Ukuthengiswa kwevidiyo kuye kwaba yenye yezona zinto zibalulekileyo kwiinkampani ukuba zibandakanywe kwisicwangciso sabo sokuthengisa umxholo. Ngokutsho data evela Wyzowl, I-86% yamashishini asebenzisa iividiyo zokuthengisa, kunye ne-93% ebonisa ukuba iividiyo ziyinxalenye ebalulekileyo yesicwangciso sabo sokuthengisa. Ngaphezu koko, 73% yabathengi baye baphenjelelwa ukuba benze isigqibo sokuthenga emva kokubukela ividiyo yebhrendi echaza imveliso.
Ngelixa amandla evidiyo engenamathandabuzo, ukuzigcina unolwazi kwezona ndlela zintsha zokuthengisa kubalulekile ukuze uhlale uphambi kokhuphiswano lwakho. Eli nqaku liza kuthi, ke ngoko, lingene kwezona ndlela ziphezulu zentengiso yevidiyo zika-2024. Kodwa kuqala, makhe sixoxe ngezinye zezibonelelo zokubandakanya iividiyo kumaphulo akho okuthengisa ngo-2024.
Isiqulatho
Izibonelelo zentengiso yevidiyo ngo-2024
Ezisi-8 eziphambili ze-2024 zentengiso zevidiyo ekufuneka uzazi
isiphelo
Izibonelelo zentengiso yevidiyo ngo-2024
1. Ukwanda kweenguqu
U ku fumana isicwangciso sokuthengisa sokugqibela ukuba abaguquleli ngumngeni brand brand. Sisizathu sokuba amashishini anombono ongacacanga anokuvavanya iindlela ezahlukeneyo zokuthengisa kwaye asasilele.
Ngethamsanqa, ngokwamkela iindlela zokuthengisa ividiyo, ungayitshintsha loo nto. Ukuthengiswa kwevidiyo kunelona zinga liphezulu lokuguqulwa kwishishini, kwi 86%.
Ukwenza iividiyo ezithengekayo yenye yeendlela yokwenza uninzi lwentengiso yevidiyo. Ezi vidiyo zinceda abasebenzisi bafunde ngakumbi malunga neemveliso zakho kwaye zibakhokele kwiphepha lakho lokuphuma.
2. Ukwanda kolwazi lophawu
89% yabathengi bakhetha ukuthenga kumashishini abawathembayo, kwaye ukwakha ukuthembana, kufuneka uqale wazise abantu malunga nohlobo lwakho. Iividiyo zisebenza ngcono xa ufuna ukwakha ulwazi lophawu xa kuthelekiswa nezinye iifom zentengiso yomxholo.
Isizathu kukuba imiyalezo yokuthengisa ine 95% izinga lokugcina xa kuthelekiswa nesicatshulwa, esinereyithi ye-10%. Ke ngoko, xa usebenzisa iividiyo zedijithali kwintengiso yemithombo yeendaba zentlalo, amathuba okunxulumana nabaphulaphuli bakho kunye nokwenza uphawu lwakho lukhumbuleke aphezulu.
3. Ukuphuculwa kwe-SEO rankings
UYouTube nguye yesibini-eyona idumileyo injini yokukhangela emva kukaGoogle, ngobuncinci 2 billion abasebenzisi abasebenzayo ngenyanga. Nangona kunjalo, kuphela 2.93 yezigidi zamashishini aseMelika (9%) basebenzise amandla eYouTube kwizicwangciso zabo zokuthengisa.
Nangona eli liliqhezu elincinci lamashishini kulo lonke elase-United States, linika ithuba lokuba ngummkeli kwangoko wokusebenzisa iividiyo ukunceda indawo yeshishini lakho ukuba linyuke kuluhlu lokukhangela.
Unokwenza iividiyo ezilungiselelwe i-SEO ukuqhuba itrafikhi kwiwebhusayithi yakho. Ukuba unababhalisi abaninzi kwijelo lakho, ungapapasha iividiyo kwaye ubhekise abasebenzisi kumaphepha athile kwiphepha lakho leshishini. Ngabatyeleli abaninzi, uGoogle uyakuvuza indawo yakho ngokunyusa umgangatho wakho.
4. Ukwandiswa kothethathethwano
Enye inkalo ebalulekileyo yokuthengisa ividiyo kukuba ikhokelela ekubandakanyekeni okuphezulu. Uphononongo lubonisa ukuba abasebenzisi bayachitha 88% ixesha elininzi kwiiwebhusayithi ezinevidiyo ngokuchasene nezo zingenayo.
Ukudala iividiyo kunye nokupapasha kwiwebhusayithi yakho okanye kwimidiya yoluntu kunokutsala ingqalelo yababukeli kwaye kwandise ukubandakanyeka kumxholo wakho. Iingcali ziqikelela ukuba uthethathethwano oluphezulu lukhokelela kwi 80% inqanaba lotshintsho.
Ezisi-8 eziphambili ze-2024 zentengiso zevidiyo ekufuneka uzazi
1. Iividiyo ezigxile
70% Abantu baseMelika basebenzisa umxholo wevidiyo kwii-smartphones zabo, enkosi kubukho be-intanethi ebaleka ngesantya esiphezulu kunye nokutshintsha komxholo wedijithali. Oko kungaphezulu kwe-59% yabasebenzisi ababukela iividiyo kwii-smart TV.
Ngemfuno ephezulu ye-mobile-optimized content content ngabathengi, kunengqiqo ukuba amaninzi amashishini aya kwamkela iividiyo ezithe nkqo kwisicwangciso sabo sokuthengisa ngo-2024. Ezi vidiyo ziya kuba ngokuqhelekileyo kwifomathi ye-9: 16.
2. Iividiyo ezithe cwaka
Ukubukela cwaka kuya kuba yinto namhlanje. Yiyo lonto I-95% yabantu ngabanye, nokuba uyahamba okanye ulinde ugqirha, bukela iividiyo ngaphandle kwesandi. Ngokuthambekela kwabathengi kwiividiyo ezithuleyo, abathengisi baya kubeka phambili iividiyo ezinamagama-ncazo ukubonisa umyalezo wabo kubaphulaphuli abajolise kubo ngo-2024.
Iimpawu kwiividiyo zibalulekile njengoko zinceda abaphulaphuli bagcine umyalezo ngcono. Abathengi nabo 80% ngaphezulu ukugqiba ividiyo ukuba inamagama-ncazo.
Enye indlela ii-captions iza luncedo xa ukuthengisa kusenzelwa seo (ngaphezulu koko kamva), apho ii-injini zokukhangela ezifana neGoogle zikhupha isicatshulwa ukubeka isikhundla kwiziphumo zokukhangela. Ukongeza, ii-captions ziluncedo xa ujolise kwizigidi zabantu kwihlabathi liphela abaneengxaki zokuva ngeentengiso zevidiyo.
3. Iividiyo ezimfutshane
Iividiyo ezimfutshane ngobude zixhaphakile kule mihla. Ezi vidiyo zihlala zihamba phakathi kwemizuzwana eyi-15 kunye nemizuzwana engama-60, nangona oku kuyaxoxwa. Iividiyo ezimfutshane zenzelwe ukuba zikhawuleze kwaye zityeke ngokulula ngabasebenzisi abaskrola kumaqonga eendaba ezentlalo okanye i-buzz feeds. Imizekelo ibandakanya I-TikTok iividiyo, iiReels ze-Instagram, kunye neeShorts zikaYouTube.
kunye 73% yabathengi bakhetha umxholo wevidiyo omfutshane xa befunda ngemveliso, abathengisi ngo-2024 baya kwenza ezi vidiyo ukuba zijolise kubathengi, ngakumbi kwixesha apho ingqalelo iyancipha.
4. Iikhamera ze-smartphone
Amashishini amaninzi aya kurhoxa imali eninzi izixhobo zokuvelisa ividiyo kunye nokwamkela ukudalwa komxholo usebenzisa iikhamera ze-smartphone. Izixhobo eziphathwayo azibizi kuphela ngaphantsi kodwa zikwancinci kwaye zinokuqonda, kwaye uninzi lweemodeli zinomgangatho wevidiyo obalaseleyo.
Ngaphaya koko, ungasebenzisa iikhamera ze-smartphone ukwenza iividiyo ezimfutshane kunye nezithe nkqo kunye nemijelo ephilayo ukuze unxibelelane nabaphulaphuli bakho ngexesha lokwenyani.
5. I-AI kwintengiso yevidiyo
I-Artificial intelligence yathatha ihlabathi ngoqhwithela ngo-2023 kwaye iya kwenza indlela yayo kwizicwangciso zentengiso yebrendi ezininzi ngo-2024. Uninzi Izixhobo zokudala ividiyo ye-AI ziye zavela kulo nyaka uphelileyo, zenza ukwenziwa kwevidiyo ngokuthe ngqo.
Nangona kunjalo, ngo-2024, amashishini aya kuphonononga isoftware eyenza inkqubo ibe lula. Baza kukhangela izixhobo ezintsha ze-AI zokunciphisa ixesha lophando, ukuvelisa izikripthi, ukuhlela, ukongeza ii-captions, kunye nokusabalalisa umxholo kuwo wonke amaqonga.
6. Ividiyo eyenziwe ngumsebenzisi
I-90% yabathengi bakhetha iibrendi eziyinyani, kunye ne-60% yabathengi abavumayo ukuba umxholo owenziwe ngumsebenzisi (UGC) yeyona ndlela iyinyani iibrendi ezinokuzithengisa. I-UGC ibhekisa kwiividiyo, izithuba zebhlog, okanye ubungqina bezentlalo obudalwe ngabantu abaqhelekileyo malunga nemveliso okanye inkonzo yenkampani.
Isabelo sikaCoca-Cola kwiCoke kwaye I-Apple Shot kwi-iPhone Challenge yeminye yeyona mizekelo idumileyo ye-UGC, apho abasebenzisi babelane ngemifanekiso xa besebenzisa iimveliso zabo kwimidiya yoluntu. Nangona kunjalo, ngelixa iibrendi ezininzi zisebenzisa obu buchule ngokuhlawula abaphembeleli ukwenza iividiyo ngeemveliso zabo, abaphulaphuli bafuna indlela yobuntu ngakumbi. Ke ngoko, lindela ukufumana uphononongo lokwenyani kubathengi abasebenzisa iimveliso abazithandayo ngo-2024.
7. I-SEO yevidiyo
I-SEO kufuneka ibe yenye yeendlela zokubandakanya kwisicwangciso sakho sentengiso yevidiyo ka-2024, enceda umxholo wakho wevidiyo ubekwe phezulu kumaphepha eziphumo zokukhangela zikaGoogle.
Phambi kokuba upapashe ividiyo yakho, qiniseka ukuba isihloko sayo, inkcazo, amagama abhalwe phantsi, i-thumbnail, imibhalo ekhutshelweyo, kunye neethegi zilungiselelwe ukuba zinconywe kubantu abafuna iimveliso zakho.
8. Ukuthenga ngqo
Eyaziwayo yi-Amazon kunye neTaobao Live, ukwamkelwa kokuthenga ngokuphila kuya kuqhubeka nokuba sisicwangciso esiphezulu sokuthengisa idijithali kwi-2024. Amashishini amaninzi e-e-commerce aya kubeka iividiyo ezithengiswayo ezithengiswayo ngokusebenzisa amaqonga afana ne-TikTok kunye ne-YouTube, enokuthi, emva koko, iphucule ukuthengisa kunye nokuguqulwa. Enyanisweni, ngokutsho kwe-a Ingxelo kaMcKinsey, Ukuthenga okuphilayo kukhokelela kumazinga okuguqulwa ukuya kwi-30%-izihlandlo ezilishumi ngaphezu kwe-e-commerce eqhelekileyo.
isiphelo
Ukubandakanya ividiyo kwisicwangciso sakho sokuthengisa imidiya yoluntu kubalulekile kwixesha lanamhlanje ledijithali. Ukuhlaziywa kunye neendlela zamva nje zentengiso yevidiyo ngundoqo ekufumaneni umda wokukhuphisana kwi-e-commerce. Ngokuziqhelanisa nale mikhwa ngo-2024, uya kuvuna izibonelelo zokusebenzisa umfanekiso obonakalayo ukutsala abathengi abatsha kunye nokwandisa intengiso yakho. Funda ngakumbi malunga nentengiso yevidiyo Apha.
