Imbuyekezo yinxalenye engenakuthintelwa kushishino lokuthengisa, kwaye ishishini lamehlo linjalo. Kwiminyaka yakutshanje, ishishini lee-eyewear liye lafumana ukwanda okukhulu kwembuyekezo. Izinga lembuyekezo liyahluka kumazwe ahlukeneyo kwaye linokuphenjelelwa zizinto ezifana nokuziphatha kwabathengi, izithethe zenkcubeko kunye nemimiselo yendawo. Nangona kunjalo, ireyithi yembuyekezo enokuba phezulu ukuya kuma-25% ixhaphake kakhulu kwishishini leempahla zamehlo. Oku kubonisa ukuba imbuyekezo yinkxalabo ebalulekileyo kubathengisi bamehlo.
Kutheni le nto abathengisi bempahla yamehlo benereyithi yembuyekezo ephezulu?
Kukho izizathu ezininzi zokuba kutheni abathengisi beempahla zamehlo banokuba nereyithi yembuyekezo ephezulu:
1. I-Fit and Comfort: I-Eyewear yimveliso eyenziwe ngumntu kakhulu, kwaye kunokuba ngumngeni ukufumana umgangatho ofanelekileyo kunye nokuthuthuzela kumntu ngamnye. Oku kunokukhokelela kwireyithi yembuyekezo ephezulu, njengoko abathengi banokufuna ukuzama iifreyimu ezininzi okanye ubungakanani ngaphambi kokufumana ukulingana okufanelekileyo.
2. Ukuthengwa kwe-Intanethi: Ngokunyuka kwe-e-Commerce, abathengi abaninzi bathenga iiglasi kwi-intanethi ezinokukhokelela kwizinga eliphezulu lokubuya. Ngaphandle kokukwazi ukuzama kwiifreyimu ngokobuqu, abathengi banokubuyisela izinto ezingahambelaniyo nolindelo lwabo okanye ezingena ngokufanelekileyo.
3. Ukutshintsha iiMpawu zeFashion: Iimpahla zamehlo zikwayinto yefashoni, kwaye iintsingiselo zesitayile kunye noyilo zinokutshintsha ngokukhawuleza. Abathengisi banokufuna ukuhlaziya rhoqo uluhlu lwabo lwempahla ukuze bahlale phezulu kwezi ndlela, ezinokuthi zikhokelela kwixabiso eliphezulu lokubuyiswa kwezinto ezinokuthi zingabikho kwimfuno.
Yintoni umgaqo-nkqubo wokujikeleza?
Uninzi lwabasasazi beempahla zamehlo banikezela ngomgaqo-nkqubo wokujikeleza kwiifreyimu ezingathengisi kakuhle. Lo mgaqo-nkqubo uvumela abathengisi ukuba babuyisele uluhlu lwempahla oluhamba kancinci kumthengisi ngokutshintshiselana noluhlu olutsha olunokuthi ludume ngakumbi kubathengi. Oku kunceda abathengisi balawule amanqanaba abo oluhlu kwaye baqinisekise ukuba bahlala benokukhetha okutsha kwezakhelo zokubonelela abathengi babo.
Abasasazi beempahla zamehlo ngokuqhelekileyo banikezela ngomgaqo-nkqubo wokujikeleza kubathengi babo abathengisayo, ezinokubandakanya zombini iivenkile zezitena kunye nodaka kunye nabathengisi be-intanethi. Umgaqo-nkqubo unokuxhomekeka kwimigaqo nemiqathango ethile, enjengobungakanani bomyalelo obuncinane okanye umda wexesha lokubuyisela.
Iinkcukacha zomgaqo-nkqubo wokujikeleza zinokwahluka ngokuxhomekeke kumthengisi, kodwa ngokubanzi, ivumela abathengisi ukuba batshintshiselane ngezakhelo ezingathengisi kakuhle kwizakhelo ezitsha ezivela kwi-inventri yomthengisi. Oku kunceda abasasazi ukuba balawule amanqanaba abo oluhlu kunye nokunciphisa inkunkuma, ngelixa bebonelela ngexabiso kubathengi babo abathengisa ngokubavumela ukuba bagcine uluhlu lwabo lwempahla kusexesheni kunye nezimbo zamva nje kunye neendlela.
Nangona kunjalo, lo mgaqo-nkqubo unokuza ngeendleko eziphezulu kumthengisi, ekufuneka aqulunqe iinkqubo zoshishino ezongezelelweyo ukuxhasa imisebenzi enxulumene nembuyekezo. Oku kunokubandakanya ukuhamba kwesitokhwe kunye nohlaziyo, ukuvunywa, imeko yomzimba yezinto ezibuyisiweyo, ukupakishwa kwakhona, kunye nokuthunyelwa.
isisombululo
Abasasazi beempahla zamehlo basanda kuphumeza izisombululo ze-B2B ze-e-Commerce kunye neendlela zokuzibuyisela inkonzo ezivumela abathengi babo ukuba baqalise izicelo zokubuyisela usebenzisa ukuhamba komsebenzi okulungisekayo.
Ukuba nembuyekezo elungelelanisiweyo yokuhamba komsebenzi kubalulekile ekuqinisekiseni ukuba izinto ezibuyisiweyo zisetyenzwa ngokufanelekileyo nangokukhawuleza, ngelixa kuncitshiswa impembelelo kumgca osezantsi womthengisi.
Nalu ujongo olusondeleyo kwindlela imbuyekezo elungelelanisiweyo yokusebenza isebenza ngayo kumzi mveliso wamehlo:
1. Ukudala uMgaqo-nkqubo wokuBuyisa: Isinyathelo sokuqala kukuseka umgaqo-nkqubo wokubuyisela ocacileyo kunye nocacileyo ochaza iimeko zokubuyisela ukuthengisa. Oku kuquka ukucacisa ixesha elimisiweyo apho imbuyekezo yamkelwa, imeko ekufuneka into leyo ibuyiswe, kunye nazo naziphi na iimali okanye iintlawulo ezinxulumeneyo.
2. Ukuqwalasela i-Returns Workflow: Nje ukuba umgaqo-nkqubo wokubuyisela usekiwe, abasasazi banokumisela ukuhanjiswa komsebenzi wabo wokubuyisela ukuhlangabezana neemfuno zabo ezithile. Oku kuquka ukuqwalasela ukuqhutywa komsebenzi ukulungiselela iintlobo ezahlukeneyo zeembuyekezo, ezifana nempahla ethengiweyo eneziphene, ubungakanani obungachanekanga, okanye ukunganeliseki kwabathengi.
3. Ukungenisa iiReturns: Abathengi be-eyewear be-B2B bangenisa izicelo zabo zentengiso ebuyisiweyo nge-portal ye-intanethi ngokwemigaqo echazwe kwangaphambili kunye neendlela zokubuyisela. Le portal inokufikelela kwi-browser yewebhu okanye i-app yeselula.
4. Ukubuyisela iMpahla kuMhambisi: Impahla ebuyisiweyo ibuyiselwa kumthengisi.
5. Ukubuyisela imali okanye ukuTshintshiselana ngezinto ezithengiswayo: Nje ukuba umhambisi afumane izinto ezibuyiswayo, unokukhupha imbuyiselo okanye atshintshe izinto kwizinto ezahlukeneyo.
Ngokomzekelo, i-Marchon Australia, yazama ukudala amava embuyekezo alawulwayo kuwo onke amajelo abo okuthengisa.
Imbuyekezo entsha yokuhamba komsebenzi idale ukungaguquguquki kunye nokwandisa ukusebenza kakuhle kuwo wonke amajelo okuthengisa amaninzi ngokuba nalo lonke ulwazi olunxulumene nembuyekezo kwindawo enye.
Iimbuyekezo ezingagunyaziswanga zancitshiswa kakhulu ngenxa yokuvumela abathengi ukuba bangenise izicelo zabo zokugunyaziswa kwempahla ebuyiselweyo besebenzisa imigaqo echazwe kwangaphambili kunye nemilinganiselo.
Iitrakthi
Abasasazi beempahla zamehlo banokusebenzisa ukubuyiswa okucwangcisekileyo ukuhamba komsebenzi ukuze balungelelanise iinkqubo zabo zokubuyisela kunye nokuphucula ukusebenza kakuhle kwemisebenzi yabo. Kukho iingenelo ezininzi eziphambili ekusebenziseni ukuhanjiswa komsebenzi okuzenzekelayo, kubandakanya:
Isantya kunye nokusebenza kakuhle: Ngokuzenzekelayo ezininzi iinkqubo zezandla ezibandakanyekayo ekulawuleni imbuyekezo, abasasazi banokunciphisa ixesha kunye nezibonelelo ezifunekayo ukuze kuqhutywe imbuyekezo, oku kunokukhokelela kwixesha lokusombulula ngokukhawuleza kunye neendleko eziphantsi.
Ukungaguquguquki: Ukubuyisela ukuhamba komsebenzi kunciphisa ukubakho kweengxabano okanye ukungaqondani okunxulumene nembuyekezo. Ngokusebenzisa imigaqo echazwe kwangaphambili kunye nemilinganiselo, abasasazi banokuqinisekisa ukuba imbuyekezo iphathwa ngokungaguqukiyo kuwo onke amajelo okuthengisa.
Ukuchaneka: Ngokuzenzekelayo ezininzi iinkqubo zezandla ezibandakanyekayo kulawulo lwembuyekezo, abasasazi banokunciphisa umngcipheko weempazamo okanye iimpazamo kwinkqubo yokubuyisela.
Ukwaneliseka koMthengi: Ngokuzenzekelayo ezininzi iinkqubo zezandla ezibandakanyekayo ekulawuleni imbuyekezo, abasasazi banokubonelela abathengi ngamava okubuyisela angenamthungo akhawulezayo, alula kwaye angenangxaki.
Lilonke, umkhwa obhekiselele ekuqhubekekeni kwembuyekezo yembuyekezo kusenokwenzeka ukuba uqhubeke njengoko abasasazi beempahla zamehlo befuna ukuphucula iinkqubo zabo zembuyekezo, ukunciphisa iindleko kunye nokubonelela ngamava angcono kubathengi. Ngokusebenzisa itekhnoloji efanelekileyo kunye nohlalutyo, abasasazi banokunyusa iinkqubo zabo zolawulo lwembuyekezo kunye nokuphucula ukusebenza kweshishini ngokubanzi.
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