Imikhiqizo yobuhle yase-Korea isuke ku-niche yaya esidingweni, yabangela ukukhathazeka komhlaba wonke nge-skincare kanye nezimonyo ezihlakaniphe ngendlela emangalisayo. I-South Korea yakuthola kanjani ukuhlanganisa okuhle kokuqamba izinto ezintsha, ubuciko, nokuzijabulisa? Kusukela kumaphupho esikhumba esiyingilazi kuya kumathuluzi ezobuchwepheshe esikhathi esizayo, incwadi yokudlala ye-skincare yase-Korea igcina imboni izinzwani zayo—futhi abalandeli bayo babuya ukuze bathole okwengeziwe.
Njengoba imakethe kulindeleke ukuthi inyuke kakhulu I-USD 15 billion ngo-2024 kanye nezinga lokukhula lonyaka elihlanganisiwe (CAGR) lika-2.24% kule minyaka emihlanu ezayo, akukho zimpawu zokuthi lokhu kuhamba kuhamba kancane. Kodwa akukhona nje ngezinombolo. Kumayelana nabantu abasemuva kwemikhiqizo ababhala kabusha ubuhle njengoba sibazi.
Nakhu ukubuka kwabasunguli abahlanu abenza lokho kanye.
Okuqukethwe
5 Imikhiqizo yobuhle be-K-Beauty eshintsha imakethe
1. BRAYE
2. TAMBURINS
3. Mubi uyathandeka
4. Medicube
5. Withbecon
Ukuhlanganisa
5 Imikhiqizo yobuhle be-K-Beauty eshintsha imakethe
1. BRAYE
I-BRAYE, ibhrendi yezimonyo ecabanga phambili, iletha ukusonteka okusha ebuhleni nezinsiza zayo ezigqokekayo ezindebe ezihlanganisa isitayela nokusebenza. Idizayinelwe kucatshangwa nge-Korean Gen Z, imikhiqizo yayo ihambisana nobuhle besikhathi esizayo obushelelekayo kanye nokusebenza kwansuku zonke. Isibonelo, i-Lipsleek egqamile (ukhilimu wodebe osetshenziswa ngezindlela eziningi nesihlathini esitholakala ngemibala eyishumi) ifika imaki ye-ID esiliva e-chic ephindwe kabili njengesisekeli, enamathiselwe kalula kumgexo noma iketango lokhiye.
Yini eyenza i-BRAYE ihluke?
Ibhrendi ihambisana kakhulu nabathengi be-Gleamer, ngokucabanga kabusha ubuhle bayo njengobuciko nokusebenziseka. I-Thin Glow Tint yayo, isibonelo, ipeni lesiliva abathengi abangalinamathisela ezingutsheni noma ezikhwameni.
Le miqondo yokudizayina phambili ivumelanisa kahle namathrendi emfashini yesikhathi esizayo yase-Korea, ebonisa ukuthi izinto zansuku zonke zingaphatha kanjani inhlansi yomlingo. I-BRAYE ithwebula okushiwo “ubuhle,” iguqule izimonyo zibe okungaphezu komkhuba esandisweni sesitayela somuntu siqu.
2. TAMBURINS
I-TAMBURINS iletha iphunga elimnandi, ihlanganisa ubuciko, imfashini, nobuhle ngayo yonke imininingwane. Izalwe kusukela endaweni efanayo yokudala ngemuva kwe-Gentle Monster, lolu hlobo lomkhiqizo ludweba abathanda i-Gleamer ngamakha, imikhiqizo yasekhaya, nokunakekelwa komzimba okuzwakala kumangalisa. Ukwengeza, ubuhle bayo buncike ku-minimalism ecwebezelayo ngokuthinta okunesibindi, okungakhethi ubulili okwephula isikhunta.
Kungani kuphendula amakhanda
Ikhono lebhrendi lokuhlanganisa ukuxoxa izindaba nobuciko liyenze yaba phezulu embonini yobuhle. Cabanga uhamba kugalari—leyo yivayibhu yezindawo zayo zokudayisa ezisebenzisanayo. Futhi imikhiqizo emisha ehlanzekile.
Isibonelo, ulayini we-Egg Perfume uqhosha ngemiklamo ebushelelezi, eqoshiwe etholakala eshalofini njengoba isesandleni. Kukhona ngisho nenguqulo ye-pearl strap eyicabanga kabusha njengezinto ezigqokekayo, ezigqokekayo.
I-TAMBURINS inendlela yokwenza izinto zansuku zonke zibe ezingajwayelekile. Ngisho nama-diffuser ezimoto athola ukukhanya—lezi zingcezu ezisongwe ngesikhumba, ezimise okwetshe elincane zizwakala njengezimpawu zomklami, eziphendula noma yikuphi ukugibela kube indlela yokubaleka.
3. Emubi Ethandekayo
Lolu hlobo lwe-skincare lumayelana nokuguqula izithelo nemifino enganakiwe ibe yinto enhle. I-Ugly Lovely ithatha lokho imboni yezolimo engase ikulahle (njengemikhiqizo emile ngendlela eyinqaba noma eningi) bese ikunikeza impilo yesibili ekunakekeleni isikhumba. I-Carrot Mask, ngokwesibonelo, isebenzisa izaqathi ezibukeka njenge-quirky ezivela e-Jeju Island ukuze idale ifomula ethambile, ethanda isikhumba elungele isikhumba esibucayi.
I-Upcycling isenhliziyweni yayo yonke into eyenziwa yi-Ugly Lovely. Kusukela ezithakweni zepulazi lendawo kuya ephepheni eligaywe kabusha nepulasitiki ukuze lifakwe, uhlobo luthatha ukusimama njengokubalulekile. Ngisho nezitshalo ezingenazo izibulala-zinambuzane ezivela embonini yokudla zithola indlela yazo emikhiqizweni yayo. Futhi akukhona nje ukuba ne-eco-friendly-kuyinto ejabulisayo futhi. Isibonelo esihle isikhilimu selanga esisuselwa kukhabe somkhiqizo esiphindeka kabili njengokhilimu wethoni, konke kusongwe ngokudlalayo, okufakwe ngendlela yengane.
Kungani abantu benaka
I-Ugly Lovely igqame ngomsebenzi wayo wokunciphisa ukulahlwa kokudla kwesifunda, ithole amaphuzu aphezulu ezinsikeni ze-Environment and Industry zohlaka lwe-STEPIC. Akukhona nje ukwenza okuhle; ihlangabezana nezidingo ezihlukile zokunakekelwa kwesikhumba zabathengi baseKorea ngezindlela zokudala. Imaski yasebusuku, isibonelo, ifana nebhavu yokuphumula, egcwele ama-antioxidants avela kwizaqathi kanye novithamini E.
Ukuthungwa okuphehliwe kuzwakala kunobukhazikhazi, futhi iphunga elisha, lomhlabathi linuka njengezaqathi ezisanda kudonswa phansi. I-Ugly Lovely yenza ukusimama kube lula, kusebenze kahle, futhi kube okuhlekisayo—ubufakazi bokuthi ubuhle bungavela kokungalindelekile.
4. Medicube
I-Medicube inyakazisa i-skincare ngamathuluzi wobuhle alethayo. Khohlwa i-fluff—lo mkhiqizo ugxile kubuchwepheshe obufakazelwe ngokomtholampilo kanye namafomula ahlakaniphile, okucabanga phambili adizayinelwe ukugcina isikhumba sibukeka sisincane isikhathi eside. Iqondiswe kubantu abakhetha ukuvimbela ukuguga manje kunokuxineka ngakho kamuva. Futhi ingxenye engcono kakhulu? Amagajethi kanye nemikhiqizo ye-Medicube inikeza imiphumela yezinga lochwepheshe ngaphandle kokushiya ikhaya.
Yini eyenza kuwufanele ukubukwa
Ibhrendi ithole amaphuzu amakhulu esikalini se-STEPIC Technology, ngenxa yemishini yayo enemisebenzi eminingi ebhekana nayo yonke into kusukela kolayini abacolekile kuya ebuthuntuni. Thatha i-AGE-R Booster Pro—inezindlela eziyisithupha ezihlukene ngisho namapheya ngohlelo lokusebenza lwe-smartphone ukusiza ukulandelela ukuqhubeka kwesikhumba. Izinombolo eceleni, ithuluzi lenza umehluko wangempela ekunakekelweni kwesikhumba.
Kodwa i-Medicube ayigcini ekusebenzeni; inekhono lokwenza ukunakekelwa kwesikhumba kuzizwe sengathi kuyamnandi. Izithako zipakisha i-punch—ama-exosomes, i-collagen, uvithamini C, ne-niacinamide, ukubala ezimbalwa—kodwa amafomethi okudala ayagqama, njengamamaski ayo ejeli, ukucwecwa kwemithi yokwelapha yesikhumba sesibili, namamaski eshidi aphenduka acace ukuze azise abathengi ukuthi sebeqedile.
5. Withbecon
Ukunakekela izinwele akumele kuzwakale njengokuqagela—futhi yilapho i-Withbecon ingena khona. Lo mkhiqizo uqonde ukuthi busetshenziswa kanjani ubuchwepheshe ukwenza ukunakekelwa kwezinwele nesikhumba kuhlakaniphe, kungabi nzima. Umkhiqizo unikeza isithwebuli se-AI samasaluni esisebenza njengethuluzi lokuxilonga. Ihlaziya isikhumba sekhanda seklayenti (umafutha, ukoma, njll.) futhi inikeza izincomo zomkhiqizo njenge-tracker yokufaneleka yezinwele.
Umkhiqizo unikeza umugqa wama-shampoos kanye nokwelashwa kwabathengi basekhaya ababhekana nezinkinga zangempela. Ingakwazi ukusingatha inkwethu, uwoyela oweqile, kanye nomuzwa odumile wezinwele ezimncane/okungenampilo. Kungakhathaliseki ukuthi yini ephazamisa umthengi, okuthile ohlwini kuqondiswe kuyo.
Nakhu okwenza i-Withbecon ihluke
Lolu hlobo lungene ekuthandeni okukhulayo kwe-Korea ngokunakekelwa kwesikhumba. Futhi, abathathi indlela yokulinganisa konke. Imikhiqizo yakhelwe ukuminyana kwezinwele, ukujiya, kanye nezinkinga zephunga. Iphuzu eliyinhloko? I-Withbecon yenza ukunakekelwa kwesikhumba kungabi njengomsebenzi futhi kufane nento engena empilweni yomthengi.
Ukuhlanganisa
Ubuhle buyaguquka futhi buhlakaniphe kakhulu—futhi bube ngumuntu siqu. Izinsuku “zesayizi eyodwa zilingana konke” ziya ngokuya ziphela ngokushesha, futhi i-K-Beauty ihamba phambili ngemikhiqizo engagcini nje ngokusebenza kodwa futhi ecabangelayo, enobuhlakani, futhi ejabulisa kancane. Cabanga ngalokhu: i-serum ephindwe kabili njengokuhlobisa noma icwecwe elizwakala njengocezu oluncane lobuciko abathengi abafuna ukulithwala yonke indawo. Ubuhle obuhlangana nempilo ngazo zonke izindlela ezifanele.
Okujabulisayo ukuthi yonke into iba ngeyakho. Ngenxa ye-AI, imikhiqizo manje izwa sengathi iyakuqonda lokho abantu abakudingayo—umswakama owengeziwe, ukukhanya okuncane, noma okuthile okuthambisa imigqa emihle. Bhanqa lokho namathuluzi angaletha imiphumela yobungcweti ngqo endlini yokugezela yothile, futhi kuyashintsha umdlalo. Awekho ama-aphoyintimenti, akukho ukulinda—imiphumela nje, khona kanye ekhaya.
Lezi zinhlobo zemikhiqizo zihamba phambili ngezinto ezintsha ezenza abathengi bazizwe bejabule lapho bezisebenzisa. Ngakho-ke, ungangabazi ukuthola ugqozi kumaqhinga abo futhi uhlanganise yonke into ibe yibhrendi ye-K-Beauty ephelele.
