Sikwiminyaka yomxholo wevidiyo, kwaye ishishini ngalinye linethuba lokubandakanya, ukufundisa, kunye nokucenga abaphulaphuli balo ngokuthengisa ividiyo. Kodwa kutheni intengiso yevidiyo ibaluleke kangaka kumashishini etekhnoloji? Yiloo nto kanye esilapha ukuyicacisa!
Apha, siza kuchaza izibonelelo zentengiso yevidiyo kwaye sikunike izicwangciso eziluncedo zokuphumeza amaphulo okuthengisa ividiyo njengeshishini lobuchwephesha.
Isiqulatho
Kutheni intengiso yevidiyo ibalulekile kumashishini etekhnoloji
Izibonelelo zokuthengisa ngevidiyo kumashishini etekhnoloji
Iindidi zomxholo wevidiyo kumashishini eteknoloji
Amaqhinga okuphumeza amaphulo okuthengisa ngevidiyo asebenzayo
Iingcamango zokugqibela
Kutheni intengiso yevidiyo ibalulekile kumashishini etekhnoloji
Abathengi banamhlanje banqwenela isiqulatho esibonwayo esigaywa lula kwaye sibandakanya. Ngokuncipha kwengqwalasela kunye nolwazi olugqithileyo lube yinto eqhelekileyo, ukuthengisa ngevidiyo kunika isisombululo esinyanzelisayo ukubamba ingqalelo yabaphulaphuli kwaye uhambise umyalezo wakho ngempumelelo. Ngokutsho kweCisco, i-traffic yevidiyo yayiqikelelwa ukuba i-akhawunti ye-82% yazo zonke i-intanethi yabathengi nge-2022. Uphando lwe-IDC luqinisekisile oku ngokubonisa I-32% yokwanda kokusetyenziswa kwevidiyo ukusukela ekuqaleni kobhubhane.
Kodwa kutheni ukuthengiswa kwevidiyo kubaluleke kakhulu kwishishini letekhnoloji?
Kumashishini etekhnoloji, ukubonisa iimpawu kunye neenzuzo zeemveliso kubalulekile ekuqhubeni ukuthengisa kunye nokuguqulwa. Ukuthengisa ngevidiyo kuvumela iinkampani zobuchwepheshe ukuba ziqaqambise iimpawu ezikhethekileyo kunye nokusebenza kweemveliso zabo ngendlela ekhangayo, okwenza kube lula kubathengi ukuba baqonde kwaye baxabise ixabiso abalinikezelayo.
Ukongeza, iinkampani zetekhnoloji kulindeleke ukuba zihlaziywe kunye neendlela, oku kuthetha ukudala umxholo wevidiyo onyanzelisayo.
Izibonelelo zokuthengisa ngevidiyo kumashishini etekhnoloji
Ngaba awuqinisekanga ukuba ishishini lakho letekhnoloji lifuna ukwenza umxholo wevidiyo? Nazi izibonelelo zentengiso yevidiyo:
Uthethathethwano oluphezulu
Umxholo wevidiyo uthimba ingqalelo yabaphulaphuli ngempumelelo ngakumbi kunombhalo okanye imifanekiso yodwa. Ngokwengxelo ka Wyzowl, I-85% yamashishini asebenzisa ividiyo njengesixhobo sokuthengisa, kunye ne-99% yalabo abayisebenzisayo sele beceba ukuqhubeka kwixesha elizayo, elibonisa impumelelo.
Nokuba kungemiboniso yemveliso, izifundo zokufundisa, okanye iividiyo ezichazayo, umxholo wevidiyo ubonelela ngamava aguqukayo kunye nonxibelelwano athimba ingqalelo yabaphulaphuli kwaye aqhube uthethathethwano. Ngokubonelela ngolwazi oluxabisekileyo kwifomathi ebandakanyekayo, iinkampani zetekhnoloji zinokuzimisela njengabasemagunyeni abathembekileyo kwishishini labo kwaye bakhe ubudlelwane obuhlala ixesha elide nabathengi.
Ukunyuka kwamazinga okuguqulwa
Izifundo zihlala zibonisa ukuba ukufaka ividiyo kwintengiso kukhokelela kumazinga aphezulu okuguqulwa. Uphando olwenziwe nguHubSpot lutyhila ukuba kubandakanya ividiyo kwiphepha lokufika inako nyusa izinga loguqulo nge-80%, kunye ne-30% yamaphepha aphezulu okuhlala abandakanya ividiyo. Kwaye ngokutsho ReelSEO, kuquka nevidiyo kwiphepha lakho lasekhaya inokunyusa amazinga okuguqulwa nge-20% okanye ngaphezulu.
Ukongeza, inkampani yokuthengisa Imbewu eyodwa ithi i-46% yabasebenzisi bathatha uhlobo oluthile lwesenzo emva kokubukela intengiso yevidiyo.
Uphuculo lokukhumbula uphawu
Ukuthengisa ngevidiyo kuluncedo ekwandiseni ukukhunjulwa kwebrendi kunye nokuqondwa. Ngomxholo wevidiyo, iibhrendi zinokugqithisa umyalezo wazo ngokukhumbulekayo kwaye zishiye umbono ongapheliyo kubaphulaphuli bazo.
Ulwabelwano olwandisiweyo lwentlalo
Iividiyo zabiwa kakhulu kuwo wonke amaqonga eendaba ezentlalo, ukwandisa ukufikelela kwebrendi kunye nokuzibandakanya. Ukukhanya ithi ividiyo yentlalontle iyavelisa 1,200% izabelo ngaphezulu kunombhalo kunye nomxholo womfanekiso zidityanisiwe. Le ntsholongwane inokubakho kumxholo wevidiyo yenza ukuba amashishini andise ukufikelela kwawo ngokukhawuleza kwaye afumane abaphulaphuli abatsha.
Unxibelelwano olusebenzayo lolwazi olunzima
Kumashishini akumashishini obugcisa, afana nophuhliso lwesoftware okanye iinkonzo ze-IT, ukuthengisa ngevidiyo kubaluleke kakhulu ekwenzeni lula iikhonsepthi ezintsonkothileyo kunye nokubonisa ukusebenza kwemveliso. Uphando oluvela Animoto icebisa ukuba i-1 kubathengi be-4 balahlekelwa ngumdla kwinkampani ukuba ayinayo ividiyo.
Ngokusebenzisa izinto ezibonwayo kunye noopopayi, amashishini etekhnoloji anokunxibelelana ngempumelelo iinkcukacha ezintsonkothileyo kubaphulaphuli abajolise kubo kwaye aqhube ukuqonda kunye nokuthembela.
Iindidi zomxholo wevidiyo kumashishini eteknoloji
Amashishini etekhnoloji aneendlela ezahlukeneyo zokukhetha ukwenza umxholo wevidiyo ngeenjongo zokuthengisa. Ezona ntlobo zibalaseleyo zeevidiyo ziya kuxhomekeka kwizinto ezinje ngabaphulaphuli ekujoliswe kubo, iinjongo zentengiso, kunye nohlobo lweemveliso okanye iinkonzo ezikhuthazwayo. Nangona kunjalo, ezinye iintlobo zeevidiyo ezihlala ziqhuba kakuhle kumashishini etekhnoloji ziquka:
Imiboniso yemveliso kunye nezifundo
Izifundo zevidiyo kunye nemiboniso zibalaseleyo ekuboniseni iimpawu kunye nokusebenza kweemveliso zobuchwepheshe. Ezi vidiyo zinika abathengi ukuqonda okucacileyo malunga nendlela imveliso esebenza ngayo kunye nendlela enokubanceda ngayo. Imiboniso inokuvela kwii-walkthroughs ezilula ukuya kwii-tutorials ezinzulu, kuxhomekeke kubunzima bemveliso kunye neemfuno zabaphulaphuli.
Umzekelo omkhulu wevidiyo yokufundisa itekhnoloji yile Isifundo sokuseta iVR nguPlayStation.
Iividiyo ezichazayo
Iividiyo ezichazayo zimfutshane, iividiyo ezibandakanyayo ezichaza umxholo, inkqubo, okanye imveliso ngendlela ethe ngqo. Ezi vidiyo zisebenza ngokukodwa ekwaziseni iimveliso ezintsha okanye itekhnoloji kubathengi abanokubakho, njengoko besahlula ulwazi oluntsonkothileyo lube yimbonakalo ekulula ukuyiqonda kunye noopopayi.
Umzekelo omkhulu ngulo ividiyo evela kwiPanoply, inkampani ye-SaaS.
Ubungqina babathengi kunye nezifundo zamatyala
Ubungqina bomthengi kunye neevidiyo zezifundo zetyala zibonisa amabali obomi bokwenyani kunye namava ngemveliso okanye inkonzo. Ezi vidiyo zinceda ukwakha ukuthembeka kunye nokuthembela kubathengi abanokubakho ngokubonisa indlela imveliso encede ngayo abanye ukusombulula iingxaki zabo okanye ukufezekisa iinjongo zabo. Ubungqina bomthengi bunokuba nefuthe ngokukodwa kumashishini eteknoloji, njengoko bahlala bebandakanya iinkcazo ezicacileyo zeempawu kunye neenzuzo zemveliso.
Nanku umzekelo obalaseleyo we ividiyo yobungqina kumthengi oneLifeLock.
Umxholo ongemva kwemiboniso
Iividiyo ezingemva kwescene zinika umbono wokusebenza kwangaphakathi kwenkampani yetekhnoloji, kubandakanya abantu, iinkqubo, kunye nenkcubeko emva kweemveliso. Ezi vidiyo zenza ibhrendi ibe yeyobuntu kwaye iyenze inxibelelene ngakumbi nabathengi, inceda ukwakha unxibelelwano olunamandla ngokweemvakalelo. Isiqulatho esingemva kwesigcawu singabandakanya udliwano-ndlebe namalungu eqela, ukhenketho lweofisi, okanye iimbalasane ezivela kwimicimbi yenkampani kunye nemisebenzi.
Umzekelo womxholo wevidiyo ongasemva kwescene onokuwenza umalunga nenkcubeko yenkampani yeshishini lakho. I-Apple ikwenze oku ngokubonisa ukuzibophelela kwabo kwiyantlukwano kwi le vidiyo.
IiWebinars kunye nemisinga ephilayo
IiWebinars kunye nemijelo ephilayo ziifomathi zevidiyo ezisebenzisanayo ezivumela amashishini etekhnoloji ukuba abandakanyeke ngokuthe ngqo nabaphulaphuli babo ngexesha lokwenyani. Ezi fomati zilungele ukusingatha ukuqaliswa kwemveliso, iiseshoni ze-Q&A, okanye iindibano zocweyo zemfundo. I-Webinars kunye nemijelo ephilayo ivumela unxibelelwano lweendlela ezimbini, ukuvumela amashishini ukuba aphendule imibuzo, aphendule iinkxalabo, kwaye aqokelele impendulo yomthengi ngexesha langempela.
Izikhokelo kunye nomxholo wezemfundo
Indlela yokukhokela kunye neevidiyo ezifundisayo zibonelela ngolwazi oluxabisekileyo kunye nokuqonda kubathengi, ukubanceda bafunde izakhono ezitsha okanye basombulule iingxaki ezithile. Ezi vidiyo zinokugubungela izihloko ezininzi, ukusuka ekuxazululeni iingxaki kwimiba eqhelekileyo ukuya ekulawuleni iimpawu eziphambili.
Ngokubonelela ngomxholo oxabisekileyo kunye nofanelekileyo, amashishini e-tech anokuzimisa njengabasemagunyeni abathembekileyo kwishishini labo kwaye atsale abalandeli abathembekileyo kubathengi.
I-Apple ibonelela ngomzekelo omhle wendlela yokukhokela ngale vidiyo Uyisebenzisa njani iAssistiveTouch kwi-iPhone okanye kwi-iPad.
Amaqhinga okuphumeza amaphulo okuthengisa ngevidiyo asebenzayo
1. Chaza abantu ojolise kubo
Inyathelo lokuqala ekudaleni iphulo lokuthengisa ividiyo esebenzayo kukuchaza abaphulaphuli ojolise kubo. Uzama ukufikelela kubani? Ziziphi izinto abanomdla kuzo, izinto abazikhethayo, kunye neentlungu zabo? Ngokuqonda abaphulaphuli bakho ojolise kubo, unokwenza umxholo wakho wevidiyo ulungelelanise iimfuno zabo ezithile kunye nenkuthazo, ukwandisa amathuba okubandakanyeka kunye nokuguqulwa.
2. Balisa amabali achukumisayo
Ukubalisa amabali sisixhobo esinamandla kwintengiso yevidiyo, evumela amashishini etekhnoloji ukuba aqhagamshelane nabaphulaphuli bawo kwinqanaba leemvakalelo kwaye akhuthaze isenzo. Nokuba ngamabali empumelelo yabathengi, amabali emvelaphi yebhrendi, okanye amabali emveliso, ukubaliswa kwamabali kuyenza ibhrendi yakho ibe ngumntu kwaye iyenze yamkeleke ngakumbi kubaphulaphuli bakho. Unokwenza unxibelelwano olunzulu kunye nokukhuthaza ukunyaniseka kwebrand ngokubalisa amabali anyanzelisayo ahambelana nabaphulaphuli ojolise kubo.
3. Yigcine imfutshane kwaye iswiti
Kwihlabathi lanamhlanje elikhawulezayo, abantu abanikela ingqalelo bafutshane kunangaphambili. Ukugcina abaphulaphuli bakho bexakekile, gcina iividiyo zimfutshane kwaye zithe ngqo. Ngokutsho kophando ngu Wistia, iividiyo ezinemizuzu emi-2 okanye ngaphantsi ubude zifumana awona mazinga aphezulu othethathethwano.
Ngokugcina iividiyo zakho zimfutshane kwaye zijolise, unokubamba kwaye ugcine ingqalelo yabaphulaphuli ngempumelelo ngakumbi, ukwandisa amathuba okuzibandakanya kunye nokuguqulwa.
4. Lungiselela iinjini zokukhangela
Ukwandisa ukufikelela kunye nokubonakala komxholo wakho wevidiyo, kubalulekile ukuba uwenzele iinjini zokukhangela. Ngokulungiselela umxholo wakho wevidiyo kwiinjini zokukhangela, ungawongeza amathuba okuba ubekwe phezulu kwiziphumo zophendlo, ukuqhuba i-organic traffic kwiwebhusayithi yakho, kunye nokwandisa ukubonakala kwebhrendi.
Ukuphucula iividiyo kubandakanya ukusebenzisa amagama abalulekileyo kwizihloko zevidiyo, iinkcazo, kunye neethegi, kunye nokudala umxholo ophezulu onika ixabiso kubaphulaphuli bakho.
Ngaba uyafuna ukufunda ngakumbi malunga nokwenza iividiyo zakho kunye nokulinganisa impumelelo yamaphulo akho evidiyo? Funda oku Isikhokelo sokuthengisa ividiyo.
5. Yazisa kuwo wonke amajelo amaninzi
Nje ukuba udale umxholo wevidiyo yakho, ukuyikhuthaza kwiitshaneli ezininzi kubalulekile ukuze ukwandise ukufikelela kwayo kunye nefuthe; oku kubandakanya ukwabelana ngeevidiyo zakho kumajelo eendaba ezentlalo, ukuzifakela kwiiposti zebhlog kunye neeleta zeendaba ze-imeyile, kwaye uzikhuthaze ngamajelo entengiso ahlawulwayo.
Ngokunyusa umxholo wakho wevidiyo kuwo onke amajelo amaninzi, unokufikelela kubaphulaphuli abaninzi kwaye ukwandise ukubakho kokuzibandakanya kunye nokuguqulwa.
Funda ngakumbi malunga nokuthengisa iividiyo zakho Apha.
Iingcamango zokugqibela
Ukudala umxholo wevidiyo kunokubonakala kunzima, kwaye lutyalo-mali, kodwa ukuba lwenziwe ngokufanelekileyo, umvuzo unokuba mkhulu. Ngaphambi kokutsibela ekudaleni umxholo wevidiyo kwishishini lakho lobuchwephesha, thatha ixesha lokuphuhlisa isicwangciso sobuchule kwaye uqinisekise ukuba unezixhobo zokwenza ukuba kwenzeke.
Khumbula, ukuqala kancinci kwaye kancinci ukwakha isicwangciso sakho sokuthengisa ividiyo ngokuhamba kwexesha kulungile. Kwakhona, ukugcina izixhobo, qwalasela umxholo wevidiyo onokusetyenziswa kwiindawo ezininzi, kwaye uhlale uqwalasela indlela owuphinda ngayo umxholo wamaqonga ahlukeneyo. Ngokomzekelo, ividiyo efakwe kwiwebhusayithi yakho ingasetyenziselwa ukuncedisa iblogi, kwabelwana ngayo kumaqonga eendaba ezentlalo, kwaye iphakanyiswe kubathengi ngokuthengisa i-imeyile.
