Ukulandelela i-SEO kwabaqalayo: Konke okufuneka uyazi

Ukulandelela i-SEO kubandakanya ukujonga rhoqo isethi yeemetriki ukuvavanya ukusebenza kwewebhusayithi kwiziphumo zenjini yokukhangela. Ezinye zezona metrics zamkelwe ngokubanzi zibandakanya ukubekwa kwamagama angundoqo, i-organic traffic, ukuguqulwa, kunye nokubhekisela ekukhuleni kwesizinda.

Ukulandelela iimetriki ezifanelekileyo kubalulekile kwi-SEO (ukwenza injini yokukhangela) impumelelo. Uyabadinga ukuba bahlalutye ukusebenza kwakho kwe-SEO, baxelele abachaphazelekayo, kwaye bathathe uhlobo olufanelekileyo lwesenzo sokuphucula ukubonakala kwendawo yakho (njengokuphucula umxholo okanye ukwakha i-backlinks ngaphezulu).

Ngaphandle kokubeka iliso kwiimethrikhi eziphambili zewebhusayithi yakho, kububulumko ukujonga indlela okhuphisana nabo abaqhuba ngayo kwiimethrikhi ezifanayo nawe. Ukuba uyaqaphela ukuba bafumana iziphumo ezilungileyo, ungafumanisa ukuba ngawaphi amaqhinga abawasebenzisayo kwaye ucinge ukuwasebenzisa nawo.

Unokulandelela i-SEO yesayithi yakho ukuya kwinqanaba elifanelekileyo usebenzisa izixhobo zamahhala ezifana ne-Google Search Console okanye i-Ahrefs Webmaster Tools. Ukuba ufuna ulwazi olunzulu, idatha engcono, kunye nokukwazi ukuhlalutya iiwebhusayithi zabakhuphisana nabo, uya kufuna isixhobo esifana neeAhrefs.

Esi sikhokelo sijolise ekuqaliseni ngokulandelela inkqubela yakho ye-SEO ngendlela eyiyo. Siza kugubungela:

• Ziziphi iimethrikhi ezifanele ukulandelela kwi-SEO.
• Indlela yokuseta izixhobo zokufumana idatha oyifunayo.
• Indlela yokulandelela abo ukhuphisana nabo.
• Indlela yokuya phambili kwaye wakhe ingxelo ye-SEO.

Contents
I-7 yeemetriki eziphambili ze-SEO (kunye nendlela yokuzilandela)
Indlela yokulandelela umqhubi we-SEO okhuphisana naye
Indlela yokwakha ingxelo yokulandelela ukusebenza kwe-SEO

7 iimetriki eziphambili ze-SEO (kunye nendlela yokuzilandela)

Ngelixa zininzi iimethrikhi kunye nee-KPI onokuthi uzilandelele, akukho mfuneko yokuba uzibeke esweni zonke ngokuqhubekayo. Ufuna nje ezi metrics zibalulekileyo zisixhenxe ukulinganisa ngokufanelekileyo ukuba iinzame zakho ze-SEO ziyasebenza.

1. Uluhlu lwamagama angundoqo

Inqanaba legama elingundoqo libhekisa apho iphepha lakho livela khona kwiphepha leziphumo zenjini yokukhangela (SERP) yegama elithile elingundoqo. Kufana nendawo kuluhlu, kwaye ufuna ukuba iphepha lakho libe phezulu kolu luhlu kangangoko - okukhona iphezulu indawo, kokukhona unokutsala iindwendwe ezininzi.

Ubudlelwane obuqhelekileyo phakathi kwesikhundla kunye netrafikhi. I-Traffic yehla ngokukhawuleza kunye nayo yonke indawo kwi-SERPs.

Kubalulekile ukugcina iliso apho amagama akho angundoqo abekwe khona kuba ukuba awela phantsi kuluhlu, iwebhusayithi yakho inokufumana iindwendwe ezimbalwa. Kodwa akunyanzelekanga ukuba ubukele irenki yegama ngalinye elingundoqo, kuphela ezona zibalulekileyo kumaphepha akho aphambili.

Kwakhona, ukuba uyaqaphela ukuba umgangatho wakho unyukela phezulu, luphawu oluhle olo. Kuthetha ukuba iinzame zakho ze-SEO ziyahlawula.

Ulandelelwa njani udidi lwegama elingundoqo

Ukulandelela inqanaba legama lakho elingundoqo, kungcono ukusebenzisa isixhobo sokulandelela isikhundla njenge-Ahrefs 'Rank Tracker; isixhobo esikuvumela ukuba wenze uluhlu lwamagama angundoqo kwaye ubeke iliso ngokuzenzekelayo izikhundla zabo kwi-SERPs kwiindawo ezahlukeneyo, zombini kwiselula kunye nedeskithophu.

I-Rank Tracker iya kucebisa amagama angundoqo okulandelela xa useta iprojekthi entsha. Qiniseka nje ukuba uyazilandela kwiindawo ofuna ukuzilinganisa (oko kukuthi, amazwe apho unokusebenzela abathengi kunye neelwimi owenza ngazo umxholo).

Akukho mfuneko yokongeza igama ngalinye elingundoqo kuloluhlu. Yongeza nje ezo zibalulekileyo kuwe kwaye uya kufuna ukulandelela kunye nokuphucula. Ngokwesiqhelo, uya kufuna ukulandelela amagama angundoqo ekujoliswe kuwo - esona sihloko siphambili sephepha kunye negama eliphambili olilungiselelayo.

Nje ukuba wongezwe, unokubona amagama akho aphambili kwiRank Tracker's isishwankathelo ingxelo.

Enye indlela yokuqalisa ukulandelela amagama angundoqo kukubetha Yongeza amagama angundoqo kwikona ephezulu ngasekunene — okona kulungileyo ukongeza amagama angundoqo okanye ukungenisa uluhlu kuxwebhu.

Kwaye nje ukuba idatha iqalile ukungena, uya kuba nakho ukubona inkqubela yakho yenqanaba ngexesha. Kumfanekiso wekhusi ongezantsi, i Imbali yokukala nikela ingxelo ngengqiqo ekhawulezayo kwimbali yamva nje yokubeka kunye negrafu yembali yomgangatho opheleleyo.

KUTHENI UFUNA ISIXHOBO SE-SEO EKUQALENI?

Iziphumo zokukhangela zikaGoogle zenzelwe wena ngokusekelwe kwizinto ezifana nendawo okuyo, imbali yokukhangela, ulwimi, kunye nesixhobo.

Ke xa ujonga iiSERPs ngesandla, unokubona iziphumo ezilungiselelwe wena ngokukodwa, ezinokuthi zingabonisi umgangatho obanzi okanye obanzi.

OKUFUNDILEYO FUNDA

• Iingcebiso ezili-15 ezilula ze-SEO kwiiNqanaba eziPhakamileyo

2. Ukwabelana ngelizwi

Isabelo selizwi (i-SOV) ngumlinganiselo wokuba zingaphi izinqakrazo zewebhusayithi yakho ezifumana kwiinjini zokukhangela xa kuthelekiswa nenani elipheleleyo lokucofa okukhoyo kumagama angundoqo owalandelayo.

Okukhona uphezulu umgangatho wakho, kokukhona siphezulu iSabelo sakho seLizwi, kwaye kokukhona sikhulu isilayi sakho sepayi yentengiso.

I-SOV yimetric enye yohlobo ngenxa yezinto ezimbini:

• Iqwalasela ukusebenza kwakho kumxholo kubakhuphisana bakho, ikunika umfanekiso ochanekileyo ngakumbi wendawo omi kuyo kwishishini lakho.
• Ayithatheli ngqalelo umthamo wokukhangela wamagama angundoqo nazo zonke iinguqu zabo. Ukuba ubona ukuba i-traffic yakho yehlile kodwa iSabelo sakho seLizwi (SOV) sihlala siphezulu, iphakamisa ukuba i-traffic ephantsi kukuba amagama angundoqo ojolise kuwo aye athandwa kakhulu ngokubanzi, kunokunciphisa ukusebenza kwezicwangciso zakho ze-SEO.

Indlela yokulandelela ukwabelana ngelizwi

Isabelo semetriki yelizwi sesinye isizathu sokufumana isixhobo sokulandela umkhondo. Ukuba uphawu luyaxhaswa, ezi ntlobo zezixhobo zibala i-metric ngokuzenzekelayo, ngoko akukho mfuneko yokugcina i-spreadsheet enamanani alandelwayo ngesandla.

In Umlandeli wenqanaba le-Ahrefs, uya kufumana i-SOV phantsi kwe Abakhuphiswano ithebhu.

I-SOV ibalwa ngokuthatha zonke yamagama angundoqo alandelweyo kwiakhawunti, kodwa amanye amagama akho angundoqo anokubaluleka ngakumbi kunamanye. Ukuba kunjalo, unako ukulandelela i-SOV kuphela ngesihloko esithile, amaphulo e-SEO, ababhali abathile, njl. Khetha nje isethi yamagama angundoqo kwaye unike ithegi kubo.

Emva koko, khetha nje loo tag kwi Abakhuphiswano ingxelo.

3. Ukuhamba kwezinto eziphilayo

I-Organic traffic ngokusisiseko linani lokucofa okuza kwiwebhusayithi yakho ukusuka kubantu abayifumana ngeGoogle. Ukuba iwebhusayithi yakho ibonisa phezulu kwiiSERPs, ngokuqhelekileyo abantu abaninzi baya kucofa kuyo kwaye batyelele indawo yakho.

Ukugcina umkhondo wokuba zingaphi iindwendwe eziza kwindawo yakho zivela kwiinjini zokukhangela kukunceda uqonde ukuba le nto uyenzayo nge-SEO iyasebenza ngokwenene. Ukuba ubona iindwendwe ezininzi ngokuhamba kwexesha, iinzame zakho ze-SEO ziyahlawula.

I-Organic traffic yeyona nto iphambili ye-SEO, kodwa kubalulekile ukuqonda ukuba ngawaphi amagama aphambili aqhuba loo traffic. Ke nangona kuyeyona metric ibalulekileyo, ayikhe ibe ngumbono olungileyo ukulandelela le metric yodwa.

Indlela yokulandelela i-organic traffic

Kukho iindlela ezimbini zokulandela umkhondo we-organic traffic: ngeGoogle Search Console (kunye nokudityaniswa) kunye nezixhobo ze-SEO.

Ngokubhekiselele kwitrafikhi ekrwada evela kuKhangelo lukaGoogle, eyona datha ichanekileyo iya kuvela kwiKhonsoli yabo yoPhando (yeBing, iya kuba ziZixhobo zeWebmaster). Ungayijonga le datha ngqo ngaphakathi kwesixhobo okanye uyidibanise nezixhobo zokuhlalutya ezifana neGoogle Analytics, Hubspot, kunye neAhrefs ukuze kube lula ngakumbi.

Eyona nto imnandi malunga nokusebenzisa ii-Ahrefs kwidatha yakho ye-GSC kukusebenzisa idatha yeveki nenyanga ukubona iindlela ezilula.

Idatha yetrafikhi ekrwada iluncedo ekufumaneni umfanekiso okhawulezayo wendlela osebenza ngayo ngoku, ukulandela iindlela zokukhula, kunye nokubala ukukhula kwetrafikhi kwiingxelo zakho.

Kodwa ukuntywila nzulu kwidatha yakho yetrafikhi, unokufuna ukusebenzisa isixhobo esifana ne-Ahrefs 'Site Explorer kuba yenza kube lula ukuhlalutya ukusebenza. Nazi iindlela ezimbalwa onokuzisebenzisa ngazo isishwankathelo kwaye Amaphepha aphezulu ingxelo kweso sixhobo.

Ukwaleka kwedatha ekhuphisanayo phezulu kuhlalutyo olukhawulezayo lokusebenza.

Uthelekiso lwetrafikhi yendalo yeziza ezine kwigrafu enye.

Yaleka amaphepha ezinto eziphilayo ukuze ubone ukuba ukongeza umxholo omtsha unxulumana njani netrafikhi.

Kulo mzekelo, sibona ulungelelwaniso olucacileyo phakathi kwenani lamaphepha e-organic ashicilelweyo kunye ne-organic traffic (uphawu lwe-SEO esebenzayo).

Jonga ukusebenza kuthelekiso lonyaka ukuya kunyaka ukulinganisa impembelelo yeeprojekthi zexesha elide.

Kulo mzekelo, iprojekthi yomxholo wexesha elide ivunyelwe ukuphinda kubuyiselwe i-traffic elahlekileyo ukusuka kwi-2020.

Sebenzisa itrafikhi yemihla ngemihla ukukhomba usuku oluchanekileyo xa ukwanda kwetrafikhi okanye ukwehla kwenzeke (umzekelo, ngenxa yohlaziyo olungundoqo lukaGoogle).

Chonga amaphepha achaza eyona lahleko inkulu yendlela kwaye uwaphucule. Uya kufumana oku kwi Amaphepha aphezulu xela ngaphakathi Site Explorer.

OKUFUNDILEYO FUNDA

• Iindlela ezi-7 ezikhawulezayo zokonyusa i-Organic Traffic

4. Uguqulo

Uguqulo lulinganisa ukuba umxholo wakho uguquleka njani ngempumelelo kwiziphumo ezibonakalayo, njengengeniso, ukukhutshelwa komxholo, ukubhalisa simahla, okanye nasiphi na isenzo esibalulekileyo somsebenzisi kwishishini lakho esibonisa ukuba usebenzisana nomntu onokuba ngumthengi.

Uguqulo olusuka kutyelelo lwendalo kubathengi abahlawulwayo ngokuqhelekileyo kunzima ukulinganisa kuba oku kwehla ekulinganiseni i-ROI yomxholo, onzima ngokwawo. Nangona kunjalo, xa sibuza abathengisi malunga nale metric, sifumene iindlela ezimbalwa ezinomdla zokusombulula loo ngxaki. Ngenkuthazo yakho, nantsi into abayilinganisayo:

• Uguqulo njengengeniso/ubhaliso lolungelelwaniso netrafikhi. Le metric ithatha ukuba iindwendwe ezininzi zewebhusayithi zonyusa amathuba akho okuziguqula zibe ngababhalisi okanye abathengi.
• Ukukhula koguqulo ukusuka kumxholo wefenitshala esezantsi. Umxholo ojoliswe kubasebenzisi abakwicala lokuthenga unokunyusa kakhulu ukuthengisa kuba unikezela ngeyona nto yokugqibela yokukholisa ukuba bafuna ukugqiba ukuthenga.
• Ukuguqulwa ukusuka kwiphepha lokuqala ukuya kumthengi ohlawulayo. Ukuba iphepha lokuqala undwendwe luhlala kulo lukhokelela ekuthengisweni, luphawu olucacileyo lokuba umxholo wakho wenza umsebenzi wawo ngokufanelekileyo.

Indlela yokulandelela iinguquko

Uguqulo ludla ngokulandelelwa ngezixhobo zokuhlalutya iwebhusayithi njenge Uhlalutyo lukaGoogle 4 (GA 4) or Matomo. Bahlala befuna ukuseta ngokwesiko kwiwebhusayithi nganye ofuna ukuyilandela, kodwa ayisiyonkqubo enzima kakhulu.

Ngokomzekelo, kwi-GA4, ukuguqulwa kubizwa ngokuba "iziganeko eziphambili" kwaye zisekelwe ekulandeleni ukusebenzisana komsebenzisi. Ukuba isiganeko esithile senzeke, njengokuthenga, ukukhuphela ifayile, okanye ukugcwaliswa kwefom, isixhobo sibhala oku njengokuguqulwa.

Ukuseta umkhondo woguqulo kwi-GA4 kufuneka kuqala wenze isiganeko esiya kubalwa njengenguquko kwaye usiphawule isiganeko esiphambili kwi. admin Iphaneli yendawo yakho (ipropathi eyaziwayo).

Emva koko, ukubona uguquko oluvela kwijelo letrafikhi yendalo (ijelo olenzayo nge-SEO), yiya kwi Advertising ipaneli.

Nazi iimbono ezimbalwa zokusebenzisa le ngxelo:

• Jonga ukuba zingaphi kwaye zeziphi iziganeko eziphambili eziqhutywe kukukhangela kwezinto eziphilayo kwinyanga edlulileyo okanye kwikota.
• Jonga indlela i-organic traffic stacks ukuya kwamanye amajelo okufumana.
• Bona isabelo se-organic traffic yeziganeko ezinoguqulo olude lweendlela (i-atribution paths paths tab).

Ngolwazi oluthe kratya malunga nendlela yokuseta ngokufanelekileyo i-GA4 yokulandelela uguqulo, bona esi sikhokelo.

5. Ukukhula kwesizinda esibhekiselele

Imimandla ekubhekiselwa kuyo ngokusisiseko ziiwebhusayithi ezizimeleyo ezinxibelelanisa umva kwiwebhusayithi yakho. Ngokubeka esweni ezi zinto, ufumana umfanekiso ocacileyo wendlela iprofayile yakho yekhonkco eyanda ngayo ngokuhamba kwexesha.

Njengoko iprofayile yakho yekhonkco ikhula kunye nomgangatho othe kratya wamakhonkco avela kwiindawo ezahlukeneyo, kuyanceda ukwakha igunya lesayithi lakho. Eli gunya libalulekile kuba iinjini zokukhangela zilisebenzisa njengenye yezinto eziphambili ukumisela ukuba amaphepha akho kufuneka abekwe phi kwiziphumo zophendlo.

Ngokusisiseko, okukhona isiza sakho sigunyazisa ngakumbi, kokukhona amaphepha akho enokunyuselwa phezulu kwaye kokukhona kuba nzima kwabanye ukukugqitha.

Ukulandelela njani ukukhula kwesizinda

Nantsi indlela yokulandelela ukukhula kwesizinda usebenzisa i-Ahrefs.

• Seta iprojekthi (ukuba awukenzi njalo) kwaye uye kweyakho Dashboard.
• Nqakraza kwi Backlinks ikhadi, elikunika ukuqonda ngokukhawuleza ekukhuleni kwe-backlinks.
• Cofa kwikhadi ukuze ufumane idatha engaphezulu (ukuba uyayifuna).

• Isixhobo siyakusa Site Explorer, apho unokubona zonke i-backlinks ezivela kwi-domain, i-Domain Rating (DR), kunye nezinye iinkcukacha ezinxulumene nazo.

Injongo kukwakha amakhonkco amaninzi okanye ngokufanelekileyo ngakumbi ukusuka kwisizinda esisodwa kunabo bakhuphisana nabo ukonyusa amathuba akho omgangatho. Funda isikhokelo sethu sokwakha ikhonkco ukuze ufunde ukuba:

OKUFUNDILEYO FUNDA

• ISakhiwo sekhonkco se-SEO: Isikhokelo sabaQalayo

6. Imiba ye-SEO yobugcisa

Imiba ye-SEO yobuchwephesha, edla ngokubizwa ngokuba yimicimbi yezempilo ye-SEO, ibandakanya uluhlu lwezinto ezinokuthi zithintele i-Google ekufumaneni ngokufanelekileyo, ukukhasa, kunye ne-indexing website yakho. Ukuba uGoogle uyasokola nangaliphi na kula manyathelo, indawo yakho inokungabonisi ngokuchanekileyo - okanye konke konke - kwiziphumo zokukhangela.

Kukho iintlobo ezisibhozo zemiba ye-SEO ekufuneka uzibeke esweni kuba zinokuchaphazela umgangatho wakho kakhulu:

• Imiba ye- Indexability. Oku kuthetha ukuba iinjini zokukhangela zinokuba nengxaki yokufumana kunye nokongeza amaphepha ewebhusayithi yakho kwisalathiso sabo. Ukuba abawafumani amaphepha akho, abantu abakhangela kwi-intanethi abanakufumana.
• Amaphepha aphukileyo. Lawa ngamaphepha kwiwebhusayithi yakho angalayishi ngokufanelekileyo kwaye anokubonisa iimpazamo endaweni yoko (i-404 kunye ne-5XX i-error pagegers sonke siyibona rhoqo ngoku kwaye emva koko). Kufana nokuzama ukuvula ucango olungashukumiyo.
• Amakhonkco ambalwa okanye akukho kwangaphakathi. Amakhonkco angaphakathi lunxibelelwano phakathi kwephepha elinye kwiwebhusayithi yakho kunye nelinye. Ukuba indawo yakho ayinazo zininzi, ifana nokuba nemephu eneendlela ezingekhoyo, ikwenza kube nzima kubo bobabini abasebenzisi kunye neenjini zokukhangela ukuhamba.
• Imiba yamava eselula. Oku kubhekiselele kwiingxaki xa iwebhusayithi yakho ifumaneka kwizixhobo eziphathwayo. Ukuba indawo yakho inzima ukuyisebenzisa kwifowuni okanye ithebhulethi, iindwendwe zinokunikezela kwaye ziye kwenye indawo.
• Imiba ye-HTTPS. I-HTTPS linyathelo lokhuseleko kwiiwebhusayithi. Ngokufanelekileyo, uGoogle ufuna ukubonisa iiwebhusayithi ezikhuselekileyo kuphela.
• Imiba yokusebenza kunye nokuzinza. Oku kumalunga nokuba iwebhusayithi yakho ilayisha ngokukhawuleza kangakanani kwaye isebenza kakuhle kangakanani. Ngokuqhelekileyo ilinganiswa nge-Core Web Vitals.
• Ukunqongophala kophawulo lweschema olufanelekileyo. I-schema markup yikhowudi enceda iinjini zokukhangela ukuba ziqonde umxholo kumaphepha akho kwaye zibonise umdla kwiziphumo zokukhangela. Ngaphandle kwayo, indawo yakho isenokungabonakali njengento ekhangayo okanye ecacileyo xa ivela kukhangelo kwaye isenokungaphakami kwezi ndawo zikhethekileyo uGoogle azibambe kumaphepha ane-schema esetyenzisiweyo.
• Umxholo ophindiweyo. Oku kuxa umxholo ofanayo okanye ofanayo kakhulu uvela kwiindawo ezininzi kwiwebhusayithi yakho. UGoogle usenokubonisa elinye lala maphepha kwaye isenokungabi lelo phepha ulifunayo.

Ngaphandle kwale miba, kukho ngaphezulu kwe-100 eminye imiba enokwenzeka enxulumene nezinto ezingabalulekanga zobugcisa be-SEO kunye ne-SEO ekwiphepha. Andizuzigubungela zonke apha kuba unokufunda ukuba ziyintoni kwaye zilungiswa njani ngaphakathi kwe-Ahrefs.

Uyilandelela njani imiba ye-SEO yobugcisa (aka SEO yezempilo)

Sebenzisa i-Audit Site ye-Ahrefs (esimahla kwi-Ahrefs Webmaster Tools) ukubeka iliso kwimiba enzulu yobugcisa, ephawulwe kwisixhobo "njengeempazamo".

• vula Uphicotho lwendawo isixhobo ngaphakathi Ahrefs.

• Cofa kwiimpazamo kwikhadi "lokusasazwa kweMiba".

• Yiya kuluhlu lokukhupha, emva koko ucofe kuphawu lombuzo ecaleni kwempazamo kwaye ulandele imiyalelo.

Ukugcina indawo yakho ikwimpilo entle ye-SEO, cwangcisa ukukhasa rhoqo Uphicotho lwendawo kwaye ulungise eyona miba icinezelayo.

Indlela yokulandelela umqhubi we-SEO okhuphisana naye

Kukho iindlela ezintathu onokuthi ulandelele abakhuphisana nabo usebenzisa izixhobo ze-SEO.

• Landela umkhondo wamaziko okhuphisana nawo malunga nokumakisha.
• Landela umkhondo kwiimetriki ezininzi zepotfoliyo yamaphepha.
• Beka iliso kwiziganeko eziphawulekayo: amagama angundoqo amatsha, i-backlinks kunye nokukhankanywa kwe-brand.

Makhe sizijonge ngakumbi.

Ulandelelwa njani amagama angundoqo abakhuphisana nabo

Ukulandelela amanqanaba okhuphisana nabo, sebenzisa isixhobo sokulandelela isikhundla esikuvumela ukuba ujonge ngokuzenzekelayo izikhundla zabo kumagama angundoqo ojolise kuwo. Ke ngalo lonke ixesha usongeza amagama aphambili ofuna ukuwajolisa kwisicwangciso sakho, isixhobo siya kulandelela indawo yakho kunye neyabakhuphisana nabo kwelo gama lingundoqo.

Kwi-Ahrefs' Isikhundla Tracker konke okufuneka ukwenze kukuseta ukongeza okhuphisana nabo' URLs (ungalandelela imimandla yonke okanye abalawuli abathile). Ungayenza ngokukhawuleza xa useta iprojekthi yakho okanye uyongeze kamva kwi Abakhuphiswano icandelo.

Ungasebenzisa idatha yenqanaba lokhuphisana ukuze:

• Phucula amaphepha apho abantu okhuphisana nabo bakwedlulayo ukuze ufumane ii-SOV ezininzi.
• Zibekele iinjongo kunye nebenchmarks.
• Thelekisa amanqanaba embali ekusebenzeni kwakho ekuhambeni kwexesha.
• Jonga ngokukhawuleza umhlaba okhuphisanayo; Jonga ukuba wenza kakuhle kangakanani xa uthelekisa nabantu okhuphisana nabo.
• Jonga ukuba zininzi kangakanani itrafikhi onokuzifumana ukuba ukhuphisana nabo ngaphezulu.

Ulandelelwa njani iimetriki ezininzi kwipotfoliyo yamaphepha

Ungaphinda ulandelele ngaphezu komgangatho. Ukusebenzisa i Iiphothifoliyo Kwi-Ahrefs, unokubeka iliso kwiimethrikhi eziphambili ezifana nokukhula kwetrafikhi kunye nokwanda kwemimandla ekubhekiselele kuyo abakhuphisana abaninzi ngaxeshanye ukuhlalutya ukusebenza kwabo kwe-SEO iyonke.

Ungasebenzisa eli nqaku ukujonga amaphepha athile kwiindawo ezikhuphisana nazo (ezifana nezihloko kwiblogi) okanye udibanise zonke iisayithi zakho okhuphisana nazo ukuze ubone indlela yonke i-niche yakho eyenza ngayo ukukhangela kwezinto eziphilayo.

Ukwenza ipotfoliyo kwi-Ahrefs, yiya kwi Dashboard kwaye nqakraza Yila > ipotfoliyo, uze ugcwalise ii-URL ofuna ukuzilandela.

Ungawalandela njani amagama amatsha akhuphisana nabo, ii-backlinks, kunye nokukhankanywa kwewebhu

Indlela yokugqibela yokulandelela abantu okhuphisana nabo ikuvumela ukuba ufumane izilumkiso ze-imeyile xa umntu okhuphisana naye:

• Uluhlu lwegama elitsha elingundoqo. Iluncedo ekufumaneni izimvo zomxholo kumxholo omtsha wabakhuphisana nabo.
• Ukunyuka kwaye uwele kuluhlu lwamagama angundoqo. Umzekelo, ukuba ubona igama elingundoqo elibalulekileyo ngokukhawuleza ukunyuka kwi-3 ephezulu, oko kuthetha ukuba umntu okhuphisana naye wenza into efanelekileyo, kwaye kuyafaneleka ukuphanda. Kuyafaneleka ukuqaphela ukuba eli nqaku lihlola, onke amagama angundoqo, indawo yeendawo kwaye ingeyiyo kuphela abo ubalandelelayo, ngoko ke ikunika umda obanzi kakhulu.
• Fumana okanye ulahlekelwe yi-backlinks. Zombini iimeko ngamathuba okwakha amakhonkco anokubakho.
• Uphawu lwabo okanye imveliso ikhankanywe kwi-intanethi. Ke, xa umntu okhuphisana naye eboniswa kuphononongo, isikhundla, okanye i-PR yedijithali, unokongeza eso siza kuluhlu lwakho lwesakhiwo sekhonkco / amathemba ePR.

Isilumkiso segama elingundoqo esiziswe ngeposi.

Ukuseta:

1. Yiya kwi-Ahrefs Izaziso (kwi Kaninzi imenyu eyehlayo)
2. Khetha uhlobo lwesivuseleli ofuna ukusicwangcisa.
3. nqakraza Isilumkiso esitsha okanye ukhethe kwenye yeeprojekthi kwaye ugcwalise iinkcukacha. Kwimeko yezilumkiso ezikhankanyiweyo, bona uxwebhu lwethu ukuthatha ithuba lemibuzo ekwinqanaba eliphezulu.

Indlela yokwakha ingxelo yokulandelela ukusebenza kwe-SEO

Ukuba wenzela omnye umntu i-SEO, ngaxa lithile, kuya kufuneka ubeke zonke ezo metrics kwingxelo.

Kwezinye iimeko, kunokwanela ukubonisa idatha eluhlaza kunye nezivakalisi ezimbalwa zenkcazo. Oku kuyinyani kwiimeko zangaphakathi xa unika ingxelo kumntu onokutolika idatha ngokwakhe, ngakumbi ukuba usebenze naye ixesha elide.

Kodwa ukuba unika ingxelo kumxhasi, amanani akrwada awasayi kwanela. Ukongeza, uya kufuna ubuncinci ezi zinto zintathu:

• Isishwankathelo sebhunga: Ishwankathela yonke ingxelo, igxininise kumanqaku aphambili kunye neziphumo zokufunda ngokukhawuleza ngabachaphazelekayo abaphezulu.
• Amathuba okuphucula: Ichonga iindawo ezinokubakho zokuphucula i-SEO.
• Iphepha leNdlela: Ichaza impumelelo yangaphambili kunye namanyathelo azayo kwisicwangciso se-SEO.

Kukwabalulekile ukuba uyixele njani idatha yakho kunye nabo bachaphazelekayo ekuqondeni nasekuncedeni. Umzekelo, abathengi abaninzi bafuna ideshibhodi esebenzayo ephilayo nayo yonke idatha ekhoyo ngamaxesha onke (efana nezi templates ze-Ahrefs zeLocker Studio).

Abanye bakhetha uxwebhu apho yonke into ibekwe ngokwemigaqo yomntu - bayayixabisa idatha kodwa abafuni kujongana nayo.

Sihlanganise izixhobo ezithile, kuquka itemplate, ukukunceda ngokukhawuleza nangokufanelekileyo wenze ingxelo eqinileyo:

OKUFUNDILEYO FUNDA

• Isikhokelo sabaQalayo kwiNgxelo ye-SEO
• Iba isifanekiso sethu seNgxelo ye-SEO (Iphefumlelwe ziiNgcali ze-SEO)
• Ingxelo ye-SEO ezenzekelayo (Indlela elula)

Iingcamango zokugqibela

Iingcebiso ezimbalwa ngaphambi kokuba sigqibezele oku:

• Cwangcisa inkqubo ukujonga ukusebenza. Kwi-SEO, ukuhambelana kubalulekile. Qhuba uhlolo lweveki ukuvavanya iimpembelelo zangoku, njengokukhawuleza kweGoogle ukuqaphela uhlaziyo lomxholo wamva nje. Ukucwangcisa ixesha elide, njengokucwangcisa umxholo wekota, uphonononge ukusebenza kwakho kwe-SEO ngenyanga okanye ngekota. Le nkqubo iqinisekisa ukuba uhlala unolwazi kwaye ulungele ukuziqhelanisa nezicwangciso zakho njengoko kufuneka.
• Musa ukukutyeshela ukulandelela okhuphisana nabo. Ukungaphumeleli ukulandelela izenzo zabakhuphisana bakho kunokukwenza kube nzima ukubuyisela umva-injineli izicwangciso zabo kamva, oko kunokukubeka engxakini.
• Funda malunga nedatha ngaphambi kokukhetha izixhobo zakho. Ukuthembeka kunye nobunzulu bedatha enikezelwe sisixhobo se-SEO kubalulekile ukwenza uvavanyo oluchanekileyo kunye nezigqibo. Ngaphambi kokuzibophelela kwisixhobo se-SEO, phanda imithombo yayo yedatha, uhlaziyo rhoqo, ukuchaneka kwedatha yembali, kunye nobubanzi besalathiso sayo. Unokufunda malunga nedatha ka-Ahref apha nakwizifundo zedatha ezifana nale ekuchanekeni kwedatha yokukhangela.

Umthombo ovela Ahrefs

Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.