Njengoba abathengi beGen Z sebeqala ukuhlanganisa ugqozi lwe-Y2K nobuhle bangemva kuka-2010 njengemfundo emnyama, imfashini yabesifazane ibuyekeza izitayela ze-preppy ngomphetho wesimanje wezitayela zokubuyela esikoleni.
Kule sizini, ukulingana kwe-vintage kuzothola izitayela zokwendlaleka ezingalindelekile zokujikeleza okuvuselelwe esiqondisweni semfundo ngenkathi ukuthuthukiswa kwamabhayisikili kuqhubeka nokugqugquzela intshisekelo ezintweni ezibalulekile zentsha.
Gxila kumathrendi emfundo yesimanje abesifazane abasebasha abanenzuzo kakhulu ngokuthengisa kwe-A/W ngomhla ka-23/24.
Okuqukethwe
Ukubuka konke kwemakethe yezimpahla zabesifazane emhlabeni jikelele
5 okuhamba phambili kwezemfundo yesimanje okuzotholwa ku-A/W 23/24
Amagama okuphetha
Ukubuka konke kwemakethe yezimpahla zabesifazane emhlabeni jikelele
The imakethe yezimpahla zabesifazane emhlabeni jikelele ifinyelele inani lamaRandi ayizigidi eziyizinkulungwane ezingu-915 ngo-2021. Ucwaningo lulindele ukuthi imboni ikhule ifinyelele ezigidini eziyizinkulungwane ezingu-1,165 zamaRandi ngesilinganiso sokukhula sonyaka esiyinhlanganisela (CAGR) esingu-4.11% ngo-2027. Isici esiyinhloko esiqhubekisela phambili lokhu kukhula ithonya elikhulayo lamapulatifomu okuthenga ku-inthanethi. Ezinye izici ezinomthelela omuhle zihlanganisa ukwamukela amasu amasha kanye nemishini yokuluka ye-3D.
Ingxenye yokusabalalisa ku-inthanethi izobhalisa i-CAGR eshesha kakhulu (5%) kusukela ngo-2022 kuya ku-2027. Izinkundla ze-E-commerce zithuthukisa ukwanda kwemakethe yomhlaba, okuvumela ingxenye ukuthi ibonise amandla anele okudlula ozakwabo abangaxhunyiwe ku-inthanethi.
Ngokuphambene, ingxenye yokusabalalisa okungaxhunyiwe ku-inthanethi yaba nesabelo semakethe esiphezulu kakhulu ngo-2021. Naphezu kwezinga layo lokukhula elinciphile, ingxenye yezitolo ezingaxhunyiwe ku-inthanethi isalokhu ihamba phambili njengoba abathengi abaningi bekhetha ukuthenga ngokomzimba futhi bazizwa benokungabaza ngokuthenga izingubo ezitolo ze-inthanethi.
Ucwaningo luphakamisa ukuthi i-Asia-Pacific izokhombisa i-CAGR eshesha kakhulu (5.5%) esikhathini sokubikezela, kanti iYurophu isazohlala ingumnikazi wamasheya omkhulu emakethe yomhlaba.
5 okuhamba phambili kwezemfundo yesimanje okuzotholwa ku-A/W 23/24
1. I-polo eyenziwe ngebhayisikili
Amahembe kaPolo kudingeka bathole udumo olubafanele. Abesifazane abaningi abacabangi ukuthi ama-silhouette abo ayakhanga, kodwa lo mkhuba ufakazela ukuthi lo mbono awulungile. I-A/W 23/24 iphakamisa lokhu okubalulekile kwentsha kodwa igxile kakhulu kwezabo okuhlukile okunemikhono emide.
Nakuba bezizwa behlelekile futhi bakha, abathengisi bangakwazi ukwengeza i-charm yowesifazane osemusha ngokwengeza amaphrinti e-preppy njengemigqa, amaphethini angafani, namaphaneli aphakanyisiwe.
Abesifazane abangajwayele ukugqoka a ihembe polo ingaqala kalula nge-top engasebenzi kanye ne-jeans combo. Iqoqo eliyisisekelo kodwa elesitayela lizovumela idizayini ye-polo ethuthukisiwe igqame. Ibukeka kahle kakhulu emisebenzini evamile yansuku zonke.
Amantombazane angase futhi angene ezindleleni ezinemibala eminingi ukuze abukeke ngendlela yakudala. Isibonelo, bangabhangqa a emithende enemibala eminingi ipolo enemikhono emide enedenim abayintandokazi yabo. Njengoba ibhulukwe lingena hlangothi, ngeke liyixake ingubo futhi lizovumela i-polo ekhuphukele phezulu idonse ukunaka.
Okokugcina, abathengi bangaphakamisa ukubukeka kwe-upcycle yakudala ngemikhono egoqiwe. Kodwa-ke, lesi sitayela sidinga ukuthola ama-polos aphakanyisiwe alingana kakhulu, okuvumela abesifazane abancane ukuthi bafingqe imikhono yabo kancane ngaphandle kobunzima. Ngaphezu kwalokho, izintokazi zingangena kubuhle basentshonalanga ngokuhlanganisa i-polo enemikhono emide nezingcezu eziphefumulelwe entshonalanga, njengeziketi ezinqunu.
2. Wide pleat miniskirt
Iziketi ezincanyana yizinto eziguquguqukayo zekhabethe abesifazane abasebasha abangazigqoka ngezinto zakamuva zemfashini. Kepha, okubaluleke kakhulu, ucezu lunikeza ukubukeka kwesimanje okumangalisayo kwezemfundo okukhanga abathengi beGen Z.
Abesifazane bangaqala lo mkhuba ngesitayela se-chic monochromatic. Ngokwesibonelo, bangase bagqoke i-navy isiketi esincane esicijile nge-turtleneck efanayo. Noma, abesifazane abasebasha bangakhetha ibhulawuzi elimhlophe nenhlanganisela yesiketi esimhlophe esimhlophe.
Ukuze uthole izingubo ezivamile ezilula, faka isiketi esincane esibanzi esinesikibha, kodwa ufake amaphethelo e-tee esiketini. Okunye, abesifazane abasebasha bangakhetha amahembe asikiwe noma ayingcaca ahlala kancane ngaphezu kokhalo lwe-miniskirt. Bese, qedela ukubukeka ngejakhethi yedenim ukuze uthinte i-preppy.
Esinye isitayela abesifazane abasebasha abangazama ukubeka nge-sweater pullover. Gqoka ijezi elikhulukazi elilukiwe ngaphezulu kwe-a isiketi esincane esicijile ukuze uthole iqoqo elipholile lasebusika. Ngaphezu kwalokho, abathengi bangase bashutheke ijezi noma balifake isitayela isiketi, usebenzisa ibhande ukucisha ukhalo. Okokugcina, yenza ingubo ifaneleke ebusika ngokungeza amasokisi aphezulu emathangeni noma ama-leggings ngaphansi kwe-miniskirt.
Amajackethi esikhumba ayizicucu zakudala abathengi abangangeza kunoma iyiphi ingubo, futhi babukeka behle kakhulu iziketi ezincane ezibanzi. I-combo idala ubuhle obukhazimulayo obulungele ukwenza iphathi noma ama-hangouts alula. Amajakhethi ama-denim kukhona ezinye izindlela ezinhle zabesifazane abangathandi izingubo zesikhumba.
3. Ingubo ye-Pinafore
Ngesizini edlule kuqinise ubukhona bephinifa njenge i-silhouette ebalulekile. Manje, ukukhanga okuphefumulelwe kwe-apron esizukulwaneni esisha ngenxa yokuthandeka kwayo kobusha kanye namathuba amaningi okwenza izitayela. Ngaphezu kwalokho, ingubo yephinifa iyinto ebalulekile yokwendlalela eyenza indawo yezingubo ze-trans-seasonal kanye nobuhle obuyingqayizivele.
Izintokazi ezithanda ubuhle obungenamsebenzi abakwazi ukungahambi kahle ngokumnyama okuhle ingubo yephinifa. Bangakwazi ukubeka ihembe elimhlophe ngaphansi kwengubo bese bengeza amasokisi afinyelela emathangeni ukuze avikeleke ebusika.
Izingubo zephinifa ezimnyama zinhle futhi ngomsebenzi. Azinandaba ngokweqile futhi azibucayi kakhulu, zizenza zifaneleke kakhulu uma usuka emsebenzini uye emigwaqweni. Ukuguquguquka kwesiqeshana kuzothatha izintokazi ezisencane ibanga elide, njengoba zingamatanisa cishe noma yini emakamelweni azo.
Ngokwesibonelo, abesifazane abathanda izingubo zephinifa ezingenalutho angakwazi ukuwahlanganisa namahembe anephethini noma ama-blouse ukuze aqhakaze izinto. Bazomisa ingubo ukuthi ibukeke ibuthuntu ngokuhlanganisa imibala namaphethini adonsa amehlo.
Ngakolunye uhlangothi, amaphinifa aphrintiwe afanelana kahle namahembe angenalutho. Gwema amaphethini okwenza izendlalelo phezu kwamaphethini ukuze ugcine ukubukeka kunhle futhi kungenasici.
4. Ivesti elithungiwe
Izizukulwane ezincane zibheke kowezi-2010 njengeshumi leminyaka elizayo ukuze zivuseleleke, futhi ivesti useyakhokhiswa. Lezi ubuhle obungenamikhono kuyindlela ethokozisayo yokwengeza isitayela nobuntu kunoma iyiphi ingubo kuzo zonke izinkathi zonyaka. Nakuba amavesti aqale njengengxenye yamasethi amasudi, aphinda ahlanganiswe le sizini njengezingcezu ezizimele nezinto ezibalulekile zokubeka izingqimba.
Abathengi banganyakazisa a ivesti ehlanganisiwe ngokungajwayelekile ngokwendlalela ivesti elinombala oqinile phezu kwehembe elinephethini noma elinombala ohlukile. Le ngubo isetha ivesti njengesiqephu sesitatimende esihlanganisa ihembe elingaphakathi ngendlela yokugcizelela isitayela. Isibonelo, izintokazi ezincane zingakwazi ukwenza i-vest emhlophe phezu kwehembe elimnyama noma elimnyama elinemikhono emide lasolwandle.
Abesifazane abanentshisekelo kumavayibhu e-bohemian bangabhanqa a ivesti ehlanganisiwe ngengubo egelezayo noma isiketi. Cabangela ukukhetha izingubo zaseprairie noma iziketi ze-paisley-print gauzy. Ngaphezu kwalokho, i-vest ehlanganisiwe izohlanganisa ukubukeka kwe-preppy kanye nezemfundo, ukudala ukuhlangana phakathi kokuhlanganisa kanye nezitayela ze-boho ezikhululeke kakhulu.
Okokugcina, cabanga ukugqokisa ivesti ngokuyihlanganisa nengubo emnyama yonke. Yini enye? Iqoqo elimnyama-kumnyama lizokwenza umzimba womuntu owugqokile ubukeke umude futhi uzocile. Ngokwesibonelo, izintokazi zingagqoka amabhulawuzi amnyama ansundu, amabhulukwe afanayo, namavesti ahlotshisiwe.
5. Ijazi langaphezulu elikhuphukile
Abathengi abancane bathatha ijazi eliphezulu njenge ucezu lwe-trans-seasonal ngesikhalazo sevintage. Ngaphezu kwalokho, i-silhouette enkulu yento iwukuvuma ngekhanda ekuthengeni izinto ezishibhile, njengoba imikhuba eminingi yokuthenga amasekeni yakwa-Gen Z ivame ukuphumela ezimpahleni ezinokulingana okungaphansi kokuphelele.
Akunandaba, amajazi aphezulu zisesitayeleni ngendlela emangalisayo kule sizini. Yizinto abesifazane abangazigqoka phezu kwezimpahla zabo ukuze bazigcine befudumele futhi bavikelekile esimweni sezulu esibi. Ngokuvamile, amajazi angaphezulu phumula kancane ngaphansi kwedolo, kodwa okunye okuhlukile kungahamba kuze kufike eqakaleni.
Nakuba amajazi enziwe ngoboya kuyizona ezithandwa kakhulu, abathengisi bangakwazi futhi ukuqoqa ukotini osindayo, i-gabardine, nezinhlobonhlobo ze-wool-synthetic fiber blend. Ngaphezu kwalokho, ama-topcoat avame ukuba nemiklamo yamabhande, okuvumela abesifazane abasha ukuba babonise okhalweni olucijile ebusika.
Ngaphezu kwalokho, amajazi angaphezulu zivumelana nezimo ngendlela emangalisayo, ikakhulukazi uma abathengi befuna ukunyakazisa ijezi eliwukhinqi kanye nengubo yasebusika enezimbali. Izintokazi zingangeza isendlalelo esingeziwe sokufaka ungqimba ngokugqoka i-gilet engasindi noma ingaphezulu elinentamo ephezulu ngaphansi kwalolu cezu olusebenzayo.
Ukuhlanganisa
Imfashini yentsha ihlala ishintsha ukuze yamukele amathrendi amasha ezizukulwaneni ezedlule. Abathengisi bangakwazi ukuhambisana noshintsho ngokulinganisa izinto zakudala zakudala nezinto ezibalulekile zesizini zentsha.
Ukwendlalela futhi kuhlala kuyithuluzi elibalulekile amabhizinisi angalisebenzisa ukuze anikeze imibono emisha ngezitayela ze-preppy. Ngaphezu kwalokho, kufanele bagxile ekuguquguqukeni nasekugqokeni ukuze banikeze izinto ezinenani eliphezulu.
Amapholi athuthukisiwe, iziketi ezincane ezinemiphetho ebanzi, izingubo zephinifa, amavesti ahlotshisiwe, namajazi angaphezulu ayizinto ezihamba phambili zezemfundo zabesifazane abasha okufanele zibukwe kule sizini ukuze uthole ukuthengiswa okwengeziwe nenzuzo.
