Imfashini yalo nyaka yasekwindla nasebusika iyinhlanganisela yesitayela, imfudumalo, nokunethezeka ukugcina abathengi bezizwa bethokomele futhi bebukeka bemuhle ngesikhathi esifanayo. Njengoba isizini isondela, sekuyisikhathi sokuthi amabhizinisi acabangele ukubuyekeza ikhathalogi yawo ngemiklamo yakamuva egqugquzelwe amatimu angcono kakhulu.
Lesi sihloko sizofaka izingqikithi zezinto eziphezulu ezizohola isizini yasekwindla/ebusika ka-2023/-24 ukuze amabhizinisi athuthuke futhi ahlale ngaphambi komncintiswano. Kusukela kumibala engathathi hlangothi ekhuthazwe yi-#lowkeyluxury ukuya ku-#notsoclassic menswear, lawa mathrendi ngokuqinisekile azovusa ubuciko kumikhiqizo ezobabekela impumelelo kule sizini.
Okuqukethwe
Uhlolojikelele lwemakethe yezingubo zabesilisa
Izitayela ezinhlanu ezibalulekile zezingubo zabesilisa ekwindla/ebusika 23/24
Gxumela kulawa mathrendi
Uhlolojikelele lwemakethe yezingubo zabesilisa
Izibalo zemakethe
Ngokuya ngocwaningo, imakethe yezingubo zabesilisa emhlabeni jikelele ibibiza ama-dollar ayizigidi eziyizinkulungwane ezingama-483 ngonyaka wezi-2018 futhi kulindeleke ukuthi ikhule ngenani lokukhula elihlanganisiwe lonyaka (CAGR) lika-6.3% ukusuka ngo-2019-2025. Ukukhula kwemakethe kungabalelwa ekuqwashiseni ngemfashini okukhulayo phakathi kwabesilisa abaneminyaka ephakathi.
Ngokuhambisana nenkundla yezokuxhumana kanye nethonya likasaziwayo, amandla akhulayo okuthenga amadoda emhlabeni wonke, kanye nokuba lula kokuthenga nge-inthanethi nge-e-commerce, abaklami abakhulu bashintshele ekugxileni ekwakheni izingubo zabesilisa ngenxa yenzuzo yazo.
Imininingwane yomkhiqizo
Imakethe yezingubo zabesilisa ihlukaniswe ingxenye yezingubo nezesekeli. Ingxenye yezingubo/izimpahla zokugqoka yayibambe cishe u-44.7% ngo-2018, okuyenza ibe umnikazi wamasheya ophakeme kakhulu. Lesi sigaba somkhiqizo sihlanganisa okugqokwa okuphezulu, okuphansi, ezemidlalo, okusebenzayo, okungaphakathi, ukulala, nokugqokwa kobuhlanga. Futhi ukukhula kwayo kwemakethe kubangelwa ukukhula kokuqwashisa ngezempilo phakathi kwamadoda angabasebenzi.
Ingxenye yezesekeli, nakuba iphansi, kulindeleke ukuthi ibe nokukhula okusheshayo esikhathini sokubikezela ngenxa yesidingo esikhulayo semikhiqizo kanokusho phakathi kwamadoda enkulungwane yeminyaka. Le mikhiqizo ihlanganisa izikhwama zikanokusho, ama-cufflink, amawashi, namabhande, amadoda amaningi azimisele ukutshala imali eningi kuwo, ngaleyo ndlela aqhubekisele ukukhula kwengxenye.
Iziteshi zokusabalalisa
Isiteshi esingaxhunyiwe ku-inthanethi sibe nesabelo esikhulu kunazo zonke esingu-83.3% ngo-2018, ngenxa yokufinyeleleka kwezitolo ezibonakalayo emhlabeni jikelele. Ngaphezu kwalokho, ngokungafani ne-Gen-Z, izinkulungwane zeminyaka eziningi azikhululekile ukuthenga izingubo ku-inthanethi, njengoba izitolo ezibonakalayo zinikeza ukutholakala okusheshayo nokuthengiswa kwesizini okunisela emlonyeni.
Noma kunjalo, isiteshi sokusabalalisa esiku-inthanethi kulindeleke ukuthi sikhule kakhulu eminyakeni embalwa ezayo, uma kucatshangelwa ukuqala kwezitayela ezintsha, izinhlobo eziyivelakancane, nezinto zokugqoka ezifunwa kakhulu ngamanani aphusile ku-inthanethi.
Ukwengeza, izitolo eziningi zezingubo eziku-inthanethi zisebenzisane namabhange ahlukahlukene ukuze kube lula izindlela zokukhokha futhi zinikeze izaphulelo ezikhangayo kumakhasimende azo. Lokhu kubambisana kuzothuthukisa amawebhusayithi e-e-commerce njengoba amabhange esebenzisa lezi zinkundla ukuze azikhangise futhi azikhangise, ngaleyo ndlela athole ukusekela okwengeziwe.
Imibono yesifunda
Ngokwesifunda, iNyakatho Melika ibe nesabelo esiphezulu kakhulu ngenxa yemali engenayo etholakalayo ephezulu uma iqhathaniswa nezinye izifunda. Ngaphezu kwalokho, izinhlobo eziningi zezingubo zokugqoka ezisebenzayo zitholakala e-US, ezinomthelela omkhulu ekukhuleni kwengxenye.
Kodwa-ke, i-Asia Pacific kulindeleke ukuthi ikhule ngo-6.6% kusukela ngo-2019-2025 njengoba amazwe afana neChina neKorea eqhubeka nokubusa ekwenzeni amakhophi emikhiqizo ewubukhazikhazi futhi adayisele abantu imali eshibhile, ngaleyo ndlela akhulise ukukhula kwemakethe.
Izitayela ezinhlanu ezibalulekile zezingubo zabesilisa ekwindla/ebusika 23/24
#LowKeyLuxury
Lo mkhuba ugxile kumfashini we-minimalist usebenzisa i-understated izinto zokunethezeka. Ifinyelela ugqozi lwayo ngokusebenzisa izindwangu zekhwalithi ephezulu ezinobuhle obucwengekile kanye nemininingwane ecashile eveza kalula ubunkimbinkimbi.
Lokhu imfashini eyamadoda afuna ukubukeka esezingeni ngaphandle kokubukeka ecwebezelayo. Iphinde ithuthukise ukuguquguquka, njengoba abathengi bangagqoka izingcezu zayo eziningi ngezikhathi ezahlukahlukene.
Imikhiqizo kufanele ithengise ukugqokwa okuthokomele, okuncane okunethezeka okunethezeka nezindwangu zekhwalithi ephezulu njenge-cashmere, usilika, novolo ngemibala engathathi hlangothi njenge-pumice, iqabunga lesage, ushoki, i-basalt, ne-navy.
Izingubo kufanele zibe lula amasilhouette anamahlombe athambile kuhlanganiswe nethoni, amasethi afanayo. Imininingwane efana nemithende, amasheke, amalogo, nezinkinobho kufanele ibe mincane futhi ihlakaniphe, igcizelele ikhwalithi yendwangu kanye ukuthunga Esikhundleni.
Lo mkhuba uhlanganisa i-knitwear yekhwalithi ephezulu njengama-cardigan namajezi, amajazi, namajazi ephizi anemibala engathathi hlangothi, kanye namabhulukwe ahlanzekile enziwe ukotini, ilineni, noma uvolo.
#AgedAppeal
Lo mkhuba we-vintage-inspired uzungeza ekusebenziseni imibala engasekho, izindwangu ezigugile, kanye izinto ezicindezelekile enikeza izingubo ukubukeka okudala futhi kwakudala. Iphinde yahlanganisa ukuthungwa okuhlukene kanye nezingqimba kusetshenziswa izindwangu zesikhumba, idenim, ne-suede. Imibala evame ukusetshenziswa kulokhu kubukeka i-cranberry, emnyama, i-oki emnyama, eluhlaza okwesibhakabhaka, nokubomvu.
Le ndaba yemfashini ithandwa ngabathengi abafuna umuzwa we-nostalgia. Amabhrendi anganikela ngezinhlobonhlobo zezingcezu ezikhuthazwe ngeminyaka yama-90s kanye nama-80s ezihambisana kahle netimu.
Imikhiqizo efana jakethi, amabhuzu esikhumba ayingcaca, amabhuzu esikhumba, amahembe efulaneli amhlophe, amajini namajakhethi edenim acindezelekile, amahembe alukiwe, izibuko zelanga ze-retro, amabhande esikhumba, namawashi akudala kuyizinto ezinhle ongazithengisa ukuze uthole inzuzo.
#NotSoClassic
Ithrendi ye-#NotsoClassic ihlanganisa zakudala izitayela zokugqoka zamadoda ngama-twist ambalwa esimanje. Itimu imayelana nokuguqula izingubo zabesilisa zansuku zonke ukuze udale ukubukeka okusha ngokungeza izici zangempela nemininingwane engalindelekile. Ihlanganisa futhi okuyisisekelo okuvela kuzitayela zase-Italy nezaseBrithani.
Isici esibalulekile setimu ukusetshenziswa kwezindwangu ezingalindelekile njengevelvet noma isikhumba ezintweni zezingubo ezifana ama-blazers namabhulukwe enziwe ngokujwayelekile nezinye izinto.
Amaphethini agqamile, ukuphrinta, nemibala ecwebezelayo njengokubomvu necarambola kucwebezela ngezindlela ezingajwayelekile, njenge isudi enombala ogqamile noma ijazi elinephethini. Ithrendi futhi ihlanganisa ama-silhouette amakhulu kakhulu noma a-asymmetric kuzingcezu zakudala zokubukeka kwesimanje.
Ezinye izingubo kulesi sigaba zihlanganisa amasudi anemibala egqamile, amajazi anephethini, ama-knitwear amakhulu, othayi abanemibala egqamile, izikhafu zesitatimende, nama-cufflink ahlukile. Amabhizinisi angathola inzuzo kuma-fashionistas azimisele ukutshala imali kulezi zicucu zokwenza izitatimende.
#Ubusuku Obumnyama
Lo mkhuba eyabathengi abafuna ukudala ukubukeka okunesibindi, okungaqondakali ngezingubo zabo. Isebenzisa imibala emnyama nokuthungwa ukuze ihlanganise ukubukeka kwe-moody, okune-edgy izingcezu zezingubo zamadoda zakudala namaphalethi ombala omnyama ngomphumela omangalisayo.
Amabhizinisi anganikezela ngemikhiqizo ngaphakathi izinto zokwakha njengoboya, isikhumba, nokushearling ngemibala efana nomnyama, optic omhlophe, obomvu, oluhlaza okwesibhakabhaka phakathi kwamabili, i-basalt, i-cranberry, noma amalahle. Izinto zezingubo ezifakelwe futhi ezicwebezelayo ezigcizelela umumo omude, ohlelekile nazo ziyingxenye yethrendi.
Izinto ezibalulekile kulesi sigaba zihlanganisa amasudi amnyama anombala omnyama, amajazi abushelelezi ezindwangu ezithungwe, amajazi esikhumba amnyama, kanye nama-knitwear angama-chunky.
#Sichaza Kabusha Ubudoda
Lo mkhuba ihlola imibono emisha yokuziveza ngemfashini ngokufaka imibala namaphethini ngokwesiko abesifazane ezimpahleni zabesilisa. Ixuba futhi iqondanise izitayela ezahlukene, okuhlanganisa ukufakwa kwezingqimba koketshezi kanye ne-silhouette engahlelekile.
Eminye imikhiqizo amabhizinisi angathengisa kule timu ama-sweaters amakhulu futhi ama-hoodies, izikhafu nezikhwama ezingakhethi ubulili, amajazi ezitatimende namabhantshi, amaphethini ayingqayizivele nokuphrinta, ngisho nemiklamo yezimbali namaphethini wejometri. Imikhiqizo inganikela ngemikhiqizo enjalo ngemibala ehlukahlukene, kusukela kubumba obuphinki, uthuli lwe-Astro, ne-malachite ukuya kumhlophe nokumhlophe.
#Sichaza Kabusha Ubudoda inxusa amakhasimende afuna ukuziveza ngezindlela ezintsha nezobuciko esebenzisa imfashini.
Gxumela kulawa mathrendi
Isizini ezayo iyithuba elihle kakhulu lamabhizinisi ukuthi alinge imboni yezingubo zabesilisa ngokufaka lezi zihloko ezihlukene kukhathalogi yemikhiqizo. Amabhizinisi angasebenzisa eyodwa noma ngaphezulu kulawa mathrendi amahlanu ukuze athuthukise ukuthengisa futhi andise inzuzo.
Ngokugxumela kulawa mathrendi, ukunikezela ngemikhiqizo ekhethekile ngamanani afinyelelekayo, nokuhlala uvuselelwa njalo nomhlaba wemfashini wamadoda othuthukayo, amabhrendi angathola indawo ephezulu futhi azenze abadlali ababalulekile embonini yemfashini ye-e-commerce.
