I-TikTok: Ukutyhila iindlela ezizayo kunye nokuzibandakanya noluntu
I-TikTok isandula ukukhupha ingxelo yayo ye-2024, ephawula uqikelelo lwesine lonyaka. Le ngxelo inika ulwazi oluxabisekileyo kubathengisi malunga nokuvela komdla woluntu lweTikTok, igxininisa "Ubukroti boBuchule" njengomxholo wonyaka ozayo.
Ukuphononongwa kweempawu zeTikTok: Ingxelo ibeka imiqondiso yendlela ngokwemixholo emithathu ephambili:
- Umdla ophakamileyo: Abantu beza kwi-TikTok befuna okungaphezulu kakhulu 'kwempendulo echanekileyo.' Wonke umdla kunye nomdla ukhokelela kwiimbono ezifanelekileyo, ukufunyanwa okungachazwanga, kunye nesenzo se-IRL enkosi kumxube ogqibeleleyo wokufumanisa kunye nengqondo esebenzayo. Ngapha koko, abasebenzisi beTikTok bane-1.8x ngaphezulu kokuvuma ukuba iTikTok ibazisa kwizihloko ezitsha ababengazi nokuba bayazithanda;
- Ukubalisa amabali kungagungxulwanga: Iziphelo zamabali ziqala kuqala. Amabali amaninzi ayenzeka ngexesha elinye. Uluntu luyila abantu basentsomini abantu abadumileyo kunye namabali. Ngokuchasene nemvelaphi yento ehlala ivakala ngathi yinyani eyothusayo, abasebenzisi beTikTok bamkele uluntu olwabelwana ngalo lwento ebizwa ngokuba yi #delulu okanye intuthuzelo yobuxoki. Zezona zakhiwo zibalisayo zinika umdla ezikhokela ababukeli kwimizuzwana embalwa yokuqala kwaye nzulu ebalini-iintengiso ezenzelwe ukwenza abasebenzisi bafune ukwazi ukubagcina bebukele i-1.4x ixesha elide;
- Ukuvala umsantsa wokuthembana: Kusaqhubeka kukho umsantsa okhulayo wokuthembana phakathi kwabathengi kunye neebrendi ezivuselela abaphulaphuli ukuba bafune uthethathethwano ngaphaya kwentengiso yexesha elinye. Kwiibrendi, kubalulekile ukuthathela ingqalelo iphulo ngalinye kunye nesiqwenga somxholo njengethuba lokwabelana, ukumamela, nokufunda, ukwakha ukuthembana kwebrendi kunye neenqobo ezisemgangathweni kunye ukuvelisa ukunyaniseka okunzulu kunye nangaphandle kweqonga. Emva kokubona intengiso kwi-TikTok, ababukeli bayaluthemba uhlobo lwe-41% ngaphezulu, bangama-31% ngakumbi amathuba okuba banyaniseke kwi-brand, kwaye bangama-33% amathuba okuba bathi uphawu lufanelekile ukuba bangobani njengomntu (vs phambi kokubona iintengiso kwi-TikTok). Oku kuqhuba isenzo se-IRL, kunye nakwiqonga.
U-Etsy: Uqikelelo lweendlela zokuqala zika-2024
Umbala woNyaka ka-Etsy ka-2024: U-Etsy ulindele ukuba imibala yequnube izakulawula iindlela zombala zika-2024. UBerry utshata iithowuni ezityebileyo ezibomvu neziluhlaza, wongeza ubunzulu kwiipinki ezidumileyo zika-2023, kwaye ubhetyebhetye ngokwaneleyo ukuba angahamba namaxesha onyaka. Ikwangena kwindlela esiyibonayo malunga nokutya kunye neziqhamo zemotifs, kwaye isebenza kakuhle kwii-accents ezincinci.
Iinguqu kudumo lwemveliso kwi-Etsy: U-Etsy uye waqaphela ukwanda okubonakalayo kukhangelo lobugcisa obukhulu obufakwe kwifreyimu, ushicilelo oluncinci, kunye nempahla yothando. Iqonga likwabona ukunyuka kwemfuno yeebhegi zebhakethi, ngelixa iibhegi ze-baguette zibona ukwehla.
UTemu: Ukwenza inkqubela kwimarike yaseMelika
I-Temu yayiyeyona app yakhutshelwa kakhulu ye-iPhone e-US ngo-2023: Iqonga le-e-commerce lamazwe ngamazwe likaPinduoduo, iTemu, yeyona app yasimahla ekhutshelweyo ye-Apple e-US ngo-2023. Uphando oluvela kwi-Apptopia lutyhila ukuba abathengi base-US bachitha phantse ixesha eliphindwe kabini kwiTemu njengaseAmazon, kunye nabasebenzisi abancinci ababandakanyekayo:
- Umsebenzisi oqhelekileyo weTemu uchithe imizuzu eli-18 ngosuku kwi-app yenkampani kwi-Q2, phantse kabini imizuzu eli-10 abayichitha eAmazon kunye nemizuzu eli-11 kwi-AliExpress kunye ne-eBay.
- Umahluko phakathi kweTemu kunye nabakhuphisana nabo uvakaliswa ngakumbi phakathi kwabathengi abancinci abachitha umyinge wemizuzu eyi-19 ngosuku eqongeni, idlula kude iAmazon, eyayingoyena mntu ukhuphisana naye ngokusondeleyo kwimizuzu eyi-11.
Ezinye iindaba kwi-e-commerce
U-Etsy ubhengeza ukunciphisa i-11% yabasebenzi: U-Etsy uceba ukunciphisa inani labo ngabantu abangama-225, kuquka negosa eliyintloko lentengiso. IGosa eliyiNtloko leNtengiso uRyan Scott kunye neGosa eliyiNtloko leMicimbi yaBasebenzi uKimaria Seymour bobabini baya kuyishiya inkampani nge-31 kaDec. I-CEO uJosh Silverman uthe ngelixa i-Etsy marketplace ingaphezu kobukhulu obuphindwe kabini kunobukhulu obuyiyo ngo-2019, ukuthengiswa kwempahla kuthe kwahlala kuthe tyaba ukususela ngo-2021. "Oku ekugqibeleni ayisiyondlela ezinzileyo kwaye kufuneka siyitshintshe," utshilo uSilverman.
IAmazon iwisa iVenmo: IAmazon ilahla iVenmo njengenketho yokuhlawula kwinyanga ezayo, inkonzo yentlawulo yeselula yePayPal ebhengezwe kwiwebhusayithi yayo. Isibhengezo esisemthethweni siza njengoko iAmazon yazisa abasebenzisi nge email ukuba iVenmo ayisayi kuphinda yamkelwe kwi-Amazon.com ukuqala nge-10 kaJanuwari 2024. I-Amazon, nangona kunjalo, iyakwamkela idebhithi yeVenmo kunye namakhadi okuthenga ngetyala.
