Ukuchaza Ubuhle: Iindlela zoMbala wemilebe eziya kuthi zilawule ngo-2025

Imibala yemilebe ethandwayo iphenjelelwa kakhulu yimigangatho yobuhle yangoku. Uphando ziphumo evela kwiYunivesithi yaseEdith Cowan yafumanisa ukuba “amabhinqa namhlanje ngokuyintloko anxiba ilipstick kuba iwenza azive enentembelo ngakumbi.” Ukongeza, i-makeup enesibindi kunye neebomvu ezikhanyayo ziphucula ukuzithemba kunye nesibheno somzimba.

Imarike yombala wemilebe yehlabathi iphenjelelwa kukuziphatha kwabathengi kunye nezinto abazithandayo. Kutshanje, abathengi abaninzi baya begxila ngakumbi ekusebenziseni izimonyo ukuze baziveze. Oku kuphembelela indlela abazithenga ngayo iimveliso.

Le bhlog iphonononga iindlela zamva nje zombala wemilebe kunye namathuba. Inika ulwazi ukunceda amashishini ahlangabezane neemfuno zabathengi kwaye ahlale efanelekile ngo-2025.

Isiqulatho
Imakethi ekhulayo yombala wemilebe yehlabathi
Uphuhliso lwamva nje lombala wemilebe ngo-2025
    Imfuno ekhulayo ye-makeup ephezulu
    Ukutshintsha izinto ezithandwa ngabathengi ukuya kubuhle bendalo
    Ukunyuka kwemibala yemilebe efakwe kwi-skincare
    Iimpawu zombala wemilebe kumajelo asekuhlaleni
Amashishini anokuzuza njani ekukhuleni kombala womlomo womlomo
    1) Tyala imali kwimilebe ye-matte ethambileyo
    2) Yenza iimveliso ezivumela imilebe "i-tweakments"
    3) Tyala imali kwiimveliso zomlomo we-ultra-luxury
Ukuhamba kokugqibela

Imakethi ekhulayo yombala wemilebe yehlabathi

Imakethi yehlabathi yezithambiso zomlomo ifumana ukukhula okubonakalayo. Ngo-2024, ubungakanani bayo bemarike buxatyiswe I-USD 22.17 yezigidigidi. Uqikelelo lubonisa ukuba imakethi yemilebe iya kukhula ngesantya sokukhula sonyaka esihlanganisiweyo (CAGR) se-4.27%, sifikelele kwi-27.33 yeebhiliyoni zeedola ngo-2029.

I-US iya kwenza ingeniso ephezulu kwi USD 4.161 yezigidi ngo-2025. Ezinye iimarike eziphawulekayo ziquka iChina, iBrazil, iJapan, neIndiya. Imfuno yeemveliso zomlomo iphezulu phakathi kwamawakawaka amancinci kunye neGen Zs. Izithambiso zemilebe yeHybrid skincare zithandwa kakhulu phakathi kweGen X. 

Izinto ezininzi eziqhuba oku kukhula kwentengiso yezithambiso zombala womlomo, kubandakanya:

• zobuqu
• Intsebenziswano phakathi kwamashishini
• Ukupakishwa okunexabiso eliphezulu
• Itekhnoloji yokusika

Uphuhliso lwamva nje lombala wemilebe ngo-2025

Imfuno ekhulayo ye-makeup ephezulu

Imfuno ye-makeup yobunewunewu iya kuqhubeka ikhula. Ixabiso layo lemarike liya kufikelela kwi-USD 5.1 yeebhiliyoni phakathi kwe-2024 kunye ne-2029, likhula ngesantya se-21.42%. Eli candelo lemarike limele iimveliso ezinikezela ngomgangatho ophezulu kunye namava omntu.

Umphumo we-lipstick uya kuba negalelo elikhulu kwimfuno yemveliso ye-makeup yodumo. Abathengi batyala imali kwi-lipstick esemgangathweni ngamaxesha okungaqiniseki kwezoqoqosho. Ezi mveliso zinceda ukukhulisa ukuzithemba kwabo kunye nokuzithemba, okuchaphazela ngokuthe ngqo isimo sabo sengqondo kunye nokuphila kakuhle.

Ukutshintsha izinto ezithandwa ngabathengi ukuya kubuhle bendalo

Inguqu yehlabathi jikelele kubuhle bendalo ilungisa izinto ezilindelwe ngabathengi. Ukhangelo lukaGoogle “lokunyibilika kwesigcwali semilebe” lunyuke ngama-39% eYoY kune “izizalisi zomlomo.” Oku kubonisa ukushenxa ekuphuculeni imilebe ebaxiweyo.

Abantu abadumileyo bakhokela lo mkhwa ngokwamkela inkangeleko engaphantsi. Oku kudala indawo yeemveliso eziphucula iimpawu zomlomo wendalo. Umzekelo, iibrendi zinokutyala imali kubunzima, iifomyula ezifihlakeleyo ezibonelela nje ngokucofa okufanelekileyo kophuculo. Ezi mveliso ziya kuhambelana ngamandla naba baphulaphuli.

Ukunyuka kwemibala yemilebe efakwe kwi-skincare

Umkhwa othi "skinification" uguqula iilipstick zibe zizixhobo zobuhle ezisebenzayo. Abathengi banamhlanje bafuna iimveliso ezizisa imibala eqaqambileyo kwaye zibandakanya izibonelelo ezinje ngehydration, i-pluping, kunye nokugudisa.

Iimpawu zinokuphuhlisa iimveliso zomlomo we-hybrid ezidibanisa izinto zokuthambisa kunye ne-skincare. Esi senzo sinokubabeka phambili kule mfuno ikhulayo.

Iimpawu zombala wemilebe kumajelo asekuhlaleni

Amaqonga eendaba ezentlalo, ngakumbi iTikTok, abumba imakethi yombala wemilebe ngeendlela ezingalindelekanga. Ii-hashtag zentsholongwane ezinjenge #LipTutorials kunye ne #LipCombos zineebhiliyoni zeembono. Ngenxa yoko, umxholo wentsholongwane uyaqhubeka nokukhuthaza abathengi ukuba bafunise ukujongwa kwemilebe kunye neendlela zokubeka.

Iibrendi zinokungena kwezi ndlela ngokusebenzisana nabaphembeleli okanye ngokubonisa usetyenziso loyilo. Le ndlela inokubandakanya ngokufanelekileyo abaphulaphuli abancinci kwaye ikhulise ukubonakala kwemveliso.

Amashishini anokuzuza njani ekukhuleni kombala womlomo womlomo

1) Tyala imali kwimilebe ye-matte ethambileyo

Imilebe ethambileyo ye-matte ibe yinto ephambili kwiminyaka yakutshanje. Banikezela ngokugqitywa kwe-matte edibanisa induduzo kunye nobunzima. Ngokungafaniyo ne-matte lipsticks zemveli, iifomyula ezithambileyo ze-matte zibonelela ngenkangeleko yendalo eziva ingenabunzima kwaye idityaniswa ngaphandle komthungo kunye neetoni zesikhumba ezahlukeneyo.

I-shades ebomvu kunye ne-nude shades iye yanda kakhulu kwiminyaka yamuva nje. Iibrendi zinokuphuhlisa iifomula eziguquguqukayo ezijongana ne-minimalistic makeup routines okanye ingxelo ejonge umgaqo weenqwelo-moya. Ukwamkela le mizila yemibala yomlomo kunika indlela efanelekileyo yokuncedisa naliphi na ixesha okanye isitayela.

2) Yenza iimveliso ezivumela imilebe "i-tweakments"

Ingqikelelo yohlengahlengiso ilungisa indlela abathengi abajongana ngayo nokhathalelo lwemilebe kunye nokuphucula. Abathengi bazama iimveliso ezahlukeneyo ekhaya. Umzekelo, i-lip liners, i-glosses, kunye neoli yomlomo inika iindlela ezifihlakeleyo zokulungisa imilo yemilebe yakho. Ezi mveliso zinceda ukufikelela kwiziphumo eziqhelekileyo njengemilebe ye-ombré okanye imilebe ekhazimlayo.

Ukongeza, iimpawu zobuhle kufuneka zityale imali kwiimveliso zomlomo ezinemisebenzi emininzi. Ngokomzekelo, banokuvavanya iimveliso zombala womlomo ezifakwe izithako ezonyusa i-collagen emlonyeni kunye nokukhuthaza ukuqina.

I-Tweakments ixhobisa abasebenzisi ukuba bazame iindlela zokuzihombisa, ukusuka kwimilebe yendalo ukuya kwimilebe ebukhali, ngomzamo omncinci. Iimveliso zinokwenza izixhobo ezintsha ezihlangabezana nezi mfuno kwaye ziqinise indawo yazo kwindawo yobuhle. Olu tyalo-mali luqinisekisa ukuba uphawu lubonelela abathengi ngeendlela ezahlukeneyo zomlomo ukuze bancedise nayiphi na indlela okanye ixesha lonyaka.

3) Tyala imali kwiimveliso zomlomo we-ultra-luxury

Ubuhle obutofotofo buhlala lukhetho oludumileyo kubathengi abaninzi. Ishishini lezinto zokuthambisa eligqwesileyo kwihlabathi liya kwenza malunga I-USD 24.86 yezigidigidi ngo-2025. Le ngeniso kulindeleke ukuba ikhule ngonyaka kwi-3.86% phakathi kuka-2025 kunye no-2029. La manani abonisa amandla emveliso yomlomo wodidi.

Iimveliso zinokujolisa kwiimveliso zomlomo zodidi ezinxitywa ngabathengi ukwenza ingxelo. Oku kunokubandakanya imilebe ebomvu engqindilili kunye nobomvu beklasi okanye iithowuni ezinobunqunu ezifudumeleyo ezifanelekileyo kwinkangeleko yemini nangokuhlwa.

Iimpawu zodidi oluphezulu zinokuphucula iminikelo yazo ngeeglosi ezikhazimlayo, izithako zeprimiyamu ezifana ne-vitamin E, okanye ukupakishwa okuqokelelweyo okwenza ukuba iimveliso zizive zikhethekile.

Ukuhamba kokugqibela

Ukukhula ngokukhawuleza kwemarike yombala wemilebe kubonisa ixesha elinomdla kumashishini ukuba avelise izinto ezintsha kwaye ahlale phambili kushishino lobuhle obukhuphisanayo. Ezi mpawu zinokungena kwiindlela zomlomo ezifana nokugqitywa kwe-matte ethambileyo, iimveliso eziguquguqukayo zokulungisa imilebe, kunye neminikelo emnandi. Oku kunokubanceda ukuba bahlangabezane neemfuno ezahlukeneyo zabathengi ngelixa besenza ixabiso elihlala lihleli.

Ukusebenzisa ezona ndlela zishushu kubandakanya ukulungisa utshintsho olukhethwa ngabathengi. Inokubeka amashishini njengeenkokeli kwihlabathi elikhulayo lobuhle. Ngotyalo-mali olucingisisiweyo kunye nokugxila kumgangatho, iinkampani zinethuba elikhethekileyo lokuphakamisa imigca yemveliso kunye nokutsala abaphulaphuli kule marike ikhula rhoqo.