I-Amazon isingesinye sezimakethe eziku-inthanethi ezinkulu kakhulu emhlabeni, okuyenza ibe yinketho ephezulu kuwo wonke amabhizinisi.
Nokho, inkundla inokuncintisana kakhulu. Ngakho-ke, abathengisi kudingeka benze umzamo owengeziwe wokugqama ngokubeka phezulu ohlwini lwe-Amazon njengoba kuveza amathuba amaningi okuthengisa nenzuzo.
Le ndatshana ihlanganisa amathiphu namasu afakazelwe wamabhizinisi ukuze akleliswe phezulu e-Amazon, enze lula ukudideka kwe-algorithm ye-Amazon ukuthuthukisa ubukhona bawo ku-inthanethi futhi akhule endaweni yesikhulumi.
Okuqukethwe
Iyini i-Amazon SEO, futhi isebenza kanjani?
Imibandela esemqoka ye-Amazon yokukala usesho
Amathiphu ayi-6 okuthola amazinga aphezulu ku-Amazon
Isikhathi sokukala phezulu!
Iyini i-Amazon SEO, futhi isebenza kanjani?
I-Amazon's Search Engine Optimization (SEO) ibandakanya ukuthuthukisa ukufakwa kuhlu komkhiqizo ngamasu ukuze kwandiswe amathuba okuba uvele phezulu emibuzweni yosesho yabathengi. Ku-Amazon SEO, lawa maphuzu amathathu kufanele acatshangelwe:
- Ibhokisi losesho: Yilapho abathengi basesha khona izinto noma imikhiqizo. I-algorithm ye-Amazon isebenzisa amagama angukhiye noma imishwana abasebenzisi abayithayiphayo ukuze banqume ukuthi yimiphi imikhiqizo abazoyibonisa.
- Ukulinganisa iluphu yempendulo ye-SEO: I-algorithm ye-Amazon ihlezi ilungisa amazinga omkhiqizo ngokusekelwe ekusebenzeni kwawo kanye nokufaneleka. Le nqubo eqhubekayo isebenzisa izici ezifana nokubuyekezwa kwekhasimende, izilinganiso zokuchofoza, izilinganiso zokuguqulwa, izilinganiso zokugxuma, njll.
- Imiphumela yezinga eliphezulu: Lezi zinhlu zivela phezulu emiphumeleni yosesho futhi maningi amathuba okuthi zihehe ukuchofozwa okuphezulu nokuguqulwa.
Imibandela esemqoka ye-Amazon yokukala usesho
Izibuyekezo kwekhasimende
Izibuyekezo eziphakeme zomkhiqizo ngokuvamile zithonya izinga lawo ngendlela enhle njengoba i-algorithm ihumusha lokhu njengokubandakanyeka okukhulu nokuba nentshisekelo kulowo mkhiqizo.
Ukwengeza, i-algorithm ihlaziya umbhalo kanye nomuzwa walezi zibuyekezo ukuze ihlonze amagama angukhiye nemishwana ukuze yazi ukuthi imiphi imibuzo yosesho okufanele ikalelelwe leyo mikhiqizo.
Ukubuyiselwa
Kubhekiselwa ekutheni isihloko kanye incazelo yomkhiqizo ifana nombuzo wosesho lwezithameli eziqondiwe. Ngakho-ke, abathengisi kumele benze ucwaningo olunzulu lwamagama angukhiye futhi baqonde izethameli zabo ezihlosiwe.
Ngokufanayo, amabhizinisi kufanele athuthukise izincazelo zomkhiqizo ngokufaka amagama angukhiye aqondiwe namanye emininingwaneni yomkhiqizo ukuze abonakale kangcono.
Izinga lokuthengisa le-Amazon
Izinga lokuthengiswa kwe-Amazon inombolo emele ukuthi umkhiqizo uthengiswa kahle kangakanani uma kuqhathaniswa neminye imikhiqizo, futhi inombolo ephansi ikhombisa umthamo wokuthengisa ophezulu futhi okuphambene nalokho.
I-algorithm ye-Amazon ibheka imikhiqizo ethandwa kakhulu ukuthi ifaneleka kakhulu futhi inokwethenjelwa, ngaleyo ndlela iphakamisa ukuthi ingamakhasimende.
Amazinga okuguqulwa nawokuchofoza
Izinga lokuguqulwa libhekisela kumaphesenti ezivakashi azenza isenzo esithile esidingekayo ekhasini lomkhiqizo, njengokuthenga umkhiqizo. Ngakolunye uhlangothi, amazinga okuchofoza abhekisela kumaphesenti abasebenzisi abachofoza umkhiqizo uma uvela emiphumeleni yosesho.
Izinga eliphezulu lokuchofoza lisho ukuthi ukufakwa kuhlu komkhiqizo kuyaphoqa ngokwanele ukuthi abasebenzisi bachofoze kukho, kuyilapho izinga eliphezulu lokuguqulwa lisho ukuthi ukufakwa kuhlu kuguqule ngempumelelo izivakashi eziningi zibe amakhasimende. I-Amazon ibona kokubili njengesiginali enhle futhi izokwenza umkhiqizo onjalo ube phezulu.
Inani
Amabhizinisi anikeza amanani ancintisanayo anamathuba aphezulu okuba phezulu, njengoba abathengi abaningi bekhetha imikhiqizo ethengekayo.
Kodwa-ke, abathengisi kufanele banamathele kubhalansi phakathi kwekhwalithi nentengo, njengoba amanani amancane aphikisana. Kufanele baqaphe njalo futhi balungise amanani abo ukuze babonise izitayela zemakethe njengoba kuthinta amazinga okuguqulwa kahle futhi kuthuthukisa amazinga okusesha.
Isikhathi ekhasini kanye nezinga lokugxuma
Lokhu kubhekisela esikhathini sabasebenzisi ekhasini lomkhiqizo ngaphambi kokusuka. I-algorithm ye-Amazon ithatha izikhathi ezinde ukuze isho ukuthi abasebenzisi bathola okuqukethwe kuthakazelisa futhi kuwusizo. Ngakho-ke, izokwenyusa izinga layo.
Ngokungahleliwe, izinga lokunciphisa kusho amaphesenti abantu abashiya ikhasi ngaphandle kokuxhumana okwengeziwe. Kuthinta kabi izinga lomkhiqizo njengoba i-Amazon izolebula okuqukethwe njengokungahlanganyeli nokungakhangi, ikwenze kungabonakali kwabanye abasebenzisi.
Abathengisi kufanele bahlose ukuthola isikhathi esiphezulu ekhasini kanye namazinga aphansi wokugxuma.
Amathiphu ayi-6 okuthola amazinga aphezulu ku-Amazon
1. Lungiselela uhlu lomkhiqizo
Ukuthuthukisa ukufakwa kuhlu kwemikhiqizo kuyisu elibalulekile lokuthola amazinga aphezulu endaweni yesikhulumi se-Amazon. Amabhizinisi angathuthukisa ukufakwa kuhlu kwawo ngokwenza okulandelayo:
- Ukusebenzisa amagama angukhiye abalulekile ezihlokweni zemikhiqizo kanye namagama okusesha angemuva.
- Ukwengeza ulwazi olucacile nolufushane mayelana nemikhiqizo yabo, okuhlanganisa izincazelo ezikhuthazayo namachashazi wezici zomkhiqizo ukuze kuqondwe kalula.
- Ukwengeza "izincazelo ze-alt" ezifanele ngamagama angukhiye okuqondiwe.
- Ukukhuthaza amakhasimende ukuthi ashiye izibuyekezo, futhi anikeze okuthile okugqugquzelayo “njengamaphuzu esikweletu” uma ekwenza.
- Ukubuyekeza njalo uhlu lomkhiqizo ngokusekelwe kudatha yomsebenzisi kanye nempendulo yekhasimende.
2. Sebenzisa okubonwayo kwekhwalithi ephezulu
Amakhasimende mancane amathuba okuthi akhangwe amakhasi omkhiqizo angenazo noma izinto ezibonakalayo ezingezinhle. Ngakho-ke, abathengisi kufanele bafake izithombe zesici esihle kakhulu namavidiyo ukuze bagqamise izici ezihlukile zemikhiqizo yabo.
Zibalulekile ukuze kwandiswe inani lokuchofoza emkhiqizweni, ngamavidiyo avumela abasebenzisi ukuthi babone umkhiqizo usebenza.
3. Faka amanani ancintisanayo
Izintengo ezincintisanayo ziyindlela eqinisekile yokuthola ukuchofoza okuphezulu nezinga lokuguqulwa, okusiza ukubeka phezulu ekhasini lokusesha. Amabhizinisi angaqinisekisa lokhu ngokuthi:
- Ibala ububanzi bentengo obufanele: Amabhizinisi angasebenzisa izici ezifana nezindleko zokukhiqiza, isidingo semakethe, kanye nesilinganiso senzuzo ukuze anikeze amakhasimende imikhiqizo ngamanani ahehayo futhi enze inzuzo.
- Ukuqonda ukunwebeka kwentengo: Lokhu kubhekisela ekutheni isidingo semakethe sibucayi kangakanani ngenxa yezinguquko zentengo. Ukunwebeka kwentengo ephezulu kungabangela izinguquko ezinkulu esidingweni phezu kokulungiswa kwentengo encane. Lolu lwazi lungasiza amabhizinisi ukuthi asethe amanani angcono.
- Ukuhlaziya amanani ezimbangi: Lokhu kusiza ekutholeni ulwazi mayelana nokuguquguquka kwemakethe futhi usethe izintengo ezenelisa okulindelwe yimakethe nokuthandwa ngamakhasimende.
- Khomba imodeli yentengo ehamba phambili: Ngokuya ngemvelo yomkhiqizo, okuthandwa ngabathengi, kanye nezimo zemakethe, amabhizinisi angakhetha imodeli yentengo engcono kakhulu (izindleko kanye, esekelwe ivelu noma eguquguqukayo) yemikhiqizo yawo.
4. Khulisa ithrafikhi kanye nezinga ngezikhangiso ze-Amazon/PPC
Izikhangiso ze-Amazon zisiza abathengisi ukuthi bakhulise ukubonakala kwabo kanye nezinga ngokusebenzisa:
- Ukusebenza kwe-injini yokusesha: Izikhangiso zivumela abathengisi ukuthi baqondise amagama angukhiye ahlobene nemikhiqizo yabo.
- Imikhankaso yokuqwashisa ngomkhiqizo: Izikhangiso ze-Amazon zingabonisa amagama emikhiqizo, amalogo, nezincazelo zomkhiqizo kumakhasimende angaba khona aphequlula imikhiqizo ehlobene.
- Ukukhomba okunembile: Amabhizinisi angakhomba izikhangiso ekubalweni kwabantu abathile, izinto abazithakaselayo, namaphethini okuthenga ukuze awasize afinyelele amakhasimende anamathuba aphezulu okuthenga okuphindaphindiwe, okuholela enanini eliphezulu lempilo yekhasimende (i-CLV), elisiza ekwakheni ukwethenjwa komkhiqizo nokuthuthukisa ukubonakala.
5. Phatha i-inventory ngendlela efanele
Ukuphathwa kahle kwempahla kubalulekile ukuze kugwenywe lezi zimo ezimbili:
- Amazinga aphezulu okuphuma kwesitoko aphumela emathubeni okuthengisa aphuthelwe kanye namazinga aphezulu okugxuma. Ukumelana nalokhu, amabhrendi kufanele aqaphe ngokucophelela amakhathalogi abo futhi asebenzise amasu asebenzayo okugcwalisa ukuze enze imikhiqizo yawo itholakale futhi ibonakale.
- Amanani e-inventory aphezulu angagcwaliseki: Ukwehluleka ukuphatha uhlu lwamagama ngendlela efanele kungase kuvumele imikhiqizo ethile engagcwaliseki ukuthi ihlale isikhathi eside kunesidingo. Futhi, ngeshwa, ukushiya uhlu lwamagama olungagcwaliseki kungaba nomthelela omubi emalini engenayo yomthengisi. Ngokujabulisayo, wonke amabhizinisi adinga ukugwema izimo ezinjalo ukuphathwa kwempahla efanele, ukuqinisekisa ukuthi asusa yonke into engagcwaliseki kusenesikhathi.
Ngaphezu kwalokho, abathengisi kufanele bacabangele izici ezifana nesikhathi sokuhola, ukubikezela kwesidingo, isivinini sokuthengisa, namathrendi esizini lapho behlela uhlu lwabo lwamagama ukuze bagweme izimo ezingalindelekile.
6. Sebenzisa izindlela ezingcono zokuthumela nezokudiliva
Amabhizinisi anamazinga angcono okuthumela kanye nokugcwalisa anamathuba aphezulu okugcina abathengi banelisekile, futhi angafinyelela lokhu ngokuthi:
- Ukusebenzisa Ukugcwaliseka kwe-Amazon (FBA) kokugcina okungenamthungo, ukucubungula, kanye nezinsizakalo zokuthumela. Bangasebenzisa futhi isevisi yokubeka izinto ze-Amazon (IPS) ukusiza ukugcwalisa ukugcwaliseka.
- Ukusebenzisa izinhlelo eziyinhloko ezigcwaliswe nabathengisi ukuze kuthunyelwe ngokushesha.
- Ukuthuthukisa ukupakishwa komkhiqizo nokulebula ukuze kuvinjelwe amaphutha okuthumela, izindleko ezengeziwe, nokubambezeleka.
- Ukwenza izinguquko ukuze uhlele ukugeleza komsebenzi wokugcwalisa uma kudingeka.
Isikhathi sokukala phezulu!
I-Amazon inikeza ithuba lokuthi abathengisi be-inthanethi bafinyelele isisekelo semakethe esibanzi, kodwa ukuze bazuze kulokhu amabhizinisi adinga ukwazi ukuthi angenza kanjani isikhundla esiphezulu ohlwini lokusesha imikhiqizo.
Ezinkampanini ezisafufusa, ukusebenzisa amasu angenhla kungaholela ezilinganisweni eziphakeme, amakhasimende amasha, kanye nenzuzo eyengeziwe. Lokhu kuzovumela abathengisi be-Amazon ukuthi babambe amathuba okuthuthukisa ubukhona babo endaweni yemakethe eku-inthanethi futhi bakhulise amathuba abo okuphumelela.
