Injongo yokukhangela sisizathu esisemva kombuzo wokukhangela. Ngamanye amazwi, yile nto umkhangeli ayifunayo xa esebenzisa injini yokukhangela efana neGoogle.
Kwesi sikhokelo, uya kufunda konke okufuneka ukwazi malunga nenjongo yokukhangela kunye nendlela yokwenza umxholo wakho ulungelelaniswe nawo.
Umtsha kuphando lwegama elingundoqo? Jonga isikhokelo sethu saBaqalisi kuphando lwegama elingundoqo
Contents
Kutheni injongo yokukhangela ibalulekile kwi-SEO
Indlela yokufumana kunye nokwandisa injongo yokukhangela
Kutheni injongo yokukhangela ibalulekile kwi-SEO?
UGoogle ubeka phambili ukubaluleka kwiziphumo zophendlo. Ke ukuba ufuna ukubeka kuGoogle, umxholo wakho kufuneka ube sesona siphumo sifanelekileyo kumbuzo. Okokuqala nokuphambili, oko kuthetha ukudala umxholo ohambelana nenjongo yokukhangela abaphulaphuli ekujoliswe kubo.
Umzekelo, ukuba ukhangela "i-suv egqwesileyo," uya kufumana zonke iziphumo zizirenki zeSUV kunye nophononongo, hayi naliphi na iphepha lemoto ethile.
Oku kungenxa yokuba uGoogle uyayazi injongo yomsebenzisi kukufunda kuqala, emva koko athenge.
Ukulungiselela injongo yokukhangela kunokuzisa iziphumo ezintle. Sifumene i-516% yetrafikhi ngaphezulu ngaphantsi kweenyanga ezintandathu ngokwenza utshintsho kwelinye lamaphepha ethu okumisa.
Iphepha lokufika belingabekwanga kakuhle kuba belingenaso isixhobo sasimahla sokusebenza. Ukuyingqamanisa nokulindelwe ngabaphandi kumbuzo othi "backlink checker", kufuneka songeze eso sixhobo.
Indlela yokufumana kunye nokwandisa injongo yokukhangela
Ii-SEOs zihlala ziqokelela amagama angundoqo kwelinye lamabhakethi eenjongo zokukhangela amagama angundoqo:
- Injongo yolwazi -Abakhangeli bafuna ukufunda okuthile.
- Injongo yentengiselwano - Abakhangeli bafuna ukuthenga into.
- Ukuhambahamba elwandle ngenjongo - Abakhangeli bajonge iwebhusayithi ethile.
Ezi njongo zophendlo ziqhelekile ukuba zintsonkothe kakhulu ukuba zibe luncedo.
Umzekelo, umbuzo othi "best air fryer" lulwazi, njengoko abaphandi bafuna ngokucacileyo ukufunda, hayi ukuthenga. Kodwa oku akukuxeleli nto malunga nokuba yintoni na ngokoqobo bafuna.
- Ngaba bafuna iposti yebhlog okanye ividiyo?
- Ngaba bafuna uluhlu lwezona ndlela zingcono, okanye isincomo esinye kunye nophononongo?
- Ngaba baxabisa nantoni na ngokukodwa xa befuna iingcebiso?
Akunakwenzeka ukuba ujongane nenjongo yokukhangela abaphulaphuli ngaphandle kokuba uyazazi iimpendulo zale mibuzo. Kwaye ukuba awuzikhathaleli iinjongo zakho, amathuba akho okubekwa kwinqanaba mancinci kakhulu.
Kungenxa yoko le nto size nendlela entsha (kwaye ngethemba engcono) yokuhlela injongo.
Nanga amanyathelo:
Inyathelo 1. Lungelelanisa umxholo wakho "nee-Cs ezintathu zenjongo yokukhangela"
Ukuqala, kufuneka uchonge ii-Cs ezintathu zenjongo yokukhangela igama lakho elingundoqo ekujoliswe kulo kwaye uqinisekise ukuba umxholo wakho uhambelana naloo nto. IiCs ezintathu zezi:
- Cuhlobo lwento
- Cifomathi yento
- Ci-engile ye-otent
Umbono apha kukuba xa udala umxholo wenjongo yokukhangela, kwenza eyona ngqiqo ukulandela isihlwele. Umzekelo, ukuba uninzi lwamaphepha aphezulu zizikhokelo zendlela, yenza isikhokelo sendlela yokukhokela. Kakade ke, oko akuthethi ukuba kufuneka uzikope ngokupheleleyo.
Masiqhube ngale nkqubo ngokweenkcukacha ezithe vetshe.
1. Uhlobo lomxholo
Oku kubhekisa kolona “hlobo” lubalaseleyo lomxholo kwiziphumo zophendlo kwaye luqhele ukuba lube koku kulandelayo:
- Iposi yebhlog
- yokuzonwabisa
- Iphepha lemveliso
- Iphepha lodidi
- Ikhasi lokufika
Umzekelo, jonga ezona ziphumo zophendlo ziphezulu “zezona fryer yomoya” kwi-Ahrefs' Keywords Explorer. Ngokujonga nje izihloko, sinokubona ukuba uhlobo olulawulayo lomxholo yiposti yebhlog.
Oku kuthetha ukuba abaphandi abalindelanga ukubona amaphepha apho abavelisi be-air fryer bachaza ukuba kutheni imveliso yabo ingcono. Bafuna uluvo lomntu ovavanye iindlela ezahlukeneyo ezikhoyo kwimarike ngaphambi kokuba bathenge.
OKUFUNDILEYO FUNDA
- UngawaJonga njani amagama angundoqo ngeePosti zeBlog (& Fumana iTrafikhi engakumbi yokukhangela)
2. Ifomathi yomxholo
Oku kubhekiselele “kwifomati” elawulayo yamaphepha akumgangatho ophezulu. Ngokuqhelekileyo, ifomathi yomxholo isebenza kwizithuba zeblogi.
Ezinye iifomathi eziqhelekileyo ziquka ezi:
- Izikhokelo zokuthi “ukwenza njani”
- Inyathelo ngenyathelo tutorials
- Dwelisa izithuba
- Iziqwenga zezimvo
- Reviews
- The lekiso
Kumzekelo wethu "weyona fryer yomoya," ifomathi yomxholo olawulayo luluhlu lweposti-jonga izihloko:
Oku kuthetha ukuba abaphandi bafuna uluhlu lweengcebiso, hayi nje ingcebiso enye okanye uphononongo lwemveliso enye.
3. Umxholo womxholo
I-angle yomxholo ibhekisela kwindawo ekhethekileyo yokuthengisa izithuba eziphezulu kunye namaphepha. Inika ingqiqo kwinto exabiseke ngabaphandi xa besenza olu phendlo.
Kumzekelo wethu, "2023" yi-angle yomxholo olawulayo (okt, iimveliso ezilungileyo kakhulu kulo nyaka). Kwakhona, kubonakala nje ngokujonga izihloko.
Oku kuthetha ukuba abaphandi bafuna iingcebiso ezihlaziyiweyo. Kwaye oko kuyavakala, njengoko iziqhoyi zomoya ezintsha zikhutshwa ngalo lonke ixesha.
Inyathelo lesi-2. Fumana imixholwana oza kuyigubungela kumxholo wakho
Ukwanelisa injongo yokukhangela komsebenzisi, kufuneka ugqume isihloko sakho ngokupheleleyo. Ukubandakanya imixholwana enokulindelwe ngabaphandi yindlela entle yokwenza oko.
Ngezantsi zimbini iindlela zokufumana imixholwana engundoqo.
1. Ndwendwela amaphepha akumgangatho ophezulu
Izinto ezifanayo phakathi kwamaphepha akwinqanaba eliphezulu zinokukunika imikhondo malunga nokuba abaphandi balindele ukukubona nasiphi na isihloko.
Umzekelo, ngokundwendwela izithuba eziphezulu zebhlog "yeyona fryer yomoya," sibona bacebisa ezona mveliso zibalaseleyo kwiindidi zabo.
Olunye udidi oluqhelekileyo yi-air fryer encinci efanelekileyo kumntu omnye.
Ubukho beendidi ezahlukeneyo zeemveliso luphawu lokuba abantu banokuba nezidingo ezahlukeneyo xa kufikwa kolu hlobo lwemveliso. Ke ngoko, luluvo olulungileyo ukubandakanya iindidi zeemveliso ezifanayo kumxholo.
2. Yenza uhlalutyo lwesikhewu somxholo kwinqanaba lephepha
Uhlalutyo lwe-gap yomxholo yindlela elula, ezenzekelayo yokufumana ii-subtopics eziqhelekileyo kunye namanqaku aphambili. Isebenza ngokudwelisa imigangatho yegama elingundoqo eliqhelekileyo kumaphepha ahlalutyiweyo.
Umzekelo, masenze uhlalutyo lwesikhewu somxholo wegama elingundoqo elithi “eyona fryer yomoya” kwi-Ahrefs. Ukwenza oku, kufuneka sifake igama eliphambili kwi-Ahrefs' Keywords Explorer kwaye uvule amaphepha ambalwa akwinqanaba eliphezulu ngenjongo efanayo Isikhewu soMxholo ingxelo.
Siza kubona uluhlu lwemibuzo yokukhangela eqhelekileyo. Ezinye zazo ziya kwenza imixholwana okanye iingongoma ezinkulu kwiphepha lethu. Nantsi isicatshulwa kuhlalutyo lwesikhewu somxholo:
Ke kuluhlu lweposti yezona fryer zomoya, ezinye zezinto onokufuna ukuzifaka zezi:
- Eyona ndlela yohlahlo lwabiwo-mali
- Olona khetho lusekwe kumthamo (encinci / enkulu, umthamo wekota)
- Eyona fryer smart air
| ICEBISO LEPRO Ezinye ii-SEO zisebenzisa ukuguquguquka kokukhangela njenge-proxy yokumisela ukucaca kwenjongo yokukhangela. Ukuvavanya ukuguquguquka kokukhangela, ncamathelisa igama lakho eliphambili kwi-Ahrefs' Keywords Explorer, emva koko uskrolele ezantsi Igrafu yembali yesikhundla seSERP kwaye usete izihluzi ku-"Top 50" kunye "neenyanga ezi-6 ezidlulileyo."  Amagama angundoqo anokuguquguquka okuncinci okanye angabikho kwirenki ngokuhamba kwexesha lukhetho olulungileyo kuba enenjongo yokukhangela ecacileyo…  Ukuguquguquka okuphantsi kwe-SERP yegama elingundoqo elithi "indlela yokubhala ukuqalisa kwakhona." … ngexa amagama angundoqo aneenguqu ezininzi kumanqanaba abonakala “engathembekanga” kangako kuba injongo yokukhangela itshintsha rhoqo.  Ukuguquguquka okuphezulu kwe-SERP yegama eliphambili elithi "mercury." |
Iingcamango zokugqibela
Injongo yokukhangela yenye yezona zinto zibalulekileyo zenqanaba.
Ukungaphumeleli ukunika abakhangeli into abayifunayo, kwaye amathuba akho okubekwa kwinqanaba mancinci.
Siye sabona eli xesha nexesha kwakhona ngomxholo esiwupapashayo apha kwi-Ahrefs Blog.
Ukuba ufuna ukulinganisa ixesha elide, ukuqonda injongo yokukhangela kuyimfuneko.
Kwenze uthumo lwakho ukunika abakhangeli into abayifunayo kwaye uGoogle (kwaye mhlawumbi nezinye iinjini zokukhangela) ziya kukuvuza ngokuqinisekileyo ngokwenza njalo.
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Umthombo ovela Ahrefs
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa ngu-ahrefs.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
