IiNwele eziPhezulu zePerfume eziza kuBukelwa ngo-2025/26

Iziqholo zeenwele zivela njengeemveliso ezifunekayo kwiindlela zokunyamekela. Ezi ziqholo zezinye ezifikelelekayo kwiiperfume zeprimiyamu zesintu. Banikezela ngezibonelelo ezongezelelweyo ezifana ne-hydration kunye nokhuseleko lwe-UV.

Abathengi bafuna iindlela zokuphucula ukuzilungisa kwabo. Ke, ezi ziqholo zeenwele zivala umsantsa phakathi kokusebenza kunye nokuzingca. Ukukwazi kwabo ukubonelela ngevumba elihlala ixesha elide ngelixa benyamekela impilo yeenwele ngokukhawuleza ukuzijika zibe yinto esisiseko.

Le bhlog ibonelela ngokuqonda kwimfuno ekhulayo yeziqholo zeenwele kunye namathuba aphambili kumashishini ngo-2025/26.

Isiqulatho
Ithuba leshishini lokuqhola iinwele
Abathengi abaphambili kunye neemarike zeziqholo zeenwele
Ngawaphi amanyathelo onokuwathatha ukuze usebenzise eli thuba?
    Ukubeka phambili impilo yeenwele ekuqulunqweni kwemveliso
    Phonononga ukwalekwa kwevumba
    Yenza iimveliso ezibangela uvuyo
    Yenza iziqholo ezihlala ixesha elide
Ukuhamba kokugqibela

Ithuba leshishini lokuqhola iinwele

Imfuno yevumba leenwele iyanda. Abathengi banamhlanje bajonga iimveliso zokhathalelo lweenwele ezishiya amavumba ahlala ixesha elide kunye nokondla iinwele. Olu phuhliso luyingxenye yentshukumo eqhubekayo "yokuhluthwa kweenwele," okubandakanya ukunyamekela i-scalp kunye neenwele ezinomgangatho ofanayo wokunyamekela njengolusu.

Abathengi bafuna amavumba eenwele achaza ubuni babo. Ngenxa yoko, ukhangelo “lwevumba leenwele” luye lwaphindaphindeka kabini kwiminyaka yakutshanje. Ubomi be-hashtag #HairPerfume kunye namandla okuhamba kukumanqaku asi-7 esekwe kwidatha ye-WGSN ye-TikTok yohlalutyo. Ngokungaphezulu 100 yezigidi zokujonga kwiTikTok, le hashtag ibonisa ukuthandwa kweziqholo zeenwele.

Lo mkhwa unika ithuba leemveliso zobuhle ukuba zivelise iimveliso ezinomtsalane kubaphulaphuli abajonge ubuhle bale mihla. Nangona kunjalo, kufuneka badlulele ngaphaya kwamavumba asisiseko ukubandakanya izibonelelo ezisebenzayo, ezinje ngokwakheka okukhethekileyo, ukufikeleleka, kunye nokwenza ngokwezifiso.

Njengoko lo mkhwa uqhubeka uvela, iziqholo zeenwele zime ukuze zibe sisiseko sokuzibonakalisa kunye nokuphila kakuhle. Oku kuya kubonelela iibrendi ngendlela enengeniso yokuchaza ngokutsha ishishini leziqholo kunye nokomeleza isikhundla sazo sokhuphiswano.

Abathengi abaphambili kunye neemarike zeziqholo zeenwele

Iziqholo zeenwele zifumana amandla kubathengi abaninzi. I-"gleamers" ehamba kuzo zonke izizukulwana itsalwa kwiivumba zeenwele ezidibanisa ukusebenza kunye nokunethezeka. Oku kubavumela ukuba bafake umnxeba wokuzifica kwimisebenzi yabo yemihla ngemihla.

Nangona kunjalo, abantu abadala abancinci, ngakumbi abo basebenza kumaqonga eendaba ezentlalo anjengeTikTok, ngabona bamkela umdla. Kukwakho umdla okhulayo phakathi kwabathengi abancinci abangamadoda. I Ubomi beCawe umhleli wobuhle uStephanie Darling uthi"Abafana abancinci bawola ivumba elimnandi kunanini na ngaphambili. Kufuneka ujonge kuphela iTikTok ukuze ubone oku." Ezi zizukulwana zincinci ziphonononga kwaye zamkele amavumba amnandi avela kwiibrendi ezaziwayo nezintsha.

Kwihlabathi jikelele, imakethi yeziqholo zeenwele ingqina ukwamkelwa kwangethuba kwimimandla efana neSWANA kunye ne-UAE. Iphunga kule mimandla lifakwe ngokunzulu kwizithethe zenkcubeko. Ke, basebenza njengababonisi beendlela, bephembelela imigangatho yobuhle behlabathi kunye nokuseka inqanaba lokwamkelwa kwemarike ngokubanzi.

Amathuba okukhula avela ngokukhawuleza kumazwe afana ne-UK, i-Australia, kunye ne-US, apho imfuno ye-premium yevumba ikhula.

Ngawaphi amanyathelo onokuwathatha ukuze usebenzise eli thuba?

Amashishini angena kule ndlela yokuvumba kweenwele arekhoda ukukhula okubalulekileyo. UJohn Lewis wabona a 76% ukwanda kwiintengiso zeenwele zeenwele ezivela kwiimpawu ezifana neChanel, MFK, kunye noJo Malone eLondon. Ezi mpawu ziphumelela abathengi ngokudala iimveliso ezintsha nezifikelelekayo.

Iibrendi ezijonge ukungena kulo mkhwa kufuneka zamkele indlela yobuchule ebeka phambili ukusebenza kwemveliso kunye namava omsebenzisi. Apha ngezantsi kukho amanyathelo amane anokuthatyathwa ziibrendi ukuze kusetyenziswe iziqholo zeenwele.

Ukubeka phambili impilo yeenwele ekuqulunqweni kwemveliso

Iziqholo zeenwele akufanele zibonelele kuphela iphunga elimnandi kodwa zikhuthaza iinwele kunye nempilo yentloko. Amashishini afanele acinge ngokutshintsha izinyibilikisi ezisetywaleni afake ezinye iindlela ezithambileyo ezingakomisi kangako. Kufuneka kwakhona badibanise izithako ezaziwa ngeempawu zabo ezondlayo, ezifana nokukhula kweenwele, ukuqinisa ukukhanya, okanye ukulungelelanisa i-microbiome ye-scalp.

Esinye isicwangciso-qhinga kukuphonononga imixube yeenjongo ezimbini esebenza njengemveliso exutyiweyo. Oku kubandakanya ukudibanisa izibonelelo zeshampu eyomileyo neziqholo ezitofotofo. Ukubeka phambili impilo yeenwele kunceda iibrendi ukuba zizahlule kwaye zakhe ukuthembana kubathengi abakhathalela impilo.

Phonononga ukwalekwa kwevumba

Abathengi banamhlanje banomdla ngakumbi kumava angama-360-degree sensory. Oku kubandakanya ukubeka amavumba kwiimveliso ezahlukeneyo, ukusuka kukhathalelo lomzimba ukuya kwizinto eziyimfuneko zokuhlanjwa kwempahla. Iziqholo zeenwele zinokuba yinxalenye ebalulekileyo yale ecosystem ngokunika ibali levumba elikhethekileyo elihambelana nezinye izinto zobuhle.

Ukugqama, iibrendi kufuneka ziphonononge indlela iziqholo zeenwele zazo ezinxibelelana ngayo nemigca yeemveliso esele zikho, ziqinisekisa ukuvisisana kwiiprofayili zevumba. Le ndlela ivumela abathengi ukuba balawule umntu, amava okuvumba adityanisiweyo abongeza ubunzulu kunye nobugocigoci kwiindlela zabo zemihla ngemihla.

Yenza iimveliso ezibangela uvuyo

Abathengi bathanda iimveliso ezibenza bazive bekhethekileyo. Iimveliso zinokuphucula iziqholo zeenwele ngokujolisa kwipakethe etofotofo, ukuthungwa kwenoveli, kunye nokubalisa amabali. Cinga ngaphandle kwebhokisi ngeminikelo ekhethekileyo enje ngekhonkco eliqokelelweyo, amagwebu eenwele ezivumba limnandi, okanye iziqhumiso ezinomzimba ogcweleyo njenge-oud.

Ukuzinzisa isiko lesithethe kunye nokukhetheka kwiimveliso kunokuziguqula zibe yinxalenye exabisekileyo yeendlela zobuhle zabathengi. Oku kunceda ukwakha ukunyaniseka kunye nonxibelelwano lweemvakalelo kwi-brand.

Yenza iziqholo ezihlala ixesha elide

Abathengi baya ngokuya bekhangela iziqhumiso ezinamandla okuhlala. Ukusebenzisana nabavelisi bezithako kunokunceda ukuphuhlisa iziqholo zeenwele eziqulethe amavumba okunxiba okwandisiweyo. Oku kuya kuqinisekisa ivumba elinamandla elihlala imini yonke.

Ukugqamisa ixesha elide leemveliso ngovavanyo lweklinikhi kunye namabango axhaswa yidatha kunokwakha ukuthembeka. Olu gxininiso ekusebenzeni luya kutsala abathengi abaqaphela ixabiso abafuna iziphumo zeprimiyamu ngaphandle kwethegi yexabiso leprimiyamu.

Ukuhamba kokugqibela

Ukunyuka kweziqholo zeenwele kubonisa ithuba elichulumancisayo leemveliso zobuhle ukuba zivelise izinto ezintsha kwaye zihlangabezane neemfuno eziguqukayo zabathengi. Iinkampani zinokuzibeka phambili kulo mkhwa uvelayo ngokugxila kwimpilo yeenwele, ukusebenzisa ivumba elimnandi, ukwenza amava akhumbulekayo, kunye nokuzisa amavumba ahlala ixesha elide.

Ngomdla okhulayo wehlabathi jikelele kwizisombululo zobuhle obusebenzayo kunye nobutofotofo, ukungena kwizinto ezinokubakho zeziqholo zeenwele kuphucula iipotfoliyo zemveliso kwaye komeleza isibheno sophawu kwimarike ekhuphisanayo. Ngoku lixesha lokuba iibrendi zibambe lo mzuzu kwaye zichaze kwakhona indima yevumba elimnandi kwimisebenzi yemihla ngemihla.