Ukuqedwa kwamehlo nezihlathi kuyisisekelo sezwe lezimonyo, futhi amakhasimende ahlala ebheke izitayela ezintsha namathrendi angathuthukisa ubuhle bawo bemvelo futhi athathe umdlalo wawo wokuzilungisa ukhuphuke eshadini.
Kodwa-ke, imboni yezimonyo ihlale ithuthuka, futhi ukuhambisana nezitayela zakamuva kungaba nzima ezinkampanini zezimonyo emphakathini osheshayo.
Lesi sihloko sizohlola iziphetho eziyisikhombisa zemfashini nezihlathi amabhizinisi angazisebenzisa ukuze andise amandla awo okuthengisa kanye nokukhulisa inzuzo.
Okuqukethwe
Uhlolojikelele lwemakethe yemikhiqizo yobuhle neyokunakekelwa komuntu siqu
Izitayela ezingu-6 zokuqeda iso nezihlathi ezifanele
Faka imali kulawa mathrendi
Uhlolojikelele lwemakethe yemikhiqizo yobuhle neyokunakekelwa komuntu siqu
Usayizi weMakethe
Ngokuya ngocwaningo, imakethe yemikhiqizo yokunakekelwa komuntu siqu yomhlaba wonke ibibiza i-US $482.8 billion ngo-2021 futhi kulindeleke ukuthi inyuke ngezinga lokukhula elihlanganisiwe lonyaka (CAGR) lika-7.7% ngonyaka kusukela ngo-2022-2030.
Izinto ezinomthelela emakethe
Enye yezinto ezibalulekile ezibhebhethekisa ukukhula kwemakethe ukuqwashisa okukhulayo kwabathengi mayelana nokubukeka kwabo.
Abesilisa nabesifazane babeka phambili ukunakekelwa kwesikhumba kanye nenhlanzeko yomuntu siqu, ikakhulukazi phakathi kwezinkulungwane zeminyaka, okuholela ekwandeni kokuthengwa kwemikhiqizo yezimonyo. Ngaphezu kwalokho, ukwethulwa kwemikhiqizo ye-organic skincare kanye nokutshalwa kwezimali okuphezulu ocwaningweni nasekuthuthukisweni kwayo nakho kukhulisa ukukhula kwemakethe.
Lo bhubhane ube nomthelela omkhulu ekukhuleni kwezimakethe. Ngenxa yokuvalwa kanye nemikhawulo yokunyakaza, kube nokuphazamiseka ekukhiqizeni nasekusatshalalisweni kobuhle nemikhiqizo yezimonyo yomuntu siqu. Kuphinde kwavimbela ukuthengiswa kwezinto ezitolo eziku-inthanethi nezingaxhunyiwe ku-inthanethi.
Izingxenye zemakethe
Imakethe ihlelwe yaba ubuhle obujwayelekile kanye ne-organic kanye nezigaba zokunakekelwa komuntu siqu ngokusekelwe ekuhlukaniseni uhlobo. Ngaphezu kwalokho, ingxenye yobuhle bendabuko nokunakekelwa komuntu siqu ibambe isabelo esikhulu kunazo zonke sama-84.9% ngo-2021.
Ingxenye ye-organic
Ngakolunye uhlangothi, ingxenye ye-organic kulindeleke ukuthi ibe neqhwa ngenxa yokuqwashisa okukhulayo ngezinzuzo zemikhiqizo ye-organic phakathi kwabathengi. Lezi zimonyo zenziwe ngezithako zemvelo, ngakho ziphephe esikhumbeni futhi zingcono endaweni ezungezile kunemikhiqizo yezimonyo evamile.
Ingxenye yokunakekelwa kwesikhumba
I-Skincare yenza u-33.8% wemakethe yobuhle yomhlaba wonke ngo-2021. Lezi zibalo zibangelwa ukuthandwa okukhulayo kwezimonyo zemvelo eziqukethe. izithako zemvelo njengamakhambi, izitshalo, nezithelo ezikhishwe.
Ingxenye yokunakekelwa kwezinwele
Ngaphezu kwalokho, ingxenye yokunakekelwa kwezinwele kubikezelwa ukuthi izokwenyuka ngo-7% esikhathini sokubikezela njengoba ukutholakala kwemikhiqizo yezinwele, efana ne-shampoo, i-hair serum, i-conditioner, uwoyela, i-wax, kanye nemibala yezinwele, kulindeleke ukuthi kukhuphule ukuthengiswa engxenyeni.
Ingxenye engaxhunyiwe ku-inthanethi
Ingxenye engaxhunyiwe ku-inthanethi ihola amasegimenti eziteshi zokusabalalisa njengoba izitolo ezikhethekile zezimonyo zinikele ngesabelo esikhulu semali engenayo esingu-35.7% ngo-2021. Noma kunjalo, isiteshi sokusabalalisa i-e-commerce sihlelelwe ukubhalisa ukukhula okusheshayo konyaka kusukela ngo-2022-2030 njengokumaketha kwedijithali okuhlosiwe kanye nezintengo ezehliswe kakhulu kulindeleke ukuthi zikhuphule ukuthengiswa kulesi sigaba.
Izifunda zemakethe
I-Asia-Pacific ibambe isabelo esiphakeme kakhulu sama-38.9% emakethe yomhlaba wonke ngo-2021 futhi kulindeleke ukuthi ifakaze ukukhula okusheshayo ngesikhathi sokubikezela. Okuhamba phambili kwemakethe yinani elikhulayo labesifazane abasebenzayo emazweni afana ne-India ne-China kanye nokuzimisela kwabo ukuchitha imali ezintweni zobuhle nemikhiqizo yokunakekelwa komuntu siqu.
Futhi, inani labantu abasha elikhulayo elinokufinyelela ku-inthanethi linikeza ukuchayeka ebuhleni kanye izimonyo izitayela ezinkundleni zokuxhumana, okulindeleke ukuthi kubhebhethekise ukukhula kwemakethe esifundeni.
Imakethe yezimonyo yaseNyakatho Melika iqhutshwa amandla aphezulu okuthenga amakhasimende, ikakhulukazi e-US naseCanada. Ngakolunye uhlangothi, imakethe yaseYurophu yobuhle nemikhiqizo yokunakekelwa komuntu siqu iqhutshwa ukukhuthaza izimonyo ze-vegan kanye ne-organic, ikakhulukazi emazweni afana neFrance, iJalimane ne-UK.
Izitayela ezingu-6 zokuqeda iso nezihlathi ezifanele
1. Ophinki olukhazimulayo nolwepolitiki
Lo mkhuba umayelana nokwenza isitatimende esinesibindi nge-makeup. Izici zayo ezibalulekile zigqamile, zigqamile, futhi izithunzi ezikhangayo okuphinki okucwebezelayo noma okucwebezelayo okuvamise ukwengeza ukukhazimula nobukhazikhazi ekubukekeni okupheleleyo. Umbala obomvana ohlotshaniswa nabesifazane kanye nokunyakaza kobulungiswa bezenhlalo, futhi abathengi bavamise ukunyakazisa lokhu kubuka kwezimonyo ukuze bathole imikhankaso namavukelambuso emphakathini.
Ama-shades ahlukene okubomvana kuhambisana nezinhlobonhlobo zesikhumba, futhi amabhrendi angahlanganisa izinhlobo ukuze amukele isisekelo samakhasimende ahlukahlukene. Esikhumbeni esilungile, amaphalethi apinki athambile futhi akhanyayo asebenza kahle, kuyilapho abathengi abanesikhumba esimaphakathi bangakhipha umbala obomvana oshisayo. Amathoni esikhumba ajulile ahambisana kahle ne-magenta enesibindi noma i-fuchsia shades.
Amabhizinisi anganikeza ama-eyeshadow e-pink acwebezelayo noma acwebezelayo emithunzi ehlukene futhi blush pink ukuze kukhanye okunempilo. Kumakhasimende afuna isiphetho se-matte, a i-powder blush isebenza kahle futhi kufanele yengezwe kukhathalogi.
2. Amathoni amnyama nawothando
Amathoni amnyama nawothando abonakala ngemibala ejulile, eguquguqukayo edala umuzwa wedrama nezothando.
Amathoni amnyama nawothando ihlanganisa i-metallics kanye nokuqedwa kokubukeka okumanzi, ngokuvamile okubandakanya iplamu, okubomvu okujulile, kanye ne-burgundy shades. Futhi, abathengi bangazihlanganisa ku-eye crease ukuze bathole ukubukeka okubhemayo, okushisayo emehlweni. Ngokuphathelene nendlela yokwenza, kokubili i-matte ne-shimmery isebenza kahle ngokungeza ukuthinta kobukhazikhazi ebusweni.
Okwezihlathi, ama-blush shades ajulile njenge-mauve engeza ukujula nokufudumala ebusweni ngokuhambisana nobumnyama kanye iso makeup yothando. Lolu hlobo lwezimonyo lulungele imicimbi yasebusuku nemicimbi yakusihlwa, futhi amakhasimende anyakazisa lezi ziphetho akhetha ukubukeka okungaqondakali nokuhehayo.
3. Amathoni agqamile, acacile axutshwe nokuqedwa kwe-matte
Njengoba igama lisho, lo mkhuba uhlanganisa enesibindi futhi ekhanyayo imibala enamaphethelo angaphansi, edala ukugqama, okudonsa amehlo, nokugqamayo okugqokekayo. Ukubukeka okuqediwe kuvame ukuthungwa kwe-matte, akucwayizi noma kucwebezele.
Eyeshadow egqamile imibala yesitatimende efana noluhlaza okwesibhakabhaka ogqamile, opinki, nokuhlaza inikezwa kangcono amabhrendi kubathengi abagqoka lokhu kubukeka kwansuku zonke. Le mibala ingagqokwa iyodwa noma ihlanganiswe ukuze kube nomphumela omangalisayo. Mayelana nokushalaza, imibala egqamile ene-matte finish idala ukukhanya okungokwemvelo, okunempilo okuhambisana nezimonyo zamehlo ezinesibindi.
Lo mkhuba ubalulekile kubathengi abafuna ukwenza isitatimende ngokwakheka kwabo kuyilapho begcina ukubukeka okuvamile kwemvelo. Lo mkhuba oyinkimbinkimbi wokuqeda iso nezihlathi uzothuthukisa ukuthengiswa kwemikhiqizo yokudayisa namabhizinisi.
4. I-Duochromatic finishes
Iso le-Duochromatic kanye nokuqedwa kwezihlathi kuhilela ukusebenzisa imikhiqizo enama-shades amabili ahlukene noma aqedele ukudala ukubukeka okuyingqayizivele nokukhangayo. Ngokuvamile, izimonyo zihlanganisa imibala emibili noma ngaphezulu eyenza umphumela we-gradient.
I-eyeshadow palettes kanye amahloni kufanele iqukathe imibala eminingana namathunzi ombala ofanayo ukuze unikeze ukuhlukahluka okwengeziwe kumakhasimende. Ngokufanayo, ama-brand anganikeza lawa ma-eyeshadows futhi iqhakaza ekuqedeni okucwebezelayo nangensimbi, okudala umphumela we-multidimensional emehlweni nasezihlathini.
5. Amathoni abomvu acwebezelayo
Amathoni abomvu acwebezelayo ziyimfashini enesibindi futhi ekhangayo yezimonyo esebenzisa amathunzi abomvu, ngokuvamile aneziqephu ezicwebezelayo noma ezicwebezelayo, ukuze kwakheke ukubukeka okumangalisayo. Lo mkhuba uhlanganisa i-shades ebomvu, kusukela ekhanyayo futhi enesibindi kuya kumathoni ajulile, acebile.
Ama-eyeshadow abomvu futhi ama-blush avame ukuxutshwa futhi ahlanganiswe nama-shades ahlukahlukene ukuze abukeke kakhulu.
Kwamehlo, ama-eyeshadows angasetshenziswa yedwa noma ahlanganiswe ukuze kube yinkimbinkimbi. Ukwengeza, ukuphela okukhazimulayo kombala obomvu ngokuvamile kubonisa ukukhanya, okugqamisa i-shades ehlukene ebomvu nokudala a umphumela okhazimulayo.
Ama-blush ngokuvamile asetshenziswa kuma-apula esihlathini ngaphandle abheke emathempelini ukuze abukeke ngokwendalo.
6. Ukungathathi hlangothi okupholisayo
Lezi ezingaphelelwa isikhathi futhi izitayela ze-makeup zakudala zihlukaniswa ngamathunzi azo athambile, athulisiwe, ngokuvamile akwenza ngobuqili kubonakale sengathi ogqokile akanazo izimonyo. Iphalethi yombala ejwayelekile iqukethe i-beige, brown, ne-taupe evamise ukuhambisana nawo wonke amathoni esikhumba ngomphumela wokupholisa.
Ama-eyeshadows angathathi hlangothi nge-matte noma i-satin finish ivame ukusetshenziselwa izimonyo zamehlo, kuyilapho i-beige blush nge-matte finish isetshenziswa kuma-apula esihlathini futhi ihlanganiswe ngaphandle ukuze kube nomphumela othambile futhi obucayi. Ngaphezu kwalokho, kokubili okuphelile kuvame ukubhangqwa nokungathathi hlangothi izindebe imibala.
Ukungathathi hlangothi okupholisayo futhi amathrendi e-makeup ahamba ubusuku nemini ahlangene, ayinkimbinkimbi, futhi alungele ukubukeka kwansuku zonke. Amabhizinisi angakwazi ukwenza imali ngalawa mathrendi ngokungeza imikhiqizo esekelwe hlangothi kuhlu lwawo lwamagama.
Faka imali kulawa mathrendi
Ukutshala imali emikhiqizweni yezimonyo yemfashini kuyisihluthulelo sokuhlala ubalulekile futhi uhehe izethameli ezibanzi njengebhizinisi. Ngokunikeza okukodwa noma ngaphezulu kwalezi zindlela eziyisikhombisa ezinenzuzo, amabhizinisi angagcina amakhasimende abo ematasa futhi anelisekile ngokubhekana nezidingo zemboni.
Ngaphezu kwalokho, amabhizinisi kufanele ahlale evuselelwe futhi acwaninge njalo izidingo nokuthandwa yizithameli eziqondiswe kubo ukuze ahlale ngaphambi kwejika. Okokugcina, abathengisi kufanele banikele ngemikhiqizo yekhwalithi ephezulu, emisha, ethengekayo, bazehlukanise nabancintisana nabo uma sebesunguliwe.
Njengoba imboni yezimonyo ihlala ishintshashintsha futhi iqhudelana kakhulu, amabhrendi kufanele atshale imali kulezi ziqephu zemfashini zamehlo nezihlathi ukuze avelele emkhakheni ogcwele.
