Ngabasebenzisi abangaphezu kwezigidi ezingama-200 kanye nezigidigidi zokuvakasha esizeni inyanga ngayinye, i-Amazon ingenye yezinkundla ezihamba phambili ze-ecommerce ezingazisebenzisa amabhizinisi.
Kodwa ngezibuyekezo ze-algorithm eziqhubekayo zesayithi kanye nenani labaqhudelana nabo abajoyina usuku ngalunye, ukuthengisa ku-Amazon kungaba nzima. Amabhizinisi amaningi athengisa izigidi zezinto e-Amazon, kanti amanye athengisa ezimbalwa kakhulu. Ukukhungatheka kuyaqala, izindleko ziphuma ekulawuleni, futhi abathengisi basala nezinto ezingafunwa muntu.
Uma uthengisa kancane ukuze ungabi nalutho, ithemba alilahleki. Funda amathiphu alandelayo okuthengisa ukuze ube uchwepheshe wokuthengisa ku-Amazon.
Okuqukethwe
Ingcweti yobuciko besevisi yamakhasimende
Thola ukupakishwa kwakho kanye nokubhrenda kahle
Gcina isu lokuncintisana lamanani
Khetha umphakeli onedumela elihle
Dala isu lokugcwalisa
Yenza uhlu olusebenziseka kalula
Gxila ezigabeni ezimbalwa ezibalulekile
Landelela i-inventory yakho
Shayela ithrafikhi ngezinkundla zokuxhumana
Naka impendulo yekhasimende
Funda kabanzi mayelana no Cooig
1. Ingcweti yobuciko besevisi yamakhasimende
Isevisi yamakhasimende ihamba phambili e-Amazon. Amakhasimende akho azizwa ngendlela efanayo. Iningi labathengi linomuzwa wokuthi isevisi yamakhasimende ibaluleke kakhulu kubo kunomkhiqizo ngokwawo.
Ucwaningo lubonise ukuthi amakhasimende angu-68% azimisele ukukhokha okwengeziwe ngemikhiqizo namasevisi uma ibhizinisi linikeza isevisi yamakhasimende enhle kakhulu. Ucwaningo olwengeziwe luthole ukuthi amakhasimende angu-93% kungenzeka athenge ngokuphindaphindiwe nabathengisi abanikeza isevisi yamakhasimende yekhwalithi ephezulu. Ngakho-ke, ibhizinisi lakho lidinga ukuba namakhono aqinile enkonzo yamakhasimende.
Namathela okulandelayo ukuze unikeze isevisi yamakhasimende enhle kakhulu:
- Phendula zonke izibuyekezo, ukuphawula, kanye nemibuzo ngesikhathi esifanele, okuhlanganisa nebi.
- Gwema ukuphikisana nomthengi futhi esikhundleni salokho ubonise uzwela nokuqonda.
- Nikeza ngokushesha lokuthumela.
- Yiba nenqubomgomo yokubuyisela efanelekile.
2. Thola ukupakishwa kwakho nokufaka uphawu ngendlela efanele
Kwabanye abathengisi, ukupakishwa komkhiqizo kanye nokufaka uphawu kungaba wumcabango osemuva. Yazi ukuthi ukupakishwa kanye nokwenza uphawu kubalulekile esithunzini sebhizinisi lakho. Uma ungazitholi lezi zici ezibalulekile zebhizinisi lakho zilungile, ama-oda akho angase angakwazi ukufika lapho aya khona uma esethunyelwe. Lokhu kungenxa yamasiko.
Njengoba kungenzeka uyazi, ama-oda e-Amazon angathunyelwa emhlabeni wonke. Inkinga ngemikhumbi yomhlaba wonke ukuthi isizwe ngasinye sinemithetho yaso yamasiko yokupakishwa kwemikhiqizo. Abathengi bangase bathathe izimpahla zakho uma wehluleka ukufeza izidingo zabo (isibonelo, uma ukhohlwa ukubeka isitikha esilungile ephaketheni lakho). Zijwayeze nemithetho yezwe othumela kulo futhi uhlole kabili ukuthi uhlangabezane nezidingo ngaphambi kokuthumela ama-oda.
Ukumaketha futhi kuyisici esibalulekile enqubweni yokuthengisa. Ilogo yebhizinisi lakho kufanele ibonakale kuwo wonke ama-oda, ekhasini lakho le-Amazon, nalapho uxhumana namakhasimende. Abathengi maningi amathuba okuthi bakukhumbule uma bejwayelana nomkhiqizo wakho, futhi bazothambekela kakhulu ekubuyeni.
3. Gcina isu lokuncintisana lamanani
Akukaze kube lula ukusetha inani. Awufuni ukwehla kakhulu ngenxa yokwesaba ukubiza abantu ezintweni zakho, kodwa awufuni ukwehla kakhulu ngenxa yokwesaba ukuzikhipha ebhizinisini.
Udinga ukuncintisana isu lamanani ukuphumelela ekwenzeni inzuzo. Lokhu kusho ukuthi usetha intengo yakho ihambisane nezintengo zezimbangi ukuze uvimbele ukulahlekelwa amakhasimende kanye nesabelo semakethe.
4. Khetha umphakeli onedumela elihle
Alikho ibhizinisi elifuna ukugcina linesitoko esisezingeni eliphansi esivela kubahlinzeki abampofu. Phela, uma ikhasimende lithola into ehlulekayo kulokho elikulindele, cishe lizoyibuyisela futhi libhale isibuyekezo esibi.
Inkinga ngabahlinzeki-mpahla ukuthi ngeke ube nethuba lokuhlangana nabo. Thenga kuphela kubahlinzeki bezitolo ezinkulu Cooig.com uma ufuna ukuthola isitoko sekhwalithi ephezulu.
5. Dala isu lokugcwalisa
Ukuthola ama-oda akho kumthengi ngokushesha okukhulu kubalulekile lapho uthengisa ku-Amazon. Uma wehluleka ukufanisa imibandela yokulethwa kwe-Amazon, uzohlawuliswa ngamamethrikhi okusebenza angalungile.
I-Amazon ikala idatha yokugcwalisa ehlukahlukene, okuhlanganisa ingxenye yama-oda afika ngesikhathi, iphesenti lamaphakheji athola ukuskena kwenkampani yenethiwekhi ngesikhathi, iphesenti lama-oda athunyelwe ngenketho yokuthunyelwa efanele, isilinganiso sokubuyisela/ukubuyiselwa kwemali, nokunye.
Uma uqhubeka udlula umgomo kuzo zonke lezi zinyathelo, uzofaneleka ukulethwa okuqinisekisiwe futhi unciphise isikhathi sakho sokuhola sibe ngaphansi kwamahora angu-24. Ngenxa yalokho, i-Amazon izophakamisa uhlu lwemikhiqizo yakho.
6. Yenza uhlu olusebenziseka kalula
Sebenzisa ukufakwa kuhlu okulungele umthengi ukuze udale isisekelo esiqinile. Lokhu kuqala ngokwakha izihloko ezifundeka kalula neziphoqayo, izinhlu zamachashazi, nezincazelo. Zenze zibe nolwazi, futhi uqiniseke ukuthi zihlangabezana nezidingo zokubala izinhlamvu ze-Amazon. Sebenzisa izithombe ezinokulungiswa okuphezulu kwezinto zakho emibonweni eminingi ukuze ubonise ukusebenza nosayizi.
Izithombe ezinhle, ezihlanzekile nezihloko nezincazelo ezifomethwe kahle zenza umehluko endleleni umkhiqizo wakho obonakala uchwepheshe ngayo ku-inthanethi uma abathengi befuna izinto ezisesigabeni sakho.
7. Gxila ezigabeni ezimbalwa ezibalulekile
Kunzima ukufinyelela amakhasimende uma ungeyena umkhiqizo owaziwayo. Uma ufuna ukwazi ukuthi ungathengisa kanjani okuningi ku-Amazon, zama ukuthengisa izinto ezigabeni ezidumile njengezempilo nokuphila kahle, ikhaya nekhishi, izesekeli zezilwane ezifuywayo, namathoyizi. Lena indlela engcono yokufeza isidingo esikhulu sezithameli ezakhelwe ngaphakathi.
Lezi zinhlobo zezigaba zibonisa izihloko ezibalulekile ekuphileni kwansuku zonke, okunikeza lezi zinto ukuqina okukhulu uma zithengiswa.
8. Gcina umbhalo walokho okusungula kwakho
Uma ungenalo uhlelo lokuphatha olumisiwe, ukugcina uhlu lwakho lwe-Fulfillment By Amazon (FBA) kuba nzima kakhulu. Ukuphathwa kahle kwe-inventory kukuvimbela ekuthengiseni izinto ongenazo esitokweni futhi ukhokhele ukugcinwa kwezinto okungeke kwenzeke ukuthi zithengiswe.
Ukulandelela amaleveli wakho wokusungula we-FBA akongi imali kuphela kodwa futhi kuqinisekisa ukwaneliseka kwamakhasimende. Hlola isikolo sakho se-inventory performance index (IPI) njalo ngokubheka ideshibhodi yakho yokusebenza kohlu. Lesi silinganiso sizosuka ku-0-100, futhi uma siphansi, uzokonga imali eyengeziwe.
9. Shayela ithrafikhi ngezinkundla zokuxhumana
Enye yezindlela eziphumelela kakhulu zokukhangisa imikhiqizo yakho ku-Amazon ukukhangisa ezinkundleni zokuxhumana ezifana ne-Facebook, Pinterest, ne-Instagram. Imikhiqizo yokumaketha ezinkundleni zokuxhumana iyindlela enhle yokufinyelela izethameli ozihlosile, ukhulise ukuqwashisa ngomkhiqizo, futhi uhehe amakhasimende athembekile. Cishe u-55% wamakhasimende uthenge ngenkundla yezokuxhumana. Yenza okuthunyelwe kwansuku zonke, sebenzisa ama-hashtag, futhi uhlanganyele namanye ama-akhawunti ukuze uthuthukise ukubonakala kwe-akhawunti yakho.
10. Naka impendulo yekhasimende
Ukwaneliseka kwekhasimende kuyisici esidingekayo ekukhuleni kwebhizinisi. Cishe u-95% wamakhasimende afunda izibuyekezo zekhasimende ngaphambi kokuthenga. Uzokwenza ukuthengisa okwengeziwe uma ukubuyekezwa kwakho kukuhle. Ukufeza lokhu, uzodinga ukuqinisekisa ukuthi amakhasimende akho ajabule ngama-oda awo kanye nesevisi yakho yamakhasimende.
Izinga lomdayisi wakho linqunywa inani lezibuyekezo ezinhle noma ezimbi onazo. I-algorithm yakhelwe ukuqinisekisa ukuthi abathengisi abanezibuyekezo eziningi ezimbi abafiki ohlwini oluphezulu.
Ukubuyekezwa okuhle kuzophinda kwandise amathuba akho okungena ku-Amazon Buy Box. Lesi isici esivela ngakwesokudla sekhasi lomkhiqizo futhi siwuhlukanisa kwezinye izinhlu, sinxusa amakhasimende ukuthi engeze into ekalishini lawo.
Landela ukubuyekezwa komkhiqizo futhi ufinyelele mathupha kumakhasimende ukuze ubuze ukuthi bajabule yini ngezinto zabo. Ukufunda izibuyekezo zakho ngentshiseko kuzokunikeza ukuqonda ezindaweni okudingeka uzithuthukise.
Funda kabanzi mayelana no Cooig
I-Cooig iyinkundla ehamba phambili ye-ecommerce ye-B2B eguqule amabhizinisi ahlulekayo abe abathengisi abakhulu. I-Cooig Isikhungo sokufunda inezimfihlo zomkhakha ozidingayo ukuze uyise ibhizinisi lakho kwelinye izinga.
Vula i I-akhawunti ye-Cooig namuhla ukuze ufinyelele izifundo eziku-inthanethi, ama-webinars, nezeluleko zochwepheshe ezizokufundisa ukuthi ungathengisa kanjani okuningi ku-Amazon.
