Ukulindela ukuhanjiswa: Ukunyuswa ekuthengeni kwi-intanethi kwenza uNovemba ibe yinyanga ephezulu yokuthengisa
The Ukuthenga nge-Intanethi Umzi-mveliso uye waba yinxalenye ebalulekileyo yamava okuthengisa, kunye nengeniso yawo ekhulayo ngonyaka nge-19.0% kwiminyaka emihlanu ukuya ku-2021-22, ukuya kwi-47.9 yeebhiliyoni zeedola. Utshintsho lwabathengi ukuya ekuthengeni kwi-Intanethi luye lwakhawuleziswa ngubhubhane, oye waphembelela indlela yokuziphatha yokuzingela. Ngaphandle kokutshixa kungasanyanzeliswa, abathengi sele beqhele ukuthenga kwi-Intanethi kwaye bahlala besenza izigqibo ezisekelwe kwixabiso.
Iziphumo zobhubhane zenze abantu abaninzi baphelelwa yimisebenzi okanye baphulukana nomvuzo wabo, nto leyo enegalelo kwi izinga lentswela-ngqesho kuzwelonke ukunyuka kwi-6.23% ngo-2020-21. Inkcitho yokuthengisa idla ngokubonwa njengengqiqo, kwaye idla ngokuba yenye yezinto zokuqala ukucuthwa ngexesha lokungaqiniseki okanye uxinzelelo lwezemali. Ngelixa intswela-ngqesho kulindeleke ukuba yehle ukuya kwi-4.75% kulo nyaka umiyo isalathisi seemvakalelo zabathengi kulindeleke ukuba yehle nge-0.3% ukuya kwi-104.1 amanqaku esalathiso ngexesha elifanayo. Ngelixa sihlala sinethemba, oku kuwa kubonisa ukuba abathengi banokuqhubeka bebeka iinzame ezongezelelweyo zokufumana elona xabiso liphantsi likhoyo njengoko ikamva loqoqosho lisahleli lingaqinisekanga.
Intengiso yangoLwesihlanu oMnyama
Imarike ekhulayo ye-intanethi ivumela abathengi ukuba bakhangele eyona mveliso ilungileyo kwimveliso ethile. Ukufumana elona xabiso liphantsi ngokuqhelekileyo kulula ukwenza kwi-intanethi kunevenkile, ngenxa yokusebenza kakuhle kweenjini zokukhangela. Ngelixa ukuthengwa kwe-intanethi kuye kwanceda ukuzinzisa ingeniso kubathengisi, kukwabeke uxinzelelo olusezantsi kwimida yengeniso njengoko abathengi bebekhangela eyona ntengiso ingcono. Oku kube negalelo kwiminyhadala yokuthengisa ebaluleke ngakumbi kwaye ibalulekile kubathengisi.
Ngokwemveli, uLwesihlanu omnyama ube sisiganeko saseMelika, esenzeka ngoNovemba, ngosuku olusemva koMbulelo. Nangona kunjalo, ukunyuka kokuziphatha kokuzingela phakathi kwabathengi base-Australia kuye kwaxhasa ukukhula kwengeniso kumashishini athengisayo athatha inxaxheba kwiintengiso ze-Black Friday. Ingeniso yabathengi inyuke nge-5.3% ngonyaka ngoNovemba ka-2021, ukuya kwi-33.4 yeebhiliyoni zeedola. Ukuthandwa okukhulayo kokuthengiswa kweBlack Friday kuye kwakhuthaza abathengi abaninzi kunye namashishini ukuba athathe inxaxheba kwezi ziganeko ngonyaka.
Iziphumo ezisezantsi
Ukunyuka kwentengiso yeentengiso ngoNovemba ka-2021 kunokubalelwa ngokuyinxenye kubathengi abaninzi abathengayo kwi-Intanethi. Ukutshintsha izimo zengqondo zokuthenga kwabathengi kunye nokuphuculwa kobuchule bobuchule bukhulise ukusetyenziswa kwezinye iindlela zokuthenga kwi-intanethi. Ukuthengiswa kokutya ngokuqhelekileyo kwenza owona mlinganiselo uphezulu wentengiso. Nangona kunjalo, izixhobo zasekhaya kunye nezixhobo zasekhaya yeyona mveliso inkulu kwimveliso Ukuthenga nge-Intanethi ishishini. Impahla, izihlangu kunye nezixhobo zobuqu zikwayinxalenye enkulu yemveliso, eqhele ukuthengwa kwiivenkile ezikwi-Intanethi ngabancinci, abathengi abanolwazi lwetekhnoloji.
Ngaphandle kokukhula kwengeniso, imida yenzuzo ye Ukuthenga nge-Intanethi ishishini kulindeleke ukuba lehle kule minyaka mihlanu ukuya ku-2021-22, ukuya kwi-4.2% yengeniso yoshishino. Eyona ndawo iphambili yokuthengisa kwiivenkile ezikwi-intanethi kukuba zineemveliso ezinexabiso eliphantsi xa kuthelekiswa neevenkile zemveli, ezigcina ingeniso iphantsi.
Ukhuphiswano olumandla phakathi kwenani elikhulayo labasebenzisi be-intanethi lilinganisele kwinzuzo yoshishino kule minyaka mihlanu idlulileyo. Ukukhusela ukuthengwa kwabathengi, kubaluleke kakhulu ngoku kunangaphambili ukunikezela ngelona xabiso liphantsi. Ukwandiswa kokuthengwa kwe-intanethi kuye kwaxhasa ukukhula kwengeniso ye Iinkonzo zePosi ishishini. Ingeniso kulindeleke ukuba inyuke nge-1.1% ngonyaka kule minyaka mihlanu ukuya kwi-2021-22, ukuya kwi-9.2 yeebhiliyoni zeedola. Ukukhula okukhawulezayo kokuthenga kwi-Intanethi ngexesha lokuqhambuka kwe-COVID-19 kunyuse imfuno yeenkonzo zokuhanjiswa kweepasile. Uphuhliso lweziseko ezingundoqo lwakutsha nje lwe-Australia Post luyincomile le boom, yandisa ingeniso yoshishino.
Umthamo wentengiso kaDisemba
UDisemba ngokwesiko ibiyinyanga ephezulu kancinci ngokwenkcitho yokuthengisa abathengi xa kuthelekiswa nonyaka wonke. Iintengiso zeKrisimesi kunye noSuku lweBoxing zihlala zinenkcitho ephezulu xa kuthelekiswa noNovemba. Nangona kunjalo, abathengi abaninzi bebethenga izipho zeKrisimesi kwaye bafumana izivumelwano ngoNovemba ukonga imali. Phakathi kowama-2015 nowama-2018, ingeniso epheleleyo kaDisemba inyuke nge-0.1%. Ngokwahlukileyo, phakathi kuka-2019 kunye no-2021, ukuthengiswa kukaDisemba kwehle kumyinge we-2.8%. Elona xabiso likhulu lalingoDisemba ka-2021, intengiso yentengiso yehle nge-4.4% ukuya kwi-31.9 yeebhiliyoni zeedola, xa kuthelekiswa ne-33.4 yeebhiliyoni zeedola ngoNovemba. Nangona kunjalo, urhwebo lokuthengisa ngoNovemba luye lwanyuswa kule minyaka mibini idlulileyo, ngenxa yokucuthwa kwezithintelo ze-COVID-19 kunye nokuvalwa kwendawo kuwo wonke amazwe amakhulu anjengeVictoria. Lo mkhwa unokuba negalelo ekwehleni okuphezulu kunesiqhelo ngoDisemba ka-2021.
Ikamva lokuthengisa
Ukusetyenziswa kwabathengi ekuthengeni kwi-Intanethi kuqikelelwa ukuba kuhlala kugqamile kulandela ubhubhane. Ukuvalwa kunye nokuvalwa ngokunyanzeliswa kweevenkile kule minyaka mithathu idlulileyo kuye kwakhawulezisa inguqu kwiimarike ze-intanethi, kunye norhwebo lwesiqhelo olungenakulindeleka ukuba lubuyele kumanqanaba angaphambi kobhubhane. Ingeniso ye Ukuthenga nge-Intanethi Ishishini kuqikelelwa ukuba liya kukhula ngesantya esicothayo kule minyaka mihlanu ukuya kutsho ngo-2026-27 xa kuthelekiswa nexesha leminyaka emihlanu edlulileyo, linyuke nge-6.1% ngonyaka, ukuya kwi-64.4 yeebhiliyoni zeedola.
Iingxelo ze-IBISWorld ezisetyenziselwa ukuphuhlisa olu shicilelo:
- Ukuthenga kwi-Intanethi eOstreliya
- Inqanaba leSizwe labaNgaphangeliyo
- Isalathiso sokuVavanywa kwabathengi
- Iinkonzo zePosi eOstreliya
Umthombo ovela IBISWorld
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