Ukwindawo yokuphuma, ulayisha igrosari yakho ebhantini ukuze umntu othatha imali ayiskene. Isikrini sidanyaza ngexabiso lento nganye, igama lemveliso, kwaye ngamanye amaxesha nesaphulelo. Kodwa kwenzeka ntoni apha?
Leyo yi-UPC (iKhowudi yeMveliso yeHlabathi) emsebenzini, inkqubo yebhakhowudi egcina urhwebo lwangoku lukhawuleza kwaye luchanekile. Ngelixa ezi khowudi zilungile kulawulo lwe-inventri, zisenokungabi yiloo nto ifunwa ngamashishini amancinci e-e-commerce.
Qhubeka ufunda ukuze ufumanise ukuba zisebenza njani ii-UPCs, qokelelana ngokuchasene nezinye iikhowudi ezinokuskenwa, nokuba ishishini lakho le-e-commerce liyazifuna na.
Isiqulatho
Yintoni i-UPC, kwaye kutheni ikhona yonke indawo?
Ngaba ndiyayidinga i-UPC yeshishini lam le-e-commerce?
Yintoni engaphakathi kwi-UPC? Ukwahlulahlula loo manani ali-12
Umzekelo UPC ukwahlulahlula
UPC vs. nezinye iikhowudi imveliso: Yintoni umahluko?
1. I-SKU (iYunithi yokugcinwa kweMpahla)
2. I-EAN (iNombolo yeNqaku laseYurophu)
3. I-ASIN (iNombolo yeSazisi esemgangathweni yaseAmazon)
Uyifumana njani i-UPC (ngaphandle kokuqhathwa)
Inyathelo 1: Khangela ukuba zingaphi ii-UPC ozifunayo
Inyathelo lesi-2: Bhalisa nge-GS1 (kuphela komthombo osemthethweni)
Okukwintsusa
Yintoni i-UPC, kwaye kutheni ikhona yonke indawo?
I-UPC (iKhowudi yeMveliso yeHlabathi) yileyo bhakhowudi emnyama namhlophe oyibona phantse kuyo yonke imveliso evenkileni. Kunokuba ibe yipateni yemigca engacwangciswanga, yinkqubo yokulandelela eyaziwa kwihlabathi jikelele enceda amashishini enze oku kulandelayo:
✅ Thengisa iimveliso ezivenkileni nakwi-intanethi (iWalmart, Amazon, Target-zonke zisebenzisa ii-UPCs).
✅ Gcina uluhlu lwempahla lucwangcisiwe (akusekho ukuqikelela ukuba uphelelwe sisitokhwe).
✅ Qinisekisa ukuba imveliso ijongiwe ngexabiso elifanelekileyo (akusekho kuxutywa kwamaxabiso).
Kodwa nali elona candelo lilungileyo: ii-UPC zizonke. Oko kuthetha ukuba imveliso efanayo iya kuba ne-UPC efanayo kungakhathaliseki ukuba abathengisi bazithengisa phi. Ke, ukuba uthengisa ikomityi yekofu yeceramic eluhlaza okwesibhakabhaka, i-UPC yayo iya kufana nokuba isevenkileni eNew York, edweliswe eAmazon, okanye kwindawo yokugcina impahla eCalifornia.
Ngaba ndiyayidinga i-UPC yeshishini lam le-e-commerce?
Ayililo lonke ishishini elifuna ii-UPCs. Kodwa ke, nayo ayixoxisi kwabanye. Nantsi into omawuyiqwalasele xa usenza isigqibo sokuba ishishini lakho lifuna ii-UPCs:
- Usenokungayifuni i-UPC ukuba uthengisa kwiwebhusayithi yakho (Shopify, WooCommerce, njl.). Abathengisi abaninzi basebenzisa ii-SKUs (iiYunithi zokuGcinwa kweMpahla) endaweni yoko, eziziikhowudi zangaphakathi zokulandelela uluhlu lwempahla.
- Ukuthengisa kwiAmazon, Walmart, okanye abanye abathengisi abakhulu? Uya kufuna i-UPC. Iiplatform ezifana ne-Amazon FBA (Ezaliswa yi-Amazon) zifuna ii-UPC ezisemthethweni ezibhaliswe nge-GS1. Ke, akukho ndlela zimfutshane apha.
- Ukulahla okanye ukuprinta-kwimfuno? Kuba ungabambi okanye uthumela uluhlu lwempahla, awufuni i-UPC. Umenzi okanye umthengisi ukuphathela yona.
- Nokuba awuyidingi i-UPC namhlanje, uya kuyidinga kamva ukuba uceba ukuthengisa kumaqonga amaninzi okanye kwiivenkile ezibonakalayo.
Yintoni engaphakathi kwi-UPC? Ukwahlulahlula loo manani ali-12
I-GTIN (iNombolo yoRhwebo lweHlabathi) kunye ne-UPC idibanisa ukwenza ibhakhowudi epheleleyo. I-UPC yiseti yeebha ezimnyama, ngelixa i-GTIN inamanani ayi-12 eprintiweyo ngezantsi. Xa nabani na ebajonga ekuphumeni okanye ngesoftware ekhethekileyo, banikezela ngeenkcukacha zemveliso ngoko nangoko.
Le khowudi inamacandelo amathathu, ngalinye liqulethe ulwazi oluthile malunga nemveliso. Nantsi inkcazo yaloo macandelo mathathu.
- Isimaphambili senkampani ye-UPC: Inombolo enamanani ama-6 i-GS1 (i-Global Standards Organisation) inika iimveliso. Le nombolo iya kuchonga inkampani kuzo zonke iimveliso ezibhalisiweyo ze-UPC.
- Inombolo yento: Amanani amahlanu alandelayo zizifanisi ezizodwa zemveliso ngaphakathi kwenkqubo ye-UPC yenkampani yakho. Yonke inguqu yemveliso (ubukhulu, umbala, njl.njl.) iya kuba nenombolo yento eyahlukileyo.
- Jonga idijithi: Le yidijithi enye ekupheleni kwe-GTIN. Ibalwa ngokuzenzekelayo kusetyenziswa ifomyula eqinisekisa ukuchaneka kuvavanyo lwebhakhowudi. Ke, idijithi engalunganga yokukhangela ayizukuvumela izikena ukuba zifunde i-UPC ngokufanelekileyo.
Umzekelo UPC ukwahlulahlula
Ukuba ubhalisa ne-GS1, fumana isimaphambili senkampani esingu-087654, kwaye unike i-00123 njengenombolo yento enedijithi yetshekhi yesi-9, i-UPC yakho epheleleyo iya kuba ngu-087654001239 (iprintwe ngaphantsi kwebhakhowudi).
UPC vs. nezinye iikhowudi imveliso: Yintoni umahluko?
Ukuba ubusenza uphando nge-UPCs, mhlawumbi udibene nezinye iikhowudi zemveliso ezifana ne-SKU, EAN, kunye ne-ASIN. Emva kwayo yonke loo nto, ii-UPC ayizizo kuphela iikhowudi zemveliso phaya. Amashishini awohlukeneyo anokusebenzisa iinkqubo ezahlukeneyo zebhakhowudi. Nantsi indlela i-UPC ethelekisa ngayo nezona ntlobo zixhaphakileyo:
1. I-SKU (iYunithi yokugcinwa kweMpahla)
Iyunithi yokugcina impahla (i-SKU) yikhowudi ekhethekileyo eneeleta kunye namanani amashishini angasebenzisa ukulandelela iimveliso zawo ngaphakathi. Ngokungafaniyo nee-UPCs, ii-SKU aziphumi kwi-GS1. Endaweni yoko, inkampani nganye inokubenzela ulawulo lwabo loluhlu.
Khawufane ucinge ukuba ungumnikazi wekomityi yekofu ethe ngqo kumthengi kwaye ufuna indawo yokugcina impahla ecwangciswe kakuhle apho abasebenzi banokuhlela lula ukuthunyelwa kwezinto ezintsha. Unokuseta inkqubo ye-SKU usebenzisa oonobumba ukumela imibala eyahlukeneyo kunye namanani obungakanani (njenge-MUG-BLUE-LARGE yemagi enkulu yekofu eblowu), enokwenza ukulandelela kunye nokulawula uluhlu lwempahla lula kakhulu.
2. I-EAN (iNombolo yeNqaku laseYurophu)
I-EAN yimpendulo yaseYurophu kwi-UPC, equlathe amanani ali-13 endaweni ye-12. Ukusukela ngo-2005, umgangatho wehlabathi ubufuna izikena zebhakhowudi zaseMelika zifunde iikhowudi ze-UPC kunye ne-EAN, ziqinisekisa ukuhambelana kwiimarike ezahlukeneyo.
3. I-ASIN (iNombolo yeSazisi esemgangathweni yaseAmazon)
I-ASIN, okanye i-Amazon Standard Identification Number, yikhowudi ekhethekileyo eyabelwe yonke imveliso ethengiswa kwiqonga. Inceda iAmazon ilungelelanise kwaye ilandelele izigidi zezinto ezikhoyo kwindawo yentengiso, isenza kube lula kubathengi ukuba bafumane into abayifunayo.
Uyifumana njani i-UPC (ngaphandle kokuqhathwa)
Ukuba ufuna ii-UPCs, ungazithengi ngexabiso eliphantsi kwiziza zomntu wesithathu. Abathengisi abakhulu (ingakumbi i-Amazon) khangela ukuba i-UPC yakho iyasebenza nge-GS1. Ukuba akunjalo, uluhlu lwakho lunokususwa okanye luphawulwe. Nantsi indlela yokufumana i-UPC esemthethweni:
Inyathelo 1: Khangela ukuba zingaphi ii-UPC ozifunayo
Khumbula ukuba yonke imveliso eyodwa kunye nokwahluka kufuna i-UPC yayo. Ngesi sizathu, ukuba uthengisa iimveliso ezili-10, nganye inobukhulu obuthathu, uya kufuna ii-UPC ezingama-30.
Inyathelo lesi-2: Bhalisa nge-GS1 (kuphela komthombo osemthethweni)
Emva kokuqonda ukuba zingaphi iikhowudi ozifunayo, yiya kwindawo esemthethweni ye-GS1. Emva koko, khetha ubulungu be-GS1 (amaxabiso axhomekeke kwii-UPC ezininzi ozifunayo). Ungathenga ii-GTINs kwi-inventri encinci okanye wenze isimaphambili senkampani ukwenza ii-UPC zeemveliso ezininzi.
Phawula: Iinkampani kufuneka zihlawule imirhumo yonyaka ngesimaphambili sazo esisodwa kwaye zisebenzise isixhobo se-intanethi (abaza kufumana ukufikelela kuso emva kwentlawulo) ukwenza iibhakhowudi ezintsha.
Okukwintsusa
Ukufumana i-UPC kuxhomekeke kwimodeli yeshishini lakho. Ukuba uthengisa kwiwebhusayithi yakho, ungayitsiba. Kodwa uyakufuna enye ukuba ufuna ukuyithengisa eAmazon, eWalmart, okanye kwiivenkile ezinkulu ezithengisayo. Nokuba uthengisa kwiwebhusayithi yakho, ukufumana ii-UPCs kwangoko kungcono kunokuba uzingxamele kamva ukuba ucwangcisa ukulinganisa kunye nokwandisa. Logama nje ubona ukukhula kwikamva leshishini, ukufumana ii-UPCs kuya kukunceda usindise iintloko ezininzi.
