Kwaxelwa ukuba phakathi kuka-2020 kunye no-2022, kuluhlu olubanzi lwamacandelo - ukusuka kulonwabo kunye ne-elektroniki yabathengi ukuya kwifashoni, ukuthengisa iimpahla, ukutya kunye nekofu - wabona ukuvalwa Ngaphezu kwe20,000 iivenkile izitena-nodaka ehlabathini lonke, kuquka e-US.
Nangona kunjalo, ayizizo zonke iingingqi ezifumana i-apocalypse yokuthengisa-igama elaqanjwa ngo-1990s kodwa laqala ukufumana amandla ngo-2017, ukuchaza ukuvalwa kweevenkile ezininzi zokuthengisa. Ngoku, unokuzibuza, ngenxa yazo zonke ezi ngxelo ziphikisanayo, yeyiphi imbono esifanele sibeke ukholo lwethu kuyo? Ngaba ukunyuka kwe-e-commerce kumiselwe ukugxotha iivenkile zodaka lwesintu, okanye ngaba kusekho intlantsi yethemba lokusinda kwabathengisi bodaka?
Inqaku leForbes ebethetha ngalo ikamva lokuthengisa inikeza ulwazi oluxabisekileyo ukucacisa umbuzo: Awona mava afanelekileyo okuthenga kubathengi abaninzi namhlanje athetha ukuthenga okuxutyiweyo, umdibaniso wawo omabini amava akwi-intanethi kunye nangaphandle kwe-intanethi.
Masingene nzulu kulo mzekelo ukhethwayo ngokuphonononga omnichannel Izicwangciso ze-ecommerce kunye nezicwangciso zokuzalisekisa i-omnichannel, kunye neendlela zokubenza badityaniswe ngaphandle komthungo ukuze babe namava afanelekileyo omthengi.
Isiqulatho
Amagqabantshintshi amaqhinga e-omnichannel ecommerce kunye neendlela zokuziphumeza
Ukuntywila nzulu kwiindlela zokuzalisekisa i-omnichannel
Indlela yokuphumeza izicwangciso ze-omnichannel zokuzaliseka
Indlela yokudibanisa i-omnichannel ecommerce kunye nezicwangciso zokuzaliseka
Amava amanyeneyo
Ushwankathelo lwe I-ecommerce yonke qhinga kunye neendlela zokuziphumeza
Ukufumana ukuqonda okubanzi kwezicwangciso zeomnichannel, masiqale sihlole imvelaphi yegama elithi “omni.” Ithatyathwe kwigama lesiLatini elithi "omnis," elithetha "konke" okanye "wonke", lithetha indlela equkayo ngakumbi xa kuthelekiswa nengcamango yesiqhelo yamajelo amaninzi. I-Omnichannel ayigxininisi kuphela ekusasazweni kweendlela ezininzi kodwa nasekudityanisweni okungenamthungo kwazo zonke iindlela eziqeshiweyo. Ngokombono wengcinga engundoqo yesicwangciso se-ecommerce se-omnichannel, igxininisa umanyano oludibanisa amajelo e-intanethi (afana neekhompyutha okanye ii-apps eziphathwayo) kunye namava asevenkileni ngaphandle kweintanethi.
Umzekelo osebenzayo oquka isicwangciso esinjalo se-omnichannel yi "Thenga kwi-Intanethi, Thatha kwiVenkile" (BOPIS) inkonzo yanikezelwa kuqala ngabathengisi abafana neWalmart kunye neZara, nabanye abaninzi abalandelayo. Ngelixa esi sicwangciso siwela phantsi kommandla wentengiso ye-omnichannel, idlala indima ebalulekileyo ngaphakathi kwendawo ebanzi ye-omnichannel ecommerce njengoko ivala umsantsa phakathi kwamava okuthenga ngokomzimba kunye nedijithali.
Ukuqinisekisa ukuphunyezwa ngempumelelo kwezicwangciso ze-ecommerce ze-omnichannel, makhe sijongane nenqanaba ngalinye leeprayimari ezintathu: isigaba sesiseko, isigaba sophuhliso kunye nesicelo, kunye nesigaba esiqhubekayo sokugcinwa kunye nenkqubela phambili.
Iziseko
Isiseko sokuqala esiphambili ekuphunyezweni kwesicwangciso se-ecommerce se-omnichannel kukubeka a isiseko esiluqilima sobukho obubandakanyekayo kwi-intanethi. Oku kufezekiswa ikakhulu ngokulungiswa kwewebhusayithi okanye i-app yeselula, iqinisekisa ukuba iyasebenziseka, isebenziseka lula, ikhuselekile, kwaye iyakhawuleza ukulayisha nge-injini yokukhangela (SEO) endaweni.
Ngaphezulu kokubonakala okubanzi kwi-intanethi, iqhinga elilandelayo lokuphumeza isiseko kukuqinisekisa ukuqondwa kunye ukusasazwa kwezona zisetyenziswa kakhulu okanye zikhethwayo umthengi imigudu. Ufunyaniso olunjalo lubalulekile ekuthelekiseni ukuziphatha kwabathengi kuwo onke la majelo chonga iindawo zokuchukumisa ezinokubakho ukuze ubandakanyeke ngokufanelekileyo abathengi kunye nokuphucula amava abo ngokubanzi. Oku kubulawa kubalulekile kudityanisiwe zenza ilitye lembombo lendlela esebenzayo kunye nomthengi ophakathi kwe-omnichannel ye-ecommerce.
Ukwakha kunye nesicelo
Ukulungelelaniswa komxholo kubaluleke kakhulu ngexesha lokwakha kunye nezigaba zokuphunyezwa. Ubukhulu becala ibandakanya ukulungelelanisa umxholo ukuze ulungele ukhetho, indlela yokuziphatha, kunye neemfuno zamacandelo ahlukeneyo abathengi. Ecaleni koku, ulwahlulo lwabaphulaphuli ekujoliswe kulo luvumela ukukhushulwa okujoliswe kuyo ukuba kusebenze ngakumbi kwaye kube nefuthe, ngakumbi xa kukhuthazwa ngokuthengiswa kweendaba zoluntu, apho iimpawu zayo zinokuxhaswa ngokupheleleyo ukunyusa i-website ye-traffic traffic, ukuguqulwa, ukuqaphela uphawu, ukubandakanyeka, kunye nokunyaniseka kwabathengi.
Ngamafutshane, usetyenziso oluyimpumelelo lwezicwangciso ze-ecommerce ze-omnichannel zinokufezekiswa ngokudityaniswa kwe ukulungiswa komxholo, ukwahlula abaphulaphuli, kunye Imidiya yokuncokola urhwebo, ngokwenza oko kuyila i-omnichannel ecosystem elungelelaniswe kakhulu kwaye iguquguqukayo ehambelana nabaphulaphuli ekujoliswe kubo kwaye ikhuthaza intembeko yophawu.
Inkqubela phambili kunye nokugcinwa
Ngokufanayo namanye amanyathelo aqhubekayo, izicwangciso ze-omnichannel zifuna inkqubela kunye nokugcinwa ukuze kuphumelele. Inkalo ephambili yoku kukubonelela ijelo elinqamlezileyo uxhaso lwabathengi, ukuqinisekisa uncedo olungaguqukiyo nolusebenzayo kuwo onke amajelo ukuze kwakhiwe intembeko kunye nokubonisa ukuzibophelela kophawu.
Icandelo elibalulekileyo elinxulumene ngokusondeleyo nale nkxaso yomthengi epheleleyo yi ukubandakanywa kweendlela zokunika ingxelo ezomeleleyo kuzo zonke imigudu. Injongo kukufumana ulwazi malunga nokulindelwe ngabathengi kunye nezinto abazithandayo ngokucela kunye nokuhlalutya impendulo yabo. Le ngxelo ibalulekile ekwenzeni izigqibo eziqhutywa yidatha ezikhokelela kuphuculo oluqhubekayo kwimveliso kunye nokuphuculwa kwenkonzo kunye nophuculo.
Ukuntywila nzulu izicwangciso zokuzalisekisa i-omnichannel
Ngelixa ukuphunyezwa ngobuchule kwezicwangciso ze-ecommerce ze-omnichannel zisebenza njengomqolo wamava okuthenga adityanisiweyo, ukuluka kwiindlela zokuzalisekisa i-omnichannel kubalulekile ekuphakamiseni ukungabikho komthungo kuwo wonke amajelo akwi-intanethi nangaphandle kweintanethi.
Ngolungelelwaniso lwe-inventri kunye nolawulo lwe-odolo ngokusebenzisa i-ecommerce kunye neendlela zemveli, ezi zicwangciso zokuzaliseka zinceda ukulungelelanisa izinto kunye nokusebenza kwekhonkco lokubonelela, kubandakanywa ukucwangciswa kwe-odolo, ukuhanjiswa kwempahla, kunye nokubuyisela. Umzekelo onjalo osebenzayo nguNordstrom, osebenzisa idatha kunye netekhnoloji kumthombo odibeneyo we-inventri ukuzalisekisa ii-odolo ze-intanethi ezivela kwiivenkile ukuba uluhlu lwempahla lusondele kumthengi ukunciphisa ixesha lokuhambisa.
Ngokubanzi, izicwangciso zokuzalisekisa i-omnichannel zinokudityaniswa kwezi zintlu zintathu zilandelayo: Iinketho zokuhanjiswa, i-In-store kunye ne-Near-store Strategies, kunye nokuPhunyezwa kwangaphandle.
Iinketho zokuhanjiswa
Enye yeendidi zesicwangciso esiphezulu sokuzalisekisa i-omnichannel inxulumene nokukhethwa kokuhanjiswa, kunye nenjongo ephambili yokubonelela ngeemfuno eziphambili kunye nezinto ezikhethwayo.
umgangatho Ukuhambisa ngenqanawe, umzekelo, isebenza njengesisombululo esineendleko ngexesha elilindelekileyo lokuhambisa elifanelekileyo kwii-odolo ezingabalulekanga.
Okuchasene, Bonakalisa Ukuhambisa ngenqanawe inikeza ukuhanjiswa okukhawulezileyo ngexabiso eliphezulu kuyo nayiphi na iodolo enqwenela inkonzo ekhawulezayo ngaphandle kongxamiseko olukhawulezileyo. Ukuhanjiswa kwemini enye, kwelinye icala, ibeka phambili isantya sokuhanjiswa kwe-ultra-fast kwaye ilungele ukuthengwa kwexesha.
Ngokubanzi, ezi zikhetho zokuhanjiswa zijolise ekuboneleleni abathengi ukuguquguquka kokukhetha ixesha kunye nendlela abazifumana ngayo ii-odolo zabo, ukuqinisekisa ukuba izicwangciso zokuzaliseka kwe-omnichannel zihambelana ngokusondeleyo kunye neemfuno ezithile kunye nezinto ezikhethwa ngabathengi abahlukeneyo.
Evenkileni nakufutshane nevenkile qhinga
Udidi lwesibini oluphambili lwezicwangciso zokuzaliseka kwe-omnichannel ludibaniswa nokusetyenziswa ngokupheleleyo kweendawo ezifumanekayo zevenkile yenyama ukubonelela ngokulula ngakumbi kubathengi. Umzekelo, ivenkile Ukuthatha kunye nokuThumela ukuya ivenkile ziinketho apho abathengi baodola kwi-intanethi kwaye bathathe evenkileni.
Umahluko omncinci phakathi kwabo kukuba ivenkile Ukhetho ithatha ithuba loluhlu lwezinto ezikhoyo zevenkile ukunciphisa iindleko zokuthumela kunye nexesha, kanti Yihambise ngenqanawe ukuya ivenkile kubandakanya ukuthumela iodolo ye-intanethi kwivenkile ekhethiweyo. Zombini iinketho zibonelela ngogcino olubalulekileyo kwiindleko zokuthumela kwaye zikwaqhuba intengiso eyongezelelweyo enokubakho kuba inyusa amathuba okuba abathengi bajonge ezinye iimveliso zasevenkileni.
Enye yezona nkalo zinomtsalane kwezi zicwangciso zasevenkileni okanye ezikufutshane nevenkile mhlawumbi kukuguquguquka kwazo okumangalisayo, njengoko zinokuhlengahlengiswa zibe ziintlobo ngeentlobo ngohlengahlengiso olungephi. Njengokuba, Ukuthatha iCurbside sisicwangciso esingavumeli kuphela abathengi ukuba bakhethe ukukhetha iiodolo zabo evenkileni kodwa baqhubela phambili ngokuhambisa iodolo ekunene kwisithuthi sabo. I-twist encinci enjalo nangona kunjalo inokukhulisa lula kwaye ibonelele abo bafuna unxibelelwano, kunye namava okuthenga asebenza ngexesha.
Ngokufanayo, Indawo yokutshixa okanye i-Kiosk Pickup ibonelela abathengi ngoguqulo lokufumana ii-odolo zabo ngokulula kweyona ndawo ikufutshane yokutshixa okanye ikhiosk ngokusekwe kubukho babo, nto leyo eluncedo kakhulu kubantu abaneshedyuli eyahlukeneyo. Okwangoku, izicwangciso ezifana Inqanawa esuka ivenkile ukwandisa ukusetyenziswa kweevenkile ezibonakalayo ngokuziguqula zibe ziindawo zokugcina izinto ezincinci ukuze zizalisekise ucwangco olusebenzayo.
Ukongezelela, i Thenga kwi-Intanethi, Buyisela kwiVenkile iqhinga yenye indlela yokuvula amathuba okuthengisa okanye ukuthengisa ngokunqamlezayo, njengoko ivumela ukubuyiswa lula kokuthengwa kwe-intanethi kwiindawo ezikhethiweyo eziphathekayo. Lilonke, ezi zicwangciso-buchule zokuziqhelanisa zibalulekile ekulungiseleleni uluhlu olubanzi lwezinto ezikhethwa ngabathengi kunye nokuphucula uhambo lwabathengi lulonke.
Iphuma ngaphandle kuzaliseka
Ukuzalisekiswa okuphuma ngaphandle kolunye uhlobo lwesicwangciso sokuzalisekisa i-omnichannel evumela amashishini ukuba aqhubele phambili kwi-logistics yobungcali bababoneleli abakhethekileyo. Ishishini linokunikezela ngeenkqubo zalo zokuzalisekisa iodolo, kubandakanywa ukugcinwa, ukupakisha, kunye nokuthunyelwa, kubaboneleli benkonzo bangaphandle.
Le ndlela ibandakanya izicwangciso ezahlukeneyo ezifana ukuhla, apho ishishini lingabambanga uluhlu lwempahla kwaye endaweni yoko lixhomekeke kubaboneleli ukuba bathumele iimveliso ngokuthe ngqo kubathengi; kwaye yembutho kuzaliseka, apho iimarike ze-intanethi ezifana ne-Cooig.com, ziqesha zombini ezisebenza kunye Ulungiselelo lweqela lesithathu, vumela abathengisi ukuba bangene kwiziseko ezisisiseko zentengiso ye-intanethi esele imisiwe ukuze igcinwe ngokufanelekileyo, ipakishwe, kwaye ithunyelwe ngenqanawa. Abathengisi ke ngoko banokusebenzisa ubuchwephesha bazo zombini iindawo zentengiso kunye nababoneleli bezinto ezikhethekileyo ukuze balungelelanise ugcino kunye nothutho.
Indlela yokuphumeza izicwangciso zokuzalisekisa i-omnichannel
Ukuqinisekisa ukuhanjiswa okusebenzayo kwezicwangciso-qhinga zokuzalisekisa i-omnichannel, kubalulekile ukuba kuqwalaselwe ngokucokisekileyo kwaye kuhoywe kuwo onke amacandelo aphambili adweliswe ngezantsi:
Ukuhlaziya Lweencwadi & neendawo
Ukufezekiswa okuyimpumelelo kwe-omnichannel kunxulunyaniswa ngamandla nolawulo lwe-inventri olusembindini. Luqheliselo oluvumela amashishini ukuba alandele kakuhle kwaye abeke iliso kumanqanaba oluhlu lwawo kunye neendawo kuwo onke amajelo ngexesha lokwenyani. Imiba enokubakho ye-inventri eqhelekileyo efana nokuphuma kwamasheya, i-overstocks, kunye ne-mis-picks emva koko inokuncitshiswa okanye ithintelwe ngokupheleleyo, ngelixa ulwabiwo lwe-inventri oluphuculweyo nolulungelelanisiweyo olusekwe kwiipateni zemfuno, ukufumaneka kwesitokhwe, iindleko zokuthumela, kunye namaxesha okuhanjiswa anokuphunyezwa.
Ukusetyenziswa kweendawo zevenkile ezibonakalayo njengamaziko okuphumeza iiodolo, okwangoku, sebenzisa uluhlu lwempahla olubekwe kufutshane nomthengi, ukunciphisa zombini amaxesha kunye neendleko zokuthumela. Ulungelelwaniso olunjalo phakathi kolawulo lwe-inventri kunye neendawo eziphathekayo kuphucula ukuzaliseka kunye nesiphumo sokugcinwa kweendleko, ukulungiselela zombini kwivenkile kunye nezicwangciso ezikufutshane nevenkile.
Ukuphucula unikezelo kunye nonxibelelwano
Ukuzuza impumelelo kwinzaliseko ye-omnichannel ngokusisiseko kudityaniswe nokunyusa amava okuhanjiswa, kwaye oku kunokwenziwa ngokubonisa uluhlu olwahlukeneyo lokuhanjiswa kunye nezinye iindlela zokuthatha kubathengi. Ezi ziquka ukuthunyelwa kwenqanawa okusemgangathweni, ukuthumela ngokukhawuleza, ukupakishwa kwevenkile, i-curbside pickup, kunye nokunye.
Ukubonelela ngolwazi olwahlukeneyo noluselubala malunga namaxesha okuhanjiswa kunye neendleko kunceda abathengi bazi ukuba balindele ntoni kwaye kwandisa ukwaneliseka. Kukwabalulekile ukuhlaziya abathengi malunga nemeko yeodolo yabo ngexesha lokwenyani ngelixa besenza kube lula kubo ukulandelela iiodolo zabo kumaqonga ohlukeneyo.
Ukusebenzisa intsebenziswano yolungiselelo
Ngokusebenza neengcali zezothutho kunye nokwabela imisebenzi yofezekiso efana nokwehla, amashishini anokuphucula amandla awo okuzaliseka. Banokunciphisa iindleko zoluhlu kunye neengozi ngokuqinisekisa ukuba amaqabane angaphandle axhasa umgangatho oyimfuneko kunye nemigangatho yenkonzo kwaye asebenze kakuhle kunye neenkqubo ezikhoyo.
Ukuzalisekiswa okunikezelweyo kuvumela abathengisi ukuba bandise uluhlu lwabo lwemveliso kunye nokufumaneka ngaphandle koluhlu lwangaphakathi kunye nokulawulwa kokuzaliseka, okwenza kube yinto efanelekileyo yokunyusa imisebenzi kunye nokufikelela kubaphulaphuli ababanzi ngaphandle kotyalo-mali olusisiseko.
Ukuphucula iteknoloji kunye neenkqubo
Ukudityaniswa kunye ne-automation isebenza njengesiseko senkqubo eqhubekayo yokuphucula kwaye ibalulekile ekuqinisekiseni ukufezekiswa okuphuculweyo ngakumbi kwezicwangciso zokuzaliseka. Ukuqinisekisa ukuchaneka kwedatha kunye nokufana kuwo onke amajelo, amashishini adibanisa iinkqubo ezifana namaqonga e-ecommerce, ulawulo lwempahla, ulawulo lwendawo yokugcina impahla, kunye nolawulo lwezothutho ngokupheleleyo. Okwangoku, iinkqubo zokuzaliseka zinokwenziwa lula ngokusebenzisa itekhnoloji ezenzekelayo njengeskena sebhakhowudi, iithegi zeRFID, iirobhothi, kunye nezitshixo ezikrelekrele.
Ukongezelela, uvavanyo kunye nokuphuculwa komsebenzi usebenzisa uhlalutyo lwedatha kunye nezalathi zokusebenza eziphambili (KPIs) zivumela ukuphuculwa rhoqo kwisicwangciso se-inventory, ukulandelelana kwe-odolo, kunye nenkonzo yabathengi. Ukuqeqeshwa kwabasebenzi ekusebenziseni ezi nkqubo ezidibeneyo kunye nobuchwepheshe buyimfuneko ekuphuculeni imveliso kunye nokulungelelanisa nokutshintsha kweemfuno zemarike, ukuqinisekisa ukuba abasebenzi abajongene nabathengi banokunikezela ngenkonzo enolwazi.
Indlela yokudibanisa I-ecommerce yonke kwaye izicwangciso zokuzaliseka
Ngoku sele siphononongile saza saziphumeza zombini iindlela ze-omnichannel ecommerce kunye ne-omnichannel yokuzaliseka kwezicwangciso, kunyanzelekile ukuba sizidibanise ngaphandle komthungo ukuze zinike abathengi ngamava okuthenga apheleleyo kunye nokungabikho komxhelo. I-synergy phakathi kwe-ecommerce kunye nokuzaliseka ngokwenene yimiba emibini ebalulekileyo ekuhambiseni uhambo oludibeneyo lwe-omnichannel, olususela ekucingeni nasekubekweni kwee-odolo ukuya ekufumaneni imveliso yokugqibela.
Enyanisweni, oku kubandakanya ukulungelelanisa i-front-end (i-ecommerce ordering platforms) kunye ne-back-end (ukuzaliseka kwe-oda) amacandelo okuthengisa i-omnichannel. Ulungelelwaniso olunjalo luqinisekisa amava omsebenzisi angaguqukiyo kuwo onke amajelo. Ukuphumeza oku kufuna unxibelelwano oluchubekileyo, ulungelelwaniso lwedatha, ukudityaniswa kwetekhnoloji, imigaqo-nkqubo ehlengahlengiswayo, kunye neendlela zokunika ingxelo zabathengi ezithatha onke amajelo. Makhe sihlolisise ngakumbi kwezi:
Okokuqala nokuphambili, unxibelelwano olucacileyo lubumba isiseko sokudibanisa izicwangciso ze-omnichannel ze-ecommerce kunye nezicwangciso zokuzaliseka. Abathengi kufuneka bagcinwe benolwazi malunga nokufumaneka kweenketho ze-omnichannel ze-ecommerce, ezifana nokukwazi ukukhangela i-intanethi kunye nokugqiba ukuthenga evenkileni okanye ngokuchaseneyo. Unxibelelwano olungafihlisiyo malunga nokufumaneka kwemveliso, amaxabiso, kunye namaxesha okuziswa kwempahla ngundoqo.
Okwesibini, kubaluleke kakhulu ukulungelelanisa iinketho zokuzalisekisa i-omnichannel kunye eCommerce izakhono. Oku kubandakanya ukubonelela abathengi ngoluhlu olubanzi lweenkonzo eziluncedo, ezifana nokuthathwa evenkileni okanye ukubuyiswa kokuthengwa kwe-intanethi, kunye nokulandelwa kwe-intanethi okanye utshintshiselwano lokuthenga evenkileni. Ukuxhobisa abathengi ngezixhobo zokulandelela iiodolo, ukuguqula izinto ozikhethayo, okanye ukurhoxisa ukuthengwa kwamajelo amaninzi ngomnye umba obalulekileyo. Ngokusisiseko, ukuphunyezwa ngempumelelo kufuna itekhnoloji edibeneyo kunye neenkqubo zedatha ezilungelelanisiweyo zokufikelela ngexesha langempela lokuodola ulwazi ngokusebenzisa amajelo athandwayo.
Okwesithathu, imigaqo-nkqubo egxile kubathengi, ngakumbi malunga nembuyekezo kunye notshintshiselwano, ziluncedo kakhulu. Ukunikezela ngembuyekezo eguquguqukayo, engenangxaki okanye imigaqo-nkqubo yotshintshiselwano esebenza ngokufanayo kuwo onke amajelo ukukhuthaza ukuthembela kwabathengi kunye nokwaneliseka. Iinketho ezahlukeneyo zokubuyisela ezifana nevenkile, i-mail-in, okanye i-locker returns yenza ukuba ukubuyisela ngexesha okanye umgaqo-nkqubo wotshintshiselwano.
Okwangoku, ukuqokelela kunye nokuhlalutya kweempendulo zabathengi kuwo onke amajelo kunye neendawo zokuthintela zibalulekile ekuphuculeni ukuhlanganiswa kwezicwangciso ze-omnichannel. Ukuqhuba uhlolo lwengxelo, uphononongo, kunye nereyithingi, ngelixa kusetyenziswa iimethrikhi ezinje ngenqaku lomxhasi okanye amanqaku okwaneliseka kwabathengi kunceda ekuqondeni iimbono kunye namava abathengi. Ezi mbono zinokusetyenziselwa ukwenza iinkqubo zokuwonga ukunyaniseka kwabathengi- isixhobo esinamandla sokukhuthaza ishishini eliphinda-phindayo.
Lilonke, kubalulekile ukuqinisekisa ukuba iinkqubo zetekhnoloji ezixhasa i-ecommerce kunye nokuzaliseka zilungelelaniswa ngokufanelekileyo. Oku kuquka ungqamaniso lwedatha ukuqinisekisa ukuba zonke izilungiso ziboniswa kuwo onke amajelo kunye neenkqubo ngexesha lokwenyani. Ngokomzekelo, ukuba umthengi u-odola kwi-intanethi kwaye ukhetha ukuthatha esitolo, zombini iqonga le-ecommerce kunye ne-inventory system ye-inventory kufuneka ihlaziye ngokufanelekileyo kwaye ngokukhawuleza.
Amava amanyeneyo
Izicwangciso ze-Omnichannel ziguqula ishishini lokuthengisa kwaye zibalulekile kumashishini ajolise ukuhlala ekhuphisana kwaye efanelekile kwimarike yanamhlanje. Ngezicwangciso ze-ecommerce ze-omnichannel, abathengisi banokubandakanya abathengi ngokufanelekileyo ngokusebenzisa amaqonga amaninzi kubandakanya iiwebhusayithi, ii-apps zeselula, imidiya yoluntu, iimarike, kunye neevenkile eziphathekayo. Umxholo owenziwe ngokwezifiso kunye nokukhushulwa okujoliswe kuyo kusetyenziswe ukulungiselela amacandelo ahlukeneyo abathengi.
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Ukuyibeka ngokufutshane, izicwangciso ze-omnichannel zijolise ekuhambiseni amava omthengi amanyeneyo phakathi kohambo lokuthenga kunye necala lolungiselelo lweshishini. Unxibelelwano olucacileyo, ukhetho lokuzaliseka olubanzi, imbuyekezo eguquguqukayo, kunye neendlela zokunika ingxelo yabathengi zibalulekile ekuhambiseni ukuhlanganiswa okungenamthungo kwezo zombini i-ecommerce kunye nezicwangciso zokuzaliseka. Ukufumana ulwazi oluphambili kunye nokufikelela kuluhlu lwezicwangciso eziliqili kunye neengcebiso zoshishino lwehoseyile, qalisa uhambo lokuguqula I-Cooig.com ifundeka. Imbono yakho yeshishini elandelayo ephefumlelweyo ikulindile.
Ngaba ujonge isisombululo solungiselelo kunye namaxabiso okukhuphisana, ukubonakala okupheleleyo, kunye nenkxaso yomthengi efikelelekayo? Jonga i Cooig.com Logistics Marketplace namhlanje.
