Ngamanye amaxesha, amabala kunye nezangqa ezimnyama ezingaphantsi kwamehlo ziphuma kwi-makeup, ziyonakalisa inkangeleko "engenasiphako". Ngokucacileyo, abathengi ababhinqileyo bayayithiya le nto kwaye baya kuthenga iimveliso ezifanelekileyo ukunceda ukwenza izimonyo zabo zibonakale zigqibelele-kwaye kulapho abafihlayo bangena khona.
Izinto zokufihla zibalulekile kwiindlela zokwenziwa komntu wonke, zibenza babe lutyalo-mali lweshishini olunengeniso ephezulu. Kodwa ngabafihli abaninzi abakhoyo, abathengisi kufuneka basebenzise indlela ekujoliswe kuyo ukuze baphephe ukusasaza izixhobo zabo ezibhityileyo kakhulu kwimarike yokufihla.
Eli nqaku liza kusebenza njengesikhokelo, libonisa abathengisi into ekufuneka bayiqwalasele xa besongeza izinto zokufihla kwivenkile yabo yezithambiso kulo nyaka.
Isiqulatho
Ithini isayizi yemarike yabafihli ngo-2024
Kutheni abasetyhini besebenzisa izinto zokufihla kwiirejimeni zabo zokuzilungisa?
Iingcebiso ezintathu ekufuneka uzilandele xa ukhetha abafihli ngo-2024
Ukusondeza phezulu
Ithini isayizi yemarike yabafihli ngo-2024
Iingcali zithi imarike yokufihla ubuso behlabathi iya kukhula iye kuthi ga kwi-9.9 yeebhiliyoni zeedola ngo-2028, iqhubela phambili nge-5.3% yezinga lokukhula konyaka elihlanganisiweyo (CAGR) ngexesha loqikelelo. Abaqhubi beemarike baquka ukunyuka kwabemi abakhulileyo kunye nefuthe elinzulu kwimidiya yoluntu.
Enye idatha ekufanele iqatshelwe ibandakanya:
- Abafihli bolwelo bavele njengelona candelo likhulu, libalelwa esona sabelo siphezulu sengeniso ngo-2021.
- Abasetyhini bavelise eyona ngeniso inkulu kwicandelo elisekelwe kwisini, kunye neengcali eziqikelela ukuba udidi luya kuhlala lulawula ngexesha loqikelelo.
- Icandelo lobuqu lifumene eyona ngeniso ininzi ngo-2021 kwaye kulindeleke ukuba ligcine ukukhokela kwayo kwintengiso ngexesha loqikelelo.
- I-Asia Pacific yeyona ndawo iphambili yentengiso yengingqi, ngenxa yengeniso ephezulu evela kumazwe afana neIndiya neTshayina.
Kutheni abasetyhini besebenzisa izinto zokufihla kwiirejimeni zabo zokuzilungisa?
Abafihlayo zizinto zobuhle ezinceda ukufihla ukungafezeki. Njani? Beza nebala lesikhumba elikwaziyo ukufihla izangqa ezimnyama namabala.
Xa amanenekazi esebenzisa izinto zokufihla phambi kweziseko kunye nezinye iimveliso zokuthambisa, ziya kunceda ukulungisa ububomvu bolusu, zenze ibala elilinganayo lesicelo sokuthambisa esigqibeleleyo.
Kodwa akuphelelanga apho. Abafihlayo inokuza neemveliso zokhathalelo lwesikhumba, ngakumbi kwiintlobo zolusu ezithile. Ngokomzekelo, abathengi abanolusu olomileyo banokusebenzisa izinto zokufihla kunye ne-hyaluronic acid kwisiphumo sabo se-hydrating.
Elona candelo lingcono kukuba abafihli baguquguquka ngokwaneleyo ukujongana nezinye iinkxalabo. Bangakwazi ukufihla amabala amnyama, banciphise ukubonakala komgca ococekileyo, baveze imilebe, kwaye badibanise ubuso.
Iingcebiso ezintathu ekufuneka uzilandele xa ukhetha abafihli ngo-2024
Khetha ifomula efanelekileyo
Abathengi kuqala bathathe isigqibo sokuba loluphi uhlobo lwefomula abayifunayo kubafihli babo. Kodwa nantsi imfihlelo: baya kukhetha ifomula yokufihla ngokusekelwe kuhlobo lwabo lwesikhumba. Ke, ukuba amashishini ayaziqonda iimfuno ezahlukeneyo zolusu, baya kukufumanisa kulula ukuthengisa izinto zokufihla isitokhwe.
Nanku ujongo kwiifomyula ezahlukeneyo zokufihla kunye nokuba zilungele bani:
Izinto zokufihla ulwelo
Ezi zifihla zinika ezona zinto zininzi. Banokusebenzela ukudibanisa, okunamafutha, kunye neentlobo zesikhumba eziqhelekileyo-kunye, kulula ukuzisebenzisa kunye nekhava eyakhayo ukusuka ekugcweleyo ukuya ekukhanyeni.
Izinto zokufihla ulwelo zibonelela ngezinto ezahlukeneyo ezigqityiweyo, njengebala, umbethe, kunye ne-matte. Okubangela umdla kukuba, izinto zokufihla ulwelo aziyi kuzivala iipores, ke zifanelekile kakhulu kubathengi abanolusu olubuthathaka okanye olunerhasi.
Nangona kunjalo, uhlobo ngalunye lwesikhumba lunokufuna ukugqitywa okwahlukileyo. Umzekelo, ulusu oludityanisiweyo kunye nolusu olunamafutha luya kugqitywa nge-matte, ngelixa ukugqitywa kombethe kuyindlela yokuya kulusu olomileyo. I-Satin kukuphela kwendawo yonke.
Ukufihla iCream
Ukuba abasetyhini abanolusu olomileyo okanye oludityanisiweyo abafuni izinto zokufihla ulwelo, baya kukhetha ezo zisekwe kwikhrimu. Ukufihla iCream zikwabonelela ngokhuselo olunokwakhiwa, ukusuka kokugcweleyo ukuya kweliphakathi.
Ukongeza ekusebenzeni kakuhle kwesikhumba esomileyo, abafazi banokukhetha phakathi ikhrim okanye ukugqiba kwe-satin. Ukungaguquguquki kwekhrimu kunye nefomula ifihla ngokufanelekileyo i-discolorations, nangona inokukrala emva kokunxiba iiyure ezinde.
Izinto zokufihla intonga
Ezi zifihla zifana nommangaliso kumanenekazi anesikhumba esibuthathaka. Abanayo nayiphi na imichiza enzima, kwaye abafazi banokusebenza kwi-powdery matte okanye i-satin ekugqibeleni, kuxhomekeke kwimveliso yabo ekhethiweyo. Izinto zokufihla intonga zikwanazo nokhuselo olupheleleyo ukuya kweliphakathi olunokwakha.
Qonda iimfuno zethoni yesikhumba
Njengezinye iimveliso zokuzilungisa, umthunzi ofanelekileyo wokufihla uxhomekeke kwithoni yesikhumba somthengi kunye nethoni ephantsi. Abasetyhini banokuba nethoni efudumeleyo, epholileyo, okanye engathathi hlangothi.
Abathengi abanee-undertones ezifudumeleyo baya kufuna abafihli kunye nee-undertones ezihambelanayo-ezifanayo ziya kulabo abaneethoni ezipholileyo nezingathathi hlangothi. Basenokukhetha umdlalo ochanekileyo okanye bakhethe izithunzi ezimnyama ukwenza iziphumo zethunzi lokujikeleza.
Okuvuyisayo kukuba, abaninzi abavelisi be-brand concealer shades abaneekhowudi ezinobumba ezifana no-N, C, okanye u-W ukubonisa ukuba abathathi cala, bapholile, okanye bashushu, nto leyo eyenza kube lula kumashishini ukuba alungelelanise iinketho zawo.
Kwimeko yesikhumba, abathengi bahlala bekhetha umthunzi wabo wokufihla ngokusekelwe kwisiseko sabo. Abasetyhini banokuthenga umthunzi omnye okhaphukhaphu kunye nomnyama njengoko ukuba sesichengeni selanga mihla le kudume kakubi ngokutshintsha ithoni yesikhumba.
Yazi inkxalabo yolusu lomthengi
Iinkxalabo zesikhumba kunye umbala wokufihla sebenza ngesandla ngesandla, njengoko iingxaki ezahlukeneyo zifuna ukuthungwa kunye nemibala eyahlukeneyo. Ithiyori yombala idlala kakhulu kwizinto zokufihla kuba abasebenzisi banokuzisebenzisa ukulungisa umbala.
Nalu ulwazi oluthe kratya malunga nendlela i-concealer color ibaluleke ngayo ekuphatheni iinkxalabo zolusu.
Ukufihla ukufihla izangqa ezimnyama
Amanenekazi adinga izinto zokufihla kwizangqa ezimnyama aya kungqiyama kwimithunzi efudumeleyo ukunqanda indawo yamehlo ijongeka iqaqambile kunesiqhelo. Ngenxa yoko, i-orenji ukuya kwi-yellow-based concealers ifanelekile ukuphatha i-blue-tinged kunye ne-purplish emnyama izangqa.
Okona kubaluleke kakhulu, amanenekazi aya kukhetha umthunzi omnye okhanyayo kunethoni yesikhumba ukuze ancede ukufihla umbala kwaye akhanyise ngokwemvelo ulusu olungaphantsi kwamehlo. Ngokwahlukileyo, abafazi abanezangqa ezimdaka-mnyama baya kukhetha i-peach, i-orenji, okanye i-salmon-based concealers.
Iifihlo zokuphatha ububomvu
Xa ububomvu buyeyona nto ixhalabisayo, ukubheja okukhuselekileyo izifihla eziluhlaza. Amanenekazi angawasebenzisa ukuze anciphise ngokulula nakuphi na ukubomvu okungena kwisiseko, njengamabala, amabala abomvu, kunye ne-pigmentation. Izinto zokufihla eziluhlaza zisenokuthi zisithe amabala, irhashalala, amaqhakuva, kunye neempawu zamaqhakuva abomvu.
Ukufihla amabala amnyama
I-Orenji kunye ne-peach-based concealers zezona zisebenza kakuhle ekufihleni amabala amnyama kwi-acne, umonakalo welanga, kunye nokwaluphala-nokuba ama-freckles, imigca emihle, kunye nemibimbi ayifikeleleki.
Ngokufanayo, abafihli abaluhlaza okwesibhakabhaka kunye nomfusa banokusingatha i-hyperpigmentation ngokukhanyisa ulusu kunye nokunciphisa iithoni eziphantsi okanye eziphuzi.
Iiconcealers zamaqhakuva
Amaqhakuva afuna okungaphezulu kunombala nje ukuze anyamalale ngempumelelo. Bafuna ukuhambelana okuthe kratya kunye nokomileyo ukuze bazifihle ngokufanelekileyo, ukwenza ukuba i-cream concealers iphelele. Nangona kunjalo, amanenekazi aya kuqala afune izinto zokufihla umbala eziluhlaza ukuze zithintele ububomvu beqhakuva ngaphambi kokulifihla nge-cream concealer.
Ukusondeza phezulu
Zimkile ezo ntsuku xa iinkxalabo zolusu ezinje ngamaqhakuva kunye nokuba bomvu kunokuthintela ukusetyenziswa kwezithambiso. Ngoku, abafazi banokusebenzisa izinto zokufihla ukufihla nantoni na ephuma kwisiseko sabo, ebavumela ukuba bajonge bengenabala.
Abafihli baqhuma ngo-2024, nto leyo ebonisa ukuba abantu abaninzi bafuna izibonelelo zabo. Idatha kaGoogle ibonisa uphendlo olunyuke ukusuka kuma-673,000 ngo-2023 ukuya kuma-825,000 ngoJanuwari ka-2024.
Ezi zibalo zibonisa ukuba ngoku lixesha elihle lokutsibela kwimarike yokufihla, ngoko ungalibazisi ukuzongeza kuluhlu lwakho lwempahla ngo-2024.
