Ngesikhathi uqala ibhulogi yakho yebhizinisi, kungenzeka ukuthi ubungacabangi ngayo yonke imininingwane emincane eholela ekudaleni okuqukethwe okuphoqayo okuzokhanga amakhasimende akho angaba khona, njengezihloko. Kodwa-ke, izihloko zidlala indima ebalulekile ekubhaleni ibhulogi yakho ngoba zinquma ukuthi umfundi ongase abe umfundi uyachofoza yini kokuqukethwe kwakho kwasekuqaleni. Ngaphandle kwalokho kuchofoza kokuqala, akunandaba ukuthi kuhle kangakanani okuqukethwe kwakho, ngakho-ke udinga ukubhala izihloko zebhulogi ezikhangayo ezigqamayo futhi zidonse ukunaka komfundi wakho.
Ukubhala isihloko esihle kakhulu sebhulogi kungase kubonakale kusabisa, kodwa akudingekile ukuba kube njalo. Lapha, sizokunikeza umhlahlandlela osebenzayo wokubhala izihloko zebhulogi ezihehayo ezizosiza ibhulogi yakho, kanye nebhizinisi lakho, libe yimpumelelo.
Okuqukethwe
Ukubaluleka kwezihloko zebhulogi
Umehluko phakathi kwesihloko se-meta yebhulogi nesihloko se-H1
Uzibhala kanjani izihloko ezingcono zokuthunyelwe kwebhulogi yakho
5 amafomula ayisisekelo esihloko sebhulogi
Hlola futhi uhlaziye ukuze uthuthukise izihloko
Izinyathelo ezilandelayo
Ukubaluleka kwezihloko zebhulogi
Isihloko sebhulogi siyinto yokuqala ebonwa umfundi ongase abe umfundi, ngakho kufanele wenze umbono omuhle kuqala futhi ubakholise ukuthi bachofoze isixhumanisi. Isihloko esihehayo sidonsa ukunaka komfundi futhi sivuse ilukuluku labo.
Ngaphezu kwalokho, izinjini zokusesha zibheka isihloko njengento ebalulekile ekunqumeni ukuhambisana kwekhasi emibuzweni yosesho, okunomthelela ekubonakaleni kwebhulogi emiphumeleni yosesho. Isihloko esilungiselelwe kahle nesihehayo siheha ukuchofozwa futhi sisethe okulindelekile, sisize ukuphatha lokho okulindelwe ngabafundi kokuqukethwe.
Ngale kwalezi zinzuzo, izihloko ezihehayo zingakha ukulangazela, zithuthukise ukufundeka, futhi zithuthukise ukuguqulwa, ikakhulukazi kumabhulogi ebhizinisi ahlose ukushintsha abafundi babe amakhasimende.
Ekugcineni, izihloko zamabhulogi ezihehayo zibalulekile ekubambeni ukunaka, ukushayela ithrafikhi, nokubandakanya izethameli eziqondiwe, okunomthelela omkhulu empumelelweni yonke yemizamo yokumaketha okuqukethwe.
Umehluko phakathi kwesihloko se-meta yebhulogi nesihloko se-H1
Kokubili isihloko se-meta yebhulogi kanye nesihloko se-H1 zidlala indima ebalulekile ekwakhiweni nasekuthuthukisweni kwekhasi lewebhu, kodwa kufeza izinjongo ezihlukene futhi zitholakala ezingxenyeni ezihlukene zekhodi ye-HTML.
Isihloko se-Meta (i-Meta Title Tag)
- Injongo: Isihloko se-meta siyisifinyezo esifushane nesinembile sokuqukethwe ekhasini lewebhu. Ivela emakhasini wemiphumela yenjini yokusesha (ama-SERPs) njengesihloko esikhulu somphumela wosesho, ihlinzeka ngesifingqo sokuthi leli khasi limayelana nani.
- Indawo: Isihloko se-meta siyingxenye ye-HTML ingxenye futhi ayibonakali ekhasini lewebhu langempela. Ibekwe ngaphakathi kwe amathegi.
- Ubude: Ngokujwayelekile kufanele bube yizinhlamvu ezingaba ngu-50-60 ukuze kuqinisekiswe ukuthi buvela kahle emiphumeleni yosesho.
Isihloko se-H1 (Isihloko 1 umaka)
- Injongo: Isihloko se-H1 siyisihloko esikhulu sekhasi lewebhu futhi sibonisa isihloko esiyinhloko sokuqukethwe noma okugxilwe kukho. Ngokuvamile umbhalo omkhulu kunawo wonke novelele kakhulu ekhasini.
- Indawo: Isihloko se-H1 siyingxenye ye-HTML ingxenye futhi ibonakala ekhasini lewebhu. Ibekwe ngaphakathi kwe amathegi.
- Ukubaluleka kwe-SEO: Izinjini zokusesha zisebenzisa umaka we-H1 ukuqonda isihloko esiyinhloko sekhasi, futhi ukuba nesihloko esihlobene nesicebile segama elingukhiye se-H1 kungaba negalelo ku-SEO.
- Izindlela Ezinhle Kakhulu: Ngokuvamile kuyanconywa ukuthi kube nethegi eyodwa kuphela ye-H1 ekhasini ngalinye ukuze uchaze isihloko esiyinhloko. Sebenzisa izihloko ezilandelayo (H2, H3, njll.) ezihlokweni ezingezansi.
Umehluko Obalulekile:
- Isihloko se-meta singesemiphumela yenjini yokusesha futhi asibonakali ngokuqondile ekhasini lewebhu, kuyilapho isihloko se-H1 siyisihloko esibonakalayo ekhasini.
- Isihloko se-meta sifushane futhi sifushane, kuhloswe ngaso ukuheha ukuchofoza kubasebenzisi benjini yokusesha. Ngokuphambene, isihloko se-H1 singachaza futhi sichaze kabanzi, sinikeze isihloko esicacile sokuqukethwe kwekhasi.
- Isihloko se-meta siyingxenye ye-HTML ingxenye, kuyilapho isihloko se-H1 siyingxenye ye isigaba lapho kuhlala khona okuqukethwe okuyinhloko.
Uzibhala kanjani izihloko ezingcono zokuthunyelwe kwebhulogi yakho
Isihloko sebhulogi esifanelekile siyinhlanganisela eklanywe ngokucophelela yezingxenye ezibalulekile ezidonsa ukunaka, edlulisa inani, futhi eyenga abafundi ukuthi bachofoze.
Nazi izinto ezibalulekile okufanele uzifake ukuze uqinisekise ukuthi ubhala izihloko zebhulogi ezihehayo:
Tshela abafundi ukuthi yini okufanele bayilindele
Ikhasi lemiphumela ye-Google ligcwele okuqukethwe okuhle, ngakho abafundi bazonquma ukuthi iyiphi i-athikili abangachofoza kuyo ngokusekelwe esihlokweni, futhi kufanele ibazise uma i-athikili izophendula umbuzo wabo wosesho.
Yebo, okuqukethwe kwakho kufanele futhi kufeze leso sithembiso ukuze abafundi babe nolwazi oluhle kubhulogi yakho futhi bangabi nomuzwa wokuthi bachithe isikhathi sabo.
Faka igama elingukhiye olikhethile
Izinjini zokusesha zisebenzisa ama-algorithms ukuze zinqume ukuhambisana kwekhasi lewebhu kumbuzo wosesho lomsebenzisi. Ukufaka amagama angukhiye abalulekile esihlokweni sebhulogi yakho kusiza izinjini zokusesha ziqonde okuqukethwe kokuthunyelwe kwakho, okwandisa amathuba okuba ibhulogi yakho ivele emiphumeleni yosesho.
Lungiselela isihloko se-SEO
Ngaphezu kokufaka amagama angukhiye ozama ukuwabeka ezingeni, ubude buyingxenye ebalulekile yokuthuthukisa i-SEO - hlose ukuba nezinhlamvu ezingu-50-60.
5 amafomula ayisisekelo esihloko sebhulogi
Yiqiniso, akugcini lapho. Kunamafomula ambalwa ayisisekelo esihloko sebhulogi afakazelwe ukuthi ayasebenza:
1. Izinombolo
Ukusebenzisa izinombolo ezihlokweni kusiza ukusetha okulindelekile mayelana nobude nefomethi yokuqukethwe futhi kuthembise inani elithile levelu. Izinombolo ziphinde zithuthukise ukufundeka nokukhumbuleka kwesihloko sebhulogi njengoba zihlukanisa umbhalo futhi zenze ulwazi luskeneke. Izinombolo zingasetshenziswa ezinhlwini, isibonelo: '5 Amathiphu Abalulekile okuthi…” noma zingangeza izibalo, isibonelo, “Izindlela Eziyisi-8 Zokukhulisa Abalandeli ngo-244%”
Ithiphu elengeziwe: ukusebenzisa izinombolo eziyinqaba kungakhuphula ilukuluku.
2. Okuvelele
Ama-Superlative amagama noma imishwana eveza izinga eliphezulu kakhulu lekhwalithi noma isibaluli. Zisetshenziselwa ukugcizelela ukuthi into ihamba phambili, iningi, inkulu kakhulu, noma incane esigabeni esithile. Amazwi aphezulu anezela injabulo, ukugcizelela, nokuphakama kunolimi.
Ezihlokweni zamabhulogi, iziqongo zenza okuqukethwe kuzwakale kukhanga, kuhlaba umxhwele, noma kudonse abafundi.
Nazi ezinye izinto ezinhle kakhulu ezivamile kanye nokusetshenziswa kwazo ezihlokweni zamabhulogi:
- Okuhamba phambili:
- “Izindlela Ezingcono Kakhulu Zokuthuthukisa Ukukhiqiza Kwakho”
- “Amasu angu-10 Angcono Kakhulu Okuthengisa Amabhizinisi Amancane”
- Phezulu:
- “Amathuluzi aphezulu ayi-5 Okufanele Ube Nawo Abaklami Bezithombe”
- “Amathrendi Aphezulu Enza Ikusasa Lobuchwepheshe”
- Iningi:
- “Izindlela Eziphumelela Kakhulu Zokwehlisa Isisindo”
- “Amaphutha Avame Ukuwenziwa Osomabhizinisi Nendlela Yokuwagwema”
- Okukhulu kakhulu:
- “Izinto Ezintsha Ezinkulu Kunazo Zonke Zamandla Avuselelekayo”
- “Izifundo Ezinkulu Kakhulu Engazifunda Ekwakheni Isiqalo”
- Okubalulekile:
- “Amathiphu Abalulekile Okuphumelela Ngokumaketha Nge-imeyili”
- "Umhlahlandlela Obalulekile Wokuhlelwa Kwezimali Kweminyaka Eyinkulungwane"
- Okokugcina:
- “Umhlahlandlela Wokugcina Wokuphila Okunempilo”
- "Vula Amandla Akho Aphezulu Ngalawa Masu Obuholi"
- Okulula kakhulu:
- “Izindlela Ezilula Kakhulu Zokuthuthukisa Ukuphatha Isikhathi Sakho”
- “Amaresiphi Alula Kakhulu Okudla Okusheshayo Nokunempilo”
3. Imibuzo
Imibuzo ithinta abafundi ngokushesha ngokubakhuthaza ukuthi bacabange ngesihloko. Umbuzo obhalwe kahle ungakha ilukuluku nokuthakasela, ukhuthaze abafundi ukuthi bachofoze esihlokweni ukuze bathole impendulo noma imininingwane.
Ukwengeza, imibuzo ekhuluma ngezinkinga ezivamile noma izinselele iphendula abafundi abafuna izixazululo. Bakha isithembiso esicacile sokuthi okuqukethwe kuzonikeza izimpendulo noma ulwazi olubalulekile ukubhekana nezidingo zomfundi.
Izibonelo zezihloko ezisuselwe embuzweni:
- "Ingabe Uyawenza Lawa Maphutha Avamile Isu Lakho Lokuthengisa?"
- "Uke Wazibuza Indlela Yokuthuthukisa Ukukhiqiza Kwakho Emsebenzini?"
- "Iziphi Izithako Ezibalulekile Zokwethulwa Kwebhizinisi Okuyimpumelelo?"
- “Uzabalaza Ukwehlisa Isisindo? Ingabe Ukudla Kwakho Kuyimbangela?”
Uma usebenzisa imibuzo ezihlokweni zamabhulogi, kubalulekile ukuqinisekisa ukuthi umbuzo ucacile, ubalulekile, futhi uxhumene ngokuqondile nokuqukethwe kokuthunyelwe kwebhulogi. Okuqukethwe kufanele kulethe isithembiso esishiwo umbuzo, kunikeze ulwazi olubalulekile noma izixazululo kumfundi.
4. Indlela yokwenza
Abasebenzisi bavame ukucinga ulwazi ukuze bafunde ukwenza okuthile noma ukuxazulula inkinga. Izihloko zokuthi “ukwenza kanjani” ziqondana ngokuqondile nenjongo yomsebenzisi, okubenza babe maningi amathuba okuba bahehe ukuchofoza kubantu abafuna izixazululo ezisebenzayo.
Izibonelo Zezihloko “Zendlela Yokwenza”:
- “Indlela Yokudala Isu Elisebenzayo Lokumaketha Kwemidiya Yezokuxhumana”
- “Indlela Yokuqala Ibhulogi Ephumelelayo Ngezinyathelo Eziyi-10 Ezilula”
- “Ungawathuthukisa Kanjani Amakhono Akho Okuphatha Isikhathi Emsebenzini”
- "Indlela Yokupheka I-Steak Ephelele: Umhlahlandlela Wesinyathelo Ngesinyathelo"
5. Izincazelo ezikubakaki
Isichazi esikubakaki yilapho ulwazi olwengeziwe lwengezwa kubakaki ukuze kunikezwe umongo. Kodwa kungani usebenzisa amabakaki? Babiza ukunakwa okwengeziwe kuzichazi, okwenza bagqame.
Izibonelo zezihloko zezichazi ezikubakaki:
- “Indlela Yokudala Ikhalenda Lokuqukethwe Eliphumelelayo [Izifanekiso Zamahhala]”
Hlola futhi uhlaziye ukuze uthuthukise izihloko
Ukuhlola nokuhlaziya izihloko zebhulogi yakho kubalulekile ukuze uzithuthukise futhi uthole ukuthi yini esebenza kangcono nezethameli zakho.
Nini ukubhala amabhulogi amasha, bhala izihloko ezingu-25 (noma eziningi ngangokunokwenzeka) ukuze zikusize ucabangele imibono yakho futhi uthole ukuthi yiziphi ezingcono kakhulu ekuhlolweni kwe-A/B.
Uma usushicilele amabhulogi akho, naka ukuthi ibhulogi ifinyelela kuphi ku-Google kanye nezinga lokuchofoza. Uzobona ukuthi izihloko zakho ziyahambisana yini nezithameli zakho nokuthi yiziphi ezisebenza kahle kakhulu.
Futhi qaphela ukuthi izihloko ezihlukene zingase zisebenze kangcono ezinkundleni ezahlukene, ngakho-ke zama ukusebenzisa ukuhluka kwesihloko sakho ezinkundleni zokuxhumana ukuze ubone ukuthi iyiphi ekhiqiza ukwabelana okwengeziwe.
Izinyathelo ezilandelayo
Uma unebhulogi ekhona, zinike isikhathi sokubheka izihloko zakho. Bheka ukuthi yimaphi amabhulogi asebenza kahle kakhulu nokuthi hlobo luni lwesihloko analo. Ngokuphambene, bheka amabhulogi angasebenzi kahle, ingabe kukhona okufundile lapha ongakusebenzisa ukulungisa isihloko sebhulogi yakho ukuze uyithuthukise?
