Ngokukhula kokwehla kwamandla emali nezindleko zokuphila zikhuphuka emhlabeni wonke, abantu babheke ukwenza idola labo—noma i-yuan, yen, njll—ukuqhubekela phambili. Kusho ukuthi amabhizinisi adinga ukusebenzisa amasu okugcina isabelo sawo semakethe lapho ebhekene nokwehla kwemali engenayo elahlekayo ebekelwe ukuthenga okungabalulekile.
Lokhu kusho ukugxila kumasu abalulekile embonini yobuhle anikeza abathengi inzuzo engcono kakhulu yemali abayisebenze kanzima. Qhubeka ufunda ukuze uthole incazelo ejulile yokuthi ibhizinisi lakho lingahlala kanjani libalulekile ngisho nasezikhathini ezinzima.
Okuqukethwe
Imiphumela yezindleko zokuphila inayo embonini yobuhle
5 Amasu obuhle abalulekile okufanele uwabuke
Hlala ubalulekile ngesikhathi sokwehla kwamandla emali
Imiphumela yezindleko zokuphila inayo embonini yobuhle
Ngo-2022, iHhovisi Lezibalo Zikazwelonke labika lokho 89% wezakhamizi e-United Kingdom zithi zinyukile izindleko zokuphila. Ngakho-ke, kuyaphawuleka ukuthi abathengi abaningi banokunaka okuncane ekuthengeni kwabo okungabalulekile.
Hhayi e-UK kuphela kodwa nase-United States, Ama-52% abantu abadala uthe babhekene namazinga aphezulu engcindezi yezezimali ngo-2022 kunangonyaka odlule. Abanye abathengi bathi bathenga imikhiqizo yobuhle embalwa. Futhi, umuntu oyedwa kwabayi-1 uthi useyiyekile imikhuba yobuhle ngenxa yokukhuphuka kwamanani ngokwemibandela Avon UK.
Namuhla, abathengi bayenqaba ukuthenga imikhiqizo yobuhle noma bafuna ezinye izindlela ezishibhile kodwa ezisebenzayo. Yilapho amabhizinisi engadoba khona ukuze athole amathuba. Nawa amasu amahlanu abalulekile okufanele uwabuke phakathi kwenhloso yokuthenga enciphayo ngentengo ephezulu izinto zobuhle.
5 Amasu obuhle abalulekile okufanele uwabuke
Ukwanga ama-dupe
Abantu bafuna ikhwalithi nokuphepha ekuthengeni kwabo kodwa abaningi abakwazi ukuthenga imikhiqizo ezinkampanini ezisezingeni eliphezulu kulezi zinsuku. Ngakho-ke, imikhiqizo yobuhle esebenzayo etholakala ngamanani aphansi isiyenga kakhulu kubathengi abaningi.
Le mikhiqizo ivamise ukubizwa ngokuthi “ama-dupes,” anikezela ngekhwalithi efanayo nemikhiqizo ephezulu kodwa eshibhile. Qaphela ukuthi awawona ama-knockoffs nama-fakes—ayizindawo eziqhathaniswa nemikhiqizo evamile.
Okufanele ngikwenze
Abantu bafuna imikhiqizo ethembisa ukusebenza kahle. Ngakho-ke, njengoba usebenzisa leli su ebhizinisini lakho, kubalulekile ukugcizelela ukusebenza kahle kwemikhiqizo.
Ungagqamisa impilo yeshelufu yezinto, izindleko zokusetshenziswa ngakunye, nohlu lwezithako ezigcwele. Izifihla futhi i-lipstick ziyizibonelo ezinhle lapho ungazijwayeza khona lokhu.
Ukuqhathaniswa komkhiqizo kuyisici esibalulekile kulelisu, ngakho-ke ufuna ukugcizelela ngokuphelele imiphetho yemikhiqizo yakho ngokumelene nezinye izinto ezikumkhiqizo wakho kanye nokuncintisana kwakho. Ungakwazi futhi ukwakha ububanzi "obuhle, obungcono, obungcono kakhulu" ukuze unikeze abantu ezinye izindlela eziningi ngokuya ngesabelomali sabo.
Umphakathi nokungafihli lutho
Abantu bayazi ukuthi ukwakha amaketanga okuhlinzeka ngokuqhubekayo kubiza kakhulu, futhi ngaphezu kwalokho ekuqinisekiseni ukuthi umkhiqizo ngamunye owenziwe ungowekhwalithi ephezulu. Ngakho-ke, ukuxhumana namakhasimende akho kungaba nezithelo, ikakhulukazi uma ubeka obala kuqala ebhizinisini lakho.
Ukwenyusa amanani ukuze kugcinwe ikhwalithi nokugcina amanani ngokushintsha ifomula yomkhiqizo wakho izindlela ezimbili ezihlukene zokubhekana nezindleko zokukhiqiza ezikhuphukayo. Noma ngabe ukhetha ini, kubalulekile ukuthi uxhumane namakhasimende akho ngokucacile ukuthi kungani ukhethe leso sinqumo.
Okufanele ngikwenze
Yethula amaqiniso mayelana nanoma yiziphi izinguquko zentengo ozenzile. Isibonelo, ufuna ukuxhumana ukuthi kungani ukhethe izinto zokwenziwa esikhundleni sezinto ezithathwe zemvelo kweyakho amafutha.
Abathengi bangasebenzisa amadivaysi abo ukuze bafinyelele ulwazi ku-inthanethi kalula. Bayazi ngezindleko ezikhuphukayo zabakhiqizi njengoba ukwehla kwamandla emali kuhlasela umnotho. Okubalulekile ukuthi uxhumane nabo ngokusobala.
Ungakwazi futhi ukunikeza amakhuphoni, izaphulelo, nezinye izinzuzo ukuze ulinganise ukukhuphuka kwentengo. Baphinde bathande uma bethola okunikezwayo komuntu siqu, ongakwazi ukukudala usebenzisa idatha eqoqwe ohlelweni lwakho lokwethembeka.
Amanani omhlangano
Abathengi abaningi bahlukene phakathi kwemikhiqizo esimeme kanye nezindlela ezingezona ezibambekayo ezinenani eliphansi. Njengoba bebeka phambili umqondo wokonga imali, bavame ukushintshela ohlotsheni lwakamuva. Kodwa kungani imikhiqizo ingakwazi ukusimama futhi ingabizi ngesikhathi esifanayo?
Imikhiqizo eqhubekayo zishibhile ngombono, kodwa lokhu kucabanga kudinga ukwaziswa okwengeziwe. Ngokwesibonelo, imikhiqizo yobuhle ezingawadingi amanzi zingasiza ukusindisa abathengi imali ethile ezikweletini zabo zezinsiza. Impilo yeshelufu ende kanye nezilinganiso ezisebenzayo zokusetshenziswa ngakunye ezinye izici ezifanayo.
Okufanele ngikwenze
Ukuxhumana kubalulekile kulelisu, futhi ufuna ukugcizelela izinzuzo ezisimeme zemikhiqizo yakho ngokugcwele. Kufanele ugxile ezicini ezintathu: impilo yeshalofu enwetshiwe, izindleko zokusetshenziswa ngakunye, nezinhlelo zokugaywa kabusha.
Abathengi abafuni ukumosha, okungebona ubungane kuwo womabili amaphakethe abo kanye neplanethi. Ukuqinisekisa ukuthi yonke iounce yomkhiqizo iyasetshenziswa kubalulekile ngakho-ke. Lokhu kufinyelela isidingo sesikhathi eside sokuphila somkhiqizo, okuqinisekisa ukuthi imikhiqizo ayiphelelwa yisikhathi ingasetshenzisiwe.
Inhlanzeko kubo bonke
Ubuwazi ukuthi u-69% wothisha e-US babone izingane ezinenhlanzeko embi ngo-2021? Njengoba izindleko zokuphila zikhuphuka, abanye abazali abakwazi ukuhlinzekela izingane zabo izidingo eziyisisekelo zokuhlanzeka njengeshampu, insipho, umuthi wokuxubha amazinyo nesiqedaphunga.
Lokhu kudinga imikhiqizo elungele umndeni—leyo engasetshenziswa yiwo wonke amalungu omndeni kungakhathaliseki ubulili neminyaka. Njengoba yonke indlu ingasebenzisa izinto, isidingo sokuthenga okuningi ngamanani ahlukahlukene siyaphela.
Okufanele ngikwenze
Nikeza ngemikhiqizo elungele umndeni ngezingxenye ezinosayizi womndeni. Ngenxa yokuthi abantu abaningi bazosebenzisa umkhiqizo, kubalulekile ukuthi inani nalo lihlale isikhathi eside. Ukungeza amafomethi wonke ngeyodwa like shampoo kanye ne-conditioner hybrids iyindlela ethandwayo.
Futhi, cabangela ibanga leminyaka lemikhiqizo yakho. Isibonelo, ufuna ukusebenzisa iziqukathi ezisebenziseka kalula ukuze unikeze ukunethezeka kwabancane nabadala bomndeni. Ukusebenzisa amaphakheji abonakala kalula kungesinye isinyathelo esibalulekile.
Indulgences ezithengekayo
Njengoba kuphakama izinkinga zezimali, ukucindezeleka kungase kuvame kakhulu kubantu abaningi. Lokhu kukhulisa ukubaluleka kokuzinakekela kanye nemikhiqizo ehambisana nakho. Nakuba abantu befuna ukuzitika ngokuzinakekela, baphinde bacabange ukuthi ukuthenga kwabo kufanele kube okuhlakaniphile futhi okuthengekayo.
Isibonelo esihle salokhu ukukhetha kwabo i-tint enezinjongo eziningi, engasetshenziswa kubo izindebe, izihlathi, nezinye izingxenye zobuso. Abanye abathengi bathanda ukuthola osayizi abancane beziqholo abazithandayo nezimonyo.
Okufanele ngikwenze
Nikeza ngemikhiqizo ngezingxenye ezincane, okuvumela amakhasimende akho ukuthi ajabulele izinto zawo azithandayo ngamanani aphansi. Uma uthengisa amakha, unganikela ngama-decants namasethi alungele ukuhamba. Ungakwazi futhi ukwengeza amakhandlela anephunga elimnandi namafutha e-aromatherapy eqoqweni lakho njengoba nakanjani azoduma eminyakeni ezayo.
Amafomethi angagcwaliswa kabusha nawo afanele ukucatshangelwa. I-Premium skincare kanye namakha athengwa ezikhwameni ezigcwaliswa kabusha kuvumela abantu ukuthi bazitike ngamazinga athengekayo. Ukuqinisekisa ukupakishwa okuhle kubalulekile futhi njengoba benikeza umuzwa wokunethezeka ngamanani aphansi.
Hlala ubalulekile ngesikhathi sokwehla kwamandla emali
Ukwehla kwamandla emali nokukhuphuka kwezindleko zokuphila kwenza kube nzima ngabantu ukufaka imikhiqizo yobuhle kwisabelomali sabo. Noma kunjalo, zikhona amasu ongazisebenzisa ukunikeza lezi zinto zobuhle ngamanani abangawamukela.
Kusukela ekunikezeni ezinye izindlela ezishibhile kodwa ezisebenzayo ukuya ekunikezeni ukuyekelela okuthengekayo, lawa maqhinga amahlanu azosiza ibhizinisi lakho ukuthi lihlale libalulekile ngesikhathi sokwehla kwamandla emali.
