala ibhulogi yebhizinisi.
