Iibhatyi ezisikiweyo ziye zalithatha ilizwe lefashoni ngesaqhwithi, zaba yeyona nto iphambili kwiiwodrophu kwihlabathi liphela. Ezi ziqwenga zinefashoni zibonelela ngokuthatha okutsha kwiimpahla zangaphandle zemveli, ukudibanisa isitayile kunye nokusebenza. Njengoko imfuno yempahla eguquguqukayo kunye neyefashoni iqhubeka ikhula, iibhatyi ezinqamlekileyo zivela njengento ekufuneka ibe nayo kubathengi abaphambili befashoni.
Isiqulatho:
Ubume bemivuzo
Uyilo kunye nokuSika: Isibheno seebhatyi ezisikiweyo
Izinto eziphathekayo kunye namalaphu: Yintoni eyenza iJacket eNcinciweyo esemgangathweni
IiNdlela zoNyaka: Iibhatyi ezinqunqiweyo kuNyaka
Iimpembelelo zeNkcubeko kunye nezeLifa leMveli kwiibhatyi eziNcinyiweyo
Ubume bemivuzo
Ukunyuka kodumo lweebhatyi ezinqunqiweyo
Umkhwa webhatyi enqamlekileyo ubone ukunyuka okuphawulekayo kokuthandwa, okuqhutywa sisitayela esikhethekileyo kunye nokuguquguquka. Ngokwe-Statista, imakethi yeCoats & Jackets yehlabathi kuqikelelwa ukuba ivelise ingeniso yeebhiliyoni ezingama-50.69 zeedola ngo-2024, ngesantya sokukhula sonyaka se-2.45% ukusuka ngo-2024 ukuya ku-2028.
EUnited States, imakethi yeCoats kunye neebhatyi kulindeleke ukuba ifikelele kwingeniso ye-US $ 7.11 yebhiliyoni ngo-2024, ikhula ngonyaka nge-1.34% (CAGR 2024-2028). Intsingiselo ebhekiselele kwimathiriyeli ezinzileyo kunye ne-eco-friendly nayo iyakhula, ibonakalisa utshintsho olubanzi kukhetho lwabathengi olubhekiselele kukhetho lwefashoni olukhathalela indalo.
Abadlali beMarike abaPhambili kunye nempembelelo yabo
Abadlali abaliqela abaphambili balawula imarike yeebhatyi ezisikiweyo, elowo ezisa ifuthe labo elikhethekileyo kushishino. Iimpawu ezinje ngoBuso obuseMantla, iPatagonia, kunye neColumbia Sportswear zaziwa ngempahla yazo yangaphandle ekumgangatho ophezulu kwaye zinefuthe elimandla kwiindlela zentengiso. Ezi nkampani ziyaziwa ngoyilo lwazo olutsha kunye nokuzinikela kuzinzo, ezihambelana kakuhle nabathengi bale mihla.
Ubuso obuseNyakatho, umzekelo, bube nguvulindlela ekubandakanyeni izenzo ezizinzileyo kwiinkqubo zabo zemveliso. Ukusetyenziswa kwabo kwezinto ezisetyenzisiweyo kunye nokuzibophelela ekunciphiseni i-carbon footprints baye babeka i-benchmark kwishishini. Ngokufanayo, ugxininiso lwePatagonia kuxanduva lokusingqongileyo kunye nokuveliswa kweenqobo ezisesikweni kuzuze isiseko sabathengi abathembekileyo.
Iidemografi zabathengi kunye nezinto ezikhethwayo
Isiseko sabathengi kwiibhatyi ezisikiweyo zahlukene, ezithatha amaqela ahlukeneyo eminyaka yobudala kunye nenani labantu. Nangona kunjalo, inxalenye ebalulekileyo yemfuno ivela kubathengi abancinci, ngakumbi iwaka leminyaka kunye ne-Gen Z, ababeka phambili isitayile, ukuguquguquka, kunye nozinzo kukhetho lwabo lwefashoni. Ngokwe-Statista, umndilili wengeniso ngomsebenzisi ngamnye (i-ARPU) kwimarike yeedyasi kunye neebhatyi kulindeleke ukuba ifikelele kwi-US$205.90 ngo-2024, iqaqambisa ukuzimisela kwabathengi ukutyala imali kwimpahla yangaphandle esemgangathweni.
Ngokombono wengingqi, i-China ilindeleke ukuba ivelise ingeniso ephezulu kwiimarike ze-Coats & Jackets, ifikelele kwi-US $ 10.57 yezigidigidi ngo-2024. Oku kubonisa amandla orhwebo olomeleleyo kummandla wase-Asia-Pacific, oqhutywa ludidi oluphakathi olukhulayo kunye nokwandisa ingeniso elahlayo. I-United States ikwabonisa ukusebenza kwemarike eyomeleleyo, kunye nomthamo oqikelelweyo we-125.2 yezigidi zamaqhekeza ngo-2028.
Umkhwa obhekiselele kwifashoni ezinzileyo uvakaliswa ngakumbi eUnited States, apho kukho imfuno ekhulayo yeedyasi ezico-friendly kunye neebhatyi. Olu tshintsho lubonakalisa ulwazi olubanzi ngemiba yokusingqongileyo kunye nomnqweno wokwenza ukhetho olunenkathalo yefashoni.
Uyilo kunye nokuSika: Isibheno seebhatyi ezisikiweyo
Iibhatyi ezinqamlekileyo ziye zaba yinto ephambili kwii-wardrobes zanamhlanje, zinika umxube oyingqayizivele wesitayela kunye nokusebenza. Isibheno sabo silele ekukwazini kwabo ukuguqula impahla, ukubonelela nge-chic kunye ne-silhouette yangoku enokuthi ibe yinto eqhelekileyo kunye neyinkimbinkimbi.
IiSilhouettes kunye neZimbo eziZodwa
Iibhatyi ezinqamlekileyo ziza kwiindidi zeesilhouettes kunye nezitayela, nganye inika inkangeleko eyahlukileyo. Ukusuka kwibhatyi yesiqhushumbisi yakudala ukuya kwidyasi yomsele eyakhiwe ngakumbi, ezi ziqwenga ziyilelwe ukwenza ingxelo. Ibhatyi yebhombu, umzekelo, ibone ukuvela kwakhona ekuthandeni, kunye neempawu ezifana ne-Amiri kunye ne-Dior Men ezibandakanya izinto zanamhlanje ezifana neepateni ze-retro kunye nemihlobiso eyinkimbinkimbi. Ingubo yomsele, ngakolunye uhlangothi, iye yahlaziywa ngamalaphu obugcisa kunye neenkcukacha zangoku, njengoko zibonwa kwiiqoqo ezivela kwi-AMI Paris kunye ne-Dries Van Noten.
Ukuguquguquka kwiiNdawo zeWadi
Enye yamandla aphambili eebhatyi ezinqamlekileyo kukuguquguquka kwazo. Ziyakwazi ukudibaniswa noluhlu olubanzi lweengubo, okwenza ukuba zibe yinto exabisekileyo kuyo nayiphi na i-wardrobe. Ukujonga okungaqhelekanga, ijacket ye-denim enqamlekileyo inokugqithwa kwi-t-shirt elula kunye nejee. Ukudibanisa ngakumbi, i-blazer enqamlekileyo inokudibaniswa neebhulukhwe ezilungiselelwe kunye nehempe ecocekileyo. Ukukwazi ukuxuba kunye nokudibanisa ezi bhatyi kunye neziqwenga ezahlukeneyo zivumela amathuba angapheliyo e-styling, ezenza ukuba zikhethele abantu abahamba phambili befashoni.
Impembelelo yeFashoni ePhakamileyo kunye nesinxibo sasesitalatweni
Impembelelo yefashoni ephezulu kunye neengubo zesitrato kwiibhatyi ezinqamlekileyo azikwazi ukugqithiswa. Abaqulunqi bezinga eliphezulu abafana noLouis Vuitton kunye noHermès bafake iibhatyi ezinqamlekileyo kwiingqokelela zabo, bahlala besebenzisa izinto ezinobunewunewu kunye neenkcukacha eziyinkimbinkimbi ukuphakamisa isitayile. Iibrendi zempahla yesitalato, kwelinye icala, ziye zamkela ibhatyi enqamlezileyo ngenxa yokunomtsalane kwayo edolophini. Oku kudityaniswa kwefashoni ephezulu kunye nempahla yesitrato kubangele uluhlu olwahlukeneyo lweebhatyi ezisikiweyo ezijongana nezinto ezithandwayo kunye nezinto ezikhethwayo.
Izinto eziphathekayo kunye namalaphu: Yintoni eyenza iJacket eNcinciweyo esemgangathweni
Umgangatho wejacket enqamlekileyo unqunywe kakhulu ngezinto eziphathekayo kunye neendwangu ezisetyenziselwa ukwakhiwa kwayo. Izinto ezikumgangatho ophezulu azigcini nje ukwandisa ukubonakala kwejacket kodwa ziqinisekisa ukuqina kwayo kunye nokuthuthuzela.
Amalaphu adumileyo asetyenziswa kwiibhatyi ezisikiweyo
Iibhatyi ezinqamlekileyo zenziwe kwiingubo ezahlukeneyo, nganye inika inzuzo ekhethekileyo. Isikhumba, umzekelo, lukhetho oludumileyo ngenxa yokuqina kwayo kunye nesibheno esingapheliyo. Ngokwengxelo ye-EDITED, iibhombu zesikhumba ziye zabona ukwanda okukhulu kokuthandwa, kunye ne-169% yokukhula konyaka. I-denim lelinye ilaphu eliqhelekileyo, elaziwa ngokuguquguquka kunye nomtsalane ongaqhelekanga. Ezinye izinto ezifana ne-suede, uboya, kunye namalaphu obugcisa nawo asetyenziswa, nganye izisa isethi yeempawu zayo kwibhatyi.
Izinto ezizinzileyo kunye ne-Eco-friendly
Njengoko uzinzo lusiya lubaluleke ngakumbi kumzi-mveliso wefashoni, iibrendi ezininzi ziguqukela kwizinto ezilungele i-eco-friendly kwiibhatyi zabo ezisikiweyo. Umqhaphu we-Organic, i-polyester esetyenzisiweyo, kunye nemixube ye-hemp zezinye zeendlela ezizinzileyo ezisetyenziswayo. Ezi zixhobo azigcini nje ukunciphisa impembelelo yokusingqongileyo kwimveliso kodwa zibonelela ngeendlela ezizodwa kunye nokugqiba. Ngokomzekelo, ukusetyenziswa kwe-GOTS-eqinisekisiweyo yekotoni ye-organic kunye ne-GRS-eqinisekisiweyo ikotoni ehlaziyiweyo ehlaziyiweyo kwiibhatyi zedenim iqinisekisa zombini umgangatho kunye nokuzinza.
Izinto ezintsha kwiTekhnoloji yeTekhnoloji
Izinto ezintsha kwitekhnoloji ye-textile nazo zidlale indima ebalulekileyo ekuveleni kweebhatyi ezinqamlekileyo. Iipropati zokusebenza ezifana nokuchasana kwamanzi, ukuphefumla, kunye nokufakelwa kwe-thermal ngoku ngokuqhelekileyo kudityaniswe kwezi bhatyi. Iimveliso ezifana neWoolrich kunye ne-Sacai zifake amalaphu obugcisa kunye neenkcukacha ezisebenzayo kuyilo lwazo, okukhokelela kwiibhatyi ezingenasitayile kuphela kodwa ezisebenza kakhulu. Le nkqubela phambili yeteknoloji ye-textile yandise amathuba eebhatyi ezinqamlekileyo, zizenza zilungele uluhlu olubanzi lwemisebenzi kunye nokusingqongileyo.
IiNdlela zoNyaka: Iibhatyi ezinqunqiweyo kuNyaka
Iibhatyi ezinqunqiweyo ziguquguquka ngokwaneleyo ukuba zinganxitywa unyaka wonke, zineendlela ezahlukeneyo kunye nemathiriyeli elungiselela amaxesha onyaka ahlukeneyo.
Izitayile zaseNtwasahlobo nezasehlotyeni
Kwiinyanga ezifudumeleyo, amalaphu alula kunye nemibala eqaqambileyo ilawula indawo yejacket enqamlekileyo. Ngokutsho kwengxelo ye-WGSN, ixesha le-S/S 25 liya kubona ugxininiso kwii-classics ezihlaziyiweyo, kunye neenguqulelo zanamhlanje zeengubo zomsele kunye neziqhushumbisi ezineepateni ze-retro kunye nemihlobiso eyinkimbinkimbi. Izinto ezifana nelinen, ikotoni, kunye ne-denim ekhaphukhaphu zikhetho ezithandwayo entwasahlobo nasehlotyeni, ezinika ukuphefumla kunye nentuthuzelo.
Ukulungiswa kwekwindla kunye nobusika
Njengoko imozulu iphola, iibhatyi ezinqamlekileyo ezenziwe ngamalaphu anzima afana noboya, ufele, kunye nezixhobo zobugcisa ziye zixhaphake. Ezi bhatyi zihlala zibandakanya ukugquma okongeziweyo kunye neempawu zokumelana nemozulu ukuze kugcinwe umntu onxibileyo efudumele kwaye emile. Ibhatyi yebhombu, umzekelo, lukhetho oludumileyo ekwindla nasebusika, kunye neenguqulelo ezigqithisiweyo kunye ne-shearling-lined ezibonelela ngokufudumala okongeziweyo. Ngokwe-EDITED, iibhatyi ezinkulu zebhayisekile zesikhumba kunye neebhatyi zokucheba iinqwelomoya zibone ukukhula okubonakalayo, kuqaqambisa ukuthandwa kwazo kwiinyanga ezibandayo.
Isibheno seTrans-seasonal
Enye yeenzuzo eziphambili zeebhatyi ezisikiweyo kukubhenela kwazo kwi-trans-seasonal. Iinguqulelo ezikhaphukhaphu zinokubekwa phezu kwe sweatshi kunye neehoodies ekwindla, ngelixa iinguqulelo ezinzima zinokunxitywa kwii-t-shirts kunye neeblowusi entwasahlobo. Oku kuguquguquka kwenza iibhatyi ezinqamlekileyo zibe yinto esebenzayo kunye nesitayela sokhetho naliphi na ixesha lonyaka.
Iimpembelelo zeNkcubeko kunye nezeLifa leMveli kwiibhatyi eziNcinyiweyo
Iibhatyi ezinqamlekileyo ziye zaphenjelelwa zizinto ezahlukeneyo zenkcubeko kunye nelifa lemveli, okukhokelela kuluhlu olutyebileyo kunye neentlobo ezahlukeneyo zeendlela.
Iimpembelelo zeMbali kunye neeToliko zale mihla
Iibhatyi ezininzi ezinqamlekileyo ziphefumlela kwiingubo zembali, ziguqulela kwakhona kubaphulaphuli banamhlanje. Ibhatyi yebhombu, umzekelo, ineengcambu zayo kuphapho lwasemkhosini, ngelixa idyasi yomsele yavela njengesambatho esisebenzayo samajoni. Ezi mpembelelo zembali zihlala zidibaniswa nezinto zoyilo lwangoku ukwenza iibhatyi ezingapheliyo kunye nezanamhlanje. Iibrendi ezinje ngeDior Men kunye ne-Amiri zidibanise ngempumelelo iimpembelelo zembali kunye nobuhle bale mihla, okukhokelela kwiziqwenga ezizodwa kunye nezinesitayile.
Ukwahluka kweNgingqi kunye neeNdlela zeHlabathi
Iibhatyi ezinqamlekileyo zikwabonisa ukuhluka kwengingqi kunye neendlela zehlabathi. EJapan, umzekelo, impembelelo yesinxibo sesiqhelo inokubonwa kuyilo lweebhatyi ezisikiweyo, ezineempawu ezifana ne-Sacai ezibandakanya izinto ezifana nezinxibo zokuthelekisa kunye neepokotho zesiteyitimenti. EUnited States, impembelelo yempahla yasesitratweni ibonakala, yaye izitayile ezinkulu nezinoxinezeleko zithandwa ngokukhethekileyo. Olu lwahluko lwengingqi lunegalelo kwisibheno sehlabathi seebhatyi ezisikiweyo, ezibonelela ngoluhlu olubanzi lweendlela zokuhambelana nezinto ezithandwayo kunye nezinto ezikhethwayo.
Umntu odumileyo kunye nempembelelo yempembelelo
Impembelelo yabantu abadumileyo kunye neempembelelo ekuthandeni kweebhatyi ezinqamlekileyo azikwazi ukuhoywa. Abantu abakumgangatho ophezulu bahlala bemisela intsingiselo ngokunxiba ezi bhatyi esidlangalaleni nakwimidiya yoluntu. Umzekelo, ibhatyi enkulu yebhayisekile yesikhumba iye yathandwa ngabantu abadumileyo abafana noKylie Jenner, okukhokelela ekwandeni kwemfuno kunye nokubonakala. Iimpembelelo zikwadlala indima ebalulekileyo ekukhuthazeni iibhatyi ezisikiweyo, ukubonisa iindlela ezahlukeneyo zokuzilungisa kunye nokuqaqambisa ukuguquguquka kwazo.
isiphelo
Iibhatyi ezinqunqiweyo zizimise ngokuqinileyo njengesiqhelo kwishishini lempahla kunye nezixhobo. Iisilhouettes zabo ezikhethekileyo, ukubhanqa okuguquguqukayo, kunye nefuthe lefashoni ephezulu kunye nempahla yesitrato ibenza babe yinto efunekayo. Ngenkqubela phambili yetekhnoloji ye-textile kunye nokugxila okukhulayo kuzinzo, ikamva leebhatyi ezinqamlekileyo libukeka lithembisa. Njengoko abaqulunqi beqhubeka nokwenza izinto ezintsha kunye nokuphinda batolike esi simbo sakudala, sinokulindela ukubona iinketho ezinomdla kunye nezohlukeneyo kwiminyaka ezayo.
