7 Amathiphu Alula we-SEO Wamabhizinisi Amancane

Uma ungumnikazi webhizinisi elincane, abantu basesha okwenzayo ku-Google. Ngaphandle uma uvela, uphuthelwa amakhasimende noma amakhasimende.

I-SEO yindlela okwenza ngayo lokho, futhi okuyisisekelo kuyashesha futhi kulula.

Landela lawa macebiso ukuze wenze ibhizinisi lakho elincane libe phezulu ngokushesha.

Okuqukethwe
1. Funa futhi ulungiselele Iphrofayela yakho Yebhizinisi Le-Google
2. Thola ohlwini lwemibhalo efanele
3. Lungisa izinkinga eziyisisekelo ze-SEO kuwebhusayithi yakho
4. Yenza ucwaningo lwamagama angukhiye futhi udale amakhasi emikhiqizo noma amasevisi akho
5. Nikeza abaseshi ulwazi oluwusizo lomkhiqizo nolwazi lwesevisi
6. Yakha ama-backlink ambalwa
7. Cela ukubuyekezwa futhi uphendule kuzo

1. Funa futhi ulungiselele Iphrofayela yakho Yebhizinisi Le-Google

Uma wenza into eyodwa kuphela njengomnikazi webhizinisi elincane, yenze ifune futhi uthuthukise i-GBP yakho.

Iphrofayela Yebhizinisi le-Google isiza abasebenzisi ukuthi bathole futhi bafunde mayelana nebhizinisi lakho kusesho lwe-Google namamephu. Kumahhala ukusetha futhi ikuvumela ukuthi wabelane ngemininingwane ebalulekile mayelana nebhizinisi lakho namakhasimende, njengenombolo yalo yocingo, izikhathi zokuvula, neminikelo.

Kodwa nabu ubuhle bangempela Bamaphrofayela Ebhizinisi: Abantu akudingeki baseshe ibhizinisi lakho ukuze babone iphrofayela yakho. Angavela ukuze athole ukusesha okubanzi njengokuthi "indawo yokudlela ye-pizza eduze kwami."

Lokhu kubenza babe yindlela enamandla yokuheha amakhasimende amasha asesha okwenzayo.

Nazi izisekelo zokuthuthukisa iphrofayela yakho:

• Setha isigaba sebhizinisi esifanele bese uthayipha
• Engeza amahora okuvula (futhi uwagcine enolwazi lwakamuva!)
• Engeza imininingwane yokuxhumana
• Ngeza izithombe
• Engeza imikhiqizo noma amasevisi akho

Funda kabanzi kumhlahlandlela wethu wokwenza ngokugcwele Iphrofayela Yebhizinisi yemizuzu engama-30.

2. Thola ohlwini lwemibhalo efanele

Abantu abajiki njalo ku-Google ukuze bathole amabhizinisi amancane. Baphinde baseshe izinkomba zebhizinisi ezidumile kanye namawebhusayithi okubuyekeza athembekile.

Noma ngabe do sesha i-Google, bazogcina sebephequlula uhla lwemibhalo oludumile noma yikanjani ngoba imvamisa lokho yikho okukala.

Isibonelo, muva nje bengithungatha umhlali wekati ngeholide elizayo. Ngiqale ukusesha kwami ​​ngokuthayipha okuthi “cat sitter near me” ku-Google. Kodwa ngokushesha ngagcina ngiphequlula umkhombandlela we-niche ngoba yilokho okwakuyikho yonke imiphumela ephezulu.

Eqinisweni, ngize ngagcina ngibhukha i-cat sitter kwenye yalawa mawebhusayithi:

Indaba ende kafushane, uma ungafakwanga ohlwini lwezindatshana ezidumile noma uhla lwemibhalo lwasendaweni, ulahlekelwa yithrafikhi yokusesha esetshenzisiwe kanye namakhasimende.

Ake sibheke izindlela ezimbalwa zokuthola uhla lwemibhalo olungcono kakhulu ongafakwa kulo.

Sesha i-Google

Yiya ku-Google bese usesha okuthi "[okwenziwa ibhizinisi lakho] [endaweni]", bese wengeza ibhizinisi lakho ohlwini lwemibhalo olusezingeni ekhasini lokuqala.

Isibonelo, uma ungumhlali wekati e-Seattle, uzofuna ukufakwa kuhlu ku:

• Meowtel
• I-Rover.com
• Yelp
• Care.com

Thola izinkomba ezibhalwe oqhudelana nazo

Iningi lohlu lwemibhalo liphinde lixhume kuwebhusayithi yakho, okusho ukuthi ungasebenzisa iphrofayili ye-backlink yabancintisana nabo ukuze uthole izinkomba ezifanele.

Nansi indlela yokwenza e-Ahrefs:

1. Iya kuthuluzi lethu Lokuhlaziya Lokuncintisana
2. Khetha imodi "ebhekisela kwizizinda".
3. Faka isayithi lakho kunkambu ethi "Ayixhumi ekuqondisweni".
4. Faka amasayithi amabhizinisi ambalwa aqhudelanayo kuzinkambu "Kodwa zokuxhuma kulaba baqhudelani".
5. Chofoza okuthi “Bonisa amathuba esixhumanisi”

Kufanele ubone uhlu lwezizinda ezixhumene nezimbangi zakho kodwa hhayi wena. Bheka ngeso lolu hlu lwamasayithi abukeka njengezinkomba ezifanele futhi wengeze ibhizinisi lakho kuzo.

ANGIQINISEKILE ABANI ABAHAMBISANA NAKHO?

Sesha i-Google "[okwenziwa ibhizinisi lakho] [endaweni]" bese uya kokuthi Amamephu. Landela izixhumanisi zewebhusayithi kumaphrofayela abo ukuze uthole izizinda zabo, bese ukopisha futhi unamathisele ku-Ahrefs.

3. Lungisa izinkinga eziyisisekelo ze-SEO kuwebhusayithi yakho

Ukuba nezinkinga ze-SEO zobuchwepheshe kungalimaza izinga lakho, ngakho-ke kufanelekile ukuhlola ukuthi iwebhusayithi yakho inengqondo ngobuchwepheshe futhi ilungisa noma yiziphi izinkinga ezinkulu.

Indlela elula yokwenza lokhu ngethuluzi lokuhlola i-SEO elifana ne-Ahrefs' Site Audit. Ungasebenzisa lokhu mahhala nge-akhawunti ye-Ahrefs Webmaster Tools (AWT). Vele ubhalise, ulandele izinyathelo zokucaca isayithi lakho, bese uhlunga umbiko othi Zonke izinkinga zamaphutha:

Ukuze uthole iseluleko ngokuthi izinkinga zisho ukuthini nokuthi ungazilungisa kanjani, shaya ithiphu:

Isibonelo, i-Site Audit ithole amakhasi ayisishiyagalombili angu-404 kubhulogi yethu ngesikhathi sokucaca kwakamuva:

Ukuze silungise le nkinga, singase sibuyisele, siqondise kabusha, noma sisuse izixhumanisi zangaphakathi emakhasini.

Uma futhi uhlela ukucaca okuvamile ku-Site Audit, uzothola izexwayiso mayelana nezinkinga ezintsha ze-SEO ukuze ukwazi ukuzilungisa ngaphambi kokuthi zidale izinkinga.

4. Yenza ucwaningo lwamagama angukhiye futhi udale amakhasi emikhiqizo noma amasevisi akho

Abantu bavame ukucinga imikhiqizo ethile noma amasevisi kunokuba ibhizinisi lakho lenzani. Isibonelo, bangase baseshe "i-remodel yegumbi lokugeza eduze kwami" esikhundleni sokuthi "i-plumber eduze kwami."

Uma benza lokhu, i-Google ivamise ukukhombisa amakhasi mayelana naleyo sevisi, hhayi amakhasi ayiziqalo wabasebenza ngamapayipi.

Ungase ube nobunzima ukukala le migomo ngaphandle uma unalawa makhasi.

Kodwa ungase ucabange, “Nginikeza izinsiza eziningi. Anginaso isikhathi esanele sokwenza amakhasi abo bonke.”

Ucwaningo lwamagama angukhiye luyimpendulo. Lena inqubo yokuthola ukuthi yimaphi amagama nemishwana amakhasimende akho ayibhala ku-Google. Ungayisebenzisela ukuthola imikhiqizo noma amasevisi abawafuna kakhulu bese ubeke phambili ukudala amakhasi amayelana nawo.

Nansi indlela yokwenza:

1. Xoxani ngayo yonke imikhiqizo noma amasevisi owanikezayo
2. Wanamathisele ku-Ahrefs' Keywords Explorer (qiniseka ukuthi ukhetha izwe okulo)

Uzobona amagama angukhiye ahlungwe ngezilinganiso zawo zosesho lwanyanga zonke ukusuka phezulu kuye phansi:

Lokhu kufanele kukunikeze umbono omuhle wentshisekelo ehlobene emikhiqizweni noma ezinsizeni ozinikezayo kanye namakhasi okufanele ubeke phambili ukudala.

SIDENOTE. Lena imiqulu kazwelonke, kodwa lokho akumele kube nandaba ngempela. Uma isevisi idume kakhulu kunenye ezweni lonke, cishe idume kakhulu endaweni yangakini lapho ibhizinisi lakho lisebenza khona, futhi. Okuwukuphela kwesexwayiso ukuthi uma unikeza okuthile okufana namasevisi e-HVAC futhi isimo sezulu ezweni lakini sihluka kakhulu ngokwesifunda ngesifunda.

Isibonelo, kungaba nengqondo ukuba nekhasi lokusevisa kubhayela uma kuyinto okunikezayo.

5. Nikeza abaseshi ulwazi oluwusizo lomkhiqizo nolwazi lwesevisi

Ukuba namakhasi mayelana nemikhiqizo namasevisi akho kuyinto eyodwa, kodwa futhi udinga ukwenza isiqiniseko sokuthi batshela abaseshi lokho abafuna ukukwazi. Uma uwazi amakhasimende akho kahle, cishe ungafika phakathi nendawo kalula. Kodwa kuhlale kungcono ukwenza ucwaningo oluthile.

Isibonelo, muva nje bengithungatha umuntu ozolungisa ibhayela yethu...

Inqubo yami ihambe kanje:

• Iseshe ku-Google "ukulungisa amabhoyili eduze kwami"
• Ube nokubheka ngokushesha ukubuyekezwa namawebhusayithi amabhizinisi asezingeni eliphezulu
• Abizwa athembisa kakhulu

Ngangazi ukuthi uhlobo lwethu lwebhayela aluvamile kakhulu, ngakho bengifuna ngokukhethekile onjiniyela abashilo ukusebenza nomkhiqizo wethu kumawebhusayithi abo. Kumasayithi ayishumi nambili engiwahlolile, linye kuphela elishilo lokhu:

Ngenxa yalokho, lena bekuyinkampani yokuqala engiyishayele ucingo.

Ukube abanye onjiniyela babenze ucwaningo lwamagama angukhiye kancane, bebezokwazi ukuthi lokhu kuyinto amakhasimende ayikhathalelayo futhi ayifake emakhasini abo.

Nakhu ukuthi ungakwenza kanjani lokho e-Ahrefs:

1. Iya ku-Explorer yamagama angukhiye
2. Sesha umkhiqizo noma isevisi yakho (isb, “ukulungisa amabhoyili”)
3. Iya embikweni Wemibandela Efanisiwe
4. Yiya kuthebhu ethi “Cluster by terms”

Ukusuka lapha, phenya uhlu ukuze uthole amagama afanayo angabonisa uhlobo lolwazi olufunwa abaseshi.

Isibonelo, amagama agqanyisiwe angezansi yiwo wonke ama-boiler brand:

Ngiphinde ngibona kukhulunywa ngezinhlobo ezahlukene zamabhayela, njengowoyela, igesi, nogesi:

Kulokhu kushibilika ngokushesha nje kuphela, kuyacaca ukuthi abaseshi bafuna onjiniyela abakwazi ukulungisa uhlobo lwabo kanye nohlobo lwamabhayela.

Uma ungunjiniyela wendawo kabhayela, ukuba nalolu lwazi akusizi nje kuphela iziseshi kodwa futhi konga isikhathi esichithiwe sokuphendula ucingo ukuze unikeze “Oh… angisebenzi nalolo hlobo lwebhayela, uxolo!” impendulo.

INGABE LOKHU INGABA KHONA KUNGAKUSIZA UKWENZA IZILINGANI EZINGAPHEZULU?

Ngokunokwenzeka, yebo.

Isibonelo, ngabe ngiseshele i-Google onjiniyela bendawo abasebenza ngohlobo lwethu lwebhayela, iwebhusayithi yonjiniyela ekhuluma ngamarenki ebhrendi endaweni #3:

6. Yakha ama-backlink ambalwa

Ama-Backlink ayisici esaziwayo sezinga. Inkinga kuphela ukuthi ama-backlinks asezingeni eliphezulu akude nokutholakala kalula. (Yilokhu okubenza babe yisici esihle kakhulu sezinga.)

Kumabhizinisi amancane, ukusebenzisa ubudlelwano obukhona kuyisiqalo esihle.

Nansi imibono embalwa:

• Nikeza abahlinzeki ubufakazi. Lokhu kuvame ukuvela kumasayithi abo kanye nesixhumanisi.
• Shicilela izibani zeklayenti. Isibonelo, uma ungumuntu osebenza ngamapulangwe osanda kusiza ekulungiseni ibandla langakini, libhale futhi ubalalele ngakho. Bangase bakufake kuwebhusayithi yabo.
• Amakhasi we-stockist. Isibonelo, uma isitolo sakho sithengisa ubhiya wasendaweni, bheka ukuthi inkampani yenza uhlu lwamasheya ayo kuwebhusayithi yayo. Uma kwenzeka, ungabonakala ngokubuza nje.

Ngingancoma futhi ukuzama ukuphindaphinda ama-backlink angcono kakhulu wezimbangi zakho. Ukuze uthole lokhu, xhuma isayithi labo ku-Ahrefs' Site Explorer bese uhlola BackLinks umbiko.

SIDENOTE. Uma kunokuningi okumele udlule kukho, guqula isihlungi esithi "Izixhumanisi Ezingcono Kakhulu" ukuze unciphise izinto.

Isibonelo, lo mshini osebenza ngamapayipi wendawo unezixhumanisi ezimbili ezisuka kumasayithi aklelisa amabhizinisi amancane anikeza izaphulelo kwezempilo nezinye izisebenzi ezibalulekile:

Kokubili lokhu kungaba izixhumanisi ezilula kakhulu ukuziphindaphinda (kucatshangwa ukuthi ujabulile ukunikeza lesi saphulelo!)

UKUFUNDA OKUFANELE

• 9 Amaqhinga Alula Okwakha Isixhumanisi Sendawo
• Ungazithola Kanjani Izixhumanisi Zasemuva Zabaqhudelana Nakho (Futhi Uzitholele Wena)

7. Cela ukubuyekezwa futhi uphendule kuzo

I-Google ngokwayo yeluleka abanikazi bamabhizinisi amancane ukuthi bakhumbuze amakhasimende ukuthi ashiye izibuyekezo futhi awaphendule ukuze akhe ukwethembana:

Njengoba i-Google isho, indlela elula yokwenza lokhu ukudala nokwabelana ngesixhumanisi sephrofayela yakho yebhizinisi namakhasimende. Ungakwenza lokhu kuma-imeyili “ngiyabonga,” ekupheleni kokusebenzelana kosekelo lwekhasimende, noma ngokumane ufake isixhumanisi noma ikhodi ye-QR kumarisidi.

Lokhu futhi kungenzeka kukusize ngezinga lakho “lephakethe lemephu”, okungenani ngokocwaningo lwe-BrightLocal. Ithi u-17% wama-SEO athatha ukubuyekezwa njengento ebaluleke kakhulu yezinga.

Kodwa ungazikhawuli ekuceleni nasekuphenduleni izibuyekezo kuphrofayela yakho yebhizinisi le-Google. Amakhasimende amaningi aphinde athembe amanye amawebhusayithi. Uma uzibuza ukuthi yimaphi amasayithi okubuyekeza abaluleke kakhulu ebhizinisini lakho elincane, i-Google igama layo bese ubheka amanye amasayithi okubuyekeza emiphumeleni.

Isibonelo, ukubuyekezwa ku-TripAdvisor kubaluleke ngokusobala ku-pizzeria engiyithandayo:

Esitolo sami sebhodlela sendawo engisithandayo, izingosi zokubukeza ze-niche ezifana ne-RateBeer ne-Untapped zibonakala zibaluleke kakhulu:

Imibuzo Evame Ukubuzwa

Iyini i-SEO yamabhizinisi amancane?

I-SEO yebhizinisi elincane iyinqubo yokuthuthukisa ukuba khona kwakho ku-inthanethi ukuze uthole amakhasimende amaningi kwa-Google nezinye izinjini zokusesha. Cishe njalo izungeza kakhulu ekulungiseleleni usesho lwasendaweni.

Yiziphi izinzuzo ze-SEO yamabhizinisi amancane?

Kunezinzuzo ezintathu eziyinhloko zokwenza i-SEO yebhizinisi lakho elincane:

• Ukwaziswa okwengeziwe komkhiqizo. Ukuvela ezindaweni eziningi ku-inthanethi kusho ukuthi abantu abaningi bazojwayelana nebhizinisi lakho.
• Ithrafikhi eyengeziwe. Ukubeka ezingeni eliphezulu ku-Google nakwezinye izinjini zokusesha kuholela kuthrafikhi eyengeziwe.
• Amakhasimende amaningi. Uma nje ithrafikhi yakho iqondiswe, izoletha amakhasimende amaningi noma amakhasimende.

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.