Emva kwexesha elide lokuhla, i-market market ye-tablet yehlabathi ibonise iimpawu zokubuyisela kwakhona kwikota yokuqala ka-2024. Ngokwedatha yokuqala evela kwi-International Data Corporation (IDC), ukuthunyelwa kweethebhulethi zehlabathi jikelele kufakwe kwi-0.5% ethobekileyo unyaka nonyaka, ukufikelela kwi-30.8 yezigidi zeeyunithi. Oku kuza emva kokudodobala kweminyaka emibini okwaqala kwi-Q2 2021, ikakhulu kubangelwe kukugcwala kwintengiso.
I-TENTATIVE REBOUND: I-TABLET MARKET KWI-Q1 2024
Le uptick incinci inikezela ngethemba kwishishini elijongene nemimoya. Nangona kunjalo, kubalulekile ukugcina umbono. Ukukhula okubonwe kwi-Q1 2024 akunakwenzeka ukuba kuphindaphinde utyando olufunyenwe ngexesha lobhubhane. Ukongeza, ubungakanani bemarike bubonke buhlala busezantsi kakhulu kunencopho yayo.
UKUTSHINTSHA AMATIDE: UKUQALA KUNYE NOKUHLAZIYA UMJIKELO
Ngaphandle kokukhula okuthobekileyo, umkhwa onomdla uvela ngaphakathi kwimarike yethebhulethi - ukugxila okukhulayo kwizixhobo zeprimiyamu. Njengoko abathengi besanda befuna iipilisi ngeenjongo zemveliso, bayatsalela kwiimodeli ezinikezela ngeempawu ezinamandla ngakumbi kunye nokusebenza. Olu tshintsho lubhekiselele kwicandelo leprimiyamu luphuhliso oluqaphelekayo kubenzi.
Ngapha koko, abahlalutyi be-IDC bakhomba ekuqaleni komjikelo wokuhlaziya njengomqhubi ophambili wokukhula kwe-Q1 2024. Oku kuthetha ukuba abathengi banokuyeka ukuthenga belindele iimodeli ezintsha ezizayo. Abadlali abaphambili kwishishini kusenokwenzeka ukuba balungiselela ukwenza imali kulo mjikelo wokuhlaziya ngokuzisa iimveliso ezintsha kwiinyanga ezizayo.
UMBONO WOMHLABA WOKHUPHISWANO
Ikota yokuqala ka-2024 yabona abadlali abazinzileyo begcina ulawulo lwabo kwintengiso yeethebhulethi, kodwa ngamathamsanqa ahlukeneyo. I-Apple, inkokeli yoshishino, ijongene nokwehla kwe-8.5% kwiimpahla ezithunyelwayo xa kuthelekiswa ne-Q1 2023. Oku kunokubangelwa zombini imeko yezoqoqosho yangoku kunye nokungabikho kokuqaliswa kwemveliso emitsha ngexesha lekota. I-Apple kulindeleke ukuba ijongane nezi zinto ngokucoca uluhlu lwezinto ezindala ukuze kuvuleke indlela yokwaziswa kweemodeli ezintsha kwikota yesibini.
I-Samsung, umdlali wesibini ngobukhulu, ifumene ukuhla kwe-5.8% ngonyaka-ekunyaka kokuthunyelwa. Oku kunokuba ngenxa yesiphumo esidityanisiweyo sezicwangciso zokuthengisa ezinobundlobongela eziqeshwe ngabakhuphisana kunye nokungabikho kokunyanzeliswa kweminikelo emitsha evela kwi-Samsung ngokwabo. Nangona kunjalo, inkampani ngoku igxile ekwandiseni amava omsebenzisi kwiitafile zabo kunye nokukhuthaza iimveliso zabo zeprimiyamu ukuze baphinde bafumane isabelo sentengiso.
I-HUAWEI, kwelinye icala, igqame ngokukhula okumangalisayo kwe-43.6% ekuthunyelweni kweethebhulethi, iqinisa indawo yabo yesithathu. Olu tyando lunokubalelwa kukuqala kweshishini labo le-smartphone, nto leyo ebonisa isiphumo esinokubakho kwipotfoliyo yemveliso.
I-Lenovo, kwindawo yesine, izuze ukunyuka kwe-13.2% ekuthunyelweni. Oku kukhula kwakuqhutywa yimpumelelo yothotho lwabo lweTab P, ebonelela kwimfuno ekhulayo yeetafile ezinokususwa ezibonelela ngamava afana nelaptop. Nangona kunjalo, kufanelekile ukuqaphela ukuba iitafile zesileyiti zemveli zisalawula ukuthunyelwa kweLenovo kukonke.
Ukusondeza abahlanu abaphezulu yi-Xiaomi, oye wafumana ukukhula okumangalisayo kwe-92.6% unyaka nonyaka. Lo msebenzi uchukumisayo ugxininisa isakhono senkampani sokungena kwiimarike ngaphaya kwesiseko sayo saseTshayina. I-Xiaomi ithumele i-1.8 yezigidi zeeyunithi kwi-Q1 2024, ebonisa ukuba isicwangciso sabo sokwandisa sivelisa iziphumo ezilungileyo.
UKUJONGA PHAMBILI: IMICELI-MNGENI NAMATHUBA
Ngelixa amanani e-Q1 2024 enikezela ngethemba elilumkileyo kwimakethi yethebhulethi, imiceli mngeni ihleli. Ukhuphiswano oluvela kwezinye izixhobo, ngakumbi iilaptops kunye nee-smartphones, luyaqhubeka nokunciphisa ukukhula okunokwenzeka. Abathengi bayanda ukwenza mfiliba imigca phakathi kwezi ndidi, nto leyo eyenza kube nzima ukuba iipilisi zikrole i-niche eyahlukileyo.
Noko ke, kukwakho namathuba okukhula. Abahlalutyi abafana no-Anuroopa Nataraj we-IDC bakholelwa ukuba ukwanda kokwamkelwa kweepilisi kwicandelo lezemfundo kunye noqoqosho lwegig kunesithembiso secandelo lezorhwebo. Ukongeza, ukudityaniswa kobukrelekrele beArtificial Intelligence (AI) kwiipilisi. Ukulinganisa umkhwa osele ubonwe kwezinye izixhobo, kunokuvuselela imarike ngokunikezela ngemisebenzi eyongeziweyo kunye namava.
Ukuqukumbela, ikota yokuqala ka-2024 ibonise umfanekiso oxubileyo wentengiso yeethebhulethi. Ngelixa ukunyuka okuncinci kwempahla kubonise ukuguquka okunokwenzeka, iintloko zoqoqosho kunye nokhuphiswano oluvela kwezinye izixhobo luqhubeka luyinkxalabo enkulu. Impumelelo yemijikelo yokuhlaziya ezayo kunye nokwamkelwa kweempawu ze-AI ziya kuba zizinto eziphambili zokubukela kwiikota ezizayo. Imakethi yethebhulethi inokuba ilungile, kodwa indlela yayo yokukhula okuzinzileyo isabonwa.
IZICWANGCISO ZOKUHLAZIYWA KWEMATEKISI YETABLET
Ukufunyanwa kwakhona kwemarike yethebhulethi kwi-Q1 2024 kuzisa imingeni kunye namathuba kubavelisi. Naku ukuntywila nzulu kwizicwangciso ezinokuthi ziqhubele phambili ishishini:
1. UKUPHINDA PHANTSI KUMAHLUKO:
- Utshintsho olululo: Abavelisi kufuneka bagxile kwiimpawu ezahlula iitafile kwii-smartphones kunye neelaptops. Oku kunokubandakanya ukuqhubela phambili kwitekhnoloji ye-stylus yokuthatha amanqaku okuphuculweyo kunye nokuhamba komsebenzi ngokuyilayo, ukomeleza amandla okwenza izinto ezininzi, kunye neenkqubo zokusebenza eziphuculweyo zamava ethebhulethi engenamthungo.
- Form Factor Experimentation: Ukuphonononga izinto ezintsha ezinje ngeetafile ezisongekayo okanye uyilo lwesikrini esiphindwe kabini kunokutsala abamkeli bangaphambili kwaye bahlangabezane neemfuno ezithile zabasebenzisi.
- Udibaniso lweSoftware: Ukuphuhlisa inkqubo yendalo eyomeleleyo yesoftware eyenzelwe ngokukodwa iitafile kunokuba ngumahluko obalulekileyo. Oku kunokubandakanya ukukhuthaza ubambiswano kunye nabaphuhlisi be-app ukwenza usetyenziso olukhoyo lwescreen esikhulu sethebhulethi. Kwaye udale usetyenziso olukhethekileyo lwethebhulethi olusebenzisa amandla awodwa esixhobo.
2. UKWAMKELELA INKQUBO YOKUQAPHELA:
- Izixhobo zekhompyutha eziSebenza ngokuPhezulu: Ukujolisa kwimakethi yemveliso ngokunikezela ngeetafile ezineeprosesa ezinamandla, ugcino olwaneleyo, kunye neebhetri ezihlala ixesha elide kubalulekile. Oku kubonelela iingcali, abafundi, kunye nabantu abayilayo abafuna isixhobo esinokusingatha imisebenzi enzima.
- Uyilo olomeleziweyo kunye neMathiriyeli. Utyalo-mali kumgangatho wokwakha i-premium kunye noyilo oluthambileyo kunye nezixhobo ezikumgangatho ophezulu unokuphakamisa amava omsebenzisi kwaye ulungele inqanaba lexabiso eliphezulu.
3. UKWENZA UBUNKONZO KWI-NICHE MARKETS:
- Icandelo lezeMfundo: Ukuvelisa iitablets eziyilelwe ngokukodwa iinjongo zemfundo, ezineempawu ezifana nohlanganiso lwenkqubo yolawulo lokufunda, ukuqina, kunye nokufikeleleka, kunokufikelela kwimfuno ekhulayo ezikolweni nakwiiyunivesithi.
- Imidlalo kunye noLonwabo: Ukuphonononga ubambiswano kunye nabaphuhlisi bemidlalo kunye neenkonzo zokusasaza ukwandisa unikezelo lwabo lweetafile kunokutsala icandelo elitsha labasebenzisi abafuna amava okonwabisa aphezulu.
- Izisombululo zeShishini: Ukulungelelanisa iitafile zokusetyenziswa kweshishini ngeempawu ezifana nemigaqo yokhuseleko eyomeleleyo, amandla olawulo lwesixhobo, kunye nokudityaniswa nezixhobo zemveliso yeshishini kunokuvula amathuba ngaphakathi kwecandelo loshishino.
4. UKUPHUMELA I-AI KUNYE NEETEKNOLOJI EZISAPHUMAYO:
- Ukudityaniswa kwabaNcedisi be-AI: Ukubandakanya abancedisi be-AI abaphambili abanokubonelela ngemiyalelo yelizwi eyongeziweyo, iingcebiso zomxholo, kunye nenkxaso esebenzayo inokuphakamisa amava omsebenzisi kunye namandla okuvelisa iitafile.
- Inyani eyongeziweyo (AR) udibaniso: Ukuphonononga okunokwenzeka kwe-AR ngaphakathi kweetafile kunokuvula iindlela ezintsha zemfundo, uqeqesho, kunye nezicelo zolonwabo. Yiba nomfanekiso ngqondweni usebenzisa ithebhulethi ukuze ube nomfanekiso-ngqondweni weempawu zomhlaba zembali okanye izakhiwo ezintsonkothileyo kwi-AR ukuze ufumane amava anzulu okufunda.
- Gxininisa kuKhuseleko kunye noMfihlo: Njengoko iipilisi zidibanisa ngakumbi kubomi bemihla ngemihla, ukuqinisekisa iimpawu zokhuseleko oluqinileyo kunye nokuzinikela okuqinileyo kubumfihlo bomsebenzisi kuya kuba yinto ebalulekileyo.
ISIPHELO: IKAMVA ELIZINZILEYO LEETABLE?
Ikamva lemarike yethebhulethi lixhomekeke kwisakhono sabavelisi ukuziqhelanisa kunye nokwenza izinto ezintsha. Ngokugxila kulwahlulo, ukwamkela iprimiyamu, ukutya kwiimarike ze-niche, kunye nokusebenzisa amandla obuchwepheshe obuvelayo obufana ne-AI kunye ne-AR, iipilisi zinokukrola indawo ezinzileyo kumhlaba we-elektroniki yabathengi. Ukuphinda kuhlaziywe okwethutyana okungqinwe kwi-Q1 2024 kunokuba sisiqalo nje sexesha elihlaziyiweyo leetafile, ukuba ngaba abavelisi bamkela utshintsho oluyimfuneko.
Inkcazo ye-Gizchina: Sisenokuhlawulwa ngezinye zeenkampani esithetha ngazo iimveliso zazo, kodwa amanqaku ethu kunye nophononongo luhlala luyizimvo zethu ezinyanisekileyo. Ukufumana iinkcukacha ezithe kratya, unokujonga izikhokelo zethu zokuhlela kwaye ufunde malunga nendlela esisebenzisa ngayo amakhonkco adibeneyo.
Umthombo ovela Gizchina
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-gizchina.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
