Izicathulo zokugijima ezipinki ziye zaba yinto ebalulekileyo kwishishini lezemidlalo kunye ne-accessory, ukudibanisa imfashini kunye nokusebenza. Eli nqaku lijonge kumandla emarike, abadlali abaphambili, kunye neendlela ezizayo ezibumba imarike yezihlangu ezipinki.
Isiqulatho:
Isishwankathelo seMarike yeePink Running Shoes
Ukunyuka kweZihlangu eziBalekayo eziPinki kwiFashoni
Iimpawu zobuchwephesha bokuphucula ukusebenza
ULungiselelo kunye noKhetho loBukho
Isishwankathelo seMarike yeePink Running Shoes
Imarike yezihlangu ezibalekayo yehlabathi ibone ukukhula okubonakalayo kwiminyaka yamva nje, kunye necandelo elibonakalayo izihlangu ezipinki ezibalekayo. Ngokwengxelo ye “Running Shoes Global Market Report 2024” ngoPhando kunye neeMarike, ubungakanani bemarike yezihlangu ezibalekayo kulindeleke ukuba bukhule ukusuka kwi-48.18 yeebhiliyoni zeedola ngo-2023 ukuya kwi-51.3 yeebhiliyoni zeedola ngo-2024, ngesantya sokukhula sonyaka esihlanganisiweyo (CAGR) se-6.5%. Oku kukhula kuqhutywa kukuthanda izihlangu ezikhaphukhaphu kunye nezitofotofo, ukugxila okwandisiweyo kwiimveliso ezinesitayile, kunye nokutshintshela kwizinto ezilungele i-eco-friendly.
Izicathulo zokugijima ezipinki, ngokukodwa, ziye zafumana ukuthandwa ngenxa ye-aesthetics ephilileyo kunye nekhangayo. Imarike yezi zihlangu kulindeleke ukuba yandise ngakumbi, iqhutywe kukunyuka kokuthatha inxaxheba kwimidlalo kunye nemisebenzi yokuzonwabisa. I-Outdoor Foundation ibike irekhodi-i-164.2 yezigidi zabantu baseMelika abazibandakanya kulonwabo lwangaphandle ngo-2021, ukunyuka kwe-6.9% ukusuka ngoMatshi ka-2020. Oku kunyuka kwemisebenzi yangaphandle kuye kwaqhubela phambili imfuno yokugijima izihlangu, kubandakanywa neentlobo zefashoni ezipinki.
Abadlali abaphambili kwimarike yezihlangu ezibalekayo, ezinje nge-Nike, i-Adidas, kunye ne-Under Armour, baye baqaphela ukubanakho kwezihlangu ezipinki ezibalekayo kwaye bazise iimodeli ezahlukeneyo zokuhlangabezana nale mfuno ikhulayo. Umzekelo, phantsi kwe-UA Flow Synchronicity ye-Armor's, eyasungulwa ngoJuni ka-2022, sisihlangu esithe ngqo sabasetyhini esiyilwe kusetyenziswa itekhnoloji ye-UA Flow, ibeka phambili ifom, isantya kunye nokuthuthuzela. Olu tshintsho luqaqambisa ugqaliselo lweshishini ekulungiseleleni izinto ezikhethwa ngabathengi kunye nokuphucula amava okuqhuba.
I-dynamics yemarike ikwaphenjelelwa ziintsingiselo zengingqi. UMntla Merika wawungowona mmandla mkhulu kwimarike yezihlangu ezibalekayo ngo-2023, uqhutywa yinkcubeko eyomeleleyo yezemidlalo kunye nabemi abaziyo ukomelela. Ubukho beempawu ezibalaseleyo zezihlangu zembaleki kunye neziseko zokuthengisa ezomeleleyo zikwanegalelo ekukhuleni kwemarike. Ukongeza, ukunyuka kwe-e-commerce kunye noqhagamshelwano lwe-intanethi oluphathwayo lwenza ukuba kube lula kubathengi ukuba bafikelele kwaye bathenge izihlangu ezipinki zokugijima, okonyusa ukwanda kwemarike.
Ukunyuka kweZihlangu eziBalekayo eziPinki kwiFashoni
Impembelelo yeNkcubeko kunye nokuDumela
Impembelelo yenkcubeko kunye nokuthandwa kwezicathulo zepinki zibone ukunyuka okuphawulekayo kwiminyaka yamuva. Lo mkhwa unokunxulunyaniswa nezinto ezininzi, kuquka ugxininiso olukhulayo lweempahla zemidlalo zamabhinqa nokwanda kokubonakala kweembaleki zamabhinqa. Ngokwengxelo ye-Euromonitor International, izihlangu zezemidlalo zabasetyhini ziye zagqitha amadoda ngokukhula, kunye ne-5% ye-CAGR ukusuka ngo-2018 ukuya ku-2023, xa kuthelekiswa ne-4% yempahla yezemidlalo. Oku kunyuka kokuthandwa akupheleli nje ekusebenzeni kodwa kunwenwela nakwifashoni. Izicathulo zepinki eziqhubayo ziye zaba ngumqondiso wokuxhotyiswa kunye nesitayela, ezihambelana nabaphulaphuli ababanzi.
Ukutshintsha kwenkcubeko ekubandakanyeni wonke umntu kunye nokumelwa kuye kwadlala indima ebalulekileyo. Iimpawu ngoku zijolise ngakumbi ekudaleni iimveliso ezijongene ngqo nabasetyhini, bevuma iimfuno ezizodwa kunye nokukhethwa kwabadlali ababhinqileyo. Ngokomzekelo, i-brand yaseCanada i-Hettas yasungula i-Alma, isicathulo esibalekayo esenzelwe abafazi, ekupheleni kwe-2023. Ngokufanayo, i-American brand Moolah Kicks yangena kwicandelo le-basketball kwi-2020, kunye ne-IDA esekelwe e-UK inikezela iibhuthi zebhola zabasetyhini. La manyathelo aqaqambisa ukuzibophelela kweli shishini ekujonganeni nomsantsa okhoyo kwizihlangu zemidlalo zabasetyhini.
Ngaphezu koko, impembelelo yemithombo yeendaba zentlalo kunye nokuqinisekiswa kwabantu abadumileyo akunakunakwa. Iimbaleki ezikumgangatho ophezulu kunye nabaphembeleli bahlala bebonisa izihlangu zabo zokubaleka ezipinki, zibenza inkcazo yefashoni enqwenelekayo. Imakethi yesandla sesibini, kubandakanywa amaqonga afana ne-StockX, nayo ibe negalelo kwindlela, okwenza izihlangu zemidlalo zifikeleleke kwaye zibe nefashoni.
Iindlela zokuyila kunye ne-Aesthetics
Iindlela zokuyila kunye ne-aesthetics kwi-pink running shoes iye yavela ukuze ihlangabezane neemfuno zabathengi banamhlanje. Ugxininiso lusekudaleni izihlangu ezibukekayo kodwa ezisebenzayo ezinokuthi zitshintshe ngaphandle komthungo ukusuka kumzila ukuya kwiindawo eziqhelekileyo. Ukudityaniswa kwezixhobo eziphambili kunye nezinto zoyilo ezitsha kuye kwaphumela kwizihlangu ezingenazo isitayela kuphela kodwa zijolise ekusebenzeni.
Omnye umkhwa ophawulekayo kukusetyenziswa kwee-shades ezinamandla kunye nezahlukeneyo zepinki, ukusuka kwi-pastel hues ukuya kwi-bold, neon tones. Le yantlukwano kwiinketho zemibala ivumela abathengi ukuba baveze ubuntu babo kunye nesimbo somntu. Ukongezelela, ukubandakanywa kweepateni ezikhethekileyo kunye nokwenziwa, okufana nokugqithiswa kwe-mesh kunye ne-accents ebonakalisayo, yongeza uchuku oluguquguqukayo kunye nexesha langoku kwizihlangu.
I-aesthetics ye-pink running shoes iphinda ithonywe yindlela ebanzi ye-casualization kwifashoni. Njengoko kuxeliwe yi-Euromonitor International, utshintsho oluya kwimpahla eguquguqukayo enokunxitywa kuzo zombini iisetingi zobuchwephesha kunye nezolonwabo luqhube imfuno yezihlangu zemidlalo. Lo mkhwa ubonakala kwi-design ye-pink running shoes, ehlala ibonisa i-silhouettes enqabileyo kunye noyilo oluncinci olunokuthi ludibaniswe neentlobo ezahlukeneyo zeempahla, ukusuka kwiingubo zezemidlalo ukuya kwi-jeans kunye ne-blazers.
Iimpawu zobuchwephesha bokuphucula ukusebenza
IiMathiriyeli eziPhezulu kunye nokuThungwa
Inkqubela phambili yetekhnoloji kwizihlangu ezipinki ezibalekayo ziphucule kakhulu ukusebenza kwazo, nto leyo ezenza zibe lukhetho olukhethwayo kubadlali kunye nabathandi bokuqina komzimba. Enye yezinto ezintsha eziphambili kukusetyenziswa kwezinto eziphambili kunye nemibala enika intuthuzelo ephezulu, ukuqina, kunye nenkxaso.
Izihlangu zala maxesha ezipinki ezibalekayo zihlala zinezixhobo ezikhaphukhaphu neziphefumlayo, ezinje nge-mesh eyinjineli kunye namalaphu adityanisiweyo, anika umoya ophum' izandla kunye nokuguquguquka. Ezi zixhobo zinceda ukugcina iinyawo zipholile kwaye zome, zinciphisa umngcipheko we-blisters kunye nokukhathazeka ngexesha elide. Ukongeza, ukusetyenziswa kwezinto ezihlaziyiweyo nezizinzileyo, njengoko kubonwa kwiibrendi ezinjenge-Arc'teryx, ihambelana nemfuno ekhulayo yabathengi yeemveliso ezilungele indalo.
Ukudityaniswa kobuchwephesha bokuhamba phambili, obufana negwebu le-EVA kunye ne-TPU yokuqinisa, kubonelela ngokufunxa ukothusayo kunye nokuzinza. Oku kubaluleke ngakumbi kubagijimi abafuna inkxaso eyongezelelweyo ukukhusela ukulimala kunye nokuphucula ukusebenza. Ukusetyenziswa kwe-Vibram outsoles kunye nezinye izinto eziphezulu ze-traction ziqinisekisa ukubamba kunye nokuhamba ngokufanelekileyo kwiindawo ezahlukeneyo, ukwenza izicathulo ezipinki ezigijimayo ezifanelekileyo kwiindawo ezahlukeneyo.
UbuNtuthuzelo kunye noKhuseleko olutsha
Intuthuzelo kunye nokhuseleko luphambili ekuyilweni kwezicathulo zepinki ezigijimayo, kwaye izinto ezintsha ezitsha zijolise ekujonganeni nale miba ngokubanzi. Ukuphuhliswa koyilo lwe-ergonomic kunye neempawu ezinokwenziwa ngokwezifiso kubangele izicathulo ezinikezela ngokufanelekileyo kunye nentuthuzelo ephezulu.
Enye into entsha ephawulekayo kukusetyenziswa kweteknoloji ye-3D yokuskena unyawo, okuvumela iimpawu ukuba zenze izicathulo ezimele ngokuchanekileyo imilo ekhethekileyo kunye nobukhulu beenyawo zabasetyhini. Le teknoloji, efakwe kwiivenkile kulo lonke elaseNyakatho Melika kunye ne-Asia Pacific, iqokelela idatha kubathengi ukuphuhlisa izicathulo ezifanelekileyo ezifanelekileyo. Oku kuqinisekisa ukuba izicathulo zibonelela ngenkxaso eyaneleyo kwaye zinciphisa umngcipheko wokulimala.
Iimpawu zokhuseleko, ezifana nezixhobo ezibonakalisayo kunye ne-toe caps eziqinisiweyo, zikwadibaniswa noyilo lwezicathulo ezigijimayo ezipinki. Ezi mpawu zongeza ukubonakala ngexesha leemeko zokukhanya okuphantsi kwaye zibonelela ngokhuseleko olongezelelweyo kwimpembelelo kunye nokukrala. Ukusetyenziswa kwezixhobo ezingenamanzi kunye nemozulu ekhuselekileyo iqinisekisa ngakumbi ukuba izicathulo ziyakwazi ukumelana neemeko ezahlukeneyo zokusingqongileyo, zenze ukuba zilungele ukusetyenziswa konyaka.
ULungiselelo kunye noKhetho loBukho
Ubungakanani kunye nokwahluka kweFit
Ukhetho olwenziwe ngokwezifiso kunye nolomntu luye lwabaluleke kakhulu kwishishini lezihlangu zezemidlalo, kwaye izihlangu ezipinki ezibalekayo azinjalo. Iimveliso ngoku zibonelela ngoluhlu olubanzi lweesayizi kunye neenketho ezifanelekileyo ukulungiselela iimfuno ezahlukeneyo zabathengi. Oku kubandakanya ukufumaneka kobukhulu besiqingatha, ububanzi kunye nobubanzi obumxinwa, kunye neempawu ezilungelelanisiweyo ezifana neentambo kunye neentambo.
Ukusetyenziswa kweendlela eziphambili zokuvelisa, ezifana nokuprintwa kwe-3D, kuvumela ukudala i-insoles yesiko kunye ne-midsoles ebonelela ngokufanelekileyo. Oku kuqinisekisa ukuba izicathulo zinika inkxaso efanelekileyo kunye nentuthuzelo, ukunciphisa umngcipheko wokulimala kunye nokuphucula ukusebenza. Ukongezelela, ukukwazi ukwenza ngokwezifiso ukulungelelaniswa kwezicathulo kuvumela abathengi ukuba bajongane neemeko ezithile zeenyawo, ezifana neenyawo ezinqamlekileyo okanye ii-arches eziphezulu.
Uyilo olulodwa lweSiko
Umkhwa oya kuyilo lwesithethe olukhethekileyo nawo ufumene amandla, abathengi befuna izihlangu zomntu ngamnye ezibonisa isitayile kunye nezinto abazithandayo. Iimveliso ngoku zibonelela ngeenkonzo zokwenza ngokwezifiso ezivumela abathengi ukuba bakhethe umbala, ipateni, kunye noyilo lwezihlangu zabo ezipinki. Oku kuquka iinketho zokuhombisa ezenzelwe wena, iimonograms, kunye nemizobo eprintiweyo.
Ukunyuka kwe-e-commerce kuye kwaququzelela ngakumbi ukufikelela kuluhlu olubanzi lweenketho zokwenza ngokwezifiso. Ngokutsho kwe-Euromonitor International, ukunikezelwa kwe-intanethi kweemveliso zezihlangu zemidlalo kubadlali abaphezulu abali-10 kulinganiswe ngakumbi, kunye neemveliso zabasetyhini ezibalelwa kwi-49% yee-SKU xa kuthelekiswa ne-36% kwiintengiso zodidi lulonke. Oku kubonisa ukuba abathengi banokufikelela ngakumbi kwizihlangu ezenzelwe wena kunye nezenzelwe wena ngamaqonga e-intanethi.
isiphelo
Ukunyuka kwezicathulo ezipinki ezigijimayo kwifashoni bubungqina bendawo eguqukayo yempahla yezemidlalo yabasetyhini. Ngeempembelelo zenkcubeko, iindlela ezintsha zokuyila, kunye neempawu zobuchwepheshe obuphambili, izihlangu zokugijima ezipinki ziye zaba ngumqondiso wokuxhotyiswa, isitayela kunye nokusebenza. Njengoko ishishini liqhubeka nokubeka phambili ukubandakanywa kunye nokwenza ngokwezifiso, ikamva lezicathulo zepinki libukeka lithembisa, linikezela ngamathuba angenasiphelo kubathengi ukuba babonise ubuntu babo kwaye bafezekise iinjongo zabo zokufaneleka.
