Iiglasi zeGlade, isincedisi esibalulekileyo sabathandi bemidlalo yasebusika, babone ukunyuka okubalulekileyo kwemfuno. Ezi glasi zikhethekileyo ziyilelwe ukukhusela amehlo kwiimeko zemozulu ezirhabaxa kunye nokwandisa ukubonakala kwiindawo ezinekhephu. Njengoko ukuthandwa kwemidlalo yasebusika kuqhubeka nokukhula, kunjalo nemarike yeeglade zeglade. Eli nqaku ligocagoca kwiintsingiselo zangoku zemarike, abadlali abaphambili, kunye noqikelelo lokukhula kwexesha elizayo kwiiglasi zeglade.
Isiqulatho:
Ubume bemivuzo
Uyilo olutsha kunye neempawu
Ukhuseleko kunye noKuhlala ixesha elide
Iimpembelelo zoNyaka nezeNkcubeko
isiphelo
Ubume bemivuzo
IiNdlela zeMarike zangoku
Imakethi ye-glade goggles ifumana ukwanda kwemfuno, eqhutywa kukwanda kokuthandwa kwemidlalo yasebusika enje ngokutyibiliza kunye ne-snowboarding. Ngokwengxelo yoPhando kunye neeMakethi, imakethi yamehlo yehlabathi, ebandakanya iiglasi zeglade, kulindeleke ukuba ikhule ukusuka kwi-185.67 yeebhiliyoni zeedola ngo-2023 ukuya kwi-208.36 yeebhiliyoni zeedola ngo-2024, kunye nesantya sokukhula sonyaka (CAGR) se-12.51% kulindeleke ukuba sifikelele kwi-423.81 yeebhiliyoni zeedola ukuya kuma-2030. ukuthatha inxaxheba kwimisebenzi yangaphandle.
Enye yeendlela eziphambili kwintengiso kukwamkelwa kwetekhnoloji ephezulu kwiiglasi zeglade. Abavelisi babandakanya iimpawu ezifana nezaleko zokunqanda inkungu, iilensi eziphothiweyo, kunye nokhuseleko lwe-UV ukunyusa ukusebenza kunye nokhuseleko lwale mibhobho. Ukongezelela, ukuhlanganiswa kweeteknoloji ezihlakaniphile, ezifana ne-heads-up displays (HUD) kunye ne-augmented reality (AR), ifumana i-traction, inikezela abasebenzisi ngolwazi lwexesha langempela kunye noncedo lokuhamba.
Abadlali abaphambili kuShishino
Imakethi yeglade goggles inokhuphiswano kakhulu, kunye nabadlali abaphambili abaninzi abalawulayo kwishishini. Ezinye zeenkampani ezidumileyo ziquka:
- I-EssilorLuxottica: Umdlali ohamba phambili kwimarike yamehlo, i-EssilorLuxottica inobukho obuqinileyo kwicandelo le-glade goggles. Inkampani igxile ekuqaliseni izinto ezintsha kunye nomgangatho, inika uluhlu olubanzi lweemveliso ezibonelela ngeemfuno ezahlukeneyo kunye nezinto ezikhethwayo.
- Oakley: Eyaziwa ngokuba yimidlalo yamehlo ekumgangatho ophezulu, u-Oakley ngumdlali ophambili kwimarike yeglade. Inkampani idume ngoyilo lwayo oluphambili kunye netekhnoloji yelensi ephucukileyo, iyenza ibe lukhetho oludumileyo phakathi kwabathandi bemidlalo yasebusika.
- I-Optics zikaSmith: I-Smith Optics ngomnye umdlali ophambili kwimarike, enikezela ngeentlobo ezahlukeneyo zeglasi zeglade ezineempawu ezifana neelensi ezitshintshayo kunye nobuchwepheshe bokulwa nenkungu. Inkampani izibophelele ekuzinzeni, isebenzisa izinto eco-friendly kwiimveliso zayo.
- Amaqamza: I-Bolle yi-brand esekelwe kakuhle kwi-eyewear industry, eyaziwa ngokuba yi-glade ehlala ixesha elide kunye nesitayela. Inkampani igxile ekuboneleleni ngeemveliso ezikumgangatho ophezulu ezinika ukhuseleko oluphezulu kunye nentuthuzelo.
IMbango yeMarike kunye noQhekelelo lokuKhula
Imfuno yeglade yeglasi kulindeleke ukuba iqhubeke nokukhula, iqhutywa zizinto ezininzi. Ukunyuka kwentatho-nxaxheba kwimidlalo yasebusika, kunye nokunyuka kolwazi lokhuseleko lwamehlo, kukhuthaza ukukhula kwemarike. NgokoPhando kunye neeMarike, imakethi yeglasi yelanga yemidlalo yehlabathi, ebandakanya iiglasi zeglade, kuqikelelwa ukuba iza kukhula nge-1.81 yeebhiliyoni zeedola ngo-2023-2028, isantya kwi-CAGR ye-8.09%.
Ukuqonda kwengingqi kubonisa ukuba uMntla Melika kunye neYurophu zezona ntengiso ziphambili kwiglasi yeglade, ngenxa yamazinga aphezulu okuthatha inxaxheba kwimidlalo yasebusika kunye nobukho bebrendi ezisekwe kakuhle. Ummandla waseAsia-Pacific ukwabona ukukhula okubonakalayo, okuqhutywa kukukhula kwengeniso enokulahlwa kunye nokukhula kokuthandwa kwemidlalo yasebusika kumazwe anjenge China neJapan.
Uyilo olutsha kunye neempawu
Iimpawu zobuchwephesha bokusika
Iiglasi zeGlade zenze impembelelo enkulu kwishishini lezixhobo zezemidlalo ngokubandakanya iimpawu zobuchwepheshe eziphucula amava e-skiing. Enye yezinto ezibalaseleyo yitekhnoloji yelensi yefotochromic, elungelelanisa ngokuzenzekelayo i-tint ngokusekelwe kubukhulu bokukhanya. Le teknoloji ibonelela ngoluhlu olubanzi lweVisible Light Transmission (VLT), iyenza isebenze kakhulu nangexesha lekhephu elinzima. Ngokwengxelo ethi "I-Best Ski Goggles ka-2024", i-Glade's photochromic lens tech iphakathi kwezona zibalaseleyo, kunye noluhlu lwe-VLT lwe-16% ukuya kwi-61%, iqinisekisa ukubonakala okuphezulu kwiimeko ezahlukeneyo zokukhanya.
Olunye uphuculo lwetekhnoloji kwiiglasi zeGlade kukugquma inkungu. Inkungu inokuphazamisa kakhulu umbono, kodwa iGlade iwusingathe lo mbandela ngomgangatho ophezulu wokugquma inkungu eqinisekisa umbono ocacileyo imini yonke. Le ngxelo iqaqambisa ukuba umthamo ophezulu womthamo we-Oakley Flight Deck, udityaniswe nokwaleka kwayo okuchasene nenkungu, kuyenza ibe yenye yezona glasi zikwaziyo ukumelana nenkungu emarikeni. I-Glade ifake iteknoloji efanayo ukuqinisekisa ukuba iiglasi zabo zihlala zicacile kuzo zonke iimeko.
Iinketho zoLungiso lweeMfuno ezahlukeneyo
Ukwenziwa ngokwezifiso yeyona nto iphambili kushishino lwezixhobo zezemidlalo, kwaye iiglasi zeGlade nazo ziyahluka. Banikezela ngoluhlu lwezinto onokukhetha kuzo ukuze bahlangabezane neemfuno ezahlukeneyo kunye nezinto ezikhethwayo. Umzekelo, iimodeli ze-Glade Adapt 2 kunye ne-Adapt 2S ziza nemilo ecocekileyo, engenasakhelo kunye nemathiriyeli eqinile eyakhelwe ukuhlala. Ezi goggles ziyilelwe ukuba zilingane uluhlu lwezigcina-ntloko ze-ski eziphakathi, zibonelela ngokhetho oluguquguqukayo kubasebenzisi abohlukeneyo.
Ukongeza, imodeli yeGlade Fathom+ ibonelela ngenkqubo yokutshintsha ngokukhawuleza kwamagnetic, evumela abasebenzisi ukuba batshintshe ngokulula iilensi ngokwemeko yemozulu. Olu phawu luluncedo ngakumbi kubatyibilizi abafuna ukuziqhelanisa ngokukhawuleza nokutshintsha kweemeko zokukhanya. Ingxelo iphawula ukuba ngelixa i-Fathom + inokuthi ihlanjululwe kancinane kunabo bakhuphisana nabo abaphambili, ixabiso layo lemali kunye nekhwalithi ye-photochromic lens yenza ukuba ibe ngumchasi onamandla kwimarike.
Ukuphucula intuthuzelo kunye neFit
Ukuthuthuzela kunye nokufaneleka zizinto ezibalulekileyo kuyilo lwezibuko zokutyibiliza, kwaye uGlade wenze imitsi ebalulekileyo kule ndawo. Imodeli ye-Adapt 2, umzekelo, ifaka i-padding ekhululekile kunye nefreyimu ehambelana kakuhle noluhlu lwezigcina-ntloko ze-ski eziphakathi. Oku kuqinisekisa ukuba iiglasi zihlala zikhululekile nangexesha leeyure ezinde kumathambeka.
Ngaphaya koko, i-Oakley Flight Deck ekwiprofayile ephantsi imilo kunye nelensi enkulu engqukuva ibonelela ngeyona ndawo inkulu yokujonga kwimarike, ikhulisa ukunethezeka kunye nokubonakala. Ingxelo igxininisa ukuba ifreyimu eyenziwe kakuhle, isayizi enkulu efana ne-Oakley Flight Deck Prizm iphantse yafana nokungagqoki i-goggle, igxininisa ukubaluleka kokuthuthuzela kunye nokufaneleka kwi-design ye-goggle.
Ukhuseleko kunye noKuhlala ixesha elide
Izinto zoMgangatho oPhezulu woKhuseleko oluPhezulu
Ukhuseleko lubaluleke kakhulu kuyilo lwezibuko ze-ski, kwaye iGlade ibeke phambili ukusetyenziswa kwezinto eziphezulu zokuqinisekisa ukhuseleko oluphezulu. Imodeli ye-Adapt 2, umzekelo, yakhiwe ngezinto eziqinileyo ezenziwe ngokucacileyo ukuba zihlale. Oku komelela kubalulekile ekukhuseleni amehlo kwiimeko zemozulu ezinzima kunye neempembelelo ezinokuthi zibe khona.
Ingxelo iphinda ichaze i-Zeal Lookout, ethi, nangona kukho izikhalazo ezincinci, inconywa ngokusebenza kwayo yonke kunye nokwakha umgangatho. Ukusetyenziswa kwezinto ezisemgangathweni ophezulu ekwakhiweni kwezi goggles ziqinisekisa ukuba ziyakwazi ukumelana nobunzima be-skiing kunye nokubonelela ngokhuseleko oluthembekileyo.
Ukuchasa iMozulu kunye noKuhlala ixesha elide
Ukuxhathisa imozulu yenye into ebalulekileyo kuyilo lwezibuko zokutyibiliza. Iiglade zeglade ziyilelwe ukuba zikwazi ukumelana nemozulu, ziqinisekisa ukuba ziqhuba kakuhle kwiimeko ezahlukeneyo. Iteknoloji ye-photochromic lens, umzekelo, iyasebenza nakwixesha lekhephu elinzima, linika umbono ocacileyo kwimozulu enzima.
I-Oakley Flight Deck ekumgangatho ophezulu wokulingana inegalelo ekuxhathiseni imozulu, iyenza ibe yenye yezona glasi zikwaziyo ukumelana nenkungu emarikeni. Olu phawu luyimfuneko ekugcineni umbono ocacileyo kuzo zonke iimeko zemozulu, ukuqinisekisa amava e-skiing akhuselekileyo kwaye ayonwabisayo.
Ukuqinisekisa ukuthotyelwa kweMigangatho yoKhuseleko
Ukuthotyelwa kwemigangatho yokhuseleko kubalulekile kuyo nasiphi na isincedisi kwezemidlalo, kwaye izibuko zeGlade nazo zinjalo. Ukusetyenziswa kwezinto ezikumgangatho ophezulu kunye nobuchwepheshe obuphezulu buqinisekisa ukuba ezi glasi zihlangabezana nemigangatho yokhuseleko oluyimfuneko. Ingxelo ibonisa ukuba ukudibanisa kwexabiso kunye nokusebenza kwimodeli ye-Glade Adapt 2 kunzima ukuyibetha, ebonisa ukuba ezi glasi zibonelela ngexabiso elihle kakhulu ngelixa lihambelana nemigangatho yokhuseleko.
Iimpembelelo zoNyaka nezeNkcubeko
Ukuduma kumaxesha ahlukeneyo
Udumo lwezibuko zokutyibiliza luyohluka ngokwamaxesha onyaka, kwaye iGlade iyile iimveliso zayo ukukhawulelana nale mikhwa yamaxesha onyaka. Ebudeni beenyanga zobusika, xa ukutyibiliza kukwincopho yayo, imfuneko yomgangatho ophezulu weglasi yokutyibiliza iyanda. Itekhnoloji yelensi ye-photochromic kaGlade, elungelelanisa iimeko ezahlukeneyo zokukhanya, yenza iiglasi zabo zidume ngakumbi ngeli xesha lonyaka.
Ngokwahlukileyo koko, ngexesha lexesha elingekhoyo, imfuno yeglasi yokutyibiliza isenokuhla, kodwa uyilo oluhlala ixesha elide noluguquguqukayo lweGlade luqinisekisa ukuba iimveliso zabo zihlala zifanelekile. Ingxelo iphawula ukuba ukufumaneka kweglasi zeGlade kunokubethwa okanye kuphoswe, nto leyo ebonisa ukuba ukuthandwa kwazo kunokuguquguquka namaxesha onyaka.
Ukukhethwa kweNkcubeko kunye neempembelelo
Izinto ezikhethwa yinkcubeko zikwadlala indima ekuyilweni nasekuthandeni iiglasi ze-ski. Imimandla eyahlukeneyo inokuba nokhetho olwahlukeneyo lwesitayile segoggle kunye neempawu. Umzekelo, isitayile esigqithileyo, esingenamphetho se-Oakley Flight Deck sithandwa kakhulu kwimimandla apho indawo enkulu yokujonga ixabiswa kakhulu.
UGlade uthathele ingqalelo ezi zinto zikhethwa yinkcubeko ngokunikezela ngoluhlu loyilo kunye neempawu zokujongana neemarike ezahlukeneyo. Ingxelo igxininisa ukuba uGlade uzenzele igama kwindawo ye-ski goggle ngokunikezela ngomgangatho wokwakha kunye nesibheno esikhulu kumaxabiso aphezulu, ebonisa ukuba iimveliso zabo ziyilelwe ukukhawulelana noluhlu olubanzi lwezinto ezikhethwa yinkcubeko.
Ukwahluka kweMarike yeNgingqi
Iiyantlukwano zeemarike zengingqi nazo zinefuthe kuyilo kunye nokuthandwa kwezibuko ze-ski. Kwiingingqi ezineemeko zemozulu ezinzima, imfuno yokumelana nemozulu kunye neyokuhlala iphezulu. Ukusetyenziswa kweGlade yezinto eziphezulu kunye nobuchwepheshe obuphambili buqinisekisa ukuba iimveliso zabo ziyahlangabezana neemfuno zezi marike.
Ingxelo ikhankanya ukuba i-Zeal Lookout, nangona ixabiso layo eliphezulu, lixabisa utyalo-mali kubagibeli abazinikeleyo, ebonisa ukuba kukho imarike yezibuko eziphezulu, ezihlala zihlala kwimimandla ethile. Ugqaliselo lukaGlade ekuboneleleni ngemveliso esemgangathweni ngamaxabiso akhuphisanayo luqinisekisa ukuba banokuhlangabezana nolu tshintsho lweemarike zengingqi.
isiphelo
Iiglasi zeGlade ziye zakrola ngempumelelo i-niche kukhuphiswano lwe-ski goggle market ngokunikezela ngoyilo oluyilayo, iimpawu zetekhnoloji ezihlabayo, kunye nokugxila kwintuthuzelo nokhuseleko. Ukuzinikela kwabo ekusebenziseni izinto ezikumgangatho ophezulu kunye nokuqinisekisa ukuthotyelwa kwemigangatho yokhuseleko kubenze baba lukhetho oluthembekileyo kubatyibilizi. Ukujonga phambili, ukudityaniswa kwetekhnoloji ephucuke ngakumbi kunye neenketho zokwenziwa ngokwezifiso kuya kuphucula ngakumbi amava okutyibiliza, okwenza iiglasi zeGlade zibe yeyona nto iphambili kubo bobabini abatyibilizi abaqhelekileyo nabazinikeleyo.
