Kwihlabathi elikhawulezayo leendlela zosasazo zoluntu, iTikTok iye yaba yindawo yokuzalela eyona buhle butsha. Ngena #PearlSkin, isiqhelo sobuhle esichukumisayo esitsala abasebenzisi kunye nokutshintsha ishishini. Eli nqaku lijonga kundoqo we #PearlSkin, ukunyuka kwayo kwe-meteoric kwi-TikTok, kunye nefuthe layo kwi-makeup kunye nemveliso yezithambiso zemibala. Siza kuxoxa kwakhona ukuba lo mkhwa ubonisa ntoni kwiibrendi kunye nabathengi beshishini abafuna ukwenza imali kwiintshukumo zobuhle eziqhutywa yimidiya yoluntu.

Isiqulatho
● Yintoni #PearlSkin?
● Ukunyuka kwe #PearlSkin Aesthetic kwiTikTok
● IiMveliso eziPhambili eziqhuba i-#PearlSkin Trend
● Amathuba oShishino kwiMarike ye- #PearlSkin
● Umbono wekamva: #PearlSkin kunye naNgaphandle

Yintoni #PearlSkin?

#PearlSkin yindlela yobuhle enomtsalane ethathe iTikTok ngesiphango ukusukela ngoJanuwari ukuya kuJuni, kwaye isaqhuba. Ibonakala ngokukhazimla okuthambileyo, okuthambileyo okufana nokubengezela okucekeceke kweeperile. Lo mkhwa uquka i-milky, i-low-luminescent sheen eyenza ulusu lube nesilika, inkangeleko eqaqambileyo.

Imvelaphi kunye nokuvela komzila:

Umkhwa we #PearlSkin uhambelana nokutshintsha okubanzi ukuya kwimpilo, ulusu olukhangeleka ngokwendalo. Imele ukushiya imbonakalo enzima, i-matte makeup yexesha elidlulileyo, eyamkela indlela ecocekileyo kunye neyinkimbinkimbi yokukhanya. Umkhwa uthetha nomnqweno okhulayo wokukhanya okunempilo okubetha ibhalansi phakathi kobuhle bendalo kunye nokuphucula.

Okubangela umdla kukuba, #PearlSkin ayisiyombonakaliso nje yobuhle behlabathi lokwenyani kodwa ikwatsala inkuthazo evela kubuhle bedijithali. I-WGSN iphawula ukuba lo mkhwa uphenjelelwa kukugqitywa kwesikhumba "somzimba" - umxube wempembelelo yehlabathi kunye nedijithali. Oku kuhambelana nombono wabo omkhulu ka-2025 we "Layered Realities," ecebisa ukuba ukugqiba okufana neperile kuya kuqhubeka nokuba nefuthe lobuhle ngobuhle ngo-2024 nangaphaya.

Ukunyuka kwe #PearlSkin kwiTikTok

Indlela ye-#PearlSkin ifumene ukunyuka kwe-meteoric kwi-TikTok, ithatha ingqalelo yabathandi bobuhle kunye neengcali zeshishini ngokufanayo. Masingene kuhlalutyo lwentsingiselo kunye nezibalo ezibonisa ukuthandwa kwayo okukhulayo.

Uhlalutyo lwentsingiselo kunye neenkcukacha-manani:

Ngokuka-WGSN kaMeyi-Juni ka-2024 TikTok Analytics, #PearlSkin ibonise ukukhula okumangalisayo ngexesha elifutshane. I-trend's trajectory ibonisa ukunyuka ngokukhawuleza, kunye negrafu ebonisa ukunyuka okubukhali ukuya phezulu ukusuka ngoJanuwari 2024 ukuya kuJuni 2024. Le hashtag ibone ukunyuka okukhulu kweembono, ukufikelela ngaphezu kwe-12 yezigidi ngoJuni 2024. Uhlalutyo lwe-STEPIC * I-Index ibonisa ukulungelelaniswa okuphakathi kunye nobomi obuphakathi, ebonisa ukufaneleka kwayo kunye nokuqhubeka kobuhle obuqhubekayo.

I-STEPIC *: I-STEPIC yimodeli yohlalutyo eyenziwe yi-WGSN.com, equka imimandla yoMbutho, iThekhnoloji, iNdawo, iPolitiki, iShishini kunye noBuchule. Kwaye isalathisi se-SEPIC sisalathisi esenziwe ngophando olusemgangathweni kunye nobungakanani kwezi zihloko.

Umxholo oveliswe ngumsebenzisi kunye nefuthe lempembelelo:

Indlela ye-#PearlSkin iqhutywa kakhulu ngumxholo oveliswe ngumsebenzisi (UGC) kwiTikTok. Oku kuquka:

• tutorials: Abasebenzisi benza kwaye babelane ngezikhokelo zenyathelo ngenyathelo ekufezekiseni ukukhanya okufana neperile.
• Iingcebiso ngeMveliso: Abathandi bobuhle babonisa iimveliso zabo abazithandayo ukuze bafezekise inkangeleko ye-#PearlSkin.
• Ngaphambi nasemva koTshintsho: Abasebenzisi abaninzi babonisa ifuthe elimangalisayo lobuchule be #PearlSkin kwinkangeleko yabo.

Abaphembeleli badlale indima ebalulekileyo ekwaziseni lo mkhwa, uninzi lwabadali bomxholo wobuhle bebandakanya #PearlSkin kumxholo wabo oqhelekileyo. Uqinisekiso lwabo kunye nemiboniso ibe negalelo elibonakalayo kubuhle bale meko.

Ukunyuka ngokukhawuleza kwe #PearlSkin kwiTikTok kugxininisa amandla eqonga ekubumbeni iindlela zobuhle. Kumashishini akwishishini lobuhle, oku kunika ithuba elikhethekileyo lokuxhamla kwinzala ekhulayo yokukhanya, okufana neperile yolusu.

IiMveliso eziPhambili eziqhuba i#PearlSkin Trend

Indlela ye-#PearlSkin ibangele ukunyuka kwemfuno yeemveliso zobuhle ezithile ezinceda ukufezekisa ukukhanya okunjengeperile. Nazi iindidi eziphambili zeemveliso ezibalulekileyo ekudaleni inkangeleko ye #PearlSkin:

Iiprimers kunye nezikhanyisi:

• Iiprimers ezikhanyisayo ezenza isiseko esikhanyayo
• Izikhanyisi zamanzi ezinokuthi zixutywe kunye nesiseko okanye zifakwe njenge-highlighter
• Iifomyula ezifakwe kwi-Pearl ezongeza i-sheen efihlakeleyo kwesikhumba

Isiseko se-makeup kunye ne-highlighters:

• Iziseko ezikhazimlayo ezinamasuntswana abonakalisa ukukhanya
• I-Tinted moisturizers kunye ne-BB creams enokugqiba kombethe
• I-Cream kunye ne-highlighters yamanzi kwiitoni ezifudumele ze-champagne
• I-Sheen eyeshadows yokujonga i-pearlescent edibeneyo

Imixube ye-Skincare-makeup:

• Iiserum ezinemibala ezibonelela ngezibonelelo zokhathalelo lwesikhumba ngokugqitywa okukhanyayo
• I-bronzing drops enokuthi ixutywe kunye ne-moisturizers okanye igqitywe yodwa
• Ukukhanyisa ukuseta izitshizi zokukhanya okufana neperile yonke

Ngokweengxelo zeshishini lobuhle, iimveliso ezibonelela ngezinto ezininzi zithandwa kakhulu. Umzekelo, iiprimers ezingagcini nje ngokudala isiseko esikhanyayo kodwa zikwabonelela ngezibonelelo zokhathalelo lwesikhumba njenge-hydration okanye ukhuselo lwelanga zikwimfuno ephezulu.

Kuyafaneleka ukuba uqaphele ukuba umkhwa we-#PearlSkin ugxininisa inkangeleko yendalo, "ulusu lwakho kodwa lungcono". Oku kuhambelana nokutshintsha okubanzi ukuya kwiindlela zobuhle ezingenamsebenzi, njengoko kubonisiwe yindlela ehambelanayo "yokufezeka kobuvila" ekhankanywe kwingxelo yeWGSN.

Kumashishini akwishishini lobuhle, ukugxila kwezi ndidi zemveliso eziphambili kunye nokubandakanya ukugqitywa okufana neperile kwimigca yemveliso ekhoyo inokuba linyathelo elicwangcisiweyo lokufumana imali kwi-#PearlSkin trend.

Amathuba oShishino kwiMarike ye #PearlSkin

Ukunyuka kwe #PearlSkin kuveza amathuba amaninzi kumashishini kwishishini lobuhle. Nantsi indlela iinkampani ezinokwenza ngayo imali kule meko:

IziCwangciso zoPhuhliso lweMveliso

• Izikhanyisi ezinemisebenzi emininzi: Yenza iiprimers kunye nezikhanyisi ezingaboneleli nje ukukhazimla okufana neperile kodwa zikwabonelela ngezibonelelo zokhathalelo lwesikhumba ezinje ngehydration okanye ukhuseleko lweUV.
• Iimveliso ezikhanyayo ezinokuzenzela: Phuhlisa amathontsi ebronzing axubeneyo okanye iipaleti ezigqamisayo ezivumela abasebenzisi ukuba benze ujongo lwabo lwe #PearlSkin.
• I-Skincare-makeup hybrids: Tyala imali kwiiserum ezinemibala kunye nezinto zokuthambisa ezikhanyayo eziphazamisa umgca phakathi kwe-skincare kunye ne-makeup, ilungiselela intsingiselo "ye-skincare-first makeup".
• Iifomati zomgudu ophantsi: Gxininisa kwiimveliso ekulula ukuzisebenzisa njengezikhuni ezikhanyisayo kunye nezitshizi ezibonelela ngokukhazimla okukhawulezileyo ebusweni nasemzimbeni, zilungelelaniswe nendlela ebanzi "yokuLazy Perfection".

Iingcebiso zokuThengisa kunye nokuDalwa koMxholo

• Intsebenziswano yokufundisa: Sebenzisana nabaphembeleli beTikTok ukwenza #PearlSkin tutorials usebenzisa iimveliso zakho, ubonisa ukuguquguquka kwezinto ozinikezelayo.
• Imiboniso yangaphambi nasemva: Bonisa umphumo wenguqu weemveliso zakho ekufezekiseni inkangeleko ye-#PearlSkin, ugxininisa "ulusu lwakho kodwa lungcono" ubuhle.
• Umxholo wemfundo: Yenza izithuba ezifundisayo malunga neenzuzo zendlela ye-#PearlSkin kunye nendlela ehambelana ngayo nobuhle obubanzi kunye neendlela zempilo.
• Umxholo okwenziwa ngumsebenzisi: Khuthaza abathengi ukuba babelane ngenkangeleko yabo ye-#PearlSkin kwaye bayibonise kumajelo akho eendaba ezentlalo, ukukhuthaza ukuzibandakanya noluntu.

Ujongo lwexesha elizayo: #Pearlskin kunye naNgaphandle

Ikamva le- #PearlSkin libukeka lithembisa, ngokukhula okuzinzileyo kunye nenqanaba lokuphila eliphakathi elibonisa ukufaneleka kwayo kwi-2024 kunye ne-2025. Umkhwa uhambelana ne-2025 Big Idea ye "Layered Realities," ebonisa ukuba ukugqiba okufana ne-pearl kuya kuqhubeka nokuchaphazela ubuhle be-aesthetics. Njengenxalenye yotshintsho olubanzi oluya kwindalo, ukugqiba okukhazimlayo, #PearlSkin kulindeleke ukuba ihlale idumile, ixhaswa yimizila ehambelana nayo njenge #SoftGlam kunye #GlowyMakeup. Impembelelo ye-aesthetics "ye-phygital", ukudibanisa ukukhuthazwa kwehlabathi kunye nedijithali, iingcebiso kwiindlela zobuhle ezizayo ezinokuvela kule fusion.

Ukuhlala phambili, amashishini kufuneka abeke iliso elibukhali umkhwa, abele izixhobo zophuhliso lwemveliso, kwaye alungiselele amaqhinga okuthengisa okudala ukwenza imali ekukhuleni kwayo. Ukugxila kwi-skincare-makeup hybrids, iimveliso zodidi oluphantsi, kunye nokwakheka kwendalo kuya kuqhubeka kuhambelana nabathengi. Ngokusebenzisa ulwazi oluvela kwi-TikTok Analytics kunye nokulungelelaniswa nezinto ezikhethwa ngabathengi, iibrendi zobuhle zinokuzibeka phambili kubuchule obutsha, zihlangabezana nemfuno yeemveliso ezibonelela ngokuqaqamba kwangoko kunye neenzuzo zexesha elide ze-skincare.