Imakethi ye-smartphone ibe yindawo yokulwa iminyaka, kunye I-Samsung kunye ne-Apple ekhokela ityala. Ngelixa zombini iibrendi bonwabele isiseko sabathengi abathembekileyo kunye nezabelo ezibalulekileyo zentengiso, i-Samsung ihlala ihleli phambili ekuthunyelweni okupheleleyo. Kule minyaka ilishumi idlulileyo, isigebenga saseMzantsi Korea sithumele ii-smartphones ezininzi kakhulu kunembangi yaseMelika, iqaqambisa ukufikelela kwayo okwandisiweyo kunye noluhlu lweemveliso ezahlukeneyo.
Ukuhanjiswa kweSamsung kuKhokela ngaphezulu kweApple
Ngoku ka I-IDC's Worldwide Quarterly Mobile Phone Tracker, phakathi kuka-2014 kunye no-2024, i-Samsung yathunyelwa ngeenxa zonke I-3.1 yeebhiliyoni zee-smartphones, kakhulu ukodlula iApple 2.3 yezigidigidi zeeyunithi. Ngumahluko lowo Izixhobo ezizigidi ezingama-800, inani elikhulu ngokwaneleyo ukubonelela wonke umntu kuMntla Melika nakuninzi lwaseYurophu nge-smartphone.
Ukuthunyelwa kwempahla ngoNyaka: Ibali lezicwangciso eziliqili ezimbini
Nangona i-Samsung ihlala iphambili ekuthunyelweni okupheleleyo, yayo iintengiso zonyaka ziye zehla nge-30% kule minyaka ilishumi idlulileyo. Ngo-2014, i-Samsung yathunyelwa 318.1 yezigidi zee-smartphones, kodwa ngowama-2024, eli nani liye lehla 223.5 million. Oku kuncipha kungenxa ukhuphiswano olwandisiweyo oluvela kwiimpawu zaseTshayina kwaye utshintsho kwizixhobo zeprayimari njengeGalaxy S kunye nothotho lweZ.
Ngeli xesha, i-Apple ithathe enye indlela. I Uthumelo lonyaka lwe-iPhone lukhule nge-22% kwiminyaka elishumi, ukusuka 169 yezigidi ngo-2014 ukuya kwi-207 yezigidi ngo-2024. Ukukhula kwe-Apple kukhuthazwa yi ukunyaniseka kwebrand eyomeleleyo, inkxaso yesoftware yexesha elide, kunye nokwanda kwiimarike ezisakhulayo njengeIndiya.
IiShifts zeSabelo seMakethi: I-Samsung Falls, i-Apple iphakama
Ngaphandle kolawulo lwabo, zombini i-Samsung kunye ne-Apple ziphulukene nesabelo semarike ngenxa yokhuphiswano oluqatha oluvela kwiimpawu zaseTshayina ezifana Xiaomi, Oppo, kunye neVivo. Njenge ye Q4 2024, iApple yabamba a 23% isabelo semarike, ngelixa i-Samsung yayimi 16%. Kwiminyaka elishumi, Isabelo semarike yeSamsung sehle nge-5.8%, kanti iApple's ikhule nge4.5%. Olu tshintsho lugxininisa ukuba njani I-ecosystem ye-Apple kunye nezicwangciso zokugcina abathengi ziye zayinceda yafumana indawo.
Impembelelo yeQhinga kunye noKhuphiswano
Amanani okuthunyelwa ahlayo e-Samsung avela kuyo ukugxila kwisicwangciso kwiimodeli zeprimiyamu, ukufuduka kwiinketho zohlahlo lwabiwo-mali. Oku kwavula ucango Abavelisi baseTshayina babambe isabelo esikhulu kwimimandla apho i-Samsung yakha yakhokelela khona. Okwangoku, I-Apple yenze imali kwi-ecosystem yayo eyomeleleyo, inkxaso yesoftware eyandisiweyo, kunye nokumiswa kweprimiyamu ukukhulisa isabelo sayo semarike.
Funda kwakhona: Abanini be-iPhone 7 Vuka ukuya kuthi ga kwi-349 yeedola ngenxa yesiphene esingaqhelekanga
Iingcinga Final
Kule minyaka ilishumi idlulileyo, I-Samsung ithumele i-700 yezigidi zee-smartphones ngaphezu kwe-Apple, ebonisa ukongamela kwayo kwintengiso epheleleyo. Nangona kunjalo, I-Apple iye yazuza amandla kwisabelo semarike kunye nokuthunyelwa ngonyaka, Ngelixa I-Samsung ijongene nokhuphiswano olwandayo oluvela kwiibrendi zaseTshayina ezilungele uhlahlo lwabiwo-mali. Njengoko imeko ye-smartphone iguquka, zombini iingxilimbela zetekhnoloji ziya kufuneka balungelelanise amaqhinga abo ukugcina izikhundla zabo zobunkokeli kushishino.
Inkcazo ye-Gizchina: Sisenokuhlawulwa ngezinye zeenkampani esithetha ngazo iimveliso zazo, kodwa amanqaku ethu kunye nophononongo luhlala luyizimvo zethu ezinyanisekileyo. Ukufumana iinkcukacha ezithe kratya, unokujonga izikhokelo zethu zokuhlela kwaye ufunde malunga nendlela esisebenzisa ngayo amakhonkco adibeneyo.
Umthombo ovela Gizchina
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-gizchina.com ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso. I-Cooig.com ikhupha ngokucacileyo naliphi na ityala lokwaphulwa kwelungelo lokushicilela umxholo.
