Yintoni abafana ngayo iWalmart kunye no-Uber ngokwemigaqo yolungiselelo kunye ulawulo lwekhonkco lonikezo, ngaphandle kweempawu zabo ezidumileyo zamazwe ngamazwe kunye nomfanekiso weshishini eliphumelelayo? Kumgangatho ongaphezulu, zombini iWalmart kunye no-Uber zingabanikazi beqonga lonikezelo lonikezelo olunempumelelo, ezizezi, iWalmart Spark kunye ne-Uber Eats. Ukujonga ngakumbi kutyhila ukufana okuphambili: umbono wabo wokuxhasa imodeli yabasebenzi esekwe kwigig ukusukela ngo-2015, malunga neshumi leminyaka eyadlulayo, ebonisa ukuzibophelela kwabo kwangethuba kwizisombululo ezintsha zabasebenzi.
Namhlanje, ukuhanjiswa kwabantu abaninzi kuye kwavela ngaphaya kwegrosari okanye iimveliso zokutya kwaye kwandiswe kwezinye iindawo, kubandakanya neentlobo ezahlukeneyo zokuhanjiswa kwe-e-commerce. Funda ngakumbi ukuze ufumane okungakumbi malunga nokuhanjiswa kwe-crowdsourced, iingenelo kunye nemiceli mngeni, i-horizons eyandayo kunye neendlela ezizayo, ngakumbi kwimpembelelo yayo yenguqu kurhwebo lwehlabathi, konke ngokulula okucokisekileyo kunye nokucaciswa okuthe ngqo.
Isiqulatho
Ukuqonda ingqikelelo yonikezelo lwabantu abaninzi
Izibonelelo zokuziswa kwabantu abaninzi kwi-ecommerce
Imingcipheko kunye nemiceli mngeni yonikezelo lwemithombo yabantu abaninzi
Ukuhanjiswa kwe-crowdsourced kusebenza njani kwi-ecommerce
Iintsingiselo zangoku kunye nekamva lokuziswa kwabantu abaninzi
Umnatha wothungelwano lwedijithali
Ukuqonda ingqikelelo yonikezelo lwabantu abaninzi
Ukuhanjiswa kweCrowdsourced, edla ngokubizwa ngokuba "kukugcwala," okanye "ukuthunyelwa kwesihlwele", yindlela yokuhambisa ekhuthaza uluntu lwasekhaya ukuhambisa iimpahla kunye neepasile, ngokusebenzayo ukucofa kubasebenzi abaguquguqukayo kuqoqosho lwegig. Endaweni yokuxhomekeka kwinkonzo yekhuriya yemveli, ephakathi, ezi nkonzo zisebenzisa amandla esihlwele sasekhaya, ngokuxhomekeke kwiingcali ezikwikontraka okanye abasebenzi begig abanokuba ngabazimele, iikontraka ezizimeleyo, abasebenzi bexeshana, okanye abantu abahambisa nje iipakethi njengoko besenza imisebenzi yabo yemihla ngemihla ngezithuthi zabo.
Aba bathumeli bahlala benxibelelanisa ngamaqonga edijithali, besebenzisa ii -apps ezikhethekileyo zokuhanjiswa kwabantu abaninzi ukudibanisa iinkampani okanye abantu abafuna iinkonzo zolungiselelo kunye neqela elibhetyebhetye labaqhubi. Imodeli enjalo yokuhanjiswa inika amashishini inethiwekhi enkulu yazo zombini ii-couurier zexeshana kunye nezexesha elizeleyo, abonwabela ukuguquguquka kunye nokuzimela komsebenzi wegig ngelixa behlangabezana nesidingo esikhulayo seenkonzo zokuthumela ezikhawulezayo, ezenzelwe umntu, kunye neziguquguqukayo.
Ngokwenyani, kubathengisi kunye neenkampani zorhwebo ngokukodwa, oku kufana nokuhanjiswa kokutya kwegeneric okanye inkonzo yokwabelana ngokukhwela, apho endaweni yokuhambisa iodolo yokutya okukhawulezayo okanye ukukhwela, bazisa i-ecommerce kunye neepasile zokuthengisa ngokuthe ngqo kubathengi.
Izibonelelo zokuziswa kwabantu abaninzi kwi-ecommerce
- Ukukhuthaza indlela yolawulo lweendleko elungelelanisiweyo
Ngokusebenzisa unikezelo olunatyisiweyo, olufunwa ngokweekhuriya zasekhaya, unikezelo olugcweleyo lubonelela ngokusisiseko ngemodeli yonikezelo eneendleko ezisebenzayo kumashishini e-ecommerce njengoko ithintela iindleko zolungiselelo lwemveli ezifana nolawulo lwezithuthi, ukusebenza kwendawo yokugcina iimpahla, kunye nabasebenzi abanxulumeneyo. Oku kuvumela indlela yolawulo lweendleko zokubuyela umva kwaye ekugqibeleni kuthetha ukonga ngakumbi ngeendleko zokuthumela ezisezantsi kwiinkampani ze-ecommerce.
- Ukuhanjiswa kwemini enye iba yinyani ebonakalayo
Ukuhanjiswa kwemini enye kudala kuvakala kubunewunewu okanye kungafane kufikeleleke ngenxa yobume bendalo obuntsokothileyo bamalungiselelo anjalo, abathi abathwali bemveli bafumanise kunzima ukuwalawula ngenxa yemicimbi emininzi yokusebenza. Okokuqala, ubume obungalindelekanga beentengiso zemihla ngemihla kunye neendleko eziphezulu zokugcina iqela elilungele ukuhanjiswa kudla ngokubangela ukuba abasebenzi bosuku olunye bafune kwaye babize kakhulu. Iindlela eziqhelekileyo kunye nokuthunyelwa nazo azifanelekanga kwiimfuno ezikhawulezayo, ezizodwa zokuhanjiswa kwemini enye, okukhokelela kwimiba entsonkothileyo yentlangano. Ngaphaya koko, iindlela zomkhondo eziqhelekileyo, ezihlala zihlaziywa kuphela kwiindawo zokuhamba ezibalulekileyo, ziyasilela ekuboneleleni ngexesha lokwenyani, uhlaziyo lwendawo eneenkcukacha abathengi abalindele ukuziswa okungxamisekileyo.
Ngokwahlukileyo koko, ukuhanjiswa kwe-crowdsourced, okuxhomekeke kwiikhuriya ezizimeleyo, ezifunwayo, kuvumela amashishini ukuba akhule ngemfuno ngokufanelekileyo. Oku kufezekiswa ngokunikezela ngekhuriya ezikufutshane ngokukhawuleza, ukuhanjiswa okuguquguqukayo ngakumbi ngokuhanjiswa kweapps ezikwabonelela ngexesha lokwenyani, ukulandelela okuneenkcukacha, ukuvumela ukuhanjiswa kwendlela epheleleyo kunye nexesha lokulandela umkhondo elubala.
- Phuculwa ukwaneliseka kwabathengi
Ubume beenkonzo zonikezelo lwe-crowdsourced, eziqinisekisa ukuba iimpahla zihanjiswa ngamaxesha alungele abamkeli, ziya ngokuya zilungelelaniswa nokulindelwe okuphezulu kwabathengi kweli hlabathi ledijithali elihamba ngokukhawuleza, ngakumbi phakathi kwabancinci, isizukulwana se-tech-savvy. Ngokulungelelanisa ukuhanjiswa ngexesha abaxhamli belindeleke ukuba babekhona, le ndlela inciphisa ngokufanelekileyo ixesha kunye neendleko ezinxulumene neenzame eziphindaphindiweyo zokuhambisa.
Ngokubanzi, iimpawu eziphambili zokuhanjiswa kwe-crowdsourced, ezibandakanya ukubeka iliso kwiphakheji yexesha langempela kunye nokucwangciswa okuguquguqukayo okunjengokukhetha nayiphi na imini yokuhanjiswa, ukususa ukungaqiniseki kumaxesha okuhanjiswa kunye nokubonelela ngenkonzo yomthengi ophezulu, ekugqibeleni ukunyusa ukwaneliseka kwabathengi.
Imingcipheko kunye nemiceli mngeni yonikezelo lwemithombo yabantu abaninzi
- Ulawulo lomgangatho kunye nokhuseleko
Ulawulo lomgangatho kunye nokhuseleko zezona zinto zixhalabisayo, njengoko ukuthembela kwiikhuriya, ngokuyinhloko abasebenzi bexeshana okanye abangengabo abachwephesha, kunokukhokelela kwimiba yokuthembana malunga nokuthembeka kwempahla, ngakumbi kwiimeko zeepakethi ezilahlekileyo okanye izinto ezonakalisiweyo, kunye nobunzima obunokubakho bomthetho kunye ne-inshurensi. Ngenxa yoko, ukuthembela kunye nolawulo lwesidima kuvela njengobunzima obongezelelweyo obuvela kwezi zinto zixhalabisayo, kunye nabasebenzisi abafuna inkqubo eyomeleleyo yokunciphisa ubuqhetseba kunye nokugcina umgangatho wenkonzo.
- umthengi ulawulo lwamava kunye scalability
Ukukwazi ukubonelela ngamava eenkonzo ezihambelanayo nezithembekileyo zinokuba ngumngeni, njengoko ukuthembeka kokuhanjiswa kunokwahluka kakhulu xa kuthelekiswa neenkonzo zangaphakathi okanye ezisemgangathweni ezibonelelwa yinkampani ephakathi, yezothutho, ngenxa yokungafani koqeqesho, inkcubeko kunye nemigangatho. Ngenxa yoko, abathumeli beenqanawa ze-ecommerce banokudibana nobunzima ekugcineni amava abathengi angaguqukiyo kwaye, balwe nokumelwa ngokungangqalanga kophawu lwabo kumnyango womthengi. Ngeli xesha, ukukala kunokuxhomekeka ekufumanekeni okuguquguqukayo kweekhuriya zendawo, ukubonisa imiqobo yolungiselelo ngexesha lemfuno ephezulu.
Ukuhanjiswa kwe-crowdsourced kusebenza njani kwi-ecommerce
Inkqubo yokusebenza yonikezelo lwe-crowdsourced kurhwebo lwe-ecommerce lusondele kakhulu kubathengi bobuqu, nangona uxanduva olongezelelweyo kunye nolungelelwaniso. Ukuqalisa inkqubo, abathumeli be-ecommerce banenketho yokufikelela kwiqonga ledijithali ukujonga iikowuti zangoko nangoko kunye neenkcukacha eziyimfuneko kunye neenkcukacha zokuhanjiswa kwaye ukhethe i-courier ngokufanelekileyo.
Zakuba zonke iinkcukacha zisetiwe kwaye ikhuriya ikhethiwe, inkqubo yokuhanjiswa iyaqala. Iikhuriya zithembisa ukulandela imiyalelo ethile enikwe ngabathumeli, kubandakanywa yonke imisebenzi eyimfuneko yokulayisha/yokothula ukuqinisekisa ukuba iimpahla ziziswa ngokukhuselekileyo kwaye zibekwe kanye apho zifuneka khona.
Okokugqibela, njengoko ukuhanjiswa kuyaqhubeka, onke amaqela abandakanyekayo anokubeka iliso ngenkuthalo inkqubela phambili ngokusebenzisa iqonga lokulandelela ixesha lokwenyani kunye nohlaziyo lwenyathelo ngalinye. Intlawulo, kunye nayo nayiphi na intlawulo eyongezelelweyo efunekayo inokwenziwa ekugqityweni kokuziswa. Ingxelo yomthengi kumava ngokubanzi nayo inokuqokelelwa kwaye ivavanywe. Yonke inkqubo ngaphakathi kweqonga ingumzekelo wokungafihli kunye nokulula, ukubonelela abathumeli be-ecommerce ngolawulo oluthe kratya kumava abo okuhambisa ngelixa kuncitshiswa ukugqithiswa kwezinto kunye nokuphucula isantya sokuhanjiswa.
Iintsingiselo zangoku kunye nekamva lokuziswa kwabantu abaninzi
Inkqubela phambili yezobuchwephesha ibumba kakhulu indlela yonikezelo lwesihlwele, nokuba yeyangoku okanye yekamva elilindelekileyo. Imikhwa yangoku yonikezelo lwemithombo yabantu abaninzi, umzekelo, itsalela kakhulu kwitekhnoloji efana ne-IoT kunye necomputing yamafu, egubungela iinguqulelo ezintsha kwindlela yokuphucula kunye novavanyo lokuhanjiswa kwedrone kwinkonzo ekhawulezayo. Ukongeza, ulawulo lwedatha, isoftware evelisa izinto ezintsha, kunye nokubekwa kwendawo yokugcina izinto ngobuchule zezinye zeendlela zangoku zophuhliso eziphucula iziseko zolungiselelo kunikezelo lwemithombo yabantu abaninzi.
Umkhondo wonikezelo lwe-crowdsourced kukunyuka okunyukayo, kunye noqikelelo olubonisa ukwanda okubalulekileyo. Ingxelo yophando lwehlabathi idize ukuba kufutshane ne-90% abathengisi balindele ukuqesha ukuhanjiswa kwe-crowdsourced kwii-odolo ezithile ngo-2028. Amashishini amaninzi kunye nabasebenza ngokuzimeleyo abafumana imali kwindlela ekhulayo kukholelwa ukuba baqhuba ukukhula okuthembisayo kwixesha elizayo.
Ukuqhubela phambili kwiinkqubo zonikezelo lwemithombo yabantu abaninzi kulindeleke ukuba kuqhubeke ukwenziwa ngocwangciso lweendlela eziphucukileyo kunye nobuchwepheshe bonxibelelwano lwabathengi. Olu phuculo luqikelelwa ukuba lucokisa amaxesha aqikelelwayo aguquguqukayo ngakumbi okufika kunye nobuchule bokuguqula iindlela ngokukhawuleza, ukuqinisekisa ukuba ukuhanjiswa kukhawuleza kwaye kuxhomekeke.
Umnatha wothungelwano lwedijithali
Kwilizwe elihlala liguquka lonikezelo lwe-ecommerce, ukuhanjiswa kwe-crowdsourced kuvela njengesisombululo esitsha esifana nemodeli yokusebenza yeenkonzo zokwabelana ngokukhwela, kodwa yenzelwe ngokukodwa iimveliso zokuthengisa ngokuthe ngqo kubathengi. Ixhobisa amaqonga e-ecommerce anamandla okunciphisa iindleko kakhulu ngelixa enikezela ngeenkonzo zokuhanjiswa kwemini enye ezijongana nokuhanjiswa okukhawulezayo nokuguquguqukayo kunye neemfuno zokulandelela ixesha lokwenyani ezifunwa ngabathengi. Inkqubo ayigcini nje ngokuxhasa ukongiwa kwamashishini kodwa ikwatyebisa amava omthengi, zonke zijongwa kwi-engile ebandakanyayo.
Ngaphandle kweenzuzo, imiceli mngeni enxulumene nomgangatho, ukungaguquguquki kwebhrendi, kunye nobukhulu akufuneki kujongelwe phantsi. Zombini iindlela zangoku nezexesha elizayo zokuziswa kwabantu abaninzi ziphenjelelwa ngokunzulu luphuhliso lwetekhnoloji, ngogqaliselo olukhoyo ekuphuculeni indlela ngolawulo lwedatha kunye nesoftware, kunye nokusasazwa kwezinto ezintsha ezifana nokuhanjiswa kwedrone. Ukujonga phambili, umkhwa obhekiselele kuthungelwano lonikezelo olunatyisiweyo olusebenzisa itekhnoloji ephucukileyo uthembisa ukuqhubela phambili ukuguqula ishishini.
Fumanisa iindlela ezininzi zenguqu kulungiselelo kunye nolawulo lwekhonkco lokubonelela kwaye uhlale unolwazi lweendlela zamva nje kunye nokuqonda ngokundwendwela rhoqo. UCooig uyafunda. Ukuqonda umgangatho kunye nohlaziyo olutsha lulindile.
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