Ukuzisa imveliso entsha kwindawo yentengiso kunemingeni yako, ngakumbi ukuba awuzange ukwenze ngaphambili. Ukwazi apho uqalise khona kunokudida. Ngombulelo, inkqubo yophuhliso lwemveliso iya kunceda ukuzisa izimvo zakho ebomini.
Ukususela kwingcinga yokuqala ukuya ekuhanjisweni kokugqibela kwi-a imarike, akukho zimbini zophuhliso lwemveliso ezifanayo. Owake waphathwa ngononophelo inkqubo yengxangxasi engqongqo, apho iimfuno zengqikelelo entsha zachazwa kwasekuqaleni zaze zaphunyezwa ngokwezigaba ezahlukeneyo, ngoku iye yaba yinto ephindaphindwayo kwaye indlela ekhawulezayo.
I-Netflix, umzekelo, inesibindi ekuthatheni uphuhliso lwemveliso entsha, inomdla wokuguquka kwaye ingoyiki ukudiliza izicwangciso zayo zangoku. Inkampani isekela iinkqubo zayo zophuhliso lwemveliso ekubandakanyekeni kwabathengi kunye nokugcinwa, ngokugxininisa kuvavanyo lwemveliso. INetflix yenza kwaye ivavanye iiprototypes ezirhabaxa kulandela impumelelo yombono, ukuqinisekiswa ngokukhawuleza iikhonsepthi kunye nokushiya indawo yotshintsho. Olu qheliselo luxhase izigqibo zokubheja ezinkulu zeNetflix, kuquka nokutshintsha imodeli yayo yokurenta ngeposi yeDVD ibe yimodeli yosasazo yedijithali ngo-2007, eyajika uphawu lwaba ligama lasekhaya.
Ngokuchasene noko, i-e-commerce enkulu ye-Amazon isebenzisa indlela yokusebenza ngasemva: ukukhaba inkqubo yophuhliso ngokucinga ukuba umnikelo omtsha uphelele kwaye ulungele ukuthunyelwa, emva koko ucwangcisa umva. Iqela laseAmazon liqala ngokubhala inqaku leendaba elihlekisayo elisasaza ukusungulwa ngokusemthethweni kombono walo omtsha. Iqela liza kucokisa ulwimi kude kube yimveliso ehambelanayo ehambisa ixabiso elitsha kubathengi. Ke uyabona, akukho nkqubo ilingana-yonke yokuphuhlisa imveliso entsha, kodwa izinto eziqhelekileyo zikhona.
I-Netflix kunye ne-Amazon baye bamkela izicwangciso zokuphuhlisa imveliso ezidlala ngamandla abo, okubavumela ukuba bahlale phambi kwabakhuphisana nabo kwaye banikeze ixabiso elitsha kubathengi. Nangona kunjalo, ukuphinda impumelelo yezi nkampani akukho lula ukuyifumana. Uninzi lwemveliso iqalisa i-flop okanye iwa phantsi ngokulindelekileyo kokukhula. Lo mkhwa uzisa umngcipheko wokwenyani koosomashishini abancinci nabasakhulayo, njengoko ukwazisa iimveliso ezitsala imfuno eyaneleyo kunye nengeniso yokugcina imisebenzi kunye nokumelana nokhuphiswano ngumngeni onzima kakhulu.
Masingene kwinkqubo yophuhliso lwemveliso, sijonge iindlela zokwandisa amandla emveliso yakho.
Yintoni inkqubo yophuhliso lwemveliso?
Inkqubo yoPhuhliso lweMveliso eNtsha (NPD) ibhekisa kumanyathelo athathiweyo ukuzisa imveliso kwindawo yokuthengisa. Inkqubo iqala ngokucinga ngengcamango, ilandelwa kuphando lwemarike enokubakho, ngaphambi kokudala iprototype kwaye emva koko ikhuphe imveliso kubathengi. Le nkqubo iqhutywa ngamashishini amatsha nasele ekhona, abarhwebi abazimeleyo kunye nabasebenza ngokuzimeleyo, kwaye idibanisa isebe ngalinye lenkampani, kubandakanywa ukuyila, ubunjineli, ukuthengisa kunye nokuvelisa.
Iinkqubo zeNPD azilandeli iplani enye. Endaweni yoko, inkqubo ilawulwa bubunzima bemveliso okanye ishishini lakho. Nokuba imveliso yakho yinkqubela phambili eyongezelelweyo okanye uyilo oluyimpumelelo luya kuyitshintsha inkqubo oyilandelayo.
Iinkqubo ze-NPD zetekhnoloji enkulu ye-Apple kusenokwenzeka ukuba igqwese leyo yetyathanga lokutya okukhawulezayo kweMcDonald's. I-Apple idume ngokudala izinto ezintsha, iimveliso ezisikwayo ezixhotyiswe ngehardware ekumgangatho ophezulu kunye nesoftware. I-hardware ye-Apple iyilwe ngononophelo, iveliswa kwaye idityaniswe kusetyenziswa izinto ezixabisa kakhulu, ezikhokelela kubomi obuntsonkothileyo, obubizayo kunye nobunzima bophuhliso.
Kungenjalo, uMcDonald's utyekele ekuphuhliseni iimveliso zexeshana, ukuvavanya ukuthandwa kwazo emarikeni ngaphambi kokuba zizenzele ukhetho olusisigxina lwemenyu. Ukutya kunye neemveliso zesiselo nazo zilula kwaye azibizi kakhulu ukuziphuhlisa, njengoko unokulungisa iiresiphi ezikhoyo okanye usebenzise izithako eziqhelekileyo. Iinkqubo ezenziwa nguApple kunye noMcDonald's ke ngoko zahluke kakhulu. Zombini iinkampani ziphumelele ngokuqonda iimfuno zeemarike ezijolise kuzo, ngobuchule ziphucula iimveliso ngelixa ziphuhlisa iimveliso ezithandwa ngabathengi, kunye nabakhuphisana nabo abasemva ngasemva.
Iinkampani zisebenzisa iinkqubo zophuhliso lwemveliso ukuze
- Yanelisa a imfuno yemarike okanye ukufuna;
- Khuphisana nabanye abadlali bemarike ngesantya okanye isikali;
- Ukuyila ngempumelelo indawo emarikeni;
- Ukuzuza ukukhula kwexesha elide;
- Uvavanyo lwe ukubanakho kobugcisa; yaye
- Kuphephe intsilelo enkulu.
Ngaphandle kochulumanco oluza ngokusungulwa kwemveliso entsha, akufuneki ukhawuleze uphuhlise imveliso. Thatha inkqubo njenge-marathon, kungekhona i-sprint, ukunciphisa umngcipheko wokukhulula imveliso ephosakeleyo.
I-iPhone ye-Apple yayiyi-latecomer kwimarike ye-smartphone, kunye nezigebenga ezifana ne-BlackBerry elawula imarike de ikhutshwe ngo-2007. Ngelo xesha, i-Apple yayikhethekileyo kwiikhomputha kunye nomculo, ngaphandle kwegama kwimarike ye-smartphone. Nangona kunjalo, i-Apple yathatha ixesha layo lokuphuhlisa kunye nokuvavanya i-iPhone yayo, ihlalutya ngononophelo imarike kunye nabakhuphisana nabo ukuba baqonde oko kwakusebenzayo kunye noko kwakungekho. IBlackBerry yayingakhathali kwintengiso kwaye ingenabuchule obutsha, iyenza ibe sesichengeni kumashishini amatsha kunye nala maxesha afana neApple.
I-iPhone yokuqala, ebonisa isikrini sokuchukumisa kunye nemisebenzi ye-App Store, ibangele ukuphazamiseka okukhulu. Abathengi bafuna ukulula kunye nokulula kwekhibhodi ebonakalayo enezitshixo ezithambileyo, ezenziwa ngobuchule ngu-Apple. Into eyayifana nethebhulethi enobungakanani bepokotho ekugqibeleni ikhokelele ekubhubheni kweBlackBerry. Ixesha yayiyeyona nto iphambili kolu tshintsho-i-Apple ayizange ikhawuleze ukusungulwa kwayo kwe-iPhone, kodwa yathatha ixesha lokufezekisa imveliso eyogqitha abo bakhuphisana nabo.
Kusetyenziswa nini iinkqubo zophuhliso lwemveliso?
Iinkampani zibandakanyeka kwiinkqubo zophuhliso lwemveliso xa
- Ukhetho lwabathengi kunye nokutshintsha kwendlela yokuziphatha;
- Ukhuphiswano luyaqina; okanye
- Ithuba elitsha lokusebenzisa imali liyafumaneka.
Xa ishishini liqonda inqaku lokuthatha amanyathelo, baya kwenza nokuba
- Phuhlisa imveliso entsha kraca;
- Phucula okanye uphucule imveliso esele ikhona; okanye
- Yazisa imveliso esele ikho kwimarike entsha.
Inkqubo yophuhliso lwemveliso ihlala a umjikelo wobomi bemveliso: intshayelelo, ukukhula, ukukhula kunye nokwehla. Iintshayelelo zemveliso aziyeki kwinqanaba lentshayelelo. Iinkampani ziyaqhubeka nokuqokelela kwaye zenze ingxelo yabathengi kubo bonke umjikelo wobomi, ukubuyisela iinguqulelo ezintsha ngokuphucula okanye ukongeza izinto ezintsha.
I-Coca-Cola, umzekelo, isebenzisa oomatshini bokuthengisa obunamandla e-AI ukuqonda ukuziphatha kwabathengi kunye nokusebenza kophawu. Idatha eqokelelweyo inokuxhasa ukukhutshwa kwencasa entsha. I-Coca-Cola ikhuphe i-Sprite Cherry ngo-2017 emva kokufumana iintengiso ziphezulu kuzo zombini i-Sprite kunye ne-Cherry iziselo ezithambileyo. Njengoko ishishini lakho likhula kwaye likhula, kuya kuba njalo nemizila yalo yemveliso. Ukuze uhlale ngoku kwimarike, kufuneka uqhubeke uphendula ngokukhawuleza kwiimfuno zabathengi ngokuzisa iimveliso ezintsha.
Yonke imveliso ekugqibeleni iyakhula njengoko abathengi betshintshela kwezinye izinto. Amanye amashishini aya kuqhuba imveliso phantsi, abanye baya kuyicwangcisa ngokutsha ukuyigcina ifanelekile okanye iyimfuneko. Eli nqanaba lithuba elihle lokwazisa iimveliso ezintsha, ukuqala umjikelo wophuhliso lwemveliso kwakhona.
Izigaba zophuhliso lwemveliso
Inkqubo ye-NPD inokushwankathelwa ibe ngamanyathelo asixhenxe. Ukusuka kwimibono yetekhnoloji enkulu kunye nengqindilili ukuya kwiimbono zokutya ezincinci nezikhuselekileyo, zonke iiprojekthi zophuhliso zihamba ngala manyathelo. Nangona inde, kwaye iphindaphindwa, inkqubo ibalulekile kwimpumelelo yokuqaliswa kwemveliso yakho.
Inyathelo 1: IsiZukulwana sombono
Inkqubo yophuhliso lwemveliso iqala ngokuvelisa iimveliso ezintsha. Izimvo ezisakhulayo kuxoxwa ngazo kwizinto ezinokuba ziiseshoni zokucinga ngengqondo. Iingxoxo zihlala zigxile kwezi zinto zilandelayo:
a. Imakethi ejongiwe
Ngubani umthengi ekujoliswe kuye kwimveliso yakho? Yenza iprofayile yomthengi apho imveliso yakho iza kuthengiswa kuye. Imakethi yakho ekujoliswe kuyo ibalulekile ukuba uchonge ukusuka ekuqaleni, njengoko abathengi baya kwenza okanye baphule imveliso yakho entsha.
Kufuneka kwakhona uchonge impumelelo enokubakho yemarike ojolise kuyo. Ubungakanani bemarike sisixhobo esiluncedo sokuqikelela inani labantu abanokuba ngabathengi bemveliso yakho. Ikwaqikelela ukuba ingakanani imarike onokuthi uyiphumelele. Ubungakanani bentengiso bunceda ekuqinisekiseni ukuba izimvo zakho zifanelekile na ukuzilandela.
Khawube nomfanekiso-ngqondweni wokuloba kulwandle lweMeditera, enye yezona ndawo zininzi zokuloba ehlabathini. Ukubambisa iintlanzi kufana nempepho. Ukudana kwakho, ubuya neebhakethi ezizaliswe sisiqingatha, awukwazi ukwenza nayiphi na inzuzo enkulu ekuthengiseni kwabo. Esi siphumo singathandekiyo kungenxa yemimandla eselunxwemeni elotywa ngokugqithisileyo ziinqanawa ezikhethekileyo, kwaye isikhephe sakho esincinci sikuthintele ekulobeni ngakumbi elwandle. Lo mzekelo ubonisa ukuba imveliso yakho isenokusilela njani kwimarike enkulu (oko kukuthi, ulwandle lweMeditera), ukuba ukufikelela kwakho kulinganiselwe (oko kukuthi, imimandla eselunxwemeni) kwaye imarike ayinabathengi abaneleyo (okt, intlanzi) ukuphumeza inzuzo. Kuya kufuneka ke ngoko uqhube ubungakanani bentengiso ukuze wazi imarike yakho eyinyani kwaye unqande iziphumo eziphoxayo.
b. Iimveliso ezikhoyo
Zeziphi iimfuno ezithile ezazanelisa imveliso yakho?
Oosomashishini badla ngokuba phantsi kwengcamango ephosakeleyo yokuba impumelelo ibangelwa yingcamango entsha ekhwankqisayo. Enyanisweni, ezininzi iingcamango ezilungileyo zizalwa ngokuphindaphinda imveliso ekhoyo: ukuyiguqula okanye ukuyilungelelanisa kwimarike entsha ekujoliswe kuyo okanye ingxaki. Ngokufanelekileyo ukuwonga imveliso esele ikhona ukwanelisa imfuno yangoku okanye yexesha elizayo yomthengi ukhwaza impumelelo.
I-iPhone ye-Apple ibuyisele i-smartphone ngokufanelekileyo, ikhupha isikrini sokuchukumisa. Ukuza kuthi ga ngo-2007, iikhibhodi zazinomsindo, nto leyo eyenza ukuba i-iPhone ibe nesibindi ngakumbi. Kodwa njenge-Apple, abathengi bavuma ngokukhawuleza ukuba amaqhosha eplastiki aphelelwe lixesha, kwaye amaqhosha edijithali akhawuleza aba yimfuneko yabathengi.
Ubuchule bokucinga nge-SCAMPER iluncedo ekufumaneni iingqikelelo zemveliso emitsha, ngokubuza imibuzo malunga neemveliso esele zikhona, kwaye ikuvumela ukuba usulungekise kwaye wenze iimbono ezindala zibe zizala maxesha.
c. Ixabiso-longeziwe
Ingaba imveliso yakho iza kuzisa ixabiso kwimarike? Kufuneka uchonge injongo yemveliso yakho, kwaye nokuba umntu unokuba nomdla ekuyithengeni na. I Uhlalutyo lwe-SWOT yindlela esebenzayo yokuvavanya amandla emveliso yakho, ubuthathaka, amathuba kunye nezoyikiso, kukunceda wakhe imveliso esebenza kakuhle nenomtsalane.
Ulwazi oluninzi lunokwabelwana ngalo ngexesha leseshini yokubonisana. Ngoko ke kufuneka ucinge ngokubhala izimvo ngendlela a imephu yeengcinga. Kulula ukuyila, iimephu zengqondo ziqinisekisa ukuba iqela lakho liyazi ngokulinganayo kwaye lamkela izimvo kunye nemisebenzi yazo kunye nenjongo. Iimephu zengqondo zikwanceda ukuba nomfanekiso-ngqondweni wendlela iingcamango ezahlukeneyo ezinxibelelana ngayo nezichaphazela enye kwenye.
Ukunceda ngakumbi ekudaleni iimephu zengqondo, landela enye yezi linki zingezantsi:
Inyathelo 2: Uphando
Sivuyisana nawe! Uphuhlise ingcamango enomtsalane, nexabiso elongeziweyo. Ngoku lixesha lokuvavanya imeko yemarike yakho. Eli nyathelo likuvumela ukuba uqinisekise ukuba imarike ityebile kwaye yahlulwe ngokwaneleyo ukunika imveliso yakho ithuba lokukhula. Qinisekisa ukuba awuleqi eli nyathelo; thatha ixesha lakho ukuphanda imakethi kwaye uhlalutye abathengi abanokubakho kunye nabo bakhuphisana nabo, njengoko inokuba ngumqobo wendlela kwimpumelelo yemveliso yakho.
a. Vavanya imarike
Uphando lwemakethi ikunceda ukuba ulinganise uluvo lwemarike yakho. Uhlalutyo lunokunxulumana nendlela abathengi abasabela ngayo okanye abasabela kakuhle ngayo kwiimveliso zangoku, nokuba ngaba kukho izikhewu zokuxhaphaza, nokuba inqanaba lomjikelo wobomi boshishino (ukukhula, ukukhula, ukuhla) kunokubonelela ngamathuba okukhula.
Umzi-mveliso weempahla zokulala, iiNdawo zangaphantsi kunye neMveliso yeeMpahla zeNtsana, umzekelo, ukwinqanaba lokuhla lomjikelo wobomi bawo. Ezi mpahla ziyimfuneko, oko kuthetha ukuba oosomashishini abazayo banesiseko esinamandla sabathengi. Nangona kunjalo, imfuno yempahla yokulala eyenziwe eOstreliya, impahla yangaphantsi kunye nempahla yabantwana iyakhula. Endaweni yoko, abathengi baye bakhetha ukuthenga izinto ezinexabiso eliphantsi ezenziwe eTshayina, eBangladesh naseVietnam. Ukhuphiswano olunamandla luya kunciphisa amathuba akho okwenza ukuba ube mkhulu ngemveliso entsha kweli shishini.
Ukuqaliswa kwemveliso emitsha kuthanda ukuba nempumelelo kakhulu kwinqanaba lokukhula kumjikelo wobomi boshishino. Kweli nqanaba, abamkeli bokuqala baqala ukwamkela imveliso, kunye neentengiso ziqala ukukhula kwaye inzuzo iqala ukuhamba. Ugxininiso lwentengiso luphantsi, nto leyo ekwenza ukwazi ukufumana isixa esikhulu seentengiso kunye neengeniso. Ukufumana inzuzo kwimarike esele ikhulile kulucelomngeni, kwaye ikakhulu kubandakanya abadlali abasele bebophelelekile ukuba baphucule iimveliso zabo ukuze bahlale bekhuphisana.
b. Jonga abantu okhuphisana nabo
Uhlalutyo lweshishini ikunceda ukuba uqonde imisebenzi yomntu okhuphisana naye, kwaye ungama phi xa uthelekisa. Uhlalutyo lunokunxulumana nenani leenkampani ezenza iimveliso ezifanayo, nokuba ngaba abathengi banyanisekile na kwiinkampani esele zikhona, okanye ukuba iimveliso esele zikhona zifuna ukulungiswa.
Ishishini lokuVelisa iJuice yeSiqhamo, umzekelo, ligxile kakhulu. Abadlali abane abakhulu kolu shishino benza ngaphezulu kwe-70% yengeniso yoshishino iyonke. Ukugxininiswa okuphezulu okunjalo kwenza kube nzima ukuba abadlali abatsha bafumane ukwabelana kwimakethi kunye nokugcina inzuzo. Lo mba unokubaluleka ukuba uwuthathele ingqalelo ukuba istroke yakho yobukrelekrele kwinqanaba lemibono ibikukudala ijusi yeziqhamo zetropikhi entsha. Uhlalutyo lomngcipheko sisixhobo esiluncedo ukuchonga imingcipheko enokuthi ithobe impumelelo yemveliso yakho entsha emarikeni, njengokhuphiswano olumandla.
Inyathelo 3: Ukucwangcisa
Unayo ingcamango, kwaye unemarike efanelekileyo. Ngoku lixesha lokuba wenze izicwangciso zokufezekisa umbono wakho. Kweli nqanaba, uya kugudisa iingxubakaxaka kumbono wakho wokuqala, wenze imveliso yokugqibela kunye nebanzi yendlela ukwenza ingqondo yakho iphile.
Ukucwangcisa kunokukunceda:
- Misela imihla emisiweyo;
- Seka a uhlahlo-lwabiwo mali lwemveliso;
- Chonga izixhobo ezifunekayo ukwenza imveliso yakho, njengabasebenzi, inkunzi, imathiriyeli ekrwada, kunye nababoneleli.
Khawucinge ukuba ufuna ukwenza umgca omtsha wee jeans zabasetyhini. Emva kophando olucokisekileyo lwemakethi, ufumana okunokwenzeka kwindawo ye-niche kunye neendawo ezizinzileyo zoMzi mveliso wabaseTyhini naMantombazana, ukushiya uphefumlelwe ukuba uzobe uyilo lwakho lokugqibela. Ukwenza umzobo ube ngowokwenene, kufuneka udibanise uthungelwano lwababoneleli, abanjengomqhaphu, abavelisi bokwenziwa kwamalaphu enziweyo kunye nendalo. Kuya kufuneka kwakhona ufumane izixhobo kunye netekhnoloji yokuvelisa ijean, kubandakanya oomatshini bokuthunga kunye noomatshini bokusika izinto eziphathekayo, ezinokuthi zibe lutyalo-mali lwangaphambili. Ukucinga ngazo zonke izinto eziyimfuneko kunokuba nzima, kodwa ukucwangcisa okusebenzayo kuya kukunceda ulungelelanise lo msebenzi unzima.
Umenzi wempahla yabasetyhini base-Australia uCue, umzekelo, usebenze ngenkuthalo kumgca omtsha wesambatho kunye nezinto ezibonakalayo ezibonakalayo kunye neendlela zokuvelisa kunye neendlela. Ukwenza lo mgca, iCue kulindeleke ukuba ikhuphe izinto ezivela kwiCotton yoMhlaba oLungileyo kunye neFibreTrace. Le ntsebenziswano intsha iya kufuna uCue ukuba cwangcisa ngobuchule iindlela zokulungelelanisa amakhonkco okubonelela, okuya kunceda ukuthengwa kwezinto eziphezulu zomda.
Ukucwangcisa kubandakanya ukwenza a qhinga urhwebo oko kuya konyusa umdla wabathengi. Ngelixa unokuphinda uhlaziye isicwangciso sokuqala, uthatha isigqibo sokuba yeyiphi na itshaneli (umz., imidiya yoluntu, irediyo, iTV) ofuna ukuyinyusa imveliso yakho kwangethuba inokuhambisa inkqubo yokuphehlelelwa. Ucwangciso lukwabandakanya ukuseka a imodeli yamaxabiso kwimveliso yakho, esebenzela wena kunye nabathengi.
Ukunceda ngakumbi ekwenzeni imaphu yendlela yemveliso, landela enye yezi linki zingezantsi:
Inyathelo 4: Iprototyping
Lixesha lokuba imveliso yakho ibonakale. Kweli nqanaba, uya kuphuhlisa isampula yemveliso (umdlalo ohlekisayo) wento eya kuthi ekugqibeleni iqalise abathengi. Kunqabile ukuba imveliso iphumelele ekuhambeni kokuqala. Eli nqanaba libandakanya ukuzama iinguqulelo ezininzi kunye nemathiriyeli, ukulungisa okanye ukuphelisa iinketho endleleni.
Inkqubo yeprototyping iyahluka kwixabiso kunye nobude, kuxhomekeke kubunzima bemveliso. Kwizinto zombane, unokufuna unikezelo lwe-3D okanye abayili kunye neenjineli eziqeqeshwe kuyilo oluncediswa yikhompyuter kunye nesoftware yokuyila. Kule meko, oosomashishini kuya kufuneka bathathe iikontraka zabasebenzi. Umsebenzi omkhulu kunye nokufihlakala kuye kwangena ekudaleni i-iPhone, kunye nenkqubo entsha yehardware kunye nojongano lomsebenzisi, onyuse iindleko zeApple. Xa kuthelekiswa, iiprototypes zokutya zilula kwaye azibizi ukuvelisa, njengoko unokuzenzela ngokwakho.
Isiphumo kweli nqanaba kukuba a imveliso encinci esebenzayo (MVP). I-MVP yimodeli yokuqala yemveliso yakho enomsebenzi owaneleyo wokuyivavanya ngaphambi kokwakha eyona nto yokwenyani. Ukwenza njalo kunceda ukuqinisekisa ingcamango yemveliso yakho kwangoko kwinkqubo yophuhliso lwemveliso, ngelixa unciphisa iindleko zotyalo-mali lokuqala. I-Apple ithatha indlela ephucuke ngakumbi xa isakha iprototype, ityala ixesha elininzi kunye nomzamo wokwandisa ukusebenza kweprototype. INetflix, kwelinye icala, ikhetha iprototype erhabaxa egxile ekuvavanyeni imveliso.
Ukunceda ngakumbi ekudaleni iprototype, landela enye yezi linki zingezantsi:
Inyathelo lesi-5: Ukuqinisekisa nokuvavanya
Ixesha lokuya kuhlala nemveliso yakho! Kweli nqanaba, uya kuqinisekisa kwaye uvavanye iphulo lakho lokuhlekisa kunye nokuthengisa. Eli nqanaba libalulekile ukuchonga nayiphi na imingcipheko phambi kokuba uqalise imveliso yobuninzi. Nokuba i-glitches yobugcisa ifuna ukulungiswa, imisebenzi ifuna ukuhlaziywa okanye iimpawu zifuna ukongezwa, eli nqanaba lelinye lamathuba akho okugqibela okwenza utshintsho. Kufuneka usoloko uzibuza, ngaba imveliso izisombulula ngempumelelo iimfuno zabathengi bakho?
Uvavanyo lubandakanya:
- Uvavanyo lweAlfa (ngaphakathi kwefemu) - ibhekisa kuvavanyo lwangaphakathi lokwamkelwa apho inkampani ivavanya imveliso ehlekisayo kwilebhu okanye kwindawo yeqonga.
- Uvavanyo lweBeta (ngaphandle kwefemu) - ibhekisela kuvavanyo lokwamkelwa komsebenzisi apho inkampani inika imveliso ehlekisayo kwiqela labasebenzisi abajoliswe kuyo kwindawo yehlabathi langempela kwaye icela impendulo. I-Netflix, umzekelo, isebenzisa i-app yokuvavanya i-beta ukukhupha uhlaziyo kwiqela elikhethiweyo labasebenzisi, ngaphambi kokukhulula kubo bonke abathengi. Le nkqubo iqinisekisa ukuba isicelo esitsha sizinzile kwaye sisebenza ngokuchanekileyo, sishiya indawo yokulungiswa.
Inyathelo lesi-6: Uyilo oluneenkcukacha
Sele uza kufika! Kweli nqanaba, udala imveliso yokugqibela eya kuthengiswa. Uyilo kufuneka lwakhe kwiprototype yakho, uthabathe iimbono ezifunyenwe kuvavanyo lwe-MVP yakho. Ukusuka apha, unokuqalisa imveliso yobuninzi.
Njengoko uza kube usebenza nabachaphazelekayo abaninzi kunye namaqela ngeli nqanaba, kubandakanya imveliso kunye nolawulo lweprojekthi, uyilo, ukuthengisa kunye nokuthengisa, ukwenza uhlalutyo lwabachaphazelekayo kunokuba luncedo. Le nkqubo imisela amaqela afanelekileyo kuyilo lophuhliso lwemveliso yakho, ikuvumela ukuba uvavanye kwaye ubeke phambili iimfuno zabo.
Inyathelo lesi-7: Ukurhweba
Ufikelele kwinqanaba lokugqibela! Ngoku kufuneka ube nemveliso enengeniso nelungele ukuthengisa. Kweli nqanaba, uyakwazisa imveliso yakho kwindawo yentengiso. Iqela lakho lokuthengisa liya kuthatha iprojekthi, lilungiselela imveliso yokuqaliswa kwayo.
Amaphulo okwazisa abaphulaphuli bakho ngemveliso yakho entsha, ukunceda ukuvuselela i-buzz kunye nokukhuthaza abantu ukuba babe ngabathengi. Ulawulo oluqhubekayo lwe-Nike kwintengiso yempahla yezemidlalo kunye nempumelelo ekuqalisweni kwemveliso emitsha kunokubalelwa kwintengiso yayo. qhinga urhwebo. I-Nike ixhomekeke ekuthengisweni ngokuthe ngqo, ngakumbi ngokusebenzisa imidiya yoluntu, kunye neemveliso ezininzi ezitsha ezibhengezwe kakhulu kwaye zinomntu ophezulu. Nokuba unohlahlo lwabiwo-mali oluluqilima okanye olukhululekileyo onokuthi usebenze nalo, kukho iindlela ezininzi zokuthengisa ezifumanekayo kuwe, kubandakanya:
- Umabonwakude, unomathotholo okanye iibhodi zezaziso
- Iimeyili
- Iibhulogi
- Izithuba zemidiya yoluntu
- Iintengiso zemidiya yoluntu
- Iintengiso ze-injini yokukhangela
Nangona eli linqanaba lokugqibela, amashishini amaninzi aya kuqhubeka nokuphucula iimveliso zawo, ephinda umjikelo. I-Apple, umzekelo, ngonyaka iqala imodeli entsha ye-iPhone. Khawucinge ngenkqubo yokuphuhlisa imveliso njengomnyango ojikelezayo: inyathelo lakho lokuqala liphawula ingcamango entsha ekhanyayo, kwaye ijika ibe yinto yemarike ekulungeleyo njengoko uhamba kumjikelo. Nje ukuba imveliso yakho idlule kwinkqubo, iya kukhutshwa ngaphandle komnyango, ukuze ithatyathelwe indawo yimbono entsha, okanye ihlaziywe kwaye ijikelezwe kwakhona.
Ukunceda ngakumbi ekuthengiseni iimveliso ezintsha, landela enye yezi linki zingezantsi:
Ukuthatha okuQatha:
Inkqubo yophuhliso lwemveliso luhambo olutyebisayo, oluqala ngeengcinga ezikhulayo kunye nokuqhubela phambili ukuya kwiimveliso eziyimpumelelo ezanelisayo iimfuno zabathengi. Ukufumana inkqubo yophuhliso lwemveliso efanelekileyo kunokunceda ukulungelelanisa iiprojekthi ezizayo kunye nentsebenziswano yeqela, ngelixa likhuthaza ukutsha. Abathengi bakho baya kuhlala bonwabile kwaye banelisekile, kwaye uya kube uzifumene isicwangciso esixabisekileyo sokuphinda.
Umthombo ovela Ibisworld
Ukuziphendulela: Ulwazi oluchazwe ngasentla lunikezelwa yi-Ibisworld ngaphandle kwe-Cooig.com. I-Cooig.com ayenzi lumelo kunye neziqinisekiso malunga nomgangatho kunye nokuthembeka komthengisi kunye neemveliso.
